Kronen
Kronen Küchenger\u00e4te GmbH is a German manufacturer founded in 1977 that designs and builds Made-in-Germany professional kitchen equipment - vegetable cutters, food cutters, and immersion blenders - plus custom convenience kitchen systems, serving gastronomy, hotels, hospitals, supermarkets, bakeries, and caterers across 50+ countries.
- Company typePrivate
- Founded1977
- HeadquartersWillstätt, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Kronen does
Kronen Küchengeräte GmbH is a privately held German manufacturer of professional kitchen equipment, founded in 1977 and headquartered in Willstätt-Eckartsweier. The company designs and produces (in Germany) a portfolio of food-preparation machinery including the KG 200 series vegetable cutters (KG 201, KG 203, KG 251, KG 253) with throughput up to 9 kg/min and 900 servings per day, the KC Nako cutter line, and the KMX/EMA immersion blender series with variable speeds of 5,000-15,000 rpm. A separate accessories line includes adjustable cutting discs (0.5-6mm), french fry grids, brunoise discs, wavy and fine slicing discs, and the EMA 2-in-1 emulsifying/mixing arm. Beyond stand-alone machines, Kronen engineers turnkey convenience solutions (Salad Bars, Cockpit work stations, Fresh Islands) customized for supermarket in-store fresh preparation.
Kronen sells across eight primary verticals - gastronomy, hotels, healthcare, supermarkets, bakeries, school meals, corporate catering, and meat processing - with named enterprise references including EDEKA and REWE for supermarket convenience kitchens. The company operates across 50+ countries with 10,000+ machines deployed, 5,000+ gastronomes using its vegetable cutter, and 1,500+ convenience kitchens delivered worldwide. Distribution runs through regional PLZ-based field sales in Germany, a dedicated international export manager, a dealer and kitchen-planner partner program, and an online shop for accessories and small equipment; pricing is quote-based with no public disclosure.
Revenue is generated through one-time hardware sales (machines and accessories), custom convenience-system projects including on-site installation and training, and recurring aftermarket parts revenue under a six-month functional guarantee. The company is owner-managed by the Förster family (Frank and Timo Förster as Managing Directors), self-funded, and has 11-50 employees. Participation in HOST MILANO 2025, INTERGASTRA 2026, and FHA Singapore 2026 reflects continued international go-to-market investment.
Kronen firmographics
Firmographics- Name
- Kronen
- Legal name
- Kronen Küchengeräte GmbH
- Website
- https://kronen-germany.de
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kronen Küchenger\u00e4te GmbH is a German manufacturer founded in 1977 that designs and builds Made-in-Germany professional kitchen equipment - vegetable cutters, food cutters, and immersion blenders - plus custom convenience kitchen systems, serving gastronomy, hotels, hospitals, supermarkets, bakeries, and caterers across 50+ countries.
- Ownership category
- akta.pro rank
Kronen industry classification
Industry- Product category
- Commercial Kitchen Equipment
- NAICS
- Food Product Machinery Manufacturing (333241), Commercial and Service Industry Machinery Manufacturing (3333)
- SIC
- General Industrial Machinery & Equipment, Nec (3569)
- akta.pro primary industry
- Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)
- akta.pro secondary industry
- Food Prep Appliances Retail (Blenders, Mixers, Processors) (CRACADAD)
Keywords
Where Kronen is headquartered
LocationHeadquarters
- HQ city
- Willstätt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Kronen business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Kitchen Equipment Sales: Sale of professional kitchen appliances including vegetable cutters, cutters, mixers, salad bars, and convenience systems. One-time hardware sales with pricing available via contact request.
- Accessories & Replacement Parts: Sale of accessories such as cutting discs (adjustable slicing disc, fine slicing discs at 0.5mm and 1mm), french fry grids (7.5x7.5mm, 10x10mm, 12.5x12.5mm), brunoise discs (3x3mm, 5x5mm), and EMA mixer sticks. Also replacement parts sold with 6-month functional guarantee.
- Convenience Systems & Planning Services: Custom-designed and manufactured convenience food preparation systems including salad bars, cockpit stations, and complete fresh produce islands for supermarkets. Services include on-site installation, kitchen planning, and customer training.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Kronen product offering
Product offeringCore offering
Kronen manufactures and sells professional kitchen equipment focused on food preparation, including industrial vegetable cutters, immersion blenders, and convenience kitchen processing systems. The company targets commercial users such as restaurants, hotels, hospitals, and supermarket prepared-food operations, providing durable stainless-steel machinery engineered for continuous, high-volume food processing.
Product overview
KRONEN Küchengeräte is a German manufacturer of professional kitchen equipment for food preparation, offering a comprehensive portfolio of standalone machines and convenience solutions. The core product lineup includes the KG 200 series vegetable cutters (KG 201, KG 203, KG 251, KG 253) ranging from entry-level to high-capacity models with varying speed settings and throughput capabilities, the KC Nako cutter series, and KMX/EMA immersion blender series in multiple power ratings. These are complemented by a wide range of cutting disc accessories (adjustable slicing discs, french fries grids, brunoise discs, wavy cutting discs, fine slicing discs) for the KG-200 machines. The company also provides complete convenience solutions including custom-built Kronen Salad Bars, Cockpit Workstations, and the 'Frische Insel' (Fresh Island) concept for supermarkets. All products are designed and manufactured in Germany (Made in Germany) with a focus on stainless steel construction, hygiene standards, and DIN/HACCP compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- Vegetable cutters
Quantifiable outcome
- Saves up to 80% time in food preparation
- +6 more outcomes
Companies that use Kronen
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles1 record
Kronen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Kronen partnerships and signals
Strategic signalScale indicators8 records
Recent moves8 records
Expansion highlights5 records
Kronen competitors and assessment
Company assessmentBroad incumbents
- Hobart: Global leader in commercial food equipment including dishwashers, cooking, and food preparation. Overlaps KRONEN at the high end of professional kitchens with broader portfolio and larger installed base.
- Electrolux Professional: Large-scale provider of professional kitchen and laundry solutions worldwide, owner of Dito Sama. Competes with KRONEN across both standalone food prep and integrated kitchen environments.
- Rational AG: German global market leader in combi-steamers and connected cooking systems for professional kitchens. Adjacent German-engineered incumbent competing for the same professional-kitchen capex wallet.
- Miele Professional: Premium German manufacturer of commercial dishwashing, laundry, and instrument reprocessing systems, plus selected kitchen equipment. Overlaps KRONEN in the premium Made-in-Germany foodservice segment.
Direct peers
- Sirman: Italian maker of professional kitchen equipment including vegetable cutters, food processors, cutters, and blenders. Closely comparable niche specialty competitor to KRONEN in European foodservice channels.
- Robot Coupe: French manufacturer of commercial food preparation equipment including vegetable cutters, cutters, blenders, and juicers. Directly competes with KRONEN's KG series and immersion blenders across professional kitchens worldwide.
- Sammic: Spanish manufacturer of commercial food preparation equipment (vegetable slicers, cutters, immersion blenders, sous-vide) sold to restaurants, hotels, and caterers — directly overlapping KRONEN's core product portfolio and customer base.
- Dito Sama: Manufacturer of vegetable preparation machines, cutters, and blenders for professional kitchens, part of the Electrolux Professional group. Direct overlap with KRONEN's vegetable cutter and convenience prep lines.
- Waring Commercial: US-based manufacturer of commercial blenders, food processors, and immersion blenders for bars, restaurants, and hotels — overlapping KRONEN's KMX/EMA immersion blender and cutter lines.
Emerging players
- Varimixer: Danish manufacturer of commercial spiral and planetary mixers for bakeries and professional kitchens. Adjacent specialty player in professional food preparation equipment with comparable European manufacturing roots.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Kronen social profiles
Digital presenceKronen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kronen leadership team
Management profileNumber of profiles
Profiles1 record
Kronen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kronen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kronen
What does Kronen do?
Kronen manufactures and sells professional kitchen equipment focused on food preparation, including industrial vegetable cutters, immersion blenders, and convenience kitchen processing systems. The company targets commercial users such as restaurants, hotels, hospitals, and supermarket prepared-food operations, providing durable stainless-steel machinery engineered for continuous, high-volume food processing.
Is Kronen a public or private company?
Kronen is a private company. It is classified as family owned and is currently operating.
When was Kronen founded?
Kronen was founded in 1977. It employs 11 to 50 people.
Where is Kronen based?
Kronen is headquartered in Willstätt, Germany, in the Europe region.
How does Kronen make money?
Three revenue lines are on record. Kitchen Equipment Sales are the primary driver. The others are accessories & Replacement Parts and convenience Systems & Planning Services.
Who are Kronen's main competitors?
Broad incumbents on record are Hobart, Electrolux Professional, Rational AG and Miele Professional. Direct peers are Sirman, Robot Coupe, Sammic, Dito Sama and Waring Commercial. Varimixer is listed as an emerging player.
Does Kronen have an API?
No public API is recorded for Kronen.
What industry is Kronen in?
Kronen's product category is Commercial Kitchen Equipment. Its primary akta.pro industry code is AFAIALAK, Food Preparation Equipment & Smallwares Wholesale, with a secondary code of CRACADAD, Food Prep Appliances Retail (Blenders, Mixers, Processors). Its NAICS code is 333241 and its SIC code is 3569.