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OK

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uuid002cyl3

Namestring
OK
Legal namestring
OK (Одноклассники)
Websiteurl
oktech.ru
Company typeenum
Private
Founded yearint
2006
Short descriptiontext

OK (Odnoklassniki) is a Russian social network founded in 2006, serving 36 million monthly active users in Russia with friend connections, video, music, and gifting features, monetized primarily through advertising.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersLeningradskiy, Russia
HQ citystring
Leningradskiy
HQ countrystring
Russia
HQ regionstring
Europe
Markets served

Serves global market

Offices5 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
social networking platform, consumer messaging app, online video platform, music streaming service, digital advertising network
Industry3 codes
1General-Purpose Social Networks
CodeBPAMABAAPrimaryYes
2User-Generated Content (UGC) & Short-Form Video Platforms
CodeBPAMAJAHPrimaryNo
3Messaging-Led Community Platforms (Chat/Group Communities)
CodeMPACAJAEPrimaryNo
NAICS code1 code
  • Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers51621
SIC code1 code
  • Services-Miscellaneous Amusement & Recreation7990
Product category
Social Networking Platform
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Advertising
TypeAdvertising
Description

OK generates revenue primarily through advertising placements across its social network platform, serving both display and targeted ad formats to its 36 million monthly active users in Russia.

oktech.ru
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
GTM typeB2C
B2C
Offering typeSoftware
Software
Core offering1 text field

OK is a Russian consumer social network (ok.ru) that enables users to connect with friends and family, exchange messages and reactions, send digital gifts, share photos and videos, watch video content, listen to music, play games, and run small business pages. The platform is distributed free to end users across web and mobile (Android, iOS) and is monetized primarily through advertising placements served to its 36 million monthly active users in Russia.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 8 values shown
  • 36 million monthly active users in Russia
+7 more records
Product and service1 record
1OK Social Network (ok.ru)
CategorySocial networking platform
Scale indicator11 records

Each record includes

Type, Value, Description, Source

Peers9 records
1Telegram
TypeDirect peer
Description

Messaging-led social platform with massive Russian-speaking user base and rapidly expanding content and community features. Directly competes with OK for share of user communication time and is increasingly a substitute for social networking use cases.

2TikTok
TypeBroad incumbent
Description

Global short-form video and social platform. Competes with OK's video consumption surface (700M daily views) for Russian user attention and ad budgets, especially among younger demographics.

3Discord
TypeDirect peer
Description

Messaging-led community platform popular globally for chat groups and content communities. Represents a comparable product model to OK's group chat and community features for engagement-driven use cases.

4Rutube
TypeRegional player
Description

Russian video hosting and streaming platform positioned as a YouTube alternative. Competes with OK's video content product for Russian audience time and ad inventory in the same geography.

5VKontakte (VK)
TypeDirect peer
Description

Russia's largest social network and OK's parent company. VKontakte and OK operate as the two flagship social platforms within the VK group, competing for Russian user attention while sharing infrastructure and monetization layers.

6Viber
TypeDirect peer
7Facebook (Meta)
TypeBroad incumbent
Description

Global general-purpose social network whose product, monetization, and engagement patterns serve as a reference benchmark for OK. Has limited direct reach inside Russia today but represents the global category leader.

8Mail.ru (My World / Moy Mir)
TypeDirect peer
Description

Russian social network historically integrated with the Mail.ru email platform. Competes with OK in the same Russian consumer social networking segment, though at smaller scale.

9Yandex Zen (Dzen)
TypeDirect peer
Description

Russian content recommendation and publishing platform operated within the Yandex ecosystem. Competes with OK's news feed and video consumption experiences for Russian user engagement and digital ad budgets.

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability5 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature7 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

OK

Social Networking Platformoktech.ru

OK (Odnoklassniki) is a Russian social network founded in 2006, serving 36 million monthly active users in Russia with friend connections, video, music, and gifting features, monetized primarily through advertising.

OK firmographics

Firmographics
Name
OK
Legal name
OK (Одноклассники)
Website
https://oktech.ru
Company type
Private
Founded year
2006
Operating status
Operating
Headcount range
501–1,000 employees
Short description
OK (Odnoklassniki) is a Russian social network founded in 2006, serving 36 million monthly active users in Russia with friend connections, video, music, and gifting features, monetized primarily through advertising.
Ownership category
akta.pro rank

OK industry classification

Industry
Product category
Social Networking Platform
NAICS
Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
SIC
Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry
General-Purpose Social Networks (BPAMABAA)
akta.pro secondary industries
User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH), Messaging-Led Community Platforms (Chat/Group Communities) (MPACAJAE)

Keywords

  • Social networking platform
  • Consumer messaging app
  • Online video platform
  • Music streaming service
  • Digital advertising network

Where OK is headquartered

Location

Headquarters

HQ city
Leningradskiy
HQ country
Russia
HQ region
Europe

Offices5 records

Markets served

OK business model

Business model
GTM type
B2C
Offering type
Software
Cost components
Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

  1. Advertising: OK generates revenue primarily through advertising placements across its social network platform, serving both display and targeted ad formats to its 36 million monthly active users in Russia.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

OK product offering

Product offering

Core offering

OK is a Russian consumer social network (ok.ru) that enables users to connect with friends and family, exchange messages and reactions, send digital gifts, share photos and videos, watch video content, listen to music, play games, and run small business pages. The platform is distributed free to end users across web and mobile (Android, iOS) and is monetized primarily through advertising placements served to its 36 million monthly active users in Russia.

Differentiator

Problem solved

Functional benefit

Products and services

  • OK Social Network (ok.ru)

Quantifiable outcome

  • 36 million monthly active users in Russia
  • +7 more outcomes

Companies that use OK

Customer profile

Segments1 record

Ideal customer profiles1 record

OK technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

OK partnerships and signals

Strategic signal

Scale indicators11 records

OK competitors and assessment

Company assessment

Direct peers

  • Telegram: Messaging-led social platform with massive Russian-speaking user base and rapidly expanding content and community features. Directly competes with OK for share of user communication time and is increasingly a substitute for social networking use cases.
  • Discord: Messaging-led community platform popular globally for chat groups and content communities. Represents a comparable product model to OK's group chat and community features for engagement-driven use cases.
  • VKontakte (VK): Russia's largest social network and OK's parent company. VKontakte and OK operate as the two flagship social platforms within the VK group, competing for Russian user attention while sharing infrastructure and monetization layers.
  • Viber:
  • Mail.ru (My World / Moy Mir): Russian social network historically integrated with the Mail.ru email platform. Competes with OK in the same Russian consumer social networking segment, though at smaller scale.
  • Yandex Zen (Dzen): Russian content recommendation and publishing platform operated within the Yandex ecosystem. Competes with OK's news feed and video consumption experiences for Russian user engagement and digital ad budgets.

Broad incumbents

  • TikTok: Global short-form video and social platform. Competes with OK's video consumption surface (700M daily views) for Russian user attention and ad budgets, especially among younger demographics.
  • Facebook (Meta): Global general-purpose social network whose product, monetization, and engagement patterns serve as a reference benchmark for OK. Has limited direct reach inside Russia today but represents the global category leader.

Regional players

  • Rutube: Russian video hosting and streaming platform positioned as a YouTube alternative. Competes with OK's video content product for Russian audience time and ad inventory in the same geography.

Market position

Customer concentration

OK social profiles

Digital presence

OK financial estimates

Financial estimate

Revenue estimate

Valuation estimate

OK leadership team

Management profile

Number of profiles

Profiles1 record

OK funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

OK M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OK

What does OK do?

OK is a Russian consumer social network (ok.ru) that enables users to connect with friends and family, exchange messages and reactions, send digital gifts, share photos and videos, watch video content, listen to music, play games, and run small business pages. The platform is distributed free to end users across web and mobile (Android, iOS) and is monetized primarily through advertising placements served to its 36 million monthly active users in Russia.

Is OK a public or private company?

OK is a private company. It is classified as corporate owned and is currently operating.

When was OK founded?

OK was founded in 2006. It employs 501 to 1,000 people.

Where is OK based?

OK is headquartered in Leningradskiy, Russia, in the Europe region.

How does OK make money?

One revenue line is on record: advertising.

Who are OK's main competitors?

Direct peers on record are Telegram, Discord, VKontakte (VK), Viber, Mail.ru (My World / Moy Mir) and Yandex Zen (Dzen). Broad incumbents are TikTok and Facebook (Meta). Rutube is listed as a regional player.

Does OK have an API?

No public API is recorded for OK.

What industry is OK in?

OK's product category is Social Networking Platform. Its primary akta.pro industry code is BPAMABAA, General-Purpose Social Networks, with a secondary code of BPAMAJAH, User-Generated Content (UGC) & Short-Form Video Platforms. Its NAICS code is 51621 and its SIC code is 7990.

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