CI Research

Name

CI Research

Legal name

Công ty TNHH CI Research

Website

https://ciresearch.com.vn

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

CI Research is a Vietnam-based B2B market research firm delivering full-service studies, fieldwork, B2B research, mobile panel surveys, and syndicated industry reports to Vietnamese and international brands across 12 verticals, with offices in Ho Chi Minh City and Hanoi and field operations across 9 cities.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Other Scientific and Technical Consulting Services (541690)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

akta.pro secondary industries

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Market research services
• Industry research reports
• B2B market intelligence
• Consumer insight research
• Mobile panel surveys

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Market Research Services: Full-service research projects including study design, fieldwork, data analysis, and strategic consulting. Revenue generated through project-based fees for custom research engagements.
2. Fieldwork Services: Data collection services for clients who have existing market data but need field support for surveying and data gathering.
3. Industry Reports: Pre-packaged industry research reports based on data from Vietnamese and international partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

CI Research is a B2B market research firm in Vietnam providing a portfolio of professional research services to enterprise clients. Its core offerings include Full Service end-to-end research (from research brief through analysis and recommendations), Fieldwork Only data collection support, B2B Research for industrial and corporate buyers, pre-packaged Industry Reports sourced from Vietnamese and international partners, and Mobile Panel surveys conducted directly from respondents' smartphones.

Product overview

CI Research is a market research firm in Vietnam providing a portfolio of research services rather than a unified software platform. The core offerings include Full Service (end-to-end research projects), Fieldwork Only (data collection support), B2B Research, Industry Reports, and Mobile Panel surveys. These are supported by specialized research methodologies such as Retail Research, Usage and Attitude (U&A) studies, Brand Health Check, Advertising Evaluation, Customer Satisfaction Assessment, and Product/Concept Testing. The services span multiple industry verticals including F&B, FMCG, Healthcare, Real Estate, Automotive, Banking & Finance, Technology, Logistics, Agriculture, Industry, Education, and NGO sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Service Comprehensive end-to-end market research service spanning the entire project from initial research brief through final report analysis and strategic recommendations, designed for enterprise clients launching new products or executing marketing campaigns.
• Fieldwork Only Standalone fieldwork data collection service for clients who already hold raw market data and need CI Research's field execution support to reduce research and analysis costs.
• B2B Research Dedicated business-to-business market research service focusing on professional buyers and corporate clients across a broader scope than consumer research, covering B2B market sizing, competitive analysis, and channel assessment.
• Industry Report Pre-packaged industry analysis reports compiled from data sources of Vietnamese and international partners, providing market insights to enterprise subscribers.
• Mobile Panel Survey data collection service conducted directly from respondents' smartphones, enabling efficient and real-time market feedback with technology-enabled quality controls.

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Data Partners (Vietnamese and international)minorStrategic or Co-development PartnerCI Research sources data from Vietnamese and international data partners to provide industry reports and comprehensive market analysis for clients.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ipsos Vietnam: Ipsos is a global market research and consulting firm with a strong Vietnam footprint covering advertising evaluation, customer experience, and innovation testing. Its SMILE-aligned advertising evaluation methodology directly competes with CI Research's advertising assessment offering.
• Kantar Vietnam: Kantar is a global marketing insights and brand consulting firm with extensive Vietnam operations spanning brand tracking, Worldpanel, and advertising evaluation. It is the closest global incumbent on brand health and consumer behavior methodologies that mirror CI Research's U&A and brand tracker work.
• YouGov: YouGov operates a global consumer panel and syndicated brand tracker business with growing Southeast Asia coverage, including Vietnam. It competes with CI Research on B2C syndicated brand and consumer behavior research but with a panel-first digital model.
• Nielsen Vietnam: Nielsen operates a global retail measurement, consumer panel, and media intelligence business with an established Vietnam presence serving FMCG multinationals. It competes with CI Research on retail audit and syndicated consumer tracking but at significantly larger scale and broader methodology portfolio.

Regional players

• GMO Research: GMO Research is a Japan-headquartered online panel and research services firm operating across Asia. It is comparable to CI Research as a regional fieldwork and panel infrastructure provider serving market research buyers, though it does not directly compete in Vietnam's enterprise custom research segment.
• Macromill: Macromill is a Japan-based digital market research firm with online panels across Asia and a presence in Southeast Asia. It is comparable to CI Research as an Asia-focused online panel and consumer insights provider, though it primarily serves Japan-domestic and pan-Asian clients rather than competing directly for Vietnam enterprise projects.

Direct peers

• Q&Me Vietnam: Q&Me is a Vietnam-based online market research firm specializing in mobile panel surveys, product testing, and brand research for local and regional clients. It competes head-to-head with CI Research on mobile panel methodology and B2C insight work.
• Milieu Insight: Milieu Insight is a Singapore-headquartered consumer research firm operating across Southeast Asia, providing mobile-first surveys, brand trackers, and B2C insight panels with strong Vietnamese coverage. It overlaps with CI Research on the mobile panel and syndicated brand tracker offering.
• Decision Lab: Decision Lab is a Southeast Asia–focused consumer and shopper insights firm with offices in Vietnam, Singapore, and Thailand offering fieldwork, B2C research, and syndicated trackers. It directly competes with CI Research for enterprise brand clients in Vietnam across FMCG, retail, and media.
• Saga Vietnam: Saga Vietnam is a Ho Chi Minh City–based market research firm providing fieldwork, full-service research, and consumer insight studies to enterprise clients across FMCG and B2B sectors. It overlaps CI Research on full-service and fieldwork offerings within the same Vietnamese geographic market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ciresearch.com.vn
• Xx.com/ciresearchvn
• LinkedInlinkedin.com/company/ci-research

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CI Research