PLANAS BARCELONA CLINIC

What PLANAS BARCELONA CLINIC does

Clínica Planas is a family-owned, multidisciplinary aesthetic and reconstructive surgery clinic headquartered in Barcelona, Spain, founded in October 1971 by Dr. Jaime Planas Guasch and currently directed by Dr. Jorge Planas. Operating from a single physical location in the Sarrià-Sant Gervasi district, the clinic is structured as a Sociedad Limitada (CLÍNICA PLANAS, S.L.) with 51-100 employees and is the only plastic surgery centre in Barcelona reportedly open 24 hours a day, every day of the year. The clinic serves a primarily direct-to-consumer patient base seeking aesthetic surgery (facial, breast, body, rhinoplasty, hair) and a secondary base of reconstructive patients (post-cancer, lymphedema, lipedema, hand and foot pathologies), supplemented by integrative gynaecology, regenerative medicine, and weight management offerings.

The clinic's service portfolio spans surgical and non-surgical treatments across roughly a dozen units, built on a capital-intensive equipment base that includes VASERLipo, BodyTite, Morpheus, Discovery Pico, M22, Vbeam Perfecta, E-Matrix, Mitaka MM51, and PAL-650 Microaire systems. Proprietary clinical techniques include MIA Femtech™ minimally invasive breast augmentation (700+ cases), developed in a co-responsibility partnership with Establishment Labs Holdings Inc., and Preservé breast augmentation. The clinic contributes to academic training via UAB doctoral courses in plastic surgery since 1988 and a non-profit affiliate, Fundación Jaime Planas, created in 1990.

Revenue is generated primarily through one-time surgical and aesthetic procedures priced on a quote basis, complemented by in-house financing (minimum EUR 300, up to 60 months) and an 18-month Planas Guarantee on cosmetic surgeries. The clinic operates a direct-to-consumer go-to-market with content marketing (blog, YouTube, podcast), Google reviews, dedicated international patient pages, and an annual international congress (XXIII Planas Congress, June 2025). No external investment, geographic expansion beyond medical tourism, or revenue disclosure is evidenced in the available data.

Name

PLANAS BARCELONA CLINIC

Legal name

CLÍNICA PLANAS, S.L.

Website

https://clinicaplanas.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

Clínica Planas is a family-owned, 50+ year-old multidisciplinary plastic and aesthetic surgery clinic in Barcelona serving individual patients directly with surgical, non-surgical, reconstructive, regenerative, and weight management services from a single 24/7 facility.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Surgical Procedures: One-time surgical procedures including facial surgery, breast procedures, body contouring, hair transplantation, and reconstructive surgery. These represent the primary revenue stream with prices varying by procedure complexity.
2. Aesthetic Medicine Treatments: Non-surgical treatments including injectables, laser procedures, dermatology, and body treatments. Repeat treatments and maintenance sessions generate ongoing revenue.
3. Treatment Financing: Financing services allowing patients to spread payments over time (up to 60 months) with minimum amounts from €300, generating interest income and enabling higher-ticket procedure purchases.
4. Regenerative Medicine: Advanced treatments including plasma exchange, regenerative therapy, hyperbaric chamber, anti-ageing treatments, and bioregenerative cell rejuvenation.
5. Medical Consultations: Medical consultations and second opinion services for patients seeking feedback on treatments performed elsewhere.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Clínica Planas is a Barcelona-based multidisciplinary clinic that performs and sells plastic, aesthetic, reconstructive, regenerative, hand and foot, gynaecological, and obesity treatments directly to individual patients. Its revenue is generated primarily from one-time surgical procedures (facial, breast, body, hair, rhinoplasty, reconstructive), recurring non-surgical aesthetic medicine treatments, and regenerative medicine protocols. Complementary in-house financing (from €300 over up to 60 months) supports patient access to higher-value procedures.

Product overview

Clínica Planas is a multidisciplinary aesthetic and plastic surgery clinic offering a comprehensive portfolio of surgical and non-surgical treatments. The clinic operates as a unified medical services platform with distinct departments including Facial Aesthetic Surgery and Medicine, Breast Surgery (including proprietary MIA Femtech™ and Preservé techniques), Body Cosmetic Surgery and Medicine, Hair Surgery, Rhinoplasty and Nasal Surgery, Integrative Gynecology, Reconstructive Surgery (covering lymphedema, lipedema, hand, and foot surgery), Regenerative Medicine, and Overweight/Obesity Management. The clinic also maintains an advanced medical equipment portfolio featuring technologies such as Bodytite, VASERLipo, Morpheus, and various laser platforms (Discovery Pico, M22, Vbeam Perfecta, E-Matrix) for surgical and aesthetic procedures. The facility has over 50 years of experience since its founding in 1971.

Differentiator

Problem solved

Functional benefit

Brands

• MIA Femtech™: A proprietary minimally invasive breast augmentation technique developed by Clínica Planas, representing a new approach to breast enhancement.
• Planas Guarantee

Products and services

• Facial Aesthetic Surgery Outpatient and inpatient facial surgical procedures (blepharoplasty, otoplasty, facelift, mentoplasty, lobuloplasty, lip lift, oral and maxillofacial surgery, profiloplasty) for adults seeking facial aesthetic refinement.
• Facial Aesthetic Medicine Non-surgical facial rejuvenation treatments (expression wrinkle injections, facial rejuvenation, lip augmentation, filler removal, gummy smile correction, dark circle treatment, chemical peels, tensor threads, facial fillers) for adult patients seeking minimally invasive facial refresh.
• Facial Laser Treatments Laser and light-based facial treatments (IPL skin unification, vascular lesion removal, dark patch removal, micropigmentation) for patients seeking skin tone, vascular, or pigmentation correction.
• Hair Surgery and Capillary Treatments Hair restoration surgical and regenerative treatments (eyebrow micrografts, hair micrografts, hair growth factors, hair infiltrations) for patients experiencing hair loss or seeking eyebrow density.
• Rhinoplasty and Nasal Surgery Nose-focused surgical and reshaping procedures (rhinoplasty, ultrasonic rhinoplasty, nasal septum reconstruction, rinomodelación, septoplasty) for patients seeking functional or aesthetic nasal refinement.
• Breast Surgery Unit Comprehensive breast surgery services (augmentation with prosthesis, reduction, uplift, fat-graft augmentation, areola/nipple reduction, inverted nipple surgery, gynaecomastia treatment, breast reconstruction with expanders, DIEP microsurgery) for women and men.
• MIA Femtech™ Minimally Invasive Breast Augmentation Proprietary minimally invasive breast augmentation technique (MIA Femtech™) performed with Establishment Labs implants, offering patients a less invasive alternative to standard augmentation with faster recovery and 700+ cases completed at the clinic.
• Preservé Breast Augmentation Tissue preservation technique for breast augmentation developed in collaboration with international specialists, focused on maintaining natural tissue integrity during implant-based augmentation.
• Body Cosmetic Surgery Cosmetic body-contouring surgical procedures (HD liposculpture, mommy makeover, lipoabdominoplasty, labiaplasty, liposuction, abdominoplasty, Coleman lipostructure, minimally invasive waist reduction, gluteal augmentation, arm lift, LIPO VASER) for adult patients.
• Body Cosmetic Medicine Non-surgical body treatments for flaccidity, body contouring, hair removal, tattoo removal, keloids, varicose veins, stretch marks, and warts, leveraging Morpheus, BodyTite, HIFU, cryolipolysis, and laser platforms.
• Overweight and Obesity Management Service Medical and surgical weight management services (nutrition and dietetics, localized fat elimination, cellulite treatment, personal training, GLP-1 medical treatments, gastric balloon, Apollo method, gastric sleeve, BMI calculator) for overweight and obese patients.
• Integrative Gynecology Service Integrative gynaecology service covering labiaplasty, vaginal dryness treatment, urinary incontinence, menopause management, vulvar lichen sclerosus, coital pain, bioidentical hormone therapy, and postpartum recovery with pelvic floor physiotherapy for female patients.
• Reconstructive Surgery Service Reconstructive surgical service covering lymphedema and lipedema surgery, hand surgery (carpal tunnel, Dupuytren's disease, rhizarthrosis, trigger finger), foot cosmetic surgery, breast reconstruction, and skin cancer treatments for patients with medical indications.
• Regenerative Medicine Service Regenerative medicine protocols including therapeutic plasma exchange (plasmapheresis), regenerative therapy, hyperbaric chamber sessions, anti-ageing treatments, facial bio-regenerative cell rejuvenation, and pain management for back, lower back, knee pain, and fibromyalgia.
• Treatment Financing Service In-house patient financing service that allows patients to spread treatment payments from a minimum of €300 over up to 60 months, available alongside the clinic's surgical and aesthetic procedures.
• Medical Consultations and Second Opinions In-clinic medical consultations and second opinion services for patients seeking expert assessment, including those seeking feedback on procedures performed elsewhere.

Quantifiable outcome

• MIA Femtech™ reached 700+ cases at Clínica Planas
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Establishment Labs Holdings InccoreStrategic or Co-development PartnerCo-responsibility partnership for MIA Femtech™ breast implant procedures. Establishment Labs manufactures the MIA implants used in the clinic's proprietary minimally invasive breast augmentation technique. The partnership involves shared commercial follow-up and contact form management for MIA patients between Clínica Planas and the manufacturer.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeclinicaplanas.com/en/top-3-youtube
• Xx.com/clinicaplanas
• Facebookfacebook.com/clinicaplanas

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLANAS BARCELONA CLINIC