Churros
¡Hola! Churros® is a J&J Snack Foods brand that manufactures par-fried frozen churros in Authentic Spanish and Crispy Southwest recipes for foodservice operators (movie theaters, restaurants, K-12, convenience stores) and retail grocery chains.
- Company typePublic
- Founded1971
- HeadquartersColton, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Churros does
¡Hola! Churros® is a master brand and product line owned by J&J Snack Foods Corp. (NASDAQ: JJSF), a publicly traded snack food and frozen beverage manufacturer founded in 1971 and headquartered in Bellmawr, New Jersey. The brand manufactures par-fried frozen churros across two recipes — Authentic Spanish (flour-based, cake-like) and Crispy Southwest (corn-based, crunchy outside with a light interior) — in multiple formats (loops, regular sticks, bites, fries) with fillings including Bavarian cream, fruit, chocolate, birthday cake, cajeta, and strawberry. Dual-recipe, dual-format engineering plus a 51% whole grain offering for K-12 foodservice underpins the technical product breadth. Distribution operates through two channels: a B2B foodservice motion selling to movie theaters, theme parks, restaurants, convenience stores, K-12 schools, colleges, healthcare facilities, and entertainment venues (Sonic, 7-Eleven, Shake Shack, Chuck E. Cheese among named accounts); and a B2C retail motion selling frozen bite SKUs (Double Twisted Bites, Chocolate Filled Bites, Wicked Churro Bites, Trolls Bites) in the freezer aisles of Target, Giant Food Stores, Weis Markets, ShopRite, and several other regional grocery chains following a 2023 nationwide launch. Revenue is generated via transaction-based product sales through direct foodservice representatives, distributors, and grocery retail; the brand represented a consolidated unification of legacy Tio Pepe's® and California Churros® marks under a single registered master brand in 2022. Marketing combines digital advertising targeting moms in retailer zip codes, in-store shelf talkers, Ibotta cash-back trial incentives, a content blog (Churrotastic News), and organic social channels. The brand carries the #1 manufacturer claim for authentically-inspired churros, won the 2024 PEOPLE Food Award for "Best Frozen Dough" (Double Twisted Bites), and per Datassential appears on roughly 42% of U.S. menus with category projections of +23% growth through 2028.
Churros firmographics
Firmographics- Name
- Churros
- Legal name
- J&J Snack Foods Corp.
- Website
- https://churros.com
- Company type
- Public
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ¡Hola! Churros® is a J&J Snack Foods brand that manufactures par-fried frozen churros in Authentic Spanish and Crispy Southwest recipes for foodservice operators (movie theaters, restaurants, K-12, convenience stores) and retail grocery chains.
- Ownership category
- akta.pro rank
Churros industry classification
Industry- Product category
- Frozen Snack Foods Manufacturing
- NAICS
- Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Frozen Specialty Food Manufacturing (311412)
- SIC
- Bakery Products (2050), Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM)
- akta.pro secondary industries
- Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL), Pastry, Cakes & Tortes Manufacturing (AFAKAAAB), Frozen Snacks & Appetizers (CRADADAD)
Keywords
Where Churros is headquartered
LocationHeadquarters
- HQ city
- Colton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Churros business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel
Revenue model
- Foodservice B2B Sales: J&J Snack Foods sells churros directly to foodservice operators including movie theaters, theme parks, restaurants, convenience stores, K-12 schools, colleges, and healthcare facilities. Transaction-based sales model where operators purchase products for menu integration.
- Retail Grocery Distribution: Products sold through retail grocery stores including Target, Giant Food Stores, Weis Markets, ShopRite, and other regional chains. Products available in freezer aisles for consumer purchase.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Churros product offering
Product offeringCore offering
¡Hola! Churros® manufactures and distributes par-fried frozen churros across two recipe styles (Authentic Spanish flour-based and Crispy Southwest corn-based) in multiple shapes and fillings. Products are sold through foodservice operators (theaters, theme parks, restaurants, convenience stores, schools, healthcare) and retail grocery freezer aisles under the ¡Hola! Churros® master brand.
Product overview
¡Hola! Churros® is a comprehensive churro product portfolio under J&J Snack Foods Corp. (NASDAQ: JJSF), representing the consolidation of legacy brands Tio Pepe's® and California Churros®. The product line spans two distinct churro styles: Authentic Spanish Recipe (flour-based, cake-like texture) and Crispy Southwest Recipe (corn-based, crispy exterior with fluffy interior). Retail offerings include frozen ready-to-heat bites (Double Twisted Bites, Chocolate Filled Bites, Wicked Churro Bites, Trolls Bites) sold at major grocery chains. Foodservice offerings include churros in multiple formats (loops, sticks, bites, fries) with various fillings (apple, Bavarian cream, strawberry, cajeta) and whole grain options. Products are distributed through foodservice operators, convenience stores, retail grocery, and direct-to-consumer channels.
Differentiator
Problem solved
Functional benefit
Products and services
- ¡Hola! Churros® (Master Brand)
- Double Twisted Bites
- Chocolate Filled Bites
- Wicked Churro Bites
- Trolls Bites
- Authentic Spanish Recipe Churros (Tio Pepe's®)
- Crispy Southwest Recipe Churros (California Churros®)
- Churros Fries
- Birthday Cake Flavored Filled Churro Bites
- Oreo Churro Bites
Quantifiable outcome
- 42-147% menu growth in four years (2022-2023)
- +4 more outcomes
Companies that use Churros
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Churros technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Churros partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IbottasupportingIbotta partnership for trial offer incentives. J&J Snack Foods offers cash-back rewards through Ibotta app to encourage retail trial and purchase of ¡Hola! Churros products.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Churros competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Churros social profiles
Digital presenceChurros financial estimates
Financial estimateRevenue estimate
Valuation estimate
Churros leadership team
Management profileNumber of profiles
Churros funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Churros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Churros
What does Churros do?
¡Hola! Churros® manufactures and distributes par-fried frozen churros across two recipe styles (Authentic Spanish flour-based and Crispy Southwest corn-based) in multiple shapes and fillings. Products are sold through foodservice operators (theaters, theme parks, restaurants, convenience stores, schools, healthcare) and retail grocery freezer aisles under the ¡Hola! Churros® master brand.
Is Churros a public or private company?
Churros is a public company. It is classified as corporate owned and is currently operating.
When was Churros founded?
Churros was founded in 1971. It employs 1 to 10 people.
Where is Churros based?
Churros is headquartered in Colton, United States, in the North America region.
How does Churros make money?
Two revenue lines are on record. Foodservice B2B Sales are the primary driver. The others are retail Grocery Distribution.
Does Churros have an API?
No public API is recorded for Churros.
What industry is Churros in?
Churros's product category is Frozen Snack Foods Manufacturing. Its primary akta.pro industry code is AFAKACAM, Refrigerated & Frozen Doughs and Batters Manufacturing, with a secondary code of CRADABAL, Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites). Its NAICS code is 311813 and its SIC code is 2050.