Alliance Service Group

What Alliance Service Group does

Alliance Service Group, doing business as Alliance Dealer Solutions, is a US-based managed-services provider that supplies outsourced, hospitality-focused labor to automotive dealerships. The company offers an integrated suite of nine service lines — automotive detailing, dealership porters, service wash, shuttle drivers and pick-up & delivery, greeters, janitorial, lot wash, receptionists, and direct hire staffing — delivered under multi-year, quote-based contracts. Alliance absorbs the full employment stack (payroll, workers' compensation, federal/state/local taxes, recruitment, training, uniforms, equipment, national 5-year criminal background checks and MVR checks, and $10M commercial liability coverage), allowing dealer clients to redeploy management focus toward revenue-generating activities.

The firm sells exclusively through direct enterprise field sales, supported by a 'Book a Meeting' scheduling link and a Connect page on its website, and markets via organic channels (LinkedIn, Instagram, Facebook, TikTok) and customer testimonials drawn from premium-brand dealer principals. Its value proposition centers on a 'hospitality-focused' positioning — premium customer experience at the service drive — backed by what the company describes as industry-leading employee retention, an executive team with ground-up valet and hospitality experience, and long-tenured reference customers (notably Fletcher Jones Chicago for 9+ years). The technology stack is operationally oriented rather than platform-software oriented: Alliance's stated differentiator is service execution and labor management rather than proprietary software, and no AI/ML capabilities, patents, or software APIs are disclosed.

Firmographically, Alliance Service Group is privately held, headquartered in West Bloomfield, Michigan (corporate address 5745 W Maple Road, Suite 205), with 251–500 employees and a stated founding year of 2019, though long-tenured customer relationships indicate operational roots extending further back. Ownership is not publicly disclosed and no parent company, subsidiaries, funding rounds, or M&A activity are recorded in the source data.

Name

Alliance Service Group

Legal name

Alliance Service Group

Website

https://allianceautomotiveservice.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Alliance Service Group (Alliance Dealer Solutions) provides outsourced, hospitality-focused labor to US automotive dealerships under managed multi-year contracts, covering detailing, porter, shuttle, greeter, janitorial, lot wash, receptionist, and direct-hire roles.

Ownership category

akta.pro rank

Headquarters

HQ city

Farmington Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Outsourced automotive dealership labor services: Alliance Dealer Solutions provides a full spectrum of outsourced labor services to automotive dealerships including detailing, porter services, greeters, receptionists, janitorial, lot wash, shuttle drivers, and service wash. The company handles all payroll costs, worker's compensation, federal/state/local taxes, recruitment, training, uniforms, and equipment, allowing dealerships to reduce overhead and focus on core revenue-driving tasks.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Alliance Service Group, operating as Alliance Dealer Solutions, provides outsourced, hospitality-focused labor and support services to automotive dealerships across the United States. Its core offering is a managed services bundle covering automotive detailing, dealership porters, service wash, shuttle drivers and pick-up/delivery, greeters, janitorial, lot wash, receptionist, and direct hire staffing. The company assumes full responsibility for payroll, workers' compensation, taxes, recruitment, training, uniforms, equipment, liability insurance, and claims management, allowing dealership operators to focus on revenue-generating functions.

Product overview

Alliance Dealer Solutions is a full-service automotive dealership support company offering a unified suite of outsourced labor and hospitality services. The portfolio comprises nine distinct service offerings: Automotive Detailing, Dealership Porters, Service Wash, Shuttle Driver/Pick up & Delivery, Greeters, Janitorial, Lot Wash, Receptionist, and Direct Hire Services. These services are designed to work together as an integrated hospitality-focused solution, enabling dealerships to outsource non-core operational tasks while maintaining high customer satisfaction standards. The company manages all aspects including payroll, training, uniforms, equipment, background checks, and liability coverage, allowing dealership teams to focus on their core competencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Automotive Detailing Outsourced professional vehicle detailing services for automotive dealerships, providing vehicle cleaning, restoration, and presentation support as part of Alliance's managed hospitality-focused labor solution.
• Dealership Porters Porter staffing services for automotive dealerships, including greeting customers on the service drive and assisting with vehicle movement around the dealership, delivered under Alliance's managed services model.
• Service Wash Vehicle wash services performed by Alliance-provided porters at automotive dealerships to support the dealership service department workflow.
• Shuttle Driver / Pick up & Delivery Courtesy shuttle drivers and pick-up/delivery services provided to automotive dealership customers, supporting customer transportation and vehicle return logistics.
• Greeters Hospitality-focused greeter services for automotive dealerships, designed to enhance the customer experience on arrival at the dealership.
• Janitorial Outsourced janitorial and cleaning services for automotive dealerships, covering facility upkeep as part of Alliance's managed labor solution.
• Lot Wash Exterior vehicle washing and cleaning services for automotive dealership lots, supporting vehicle presentation and inventory turn-over.
• Receptionist Outsourced receptionist services for automotive dealerships, managing front-desk operations as part of Alliance's integrated hospitality service suite.
• Direct Hire Services Direct hire staffing services for automotive dealerships, providing recruitment and hiring support to build dealership teams under Alliance's service framework.

Quantifiable outcome

• Reduce overhead for automotive dealership operators
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cox Automotive: Largest US auto services conglomerate (Manheim, Autotrader, Dealertrack, Kelley Blue Book). Overlaps with Alliance at the dealership-services level as a broad incumbent with adjacent capabilities that dealers already buy.
• Adecco Group: Global staffing leader with dedicated automotive and industrial service lines; provides managed on-site workforce solutions comparable to Alliance's outsourcing model at scale.
• Kelly Services: Global staffing provider with automotive-industry experience and managed on-site workforce programs; competes with Alliance for outsourced service-labor contracts.
• Robert Half International: Specialized staffing firm (Accountemps, OfficeTeam) placing administrative and customer-service personnel — directly comparable to Alliance's receptionist, greeter and front-of-house placements for dealerships.
• ManpowerGroup: Global staffing and workforce-solutions firm that supplies entry-level, hospitality and operational labor to enterprise customers including dealerships — competes for the same contract dollars as Alliance's managed-services bundle.
• ABM Industries: Large facility-services provider with janitorial, parking and workforce solutions. Competes directly with Alliance's janitorial line and offers scaled outsourced-labor contracts to large multi-site automotive and commercial customers.

Direct peers

• Parking Concepts Inc. National valet and parking-management provider that also staffs dealership and automotive retail environments — comparable service mix to Alliance's hospitality and porter offerings.
• Valet Park of America: Specialized valet, parking and shuttle-service operator serving automotive dealerships, hospitals and hospitality — most direct comparison to Alliance's valet/P&D/shuttle service line.

Emerging players

• DetailXPerts: Franchised mobile auto-detailing network serving dealerships, fleets and consumers; partial overlap with Alliance's detailing and lot-wash services.
• Spiffy: On-demand mobile car wash and detail service; competes at the auto-detailing sub-line of Alliance's portfolio and increasingly serves dealership and fleet customers nationwide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Alliance-Service-Group-110077847902625
• LinkedInlinkedin.com/company/alliance-dealer-solutions
• Instagraminstagram.com/alliancedealersolutions
• Xx.com/AllianceAutomo2

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Service Group