AWO

What AWO does

AWO Landesverband Mecklenburg-Vorpommern e.V. is the state-level association of the German Arbeiterwohlfahrt (AWO) in the federal state of Mecklenburg-Vorpommern, registered as a non-profit eingetragener Verein (e.V., registered association) at Amtsgericht Schwerin. Headquartered at Wismarsche Straße 183-185 in Schwerin, the Landesverband functions primarily as a coordinating, advocacy, and standard-setting body for 14 affiliated Kreis-, Stadt- and Regionalverbände (district, city and regional associations) that conduct the actual service delivery. Its remit spans social policy representation, quality management, public relations, volunteer coordination, family education, environmental and sustainability management, and oversight of federal AWO standards delegated through the AWO Bundesverband. The organization is governed by an elected Landesvorstand with Michael Bauer as Vorsitzender and managed operationally by Geschäftsführer Bernd Tünker, supported by a small headquarters staff of 11-50 employees.

The service portfolio delivered through the AWO federation in Mecklenburg-Vorpommern covers elderly care (Altenhilfe), disability inclusion and Eingliederungshilfe, child and youth welfare (Kinder- und Jugendhilfe), family education and counseling, poverty alleviation programs, and the Freiwilliges Soziales Jahr / Bundesfreiwilligendienst (FSJ/BFD) voluntary-service programs. Service lines are organized into dedicated Referate (departments), including Altenhilfe, Behindertenhilfe, Kinder- und Jugendhilfe, Ehrenamt, Qualitätsmanagement, Umwelt- und Nachhaltigkeitsmanagement, Verbandsarbeit, Finanzen, and Öffentlichkeitsarbeit. Direct beneficiaries include senior citizens, children and adolescents, people with disabilities, families, and socially disadvantaged groups.

The business model is non-commercial: funding flows come from government service contracts, social insurance reimbursements (e.g. Pflegekassen, Jugendämter), membership dues (Mitgliedsbeiträge), donations (Spenden), and corporate membership fees from korporative Partner. Pricing is not publicly disclosed because there is no commercial product. Revenue sources include these public and contributory streams, while the organization markets itself primarily through content on awo-mv.de, social channels (Facebook, Instagram), and earned media via press releases. Recent program activity includes the Einhornkampagne for the 2026 state elections, the AWO Nachhaltigkeitsfest 2026, the Pflege-Azubi-Award 2026, and ongoing advocacy positioning on pension policy and disability-budget cuts.

Name

AWO

Legal name

AWO Landesverband Mecklenburg-Vorpommern e.V.

Website

https://awo-mv.de

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

AWO Landesverband Mecklenburg-Vorpommern e.V. is a German non-profit welfare association coordinating 14 district-level AWO bodies in the state of Mecklenburg-Vorpommern. It oversees and advocates for elderly care, disability services, youth welfare, family education, volunteer programs, and social-policy initiatives.

Ownership category

akta.pro rank

Product category

Social Welfare Services

NAICS

Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399), Social Advocacy Organizations (8133), Business Associations (813910)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Infrastructure, Housing & Community Development (BPAGABAL)

Keywords

• Social welfare services
• Elderly care services
• Disability support services
• Youth welfare programs
• Volunteer coordination services

Headquarters

HQ city

Schwerin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Distribution channels1 record

Marketing channels6 records

Core offering

AWO Landesverband Mecklenburg-Vorpommern e.V. is a non-profit registered welfare association (eingetragener Verein) that delivers social services across the German state of Mecklenburg-Vorpommern. Its core offerings include elderly care, disability inclusion services, child and youth welfare, family education, volunteer coordination, voluntary social service programs (Freiwilliges Soziales Jahr and Bundesfreiwilligendienst), quality management consulting, public relations, and environmental and sustainability management. The organization operates as a federation of 14 district, city, and regional associations and coordinates advocacy campaigns on social policy.

Product overview

AWO (Arbeiterwohlfahrt) Landesverband Mecklenburg-Vorpommern e.V. is a regional welfare organization of the German Workers' Welfare association. It is not a technology company but rather a social services organization providing: elderly care (Altenhilfe), disability services (Behindertenhilfe), child and youth services (Kinder- und Jugendhilfe), volunteer coordination (Ehrenamt), voluntary social service programs (FSJ/BFD), family education, quality management, environmental sustainability management, and advocacy campaigns. The organization operates as a federation of 14 district/city/regional associations and maintains various initiatives including the 'Einhornkampagne' (unicorn campaign for state elections), poverty awareness exhibitions ('Gesichter der Armut'), and sustainability events.

Differentiator

Problem solved

Functional benefit

Brands

• AWO Nachhaltigkeitsfest: Annual sustainability festival organized by AWO MV
• Einhornkampagne
• Gesichter der Armut
• Lotte Lemke Engagement Preis

Products and services

• Elderly Care Services (Altenhilfe)
• Disability Services (Behindertenhilfe / Teilhabe)
• Children and Youth Welfare Services (Kinder- und Jugendhilfe)
• Volunteer and Civic Engagement (Ehrenamt)
• Voluntary Social Service Programs (FSJ / BFD)
• Family Education (Familienbildung)
• Quality Management Services (Qualitätsmanagement)
• Environmental and Sustainability Management (Umwelt- und Nachhaltigkeitsmanagement)
• Public Relations and Advocacy (Öffentlichkeitsarbeit)

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• AWO BundesverbandcoreStrategic or Co-development PartnerThe state association is part of the AWO Bundesverband (federal association), which provides overarching standards, guidelines, and coordination across all state and regional AWO organizations in Germany.
• LIGA der Spitzenverbände der Freien Wohlfahrtspflege M-V e.V.coreStrategic or Co-development PartnerThe LIGA (League of Peak Associations of Free Welfare) in Mecklenburg-Vorpommern, where AWO is represented and participates in coordinated advocacy and policy positions for the welfare sector.
• Landesregierung Mecklenburg-Vorpommern (State Government)coreStrategic or Co-development PartnerRepresentation and cooperation with the state government and its ministries on social policy matters affecting the state.
• Friedrich-Ebert-StiftungminorStrategic or Co-development PartnerJoint events and discussions organized with the Friedrich-Ebert-Stiftung, a political foundation close to the SPD.
• Landesjugendwerk der AWO MVcoreStrategic or Co-development PartnerThe state youth organization of AWO MV, which runs youth projects and engagement programs for children and young people.
• Kulturgarten SchwerinminorOthersPartner venue for the AWO Sustainability Festival (Nachhaltigkeitsfest) 2026.
• BUND Mecklenburg-VorpommernminorOthersEnvironmental organization partner for the AWO Sustainability Festival.
• NAJU Mecklenburg-VorpommernminorOthersNature and Youth Conservation organization partner for sustainability events.
• SDS SchwerinminorOthersPartner organization for the AWO Sustainability Festival.
• Soda-eJminorOthersPartner organization for the AWO Sustainability Festival.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Malteser Hilfsdienst gGmbH: Catholic welfare provider operating elderly care, ambulatory nursing and youth services across Germany, including M-V; competes for the same contract-based funding pools and volunteer pipeline.
• Zentralwohlfahrtsstelle der Juden in Deutschland (ZWST): Umbrella of Jewish welfare organizations and a recognized peak welfare association in LIGA. Delivers elderly care, family and youth services in select M-V locations alongside AWO MV.
• Deutscher Caritasverband e.V. Germany's largest Catholic welfare association and co-member of LIGA peak welfare bodies. Directly competes with AWO MV for state welfare contracts in elderly care, disability services, youth welfare, and family support.
• Diakonie Deutschland: Protestant welfare umbrella providing overlapping services (Altenhilfe, Behindertenhilfe, Kinder- und Jugendhilfe) across all German states including M-V, with parallel LIGA coordination and state-association structure.
• Deutsches Rotes Kreuz e.V. German Red Cross national federation operating voluntary services, elderly care, family support and disaster response with state-level chapters in M-V; another LIGA member and direct welfare contract competitor.
• Arbeiter-Samariter-Bund Deutschland e.V. Workers' relief welfare organization affiliated with the SPD-aligned labor movement. Operates care, mobile service and youth programs in M-V through a comparable state-association structure.
• Johanniter-Unfall-Hilfe e.V. Protestant welfare association providing ambulatory care, youth services and senior support across Germany. State associations in M-V compete with AWO MV on state contract tenders and skilled-care personnel.
• Paritätischer Wohlfahrtsverband: Confessionally-neutral umbrella for ~280 non-profit organizations, co-represented in LIGA. Provides overlapping welfare services including disability inclusion, youth welfare, and family counseling in M-V.
• AWO Bundesverband e.V. The federal umbrella of AWO MV and all other German AWO state associations. Directly comparable as the parent federation coordinating welfare service standards and advocacy across Germany.
• AWO Westliches Westfalen e.V. Sister AWO state association operating under the same federal brand with parallel service portfolio (elderly, youth, disability, family), sharing federal-level standards and providing a like-for-like benchmark for AWO MV's regional execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/awolandesverbandmv
• Instagraminstagram.com/awomecklenburgvorpommern
• Xx.com/awogmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AWO