Food Sales East

What Food Sales East does

Food Sales East (FSE) is a privately held Southeast regional foodservice broker headquartered in Lawrenceville, United States, delivering sales representation between food and beverage manufacturers, foodservice operators, and distributors. The company operates across nine states — Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, and Tennessee — through a network of 12 physical offices, with Florida alone covered from Jacksonville, Tampa, Orlando, and Miami. FSE earns revenue primarily through brokerage commissions on sales driven through its 70+ person sales force, plus a parallel non-foods division called SupplyTec (a wholly owned subsidiary) that markets consumables, equipment, tabletop, furnishings, and janitorial supplies through 85+ additional sales professionals. Together, the two divisions give FSE a claim of roughly 150+ sales professionals covering the Southeast region.

The company's core product is its sales-team-as-a-service model, in which experienced representatives (average 15 years of in-market experience, all Safe Serve Certified, many with 10+ years of tenure) match operators with the right channel partners in local markets. FSE pairs this regional field footprint with claimed national reach through the Sales One (S1 Alliance) network of like-minded sales agencies. The technology stack is not publicly disclosed; the differentiated value proposition is built on human relationships, local market expertise, and multi-channel outreach (face-to-face, virtual, telephone, email) rather than on proprietary software. The only adjacent content asset is the "Feeding Your Passion" podcast, used for industry thought leadership.

Commercially, FSE serves three primary customer segments (foodservice operators, manufacturers, and distributors) on a quote-based, commission-driven engagement model with no publicly disclosed pricing. The company is privately held with no VC or PE ownership signals identified, and its stated operating indicators include double-digit growth and a 9-year customer retention testimonial. No material M&A, restructuring, regulatory actions, or leadership changes are disclosed in the available data.

Name

Food Sales East

Legal name

Food Sales East

Website

https://fse.us.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Food Sales East is a privately held Southeast regional foodservice broker operating 12 offices across 9 states, earning commissions by matching food and beverage manufacturers with foodservice operators and distributors through a 70+ person sales team, with a non-foods subsidiary (SupplyTec) covering consumables, equipment, and janitorial supplies.

Ownership category

akta.pro rank

Headquarters

HQ city

Alabaster

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Brokerage/Commission Revenue: FSE operates as a Southeast Regional Broker earning commissions from manufacturers for driving sales to foodservice operators, manufacturers, and distributors. They match operators with right channel partners in local markets to drive sales.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Food Sales East is a Southeast regional foodservice broker that drives sales between food manufacturers and foodservice operators, distributors, and manufacturers through a 70+ person field sales team operating across 12 offices in nine southeastern states. The company matches operators with the right channel partners in local markets and extends its reach nationally through the S1 Alliance. Its SupplyTec sub-brand provides non-foods products including consumables, equipment, tabletop, furnishings, and janitorial supplies via 85+ sales professionals.

Product overview

Food Sales East is a single unified foodservice broker offering with two main divisions: the core Food Sales East broker services (delivering sales solutions for operators, manufacturers, and distributors across nine southeastern states) and SupplyTec, a non-foods sub-brand providing consumables, equipment, tabletop, furnishings, and janitorial products through a network of over 85 sales professionals. The company operates as a regional broker with 12 offices and national reach through the S1 Alliance.

Differentiator

Problem solved

Functional benefit

Brands

• SupplyTec: Non-foods partner for the foodservice industry, covering consumables, equipment, tabletop, furnishings, and janitorial supplies. Part of the Food Sales East family.

Products and services

• Food Sales East Brokerage Services Southeast regional foodservice brokerage delivering sales solutions for foodservice operators, food manufacturers, and distributors across nine states through a 70+ person sales team, with national reach via the S1 Alliance.
• SupplyTec Non-Foods Brokerage Non-foods division of Food Sales East providing consumables, equipment, tabletop, furnishings, and janitorial supplies for the foodservice industry through a network of 85+ sales professionals.
• SupplyTec Consumables Take-out containers, catering supplies, cutlery, sustainable alternatives, and customized packaging solutions for foodservice operators.
• SupplyTec Equipment Countertop equipment, commercial cooking, and refrigeration solutions for foodservice operations.
• SupplyTec Table Top Dinnerware, flatware, glassware, serving solutions, accessories, and custom menu design for foodservice operators.
• SupplyTec Furnishings Custom seating, tables, booths, mobile bars, buffet design, and presentation furnishings for foodservice venues.
• SupplyTec JanSan Professional cleaning supplies, PPE, matting, trash receptacles, and janitorial carts for foodservice operations.

Quantifiable outcome

• Double digit growth
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Sales One (S1 Alliance)coreChannel Partner/ Reseller/ DistributorFSE is part of Sales One, a group of like-minded sales agencies working together to provide the best go-to-market solutions in the industry with local market expertise and a national reach. This alliance provides FSE with national reach capabilities beyond their 9-state regional footprint.
• SupplyTeccoreStrategic or Co-development PartnerSupplyTec is the non-foods division of Food Sales East, combining the scale of a foodservice broker with deep non-foods expertise. SupplyTec offers consumables, equipment, tabletop, furnishings, and janitorial supplies through a network of 85+ sales professionals. They merge the reach of a foodservice broker with non-foods specialists to create a powerhouse for growth.

Scale indicators4 records

Recent moves5 records

Expansion highlights10 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/food-sales-east

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food Sales East