Phoenix Productions

What Phoenix Productions does

Phoenix Productions is a nonprofit community theatre organization founded in 1988 and headquartered in Red Bank, New Jersey. For 35+ seasons it has produced full-scale Broadway-caliber musical revivals — including titles such as Rock of Ages, Disney's Frozen, Matilda, Memphis, Parade, and Pirates! The Penzance Musical — performed on the professional stages of the Count Basie Center for the Arts (Hackensack Meridian Health Theatre, 1,568 seats, and The Vogel, ~350 seats). Following its 2023 merger with the Count Basie Center, Phoenix operates as the official community theatre component of the larger nonprofit, while retaining its own Phoenix Performing Arts Center at 59 Chestnut Street for rehearsals, scenic construction, and costume preparation. The organization serves central New Jersey theatre patrons with accessible pricing and serves aspiring performers as a training ground, with a documented alumni network that includes multiple Broadway performers and touring professionals.

The company's portfolio spans core theatrical productions, education programs (Camp Phoenix), volunteer services (on-stage and backstage), video audition submissions, group sales for organizations of 12-400 attendees, corporate sponsorships starting at $2,500 per show, and playbill advertising priced from $175 (quarter page) to $1,000 (full-page inside cover). There is no proprietary technology platform; the underlying infrastructure consists of third-party services — Squarespace (website), Ticketmaster (online ticketing), Blackbaud (donor management), and the Count Basie Center's shared box office and marketing channels. Productions are powered by volunteer labor and community cast/crew, supported by small professional staff (1-10 employees).

Revenue is generated through a diversified nonprofit mix: one-time ticket sales and season subscriptions, recurring sponsorship contracts, playbill advertising, and tax-deductible donations. The go-to-market motion is community-led, relying on the Count Basie Center's patron base, inclusive open auditions, word-of-mouth, and group sales outreach to local clubs, associations, and businesses. The 2023 merger with the Count Basie Center — after three decades of performing on its stages — is the defining structural move, consolidating venue access, marketing infrastructure, and operational mission under a single nonprofit umbrella with a stated focus on cultural competency, racial equity, and social inclusion.

Name

Phoenix Productions

Legal name

Phoenix Productions

Website

https://phoenixredbank.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Phoenix Productions is a nonprofit community theatre in Red Bank, NJ, producing Broadway-caliber musicals at the Count Basie Center for the Arts since 1988. It serves 16,000+ central New Jersey patrons annually through ticketed shows, sponsorships, educational programs, and volunteer-driven productions.

Ownership category

akta.pro rank

Product category

Community Theatre / Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Theater, Musicals & Performing Arts (THAJAFAB), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

Keywords

• Community theatre productions
• Broadway musical productions
• Nonprofit performing arts
• Theatrical entertainment services
• Arts education programs

Headquarters

HQ city

Red Bank

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from individual show tickets and season subscriptions sold through the Count Basie Center Box Office and Ticketmaster.
2. Sponsorships: Corporate sponsorships starting at $2,500 per show, providing VIP tickets, opening night reception, on-site presence, social media recognition, and playbill advertising.
3. Donations: Tax-deductible donations from private donors supporting the nonprofit performing arts mission.
4. Playbill Advertisements: Advertising space in season playbills reaching 16,000+ annual patrons, with rates from $175 (quarter page) to $1,000 (full page inside cover).
5. Volunteer/Membership: Volunteer participation providing free labor in exchange for involvement opportunities, with potential nominal fees for programs like Camp Phoenix.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Phoenix Productions is a non-profit community theatre organization that produces full-scale Broadway-caliber musical productions at the Count Basie Center for the Arts venues. The company sells individual tickets and season subscriptions to theatrical shows through the Count Basie Center Box Office and Ticketmaster, supplemented by corporate sponsorships, playbill advertising, donations, and the Camp Phoenix educational program for young performers.

Product overview

Phoenix Productions is a community theatre organization operating as a unified product offering centered on theatrical productions and performing arts experiences. The company produces full-scale revivals of Broadway hits at two main venues: the Count Basie Center's Hackensack Meridian Health Theatre (1,568 seats, built 1926) and The Vogel (approximately 350 seats). Supporting infrastructure includes the Phoenix Performing Arts Center for rehearsals and production preparation. Beyond live performances, the product portfolio encompasses video audition submission services, Camp Phoenix education programs, volunteer opportunities, group sales, corporate sponsorships, playbill advertising, and individual donation programs. In 2023, Phoenix Productions merged with the Count Basie Center for the Arts after over 35 years of performing there, having produced over 100 main stage shows since its first production in 1988.

Differentiator

Problem solved

Functional benefit

Products and services

• Main Stage Productions at Hackensack Meridian Health Theatre Full-scale Broadway-caliber musical productions performed at the Count Basie Center's historic 1,568-seat Hackensack Meridian Health Theatre, featuring state-of-the-art stage, lighting, and sound technology. Targeted at central New Jersey theatre patrons seeking professional-quality live entertainment at accessible prices.
• Productions at The Vogel Stage productions performed at the Count Basie Center's state-of-the-art, multi-purpose performance space that seats approximately 350 persons. Provides a more intimate venue for Phoenix Productions' theatrical offerings.
• Camp Phoenix Theatrical education program for young performers, including teaching assistant positions staffed by experienced Broadway actors. Designed to develop the next generation of theatrical talent through hands-on training and performance experience.
• Group Sales Group ticket sales service for clubs, associations, and businesses, offering discounted pricing for groups of 12 to 400 attendees. Coordinated through the Count Basie Center Box Office for group outings, corporate events, and organization social activities.
• Corporate Sponsorships Show sponsorship opportunities starting at $2,500 per show, including opening night VIP reception, on-site presence, intermission announcements, social media recognition, and full-page playbill advertising. Targeted at local and regional businesses seeking community brand visibility.
• Playbill Advertising Advertising space in Phoenix Productions season playbills reaching 16,000+ annual patrons. Available at full page ($500), half page ($250), quarter page ($175), and full page inside cover ($1,000 - premium placement) per season.
• Volunteer Program Community theatre volunteer opportunities including scenic construction, painting, props, costumes, and raffle ticket sales for backstage and front-of-house support. Provides free experiential opportunities for community members in exchange for theatre support labor.
• Donations Tax-deductible donation program supporting Phoenix Productions' mission to bring quality theatrical experiences to the region. Donations accepted at any amount via the Blackbaud donor form for the nonprofit performing arts mission.

Quantifiable outcome

• 100+ main stage shows produced since 1988
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Count Basie Center for the ArtsflagshipStrategic or Co-development Partner · 1 January 2023Phoenix Productions merged with its home of 3+ decades, the Count Basie Center for the Arts, in 2023. The merger combines and solidifies their regional impact on the performing arts. Phoenix productions now take place at the Basie Center's venues (Hackensack Meridian Health Theatre and The Vogel), while Phoenix maintains its Performing Arts Center at 59 Chestnut Street for rehearsals, scenic construction, and costume preparation. Together they share a vision of cultural competency, racial equity, and social inclusion.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Paper Mill Playhouse: Historic nonprofit regional theatre in Millburn, NJ producing Broadway-quality musicals and plays for New Jersey audiences. Closely comparable as a NJ-based nonprofit producing musical theatre with professional production values.
• Arden Theatre Company: Nonprofit regional theatre in Philadelphia producing a season of plays and musicals. Comparable as a mid-size regional theatre nonprofit with subscription ticketing and education programs.
• Two River Theater: Regional theater company based in Red Bank, NJ, the same town as Phoenix Productions, producing plays and musicals for central New Jersey audiences. Directly comparable as a peer NJ-based nonprofit theatre with overlapping patron base and venue scale.
• Goodspeed Musicals: Nonprofit regional musical theatre in East Haddam, CT focused on developing and producing new and classic musicals. Comparable as a regional musical theatre producer with a similar scale and nonprofit structure.
• George Street Playhouse: Nonprofit professional regional theatre in New Brunswick, NJ producing a season of plays and musicals. Comparable as a fellow NJ-based regional theatre nonprofit serving central New Jersey audiences.
• McCarter Theatre Center: Professional regional theatre in Princeton, NJ presenting a season of plays, musicals, and performing arts events. Comparable as a NJ-based nonprofit regional theatre with subscription ticketing and group sales.
• Engeman Theater: Professional regional theatre in Northport, NY producing Broadway musicals and plays on Long Island. Comparable as a regional musical theatre with subscription ticketing and group sales programs.
• Bucks County Playhouse: Historic regional theatre in New Hope, PA producing musicals and plays for a regional audience. Comparable as a small nonprofit producing Broadway-style productions at accessible prices in a regional market.
• Surflight Theatre: Regional musical theatre in Beach Haven, NJ producing Broadway musicals for the Jersey Shore market. Comparable as a NJ-based nonprofit producing musicals for a regional audience.

Broad incumbents

• Walnut Street Theatre: One of the oldest and largest nonprofit regional theatres in Philadelphia, producing musicals and plays year-round. Comparable as a regional theatre nonprofit operating at larger scale with similar programming model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PhoenixProductionsInc
• Instagraminstagram.com/phoenixredbank
• Xx.com/PhoenixRedBank
• LinkedInlinkedin.com/company/phoenix-productions-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Productions