What Mitchell Bat Company does

Mitchell Bat Company is a privately held, family-owned manufacturer and direct-to-consumer retailer of hand-painted, made-to-order baseball bats and hockey sticks, founded by Jeremy Mitchell on October 30, 2013 in Nashville, Tennessee. The company operates as Mitchell Bat Company, LLC with a 1-10 person team and no disclosed outside funding. Its core production process is artisanal: customers select a design or submit a logo, the founder or staff generates mock-up proofs, and each bat is individually hand-painted in Nashville with a 3-4 week lead time. The brand has become category-defining for premium display bats, having been featured by ESPN (within two weeks of launch), stocked in Ralph Lauren's Manhattan flagship, and covered by GQ and InStyle.

The product portfolio spans Original Mitchell Bats ($245), Custom Logo Bats ($395), officially licensed MLBPA player bats ($299), NIL (Name, Image, Likeness) college athlete bats ($299-$325), the Nashville Stars charity collection, the Hambino Athletics collaboration ($275), miniature "Baby Bats" ($95), hand-painted hockey sticks for college programs (Vanderbilt, Penn State, Arizona State, UConn, Nebraska Omaha) and USA national teams, leather display holders ($35), and large-format commissioned wall art installations starting at $2,300. The company holds official licensing agreements with the MLB Players Association and more than ten NCAA universities including LSU (2025 National Champions), Tennessee (2024), Oklahoma (2026), Alabama, Florida State, Ole Miss, Mississippi State, Arkansas, Auburn, Florida, Arizona State, and Wake Forest, with NIL arrangements directing a portion of each sale to the athlete and school.

Revenue is generated primarily through direct-to-consumer e-commerce on a Shopify storefront at mitchellbatco.com, supplemented by direct corporate and gifting sales initiated via email to [email protected] with no minimum order quantity. Distribution has historically included premium retail placement in Ralph Lauren Manhattan, Ebbets Field Flannels (Seattle), and Orvis (Vermont), though current retail distribution appears limited. Marketing relies on organic Instagram, an email newsletter, the founder's podcast ("The Jeremy Mitchell Show"), and earned media. Named enterprise customers include the Boston Red Sox, Oakland Athletics, City of Hendersonville Parks and Recreation, and Pine Tar Collective (Kansas City Royals). The company has raised no outside capital, operates at single-digit employee scale, and is not pursuing an IPO or sale.

Name

Mitchell Bat Company

Legal name

Mitchell Bat Company, LLC

Website

https://mitchellbatco.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Mitchell Bat Company is a privately held, family-owned Nashville manufacturer of hand-painted, made-to-order baseball bats and hockey sticks, sold DTC via Shopify to sports fans, college NIL supporters, and corporate gift buyers under MLBPA and NCAA licenses.

Ownership category

akta.pro rank

Product category

Custom Hand-Painted Baseball Bats and Sports Memorabilia

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Baseball & Softball Equipment Retail (CRAMAEAA)

akta.pro secondary industry

Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Hand-painted baseball bats
• Custom baseball bats
• Sports memorabilia
• Licensed sports merchandise
• Decorative bat wall art

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Hand-Painted Baseball Bats: One-time sale of hand-painted, made-to-order baseball bats. Products range from Original Mitchell Bats ($245) to Custom Logo Bats ($395), MLBPA player bats ($299), and NIL bats ($299). Each is individually crafted and painted to order. Lead time is 3-4 weeks for standard and custom orders.
2. Hockey Sticks: Hand-painted and made-to-order hockey sticks decorated in college and USA national team colors. Includes custom hockey stick options and licensed college hockey stick designs. Leather hockey stick holders also available at $35.
3. Apparel and Accessories: Branded merchandise including t-shirts ($20-$32), hoodies ($45-$55), hats ($30), and baseballs. Private-label and co-branded products such as Huntington Baseball Co. baseballs and Leather Head Sports footballs are also sold as curated accessories.
4. Mini Bats and Collectibles: Miniature hand-painted bats priced at $95, serving as collectibles and smaller-format versions of the main bat designs. Also includes baby bat letters and custom mini bats.
5. Leather Bat Holders and Display Accessories: Hand-crafted leather bat holders made with real cowhide leather in Nashville, designed for vertical wall display of Mitchell bats. priced at $35-$45.
6. Custom Wall Art Installations: Large-format commissioned bat wall art installations for residential and commercial spaces. University of Tennessee wall art installation priced at $2,300. Custom corporate and residential installations available by inquiry.
7. Hambino Athletics Collaboration Products: Co-branded Hambino Athletics x Mitchell Bat Co. bats priced at $275. A portion of each sale goes to the Hambino Foundation, which supports organized sports in underserved communities.
8. Nashville Stars Partnership Products: Nashville Stars bats where 50% of all proceeds go directly to the Negro Leagues Baseball Museum, supporting the mission to bring an MLB expansion franchise to Nashville named after the historic Negro Leagues team.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels7 records

Core offering

Mitchell Bat Company manufactures and sells hand-painted, heritage-inspired baseball bats and hockey sticks made-to-order in Nashville, Tennessee. Its products span Original numbered designs, officially licensed MLBPA and NCAA/NIL player bats, fully customizable logo bats for corporate gifting, and custom coach bats for milestone celebrations. All bats are individually hand-painted with a 3-4 week lead time and no minimum order quantity for custom work.

Product overview

Mitchell Bat Co. is a family-owned e-commerce company offering hand-painted, heritage-inspired baseball bats and hockey sticks made in Nashville, Tennessee. The product portfolio centers on Original Mitchell Bats (numbered design collection) as the core offering, supplemented by customizable products including Custom Logo Bats for corporate gifts and Custom Coach Bats for honoring coaches. The company also offers licensed collections through NIL (college athletes), MLBPA (MLB players), and institutional partnerships like the Nashville Stars and Hambino Athletics collaborations. Adjacent products include Hockey Sticks, Baby Bats (miniature alphabet letters), Leather Bat Holders, Baseball Bat Wall Art Installations, and apparel. All bats and hockey sticks are made-to-order with 3-4 week lead times, painted by hand with no minimum order requirements for custom work.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Mitchell Bats

Quantifiable outcome

• Founded October 2013; sold first bat within 4 days of launch; received ESPN feature request within 2 weeks
• +1 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Hambino AthleticscoreGTM or Marketing Partner · 1 January 2022Collaboration with LA-based fashion designer Jessie Willner and Patrick Renna (actor known for playing Ham 'Hambino' Porter in The Sandlot) to create the Hambino Athletics brand. Mitchell Bat Co. produces co-branded Hambino x Mitchell bats at $275 each. A portion of each sale goes to the Hambino Foundation, which provides monetary support for organized sports in underserved communities. The line is designed for adults and kids and draws on the cultural nostalgia of The Sandlot film.
• Music City Baseball / Negro Leagues Baseball MuseumcoreStrategic or Co-development PartnerMitchell Bat Co. is collaborating with Music City Baseball and the Negro Leagues Baseball Museum to support the pursuit of bringing an MLB expansion franchise to Nashville. The planned team would be named the Nashville Stars, which would be the first MLB team in history to be named after a Negro Leagues team. Mitchell Bat Co. sells Nashville Stars bats with 50% of all proceeds going directly to the Negro Leagues Baseball Museum.
• MLB Players AssociationcoreOEM/ Whitelabel/ Licensing PartnerOfficially Licensed Major League Baseball Players Association partnership. Mitchell Bat Co. produces and sells officially licensed bats featuring current MLB players including Aaron Judge, Shohei Ohtani, Bobby Witt Jr., Pete Crow-Armstrong, Vladimir Guerrero Jr., Elly De La Cruz, Juan Soto, and Cal Raleigh. A licensing fee is paid to MLBPA for each bat sold.
• NCAA College Universities and Athletics ProgramscoreOEM/ Whitelabel/ Licensing PartnerOfficially licensed college partnerships with over 10 major NCAA universities including LSU (2025 National Champions), University of Tennessee (2024 National Champions), University of Oklahoma (2026 National Champions), Alabama, Arizona State, Arkansas, Auburn, Florida, Florida State, Mississippi State, Ole Miss, Vanderbilt, Penn State, UConn, and Wake Forest. Mitchell bats are officially licensed products of these universities. NIL (Name, Image, Likeness) agreements ensure a portion of each sale goes directly to the player and school.
• Invisible Creature (Seattle)minorStrategic or Co-development PartnerDon Clark of Invisible Creature (Seattle-based design studio) collaborated with Mitchell Bat Co. on an 'Invisible Creature x Mitchell' bat as part of Invisible Creature's 'Farm League' heritage baseball series of goods. The collaboration occurred in 2014 and Jeremy Mitchell has remained friends with Don Clark as fellow baseball enthusiasts.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Victus Sports: Custom professional-grade wood bat maker used by MLB players, offering pro-model customization, finishes, and engraved bats. Directly comparable to Mitchell on the premium, custom-engraved wood bat axis.
• Sam Bat: Custom maple and ash wood bat manufacturer supplying MLB players, with options for personalized finishes and team colorways. Closely comparable in the custom-finish, pro-grade wood bat category.
• Old Hickory Bat Company: Tennessee-based custom wood baseball bat manufacturer offering made-to-order bats with finishes and personalization, competing directly for the same made-to-order, premium handcrafted bat customer as Mitchell Bat Company.
• Chandler Bats: High-end custom wood bat maker producing MLB-quality bats with custom finishes and engraving. Competes directly for the premium custom bat buyer that Mitchell targets with its hand-painted offering.
• Marucci Sports: Major bat and athletic-equipment manufacturer (acquired by Wilson) that supplies college and pro players; produces custom-finish wood bats under the Marucci brand as well as mass-market aluminum bats, occupying the same bat category at broader scale.
• Cooperstown Bat Company: Custom wood bat maker specializing in commemorative, game-used, and engraved bats sold as collectibles and fan gifts, overlapping Mitchell's collectible and gift positioning at the premium end.

Broad incumbents

• Louisville Slugger: Dominant mass-market wood and aluminum bat manufacturer (Hillerich & Bradsby, now under Wilson Sporting Goods) producing MLB-licensed and custom-engraved bats at industrial scale; broader incumbent operating across the same category as Mitchell.
• FOCO: Large licensed sports merchandise and collectibles manufacturer producing officially licensed MLB, NCAA, and NFL memorabilia at scale; a broader incumbent serving the same fan-collectible buyer Mitchell addresses via its MLBPA and NCAA bat collections.
• Rawlings: Large sporting-goods manufacturer (Amer Sports portfolio) producing MLB-licensed bats, gloves, and memorabilia with broad retail distribution; an incumbent competitor in licensed baseball collectibles adjacent to Mitchell's MLBPA-licensed products.

Emerging players

• Ebbets Field Flannels: Heritage-inspired, small-batch sports apparel and accessories brand with a similar craft-and-nostalgia positioning; already operates as a Mitchell retail partner and overlaps in the premium heritage-sports collectible niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mitchellbatco
• Xx.com/mitchellbatco
• Facebookfacebook.com/mitchellbatco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitchell Bat Company