Made in Germany

What Made in Germany does

Made in Germany (german-ma.de) is a privately operated informational platform promoting the 'Made in Germany' quality designation, which originated with the 1887 British Merchandise Marks Act and was formalized internationally through the 1891 Madrid Agreement on false origin designations. The platform is owned and operated by Eduard Langwieser as Inhaber (sole proprietor) from a single office at Rotkreuzstraße 13 in Würzburg, Germany. It functions as both an educational resource explaining the meaning, requirements, and history of the Made in Germany label, and as a curated directory showcasing German manufacturers across nine product categories: Audio/Video/Photo, Beauty/Health, Office/Stationery, Computer/Software, Garden/Furniture/Grills, DIY/Handcraft/Industry, Clothing/Accessories, Sports/Leisure, and Living/Household. The platform publishes a free, standardized Made in Germany logo (downloadable in PNG, EPS, and PDF) for qualifying manufacturers, with a self-imposed standard requiring 100% of the value chain in Germany (excluding raw materials due to availability constraints), stricter than the legal thresholds established by German courts in 1995 (OLG Stuttgart) and 2002 (LG Stuttgart).

The platform is built on WordPress with standard Google Analytics and Google Maps integrations and hosts 30+ featured manufacturer profiles, including TRIGEMA (1,200 employees, 100% Made in Germany), SCHUBERTH (400+ employees, 55 countries), Hensel Visit (70+ countries), and Paul Scherenmanufaktur (exports to 75+ countries). The business model rests on two theoretical revenue streams — logo licensing (delivered for free) and advertising/promotional placements with featured manufacturers — though no pricing terms, advertising rates, or revenue figures are disclosed on the site. The platform operates without disclosed institutional investors, parent company, or external funding, and headcount beyond the owner is not publicly stated.

Commercial activity appears limited to content publication and directory curation. The platform benefits from the global brand equity of the Made in Germany label — ranked #1 in the Statista Made-in-Country-Index 2017 (43,034 consumers surveyed) with 84% of Infratest respondents associating it with high quality — but does not appear to monetize this equity through paid certification, subscription, or transaction services. The operating status is active, with the website continuing to publish content and list manufacturers.

Name

Made in Germany

Legal name

Made in Germany

Website

https://german-ma.de

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

11–50 employees

Short description

Made in Germany is a privately operated informational platform at german-ma.de that promotes the Made in Germany quality label, showcases 30+ German manufacturers across nine product categories, and offers a free downloadable logo for companies meeting its 100% German value chain standard.

Ownership category

akta.pro rank

Product category

Product Certification Services

akta.pro primary industry

Packaging Design & Labeling (MPAAAEAD)

Keywords

• Product certification services
• Quality label management
• Manufacturer directory platform
• Brand certification mark
• Origin verification services

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Logo Licensing and Promotion: The platform provides the Made in Germany logo for free download and use by qualifying manufacturers, promoting the label and German manufacturing quality. Revenue appears to be generated through website traffic, advertising, and promotional partnerships with featured manufacturers.
2. Advertising and Promotional Services: The platform features German manufacturers and may generate revenue through promotional placements, though specific advertising terms are not detailed on the site.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Made in Germany operates an informational and certification platform (german-ma.de) that promotes German-manufactured products under the historic "Made in Germany" quality label, established via the 1891 Madrid Agreement. The site educates visitors on the label's meaning, requirements, and history, maintains a curated Herstellerverzeichnis (manufacturer directory) organized into nine product categories, and provides a standardized Made in Germany logo available for free download by qualifying manufacturers whose value chain is 100% in Germany (excluding raw materials).

Product overview

Made in Germany is a certification platform and manufacturer directory that promotes German-made products. The core offering consists of the Made in Germany Certification Platform, which provides information about the label's meaning, requirements, logo usage, and history. The platform features a Herstellerverzeichnis (Manufacturer Directory) organized into nine product categories covering Audio/Video/Photo, Beauty/Health, Office/Stationery, Computer/Software, Garden/Furniture/Grills, DIY/Trade/Industry, Clothing/Accessories, Sport/Leisure, and Home/Household. Additionally, it offers the Made in Germany Logo Download service for certified manufacturers to download standardized branding assets.

Differentiator

Problem solved

Functional benefit

Products and services

• Made in Germany Certification Platform An informational and certification platform that explains the meaning, requirements, history, and usage rules of the Made in Germany quality label for manufacturers and consumers seeking to identify or certify German-made products.
• Herstellerverzeichnis (Manufacturer Directory) A curated online directory of German manufacturers organized into nine product categories (Audio/Video/Photo, Beauty/Health, Office/Stationery, Computer/Software, Garden/Furniture/Grills, DIY/Trade/Industry, Clothing/Accessories, Sport/Leisure, Home/Household), showcasing verified Made in Germany producers and their products.
• Made in Germany Logo Download A standardized Made in Germany logo package offered as a free download in PNG, EPS, and PDF formats for use by certified manufacturers across business, print, and online applications, contingent on meeting the platform's 100% German value chain criteria.

Quantifiable outcome

• Ranked #1 in Made-in-Country-Index 2017 among 43,034 global consumers surveyed
• +2 more outcomes

Named customers29 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• TÜV Rheinland: A large, established German testing, inspection and certification body that competes in the broader quality-assurance space; offers paid certification services where Made in Germany offers a free logo, with much broader international footprint.
• Bureau Veritas: Global testing, inspection and certification incumbent; overlaps with Made in Germany's quality-verification positioning for manufacturers but operates as a paid, generalist TIC provider rather than a country-specific brand mark.
• Germany Trade & Invest (GTAI): German government's economic development agency promoting Germany as an investment and export location; complements Made in Germany's manufacturer-promotion mission with broader trade, FDI and policy scope.
• German Design Council (Rat für Formgebung): German institution that promotes German design quality through awards, exhibitions and member programs — adjacent to Made in Germany's mission of certifying and showcasing German-produced goods, but focused on design rather than country-of-origin.

Regional players

• JETRO (Japan External Trade Organization): Japanese government-affiliated body that promotes 'Made in Japan' quality products internationally — a regional parallel to Made in Germany's promotional-and-directory model, but serving a different geography.

Direct peers

• Made in USA: U.S. counterpart country-of-origin certification and manufacturer directory; uses a similar freemium-logo and consumer-awareness playbook to promote domestically manufactured goods.
• Swiss Made (Federation of the Swiss Watch Industry): Operates the 'Swiss Made' quality mark for watches, applying strict origin thresholds and a registered logo — directly analogous to Made in Germany's 100% value-chain rule and standardized logo licensing model.
• Made in Italy (platform / industry initiatives): Country-of-origin branding and certification initiatives for Italian manufacturers that, like Made in Germany, leverage national provenance as a quality seal for export-oriented producers and consumer audiences.

Others

• Federation of German Industries (BDI): Umbrella association representing German industry; ecosystem-level stakeholder that overlaps with Made in Germany's mission of promoting German manufacturing credibility, though it functions as an advocacy body rather than a certification mark.

Emerging players

• Origin Protection (Switzerland-based origin/trade-mark programs): WIPO-administered international framework for protecting geographical indications and appellations of origin; relevant to Made in Germany as the supranational legal scaffolding under which country-of-origin marks operate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/madeingermany.1891
• LinkedInlinkedin.com/company/madeingermany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made in Germany