Zing Events

What Zing Events does

Zing Events Ltd is a UK-based corporate team building provider, founded in 2012 by Charlie Berry and Andy Wells and headquartered in Ware with operational presence in London. The company designs and delivers indoor, outdoor, virtual, hybrid, evening, conference, charity, and learning-and-development team building activities for corporate clients, with a stated portfolio of 50+ activities across 16+ categories and the ability to scale from small groups to 500+ participants. Its proprietary technology footprint includes a custom GPS Treasure Hunt application with a Google Maps-style interface, iPad-based stop-motion animation suites, and a real-time trading floor simulation platform; virtual and hybrid experiences are delivered via Zoom and Microsoft Teams.

The business operates as a B2B service provider targeting large corporate clients, with a roster that includes FTSE 500 and FTSE 100 companies and named enterprise customers such as Spotify, Monster Energy, EY, 3 Mobile, Informatica, Aggregate Industries, and NewDay. Revenue is generated primarily through one-time, event-based professional services engagements with bespoke, quote-based pricing tied to group size, activity type, location, and customization; the company does not publicly disclose pricing or revenue. Go-to-market is enterprise field sales-led, with bespoke proposals, an online enquiry platform, a complementary venue-finding service, and a fully mobile delivery model covering the UK and international locations.

Zing Events is privately held with no disclosed funding rounds, no parent company, and no recorded M&A activity, suggesting a bootstrapped operating model. The company is run by its two co-founders and operates with 11–50 employees. Its marketing relies on a content-rich website, case studies, a blog, and organic social channels, supported by a strong third-party review footprint of 680+ five-star reviews on Reviews.io and 170+ reviews on Google Reviews. The company has no disclosed AI/ML capabilities, no patents, no formal certifications, and no strategic partnerships or alliances in the source data.

Name

Zing Events

Legal name

Zing Events Ltd

Website

https://zingevents.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Zing Events is a UK-based corporate team building provider, founded in 2012, delivering indoor, outdoor, virtual, and hybrid team building activities to large enterprises including FTSE 100 and FTSE 500 companies across the UK and internationally.

Ownership category

akta.pro rank

Product category

Corporate Team Building Services

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

akta.pro secondary industries

Party Games, Activities & Interactive Entertainment (HSACACAJ), Corporate Virtual Events (All-Hands, Town Halls, Product Launches) (MPAGAOAI), Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers) (MPAGAHAM)

Keywords

• Corporate team building
• Virtual team building
• Outdoor team building
• Indoor team building
• Charity team building

Headquarters

HQ city

Ware

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Corporate Team Building Activities: One-time event-based service delivering team building activities to corporate clients. Pricing varies based on group size, activity type, location, and level of customisation. The company offers bespoke packages tailored to client needs and budgets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Zing Events designs, delivers, and facilitates corporate team building activities for businesses in in-person, virtual, and hybrid formats. The company provides a portfolio of 50+ named activities across indoor, outdoor, virtual, evening, Christmas, charity, conference, and learning & development categories, sending a fully mobile delivery team with facilitators, equipment, and materials to client-specified venues across the UK and internationally. Services are tailored to client objectives, group sizes ranging from under 10 to 500+ participants, and include bespoke proposals and bookings.

Product overview

Zing Events is a corporate team building company offering a comprehensive portfolio of team building activities delivered in-person, virtually, or in hybrid formats. The core offering consists of categorized activity programs including Indoor, Outdoor, Virtual, Evening, Christmas, Charity, and Conference team building experiences. The product line spans 16+ activity categories featuring 80+ named activities such as Escape the Box (escape room-style challenge), The Trading Floor (stock market simulation), Animate (stop-motion animation), Urban Art (graffiti art creation), GPS Treasure Hunts (technology-enabled exploration), and various personality assessment tools (DISC, Lumina Spark, Belbin, MBTI). Activities are designed to be fully mobile and customizable, with a proprietary GPS Treasure Hunt app and virtual event delivery via Zoom or Teams. The company serves groups from 10 to 500+ participants, targeting FTSE 500 corporations and multinational organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hybrid Team Building Activities Team building activities combining in-person and remote experiences for hybrid workforces, delivered through an award-winning proprietary app with live interactions and game mechanics to engage co-located and distributed participants simultaneously.
• Indoor Team Building Activities Indoor team building activities designed to improve communication, collaboration, and team morale within offices, hotels, or conference spaces, featuring challenges such as The Trading Floor, Escape the Box, Animate, Rollercoaster, Crime Scene Investigation, and Urban Art. Delivered for corporate clients at their chosen indoor venues.
• Outdoor Team Building Activities Outdoor team building activities including Soap Box Derby, It's A Knockout, The Sphere Outdoors, GPS Treasure Hunts, Back to School Sports Day, Team Survival, and The Olympian, designed to promote teamwork in dynamic outdoor environments for corporate groups.
• Virtual Team Building Activities Virtual team building activities for remote and hybrid teams delivered via Zoom or Microsoft Teams, including Online Escape Rooms, Virtual Gameshow Quizzes, Virtual Murder Mystery, Around The World, Virtual Cooking Classes, Musical Bingo, and Crime Scene Investigation.
• Evening Team Building Activities Evening team building activities for post-work or conference settings, including The Sphere Gameshow, The Kube, The Zing Show, Pub Games, No Ordinary Quiz, Musical Bingo, Murder Mystery, Factor X, Cocktail Making, and Generation Game.
• Christmas Team Building Activities Festive-themed team building activities including Christmas Gameshow, Festive GPS Scavenger Hunt, Santa's Grotto Online Escape Room, Christmas Social, Murder Mystery Christmas Edition, and Christmas Quiz (Quizmass), designed for corporate holiday season events.
• Charity Team Building Activities Charity-focused team building activities combining team building with social impact, including Build a Bike, Putt a Hole in Hunger, Food Chain, Cook for the Homeless, and Build a Bee Hotel.
• Conference Team Building Activities Team building activities designed for conference settings including energizers, icebreakers, and large-scale challenges such as Rollercoaster, The Sphere, Urban Art, The Trading Floor, Escape the Box, and Level Up Scavenger Hunt for corporate conferences and summits.
• Large Group Team Building Activities Team building activities scalable for large corporate groups of 100 to 500+ participants, including It's A Knockout, Soap Box Derby, The Sphere, and Back to School Sports Day.
• GPS Treasure Hunt Activities Technology-enabled treasure hunt activities using a proprietary interactive mapping interface with designated GPS hotspots, challenges, and puzzles. Variants include Race Around The World, Adventurer, Pub Explorer, Festive Explorer, Space Survival, Ultimate Explorer, and Secret Agent In The Field, available for city-based events worldwide.
• Learning and Development Sessions Professional development and personality assessment activities for corporate teams including LEGO Serious Play, DISC Personality Assessment, Lumina Spark Personality Profile, Belbin Team Roles, Insights Discovery, Strength Deployment Inventory (SDI), and Myers Briggs Type Indicator (MBTI).
• Escape the Box Immersive escape room-style team building challenge where teams race against time through 12 stages to recover stolen digital assets from hackers, using puzzles, forensic analysis, UV lamps, map reading, and other problem-solving tasks for corporate groups.
• The Trading Floor Stock market simulation team building activity where teams act as trading syndicates buying and selling stocks across 10 industry portfolios, responding to live market news and price changes in a competitive high-energy environment powered by a proprietary real-time simulation platform.
• Animate Stop-motion animation team building activity where teams create digital animation sequences using iPad suites and editing software, themed around company values, visions, or custom topics, delivered for corporate groups at client venues.
• Urban Art Collaborative graffiti-style art creation activity where teams design and create large-scale artwork, typically featuring company logos on Banksy-inspired backdrops, for corporate team building engagements.
• Soap Box Derby Competitive team building activity where teams design, build, and race their own soapbox racing cars, combining engineering, creativity, and team competition for corporate groups at outdoor venues.
• Build a Bike Charity team building activity where teams assemble bicycles that are subsequently donated to charity, combining teamwork with social impact for corporate groups.
• LEGO Serious Play Structured play-based methodology using LEGO bricks to address workplace challenges, develop team problem-solving skills, and explore business objectives through hands-on building, delivered as a corporate learning and development session.

Quantifiable outcome

• 18% boost in productivity for engaged teams
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators11 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Wildgoose Events: UK-based team building and events company specializing in GPS treasure hunts, mobile apps, and corporate activities. Closely competes with Zing in GPS-based team building and serves similar FTSE-grade corporate clients.
• Catalyst Global: International corporate team building and employee engagement company offering a broad portfolio of indoor, outdoor, and virtual activities. Direct competitor to Zing across activity categories and target customers.
• The Experience UK: UK corporate events and team building company delivering bespoke activities and away days to large enterprises. Overlaps with Zing on conference activities, evening events, and bespoke corporate experiences.
• Eventurous: UK-based team building and corporate events provider offering indoor, outdoor, and virtual activities. Directly comparable to Zing on activity catalog, mobile delivery model, and target FTSE/corporate clients.
• Team Tactics: UK team building company providing mobile corporate events including indoor, outdoor, and charity activities. Direct competitor on product offering and B2B customer base.
• Yellowise Events: Corporate event management and team building provider serving UK enterprises with bespoke events. Comparable to Zing in targeting corporate off-sites, away days, and team experiences.
• Hillier Events: UK corporate events company offering team building, away days, and corporate hospitality. Overlaps with Zing on event-driven corporate experiences and enterprise client base.
• Strive Events: UK corporate events and team building company providing mobile activities and bespoke event delivery. Compares to Zing on mobile event model, activity breadth, and B2B customer profile.
• Action Days UK: UK provider of corporate team building days, activities, and event management. Direct competitor to Zing in the corporate team building segment with similar activity catalog.

Broad incumbents

• Airbnb Online Experiences: Global online experiences platform offering live virtual and in-person activities hosted by individuals. While not a direct corporate B2B specialist, it provides a broader marketplace for team building-style experiences, especially virtual, that may compete for budget share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/zingevents
• Facebookfacebook.com/ZingEvents
• LinkedInlinkedin.com/company/zing-events-ltd
• Instagraminstagram.com/zingevents

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zing Events