TEG Life Like Touring

What TEG Life Like Touring does

TEG Life Like Touring is a live entertainment production company that licenses major entertainment intellectual property and develops those properties into touring theatrical shows and location-based immersive experiences. The company operates as a subsidiary of TEG Experiences and maintains relationships with tier-1 global IP holders including DreamWorks (Gabby's Dollhouse, Peppa Pig), Spin Master / Nickelodeon (PAW Patrol), Disney-Pixar, Hasbro, and Warner Bros. Its touring portfolio includes PAW Patrol Live!, Gabby's Dollhouse Live!, Peppa Pig Live!, and prior productions featuring the FRIENDS franchise, alongside ancillary formats such as Pixar Putt pop-up minigolf operated in partnership with Bailey St. Entertainment.

The current product slate spans at least five announced or active productions targeting 2025-2026 across Australia, New Zealand, the United States, Canada, and the United Kingdom, including a 75+ city North American tour of Gabby's Dollhouse Live! launching in September 2025 with Walmart as presenting sponsor, an Australian PAW Patrol Live! tour in 2026, a UK tour of Gabby's Dollhouse Live! in 2026, a New Zealand Peppa Pig Live! tour in 2025, and the Pixar Putt pop-up at Disneyland Resort running February through August 2025. The company holds a headcount in the 101-250 employee range implied by the breadth of concurrent productions.

TEG Life Like Touring generates revenue from two principal streams: ticket sales across multiple touring markets and licensing royalties paid to IP rights holders, supplemented by ancillary revenue from location-based experiences such as Pixar Putt. The commercial model layers presenting-sponsor and partner economics — most visibly Walmart on the North American Gabby's Dollhouse tour and Bailey St. Entertainment on Pixar Putt — over the underlying ticket and licensing base, with global distribution acting as the primary driver of scale. The end customer base is families with young children in tier-1 English-speaking markets; the B2B counterparties are a concentrated set of global media companies that control the underlying IPs.

Name

TEG Life Like Touring

Legal name

TEG Life Like Touring

Website

https://lifeliketouring.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

TEG Life Like Touring licenses major family entertainment IP (Gabby's Dollhouse, PAW Patrol, Peppa Pig, Pixar, FRIENDS) and produces touring theatrical shows and location-based immersive experiences across Australia, New Zealand, North America, and the United Kingdom, generating revenue from ticket sales, licensing royalties, and presenting sponsors.

Ownership category

akta.pro rank

Headquarters

HQ city

Southbank

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Live Show Ticket Sales: Revenue generated from ticket sales for live touring shows and experiences. Shows include PAW Patrol Live!, Gabby's Dollhouse Live!, Pixar Putt, FRIENDS Experience, and Peppa Pig live shows.
2. Licensing Royalties: Revenue arrangements with major entertainment IP holders including DreamWorks Animation, Disney-Pixar, Nickelodeon, Hasbro, Warner Bros, and others for the rights to produce live adaptations of their brands.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

TEG Life Like Touring produces and co-produces licensed live theatrical touring shows and immersive themed experiences based on globally recognized entertainment IP. Its portfolio includes family theatrical productions such as PAW Patrol Live!, Gabby's Dollhouse Live!, and Peppa Pig's Fun Day Out Live!, alongside immersive attractions like Pixar Putt, The FRIENDS Experience, and The F1 Exhibition. Revenue is generated through ticket sales via ticketing partners and venues, and through licensing/royalty arrangements with major IP holders including DreamWorks Animation, Disney-Pixar, Nickelodeon, Hasbro, and Warner Bros.

Product overview

TEG Life Like Touring produces and co-produces live shows and themed experiential entertainment for globally recognized entertainment brands. The company operates a portfolio of licensed theatrical productions (including PAW Patrol Live!, Gabby's Dollhouse Live!, and Peppa Pig's Fun Day Out Live!) alongside immersive experiential attractions (such as Pixar Putt mini golf, The FRIENDS Experience, and The F1 Exhibition). The company has been in operation for over 15 years and delivers productions globally across Australia, North America, UK, Africa, Asia, New Zealand, Europe, India, South America, and the Middle East.

Differentiator

Problem solved

Functional benefit

Products and services

• PAW Patrol Live! "Race to the Rescue" A live theatrical touring production featuring the PAW Patrol animated characters in an interactive stage experience designed for families and young children, based on a Nickelodeon licensed property.
• Gabby's Dollhouse Live! A live theatrical production based on DreamWorks Animation's Netflix series about Gabby and her cat friend Pandy, recreating the magical dollhouse world with music, puppets, and interactive elements for young audiences.
• Pixar Putt A pop-up mini golf experience inspired by Disney-Pixar's animated films including Toy Story and Inside Out, featuring 18 interactive themed holes.
• Peppa Pig's Fun Day Out Live! A live stage show based on the Hasbro-owned Peppa Pig animated series, featuring Peppa and her family going to the zoo and beach, with music, dancing, and interactive storytelling for preschool audiences.
• The FRIENDS Experience An immersive themed experience featuring iconic set recreations and interactive installations from the FRIENDS television series, licensed from Warner Bros.
• The F1 Exhibition An immersive exhibition experience at Melbourne's MCEC that takes visitors through the world of Formula 1 racing, featuring contributions from F1's greatest teams and drivers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• DreamWorks AnimationcoreOEM/ Whitelabel/ Licensing Partner · 13 May 2025DreamWorks Animation provides licensing for Gabby's Dollhouse live stage productions. TEG Life Like Touring produces and tours Gabby's Dollhouse Live! with North American tour launching September 2025 covering 75+ US cities.
• Bailey St. EntertainmentcoreStrategic or Co-development Partner · 3 February 2025Partnership with Bailey St. Entertainment to produce and tour Pixar Putt, a pop-up mini golf experience featuring Disney-Pixar characters. Partnership includes location at Pixar Place Hotel at Disneyland Resort.
• Universal Destinations and ExperiencescoreOEM/ Whitelabel/ Licensing PartnerUniversal Destinations and Experiences provides licensing for entertainment properties. Partnered with TEG Life Like Touring on the North American premiere of Gabby's Dollhouse Live! Presented By Walmart.
• Terrapin Station EntertainmentcoreOEM/ Whitelabel/ Licensing PartnerTerrapin Station Entertainment provides licensing for entertainment properties and partnered on the North American premiere of Gabby's Dollhouse Live! Presented By Walmart.
• WalmartflagshipGTM or Marketing PartnerWalmart is the presenting sponsor for Gabby's Dollhouse Live! North American tour, providing significant marketing support and retail presence for the 75+ city tour launching September 2025.
• Disney-PixarcoreOEM/ Whitelabel/ Licensing PartnerDisney-Pixar provides licensing for Pixar Putt pop-up mini golf experience and other Pixar-themed experiences. TEG Life Like Touring produces and tours these experiences.
• NickelodeoncoreOEM/ Whitelabel/ Licensing PartnerNickelodeon provides licensing for PAW Patrol live shows and other Nickelodeon properties that TEG Life Like Touring tours globally.
• HasbrocoreOEM/ Whitelabel/ Licensing PartnerHasbro provides licensing for Peppa Pig live shows and other Hasbro properties including Play-Doh branded experiences.
• Warner BroscoreOEM/ Whitelabel/ Licensing PartnerWarner Bros provides licensing for properties including FRIENDS Experience, Scooby-Doo, and other entertainment brands.
• Round Room LivecoreChannel Partner/ Reseller/ DistributorRound Room Live is a partner for live touring shows, with TEG Life Like Touring producing and distributing shows.
• VStar EntertainmentminorChannel Partner/ Reseller/ DistributorVStar Entertainment is a partner in the live entertainment production ecosystem shown in company logo section.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Hasbro Entertainment: Hasbro Entertainment (Peppa Pig, Play-Doh, Transformers) has begun producing branded live experiences in-house; both a current licensor to TEG Life Like Touring and a potential direct competitor as it brings touring production in-house.
• Superfly (Superfly Presents / Superbrand Group): Superbrand Group operates branded immersive experiences (e.g., FRIENDS Experience) globally; comparable on the immersive-attractions side and operates in overlapping venues with TEG Life Like Touring's FRIENDS Experience rollout.
• Netflix Live (and House of Netflix): Netflix has expanded into branded live events and immersive experiences tied to Bridgerton, Squid Game, and other originals; an emerging competitor in IP-driven live experiences whose franchising needs overlap with TEG Life Like Touring's pipeline.

Direct peers

• Round Room Live: Round Room Live co-produces and distributes family entertainment touring shows in North America and is a confirmed partner on Gabby's Dollhouse Live!; operates the same touring-stage model targeting the same family IP market.
• VStar Entertainment: VStar Entertainment produces and tours live family stage shows in North America; directly comparable to TEG Life Like Touring in kids/family theatrical touring and is explicitly named in TEG's partner ecosystem.

Broad incumbents

• Cirque du Soleil Entertainment Group: Cirque du Soleil produces premium large-format live touring and resident shows globally; broader incumbent in live entertainment, comparable on operational scale and licensing-style content creation.
• Live Nation Entertainment: Live Nation produces and distributes a broad portfolio of touring live entertainment globally; an incumbent comparator on scale of touring operations and venue/distribution footprint.
• Warner Bros. Discovery Global Experiences: Warner Bros. Discovery Global Experiences creates The FRIENDS Experience, The Wizarding World, and other branded immersive attractions; comparable on immersive-licensed-IP experiences and is itself a licensor to TEG Life Like Touring.
• Feld Entertainment: Feld Entertainment operates Disney On Ice, Monster Jam, Marvel Universe LIVE! and other large-scale touring family properties; the dominant North American touring entertainment incumbent against which TEG Life Like Touring competes for studio licenses.
• MSG Entertainment: MSG Entertainment develops and operates immersive entertainment experiences and concert/spectacle productions; comparable on the immersive-experiences side (F1 Exhibition, FRIENDS Experience) rather than touring theatrical shows.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/lifelikevision
• Facebookfacebook.com/lifeliketouring
• LinkedInlinkedin.com/company/teg-life-like-touring
• Instagraminstagram.com/lifeliketouring
• TikToktiktok.com/@lifeliketouring
• Xx.com/lifeliketouring

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TEG Life Like Touring