Quincy Media

What Quincy Media does

Quincy Media is a family-owned broadcast media company founded in 1926 that historically owned and operated television stations across 16 markets and newspapers in two markets, headquartered in Quincy, Illinois. The company employed between 501 and 1,000 people and was built around local-market television broadcasting, with its revenue model anchored in traditional broadcast advertising, retransmission consent fees, and affiliated digital/news publishing operations.

In 2021, Gray Television completed the acquisition of Quincy Media for approximately $925 million, adding 77 television stations in 51 markets to Gray's portfolio and converting Quincy Media into a wholly-owned subsidiary. Following the transaction, Gray Television rebranded as Gray Media, Inc. in 2022 to reflect its expanded multi-platform scope. Within the Gray Media parent structure, Quincy Media now operates alongside a platform-plus-modules architecture that bundles core broadcast television with subsidiary brands including Gray Digital Media (digital advertising), Gray Sports Networks, Local News Live, InvestigateTV, Raycom Sports, PowerNation Studios, Tupelo Honey (content production), Assembly (creative/branding), the Gray Washington News Bureau, Telemundo (Spanish-language broadcasting), and Aging Untold (healthcare content).

Quincy Media's commercial mechanics as a subsidiary follow standard broadcast television economics: local and national advertising sales, network affiliation retransmission compensation, and incremental digital advertising monetization through Gray Digital Media. Its customer base consists of geographically dispersed local advertisers across multiple markets, with no individually large anchor accounts disclosed. The company's credit profile is assessed in conjunction with parent Gray Media, Inc., which holds a B1 Corporate Family Rating from Moody's — a speculative-grade rating reflecting both the structural strengths of consolidated broadcast assets and the secular pressures on the local broadcast sector.

Name

Quincy Media

Legal name

Gray Media, Inc.

Website

https://quincymediacareers.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Quincy Media is a family-owned broadcast media company founded in 1926 that operates television stations across 16 markets and newspapers in two markets; since 2021 it has operated as a wholly-owned subsidiary of Gray Media, Inc. (NYSE: GRAY).

Ownership category

akta.pro rank

Product category

Broadcast Television

NAICS

Television Broadcasting Stations (516120), Newspaper Publishers (51311)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)

Keywords

• Broadcast television
• Local news media
• Digital advertising
• Television stations
• Media production

Headquarters

HQ city

Quincy

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Core offering

Quincy Media owns and operates broadcast television stations in 16 U.S. markets and newspapers in two markets, producing and distributing local news, sports, weather, and entertainment programming. The company monetizes its content primarily through advertising sales across broadcast airtime, digital inventory, and sponsored content offerings.

Product overview

Gray Media operates as a multi-platform media company with a platform-plus-modules architecture, combining its core broadcast television and radio operations with specialized digital and production services. The core offering consists of over 100 local television stations across the United States, which are complemented by subsidiary products including Gray Digital Media (digital advertising), Gray Sports Networks (sports broadcasting), Local News Live (community news platform), InvestigateTV (investigative journalism), Raycom Sports, PowerNation Studios, Tupelo Honey (content production), Assembly (branding), Aging Untold (healthcare content), the Gray Washington News Bureau, and Telemundo (Spanish-language broadcasting). Quincy Media operates as a subsidiary of Gray Television/Gray Media.

Differentiator

Problem solved

Functional benefit

Brands

• Gray Digital Media: Digital advertising and marketing services
• Gray Sports Networks
• Local News Live
• Assembly
• InvestigateTV
• Raycom Sports
• PowerNation Studios
• Tupelo Honey
• Gray Washington News Bureau
• Telemundo

Products and services

• Gray Digital Media

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• WLBT (Jackson, Mississippi)coreStrategic or Co-development Partner · 1 January 2022Gray Media created the Gray Media Training Center in spring 2022 in partnership with WLBT, Gray's top-ranked NBC affiliate in Jackson, Mississippi. The program prepares students for broadcast and digital journalism careers, with emphasis on students from Mississippi colleges lacking established journalism programs. Training Center fellows create a weekly public affairs show produced entirely by students.
• Northwestern University Medill School of JournalismminorStrategic or Co-development PartnerGray supports the undergraduate Journalism Residency Program offered by Northwestern University's Medill School for Journalism, Media & Integrated Marketing Communications. Students gain real-world experience by working alongside professional journalists at Gray stations, developing skills in research, reporting, writing, and content production across multiple media platforms.

Scale indicators1 record

Direct peers

• Cox Media Group: Private operator of TV stations, radio stations, and digital media properties. Direct peer to Quincy in local TV broadcasting and digital advertising, with overlapping market coverage and similar multi-platform strategy.
• Tegna Inc. Owns 64 TV stations in 51 US markets, focused on mid-sized markets similar to Quincy's footprint. Direct peer in local TV broadcasting, digital content, and station-based advertising sales.
• Nexstar Media Group: The largest US owner of local television stations, operating ~200 stations across 116 markets. Direct peer to Quincy Media as both own and operate local broadcast TV stations sold to national advertisers and affiliates of major networks.
• Sinclair Broadcast Group: One of the largest US TV station operators with ~185 stations in 80+ markets. Direct peer to Quincy Media in local broadcast TV, network affiliation, sports production (Sinclair Sports), and digital media services.
• E.W. Scripps Company: Operates 61 local TV stations in 41 markets plus a national news network (Scripps News). Direct peer to Quincy in local TV broadcasting, network programming, and digital media.
• Hearst Television: Privately held division of Hearst Corporation operating ~30 TV stations in 27 US markets. Direct peer in local broadcast TV with a multi-platform content and digital strategy comparable to Gray Media's approach for Quincy.

Others

• Gannett Co. Largest US newspaper publisher operating hundreds of local daily and weekly titles. Comparable to Quincy's newspaper operations in two markets, sharing the same secular print-decline and digital-substitution dynamics.
• The New York Times Company: Publicly traded newspaper and digital media company. Adjacent comparable to Quincy's newspaper business as a reference for local/regional news publishing economics and digital subscription growth, though at much larger scale.

Broad incumbents

• Paramount Global: Owns the CBS broadcast network and affiliated local TV stations plus extensive cable and streaming assets. Broader incumbent competing with Quincy/Gray for advertising and audience share at network scale.
• Fox Corporation: Owns the Fox broadcast network and local TV stations plus cable networks. A broader incumbent in the same local TV ecosystem as Quincy, but operating at network rather than station-group scale.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/GrayTelevision/videos
• Xx.com/CareersAtQuincy
• Facebookfacebook.com/careersatquincy

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quincy Media