Rhinocarhire

What Rhinocarhire does

Rhino Car Hire is a UK-based online price comparison and booking platform for car rentals, operating since 2007. The platform aggregates inventory from 354 car hire suppliers across 100+ countries, covering 39,155 rental locations and 362,196 bookable vehicles, allowing consumers to search, compare prices, and book rental cars at airport and city locations worldwide. Its technology is built around a multi-supplier price comparison engine that displays real-time availability and transparent pricing with all mandatory charges shown upfront, supported by instant booking confirmation and fully encrypted payment processing. The platform offers vehicle categories ranging from economy to luxury and electric, with optional add-ons including insurance upgrades, GPS, child seats, additional drivers, and one-way rentals.

The company earns revenue through booking commissions and referral fees paid by car hire suppliers on completed transactions, operating on a transaction-based take-rate model with no subscription or listing fees disclosed. Customers are acquired primarily through organic SEO, content marketing (Drive Smart Guides, Car Hire Blog), email newsletters, social media, and an active affiliate scheme. The platform is entirely self-serve and direct-to-consumer, with no physical retail presence. The primary customer segments are leisure travelers (holidays, family trips, road adventures) and business travelers, served through a horizontal segmentation approach. The company is privately held and bootstrapped, with 11-50 employees based in London, and has no disclosed funding rounds, institutional investors, or parent company.

Name

Rhinocarhire

Legal name

Rhinocarhire.com

Website

https://rhinocarhire.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Rhino Car Hire is a UK-based online car rental price comparison and booking platform that aggregates inventory from 354 suppliers across 100+ countries, serving leisure and business travelers through a self-serve website.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Booking commissions and referral fees: Earns referral fees or commissions from car hire suppliers when customers book through the platform. Revenue is generated on a per-transaction basis as customers complete bookings with partnered rental companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rhino Car Hire operates an online price comparison and booking platform that aggregates car hire inventory and rates from 354 supplier companies across 100+ countries, allowing consumers to search, compare, and book rental vehicles at airport and city locations. The platform offers transparent upfront pricing with no hidden fees, flexible rental options (daily, weekly, long-term, one-way), 24/7 multilingual customer support, and optional add-ons such as insurance, GPS, child seats, and additional drivers.

Product overview

Rhino Car Hire is an online car rental price comparison and booking platform operating across 100+ countries. The core product is a meta-search engine that aggregates inventory from major car rental suppliers (Hertz, Avis, Budget, Enterprise, Europcar, Sixt, and others) to offer users the ability to search, compare prices, and book vehicles at thousands of airport and city locations worldwide. The platform provides various vehicle categories (economy, SUV, luxury, electric/hybrid), insurance products (CDW, Theft Protection), travel extras (GPS, child seats), and flexible options like one-way rentals. The service emphasizes transparent pricing with no hidden fees and 24/7 customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• Rhino Car Hire Platform Online car rental comparison and booking platform that aggregates prices from 354 car hire suppliers (Hertz, Avis, Budget, Enterprise, Europcar, Sixt, and others) across 100+ countries, enabling consumers to search, compare, and book rental vehicles at 39,155 airport and city locations worldwide with transparent upfront pricing and no hidden fees.

Quantifiable outcome

• Over 9 million car hire quotes provided annually
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core.

• HertzcoreChannel Partner/ Reseller/ DistributorMajor car hire supplier providing vehicles at thousands of locations globally. Hertz has the most locations (3,106) among all suppliers on the platform and the highest review count (9.8/10 highest score, 0.7/10 lowest score).
• AviscoreChannel Partner/ Reseller/ DistributorGlobal car hire brand available through Rhino Car Hire's comparison platform, providing vehicles across airport and city locations worldwide.
• BudgetcoreChannel Partner/ Reseller/ DistributorBudget car hire brand featured on the platform. Has the most reviews (2,620,513) with an average score of 8.1/10, indicating high customer satisfaction volume.
• EnterprisecoreChannel Partner/ Reseller/ DistributorEnterprise car hire available through the platform's global network, offering vehicles at airport and city locations across multiple countries.
• EuropcarcoreChannel Partner/ Reseller/ DistributorEuropean car hire brand available for booking through the platform, providing vehicles at major airport and city locations across Europe and internationally.
• SIXTcoreChannel Partner/ Reseller/ DistributorPremium car hire supplier with the most cars (41,338) among all suppliers on the platform, offering luxury and premium vehicle options.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Booking.com: Largest OTA globally; car hire is a vertical within its broader accommodation-led platform and bundles rentals with hotels — competing with Rhino for the same booking moment with vastly larger traffic and brand.
• Expedia: Major OTA whose car hire offering (powered by CarRentals.com) competes directly with Rhino on aggregation and bundled travel packages.
• Tripadvisor: Travel meta-search and reviews platform whose car hire comparison feature overlaps with Rhino's model, combining aggregator functionality with the world's largest traveller review base.
• Skyscanner: Trip.com Group-owned meta-search engine whose car hire comparison feature competes with Rhino, although Skyscanner is broader (flights/hotels) and has materially larger marketing spend.

Direct peers

• Kayak: Meta-search engine (owned by Booking Holdings) covering flights, hotels and car hire. Its car hire comparison product overlaps directly with Rhino on aggregator functionality and SEO-driven acquisition.
• Rentalcars.com: Owned by Booking Holdings, Rentalcars.com is the largest dedicated car hire aggregator worldwide — directly comparable to Rhino's price-comparison and booking model across geographies and supplier base.
• Auto Europe: Specialist car hire broker aggregating rates from major suppliers across Europe and beyond — competing head-to-head with Rhino on international leisure rentals and supplier relationships.
• CarRentals.com: Expedia Group's dedicated car hire comparison site; directly comparable aggregator model targeting the same leisure-traveller use case as Rhino.
• DiscoverCars: Independent car hire comparison and booking platform operating globally with a similar multi-supplier aggregation model and similar target customer (leisure travellers seeking transparent pricing).
• Momondo: Travel meta-search engine owned by KAYAK/Booking Holdings covering flights, hotels and car hire; overlapping directly with Rhino on car hire price comparison across multiple suppliers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhinocarhire