Artesanía Latina

What Artesanía Latina does

Artesanía Latina is a Spanish manufacturer of wooden and metal scale model kits, operated by the private limited company Excellence Model Kits S.L. Founded in 1970 in Barcelona and now headquartered in Aznalcázar (Sevilla), the company produces ship, aircraft, and stage-coach model kits across four difficulty tiers (Initiation, Intermediate, Advanced, Elite), priced from approximately $70 to $900. Manufacturing is performed in-house in Spain using waterjet cutting technology (in use since 1992), laser cutting, 3D design software, and photo-etched brass and steel detail components. The product portfolio extends beyond kits into a full ecosystem of proprietary Micro Tools®, acrylic paints and finishes launched in 2020, and accessories such as LED lighting and R/C motor upgrades. The company also operates a global spare-parts service established in 1985.

The business is monetized through one-time-purchase sales of physical products via two channels: direct-to-consumer e-commerce through a multilingual website (English, Spanish, French, German) with global shipping, and a professional dealer/retailer network serving hobby stores worldwide. The primary customer segment is individual hobbyists ranging from beginners to expert builders, with a secondary segment of gift buyers targeted through curated bundle packs. Distribution spans five continents with the United States, Japan, and Western Europe as key markets. The company has exhibited at the Nuremberg Toy Fair for 40 consecutive years since 1978 and historically exported 80% of production. The firm is privately held by the founder's family with no disclosed external funding or institutional ownership.

Name

Artesanía Latina

Legal name

Excellence Model Kits S.L.

Website

https://artesanialatina.net

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Scale Model Kits

NAICS

All Other Miscellaneous Wood Product Manufacturing (321999)

SIC

Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Model Railroading Kits & Scenery (CRALAKAE)

akta.pro secondary industry

Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC)

Keywords

• Scale model kits
• Wooden model ships
• Modeling tools accessories
• Hobby paints finishes
• Scale aircraft models

Headquarters

HQ city

Aznalcázar

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Scale Model Kits: One-time purchase of wooden and metal scale model kits including ships, aircraft, and stage coaches. Products range from beginner initiation kits ($70-$180) to elite expert kits ($900+).
2. Specialized Tools and Accessories: Complete range of modeling tools including electric tools, micro tools, measuring instruments, brushes, cutting tools, holding tools, workshop equipment. Prices range from $5 to $75.
3. Paints and Finishes: Acrylic paints, water-based dyes, varnishes, primers, airbrushes and accessories launched in 2020, manufactured in Spain.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Artesanía Latina designs and manufactures wooden and metal scale model kits of historical ships, aircraft, and stagecoaches, organized into Initiation, Intermediate, Advanced, and Elite difficulty tiers. The company also produces a full supporting ecosystem of proprietary micro precision tools, acrylic paints and finishes manufactured in Spain, and modeling accessories such as rigging, metal fittings, figurines, and LED lighting kits. All products are sold globally through its own multilingual e-commerce site and a network of professional dealers.

Product overview

Artesanía Latina is a Spanish manufacturer specializing in wooden and metal scale model kits with over 50 years of history since 1970. The product portfolio centers on ship model kits (divided into Initiation, Intermediate, Advanced, and Elite difficulty levels), aircraft model kits, and stage coach models. The company offers a comprehensive ecosystem including specialized tools (electric tools, micro tools, cutting, drilling, and gripping implements), finishes (acrylic paints, wood dyes, varnishes, primers, airbrushes), and accessories (rigging materials, metal components, figurines, LED lighting sets, and display stands). The tools and finishes are designed to support and complement the model-building experience, while accessories like rigging, metal parts, and crew figures enable detailed customization. New product categories include gift packs combining multiple products for beginners and enthusiasts.

Differentiator

Problem solved

Functional benefit

Brands

• Micro Tools: A specialized line of precision micro tools for modeling, including micro profiling tools, micro moulding scrapers, micro drawing sets, and other precision instruments for fine model work.
• 19000 Series

Products and services

• Ship Model Kits Scale wooden and metal model ship kits at four difficulty levels (Initiation, Intermediate, Advanced, Elite) including French, Spanish, British, European, Nordic, and North American ship models, sold to hobbyist builders.
• Aircraft Model Kits Wood and metal scale aircraft model kits including fighter planes such as Fokker Dr.I and Messerschmitt BF109G, with photo-etched details, sold to hobbyist builders.
• Stage Coach Model Kit 1:12 scale model of the legendary Wild West stagecoach, sold as a standalone kit to hobbyist builders.
• HMS Victory Model Detailed scale model of HMS Victory, the famous British ship from the Battle of Trafalgar, sold as a standalone kit to hobbyist builders.
• Electric Tools Power tools for modeling including plank benders for shaping wood during model ship construction, sold to hobbyist builders.
• Micro Tools Proprietary precision micro tools for fine modeling work including moulding scrapers, profilers, drawing sets, and measurement instruments, sold to hobbyist builders.
• Cutting Tools Cutting implements including thread snips and other precision cutting tools for model assembly, sold to hobbyist builders.
• Drilling Tools Mini drills and HSS drill bits for creating small holes in wood and other materials during model building, sold to hobbyist builders.
• Grabbing Tools Tweezers, pliers, and other gripping tools for handling small model parts, sold to hobbyist builders.
• Holding Tools Clamps, supports, and fixtures for holding models during assembly and drying, sold to hobbyist builders.
• Working Stations and Organizers Workbenches, cutting mats, and organization systems for the modeling workshop, sold to hobbyist builders.
• Filing and Sanding Tools Sanding blocks and filing tools for smoothing wood and other materials, sold to hobbyist builders.
• Magnifying Lamps Illuminated magnifying lamps for detailed modeling work, sold to hobbyist builders.
• Acrylic Paints Water-based acrylic paints manufactured in Spain for finishing wooden models, sold to hobbyist builders.
• Water-Based Dyes for Wood Wood staining dyes and colorants for enhancing wood grain appearance, sold to hobbyist builders.
• Varnishes and Bluing Clear coats and bluing solutions for protecting and finishing models, sold to hobbyist builders.
• Surface Preparation and Primer Primers and preparation products for preparing surfaces before painting, sold to hobbyist builders.
• Airbrushes Airbrush equipment and accessories for spray painting models, sold to hobbyist builders.
• Rigging Accessories Rigging materials including ropes, cotton threads, chains, and rigging-specific components for ship models, sold to hobbyist builders.
• Metal Accessories Various metal components including anchors, rudder wheels, propellers, stanchions, portholes, cannons, and metal wires, sold to hobbyist builders.
• Figurines and Crew Scale figurines and crew members for ship models, sold to hobbyist builders.
• LED Lighting Sets Optional LED lighting kits for adding illumination effects to scale models, sold as accessory add-ons to hobbyist builders.
• Model Stands Display stands and exhibition supports for finished models, sold to hobbyist builders.
• Gift Packs Pre-curated gift sets combining models with paints, figurines, and tools, sold to gift buyers for birthdays, holidays, and special milestones.
• Glues and Adhesives Specialty adhesives including white glue for wood and porous materials, sold to hobbyist builders.

Quantifiable outcome

• 4.7 out of 5 customer satisfaction rating from 83 reviews
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Billing Boats: Danish maker of wooden and metal scale model ship kits, comparable in product depth, European export orientation, and hobbyist target customer base.
• Model Shipways: US-based wooden scale model ship kit maker targeting the same American and English-speaking hobbyist audience that Artesanía Latina reaches via its US e-commerce storefront.
• OcCre: Spanish manufacturer of wooden scale model kits (primarily ships) directly competing with Artesanía Latina in its home market, with comparable product range, quality tier, and Iberian brand identity.
• Heller: French manufacturer of plastic and wooden scale model kits, including ships and aircraft, with overlapping European distribution and a comparable mid-market positioning.
• Amati: Italian manufacturer of wooden scale model ship kits with similar difficulty tiers, comparable European heritage, and overlapping dealer networks serving the same ship-modeling enthusiast base as Artesanía Latina.
• Caldercraft (formerly Caldercraft/Model Slipways): UK-based manufacturer of wooden and metal scale model ship kits serving the same advanced/expert hobbyist segment, with comparable premium positioning and global hobby-shop distribution.

Broad incumbents

• Hasegawa: Japanese model kit maker with strong aircraft and ship coverage; a major competitor in the Asian and global modeling market, especially relevant given Artesanía Latina's identified presence in Japan.
• Tamiya: Japanese manufacturer of high-quality plastic model kits, paints, and modeling tools. The paints-and-tools ecosystem parallels Artesanía Latina's accessory business, and Tamiya sets a quality benchmark in the global modeling market.
• Revell: Large German hobby manufacturer with broad coverage of plastic model ships, aircraft, and vehicles. Plastic-only platform contrasts with Artesanía Latina's wooden kits, but they compete for the same hobbyist consumer and the same retail shelf space.
• Airfix: Iconic UK model kit brand covering aircraft, ships, and military vehicles in injection-molded plastic. Competes with Artesanía Latina for hobbyist attention and entry-level gift buyers across European markets.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/artesanialatina_oficial
• Xx.com/hobbyartesania

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artesanía Latina