Cloud 9 Music
- Company typePrivate
- Founded2004
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
Cloud 9 Music firmographics
Firmographics- Name
- Cloud 9 Music
- Legal name
- Cloud 9 Music
- Website
- https://cloud9music.nl
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Cloud 9 Music industry classification
Industry- Product category
- Music Label Services
- NAICS
- Record Production and Distribution (51225), Music Publishers (512230)
- akta.pro primary industry
- Record Labels (Major & Independent) (MPAIAAAA)
- akta.pro secondary industry
- Sync Marketplaces & Licensing Platforms (MPAIALAG)
Keywords
Where Cloud 9 Music is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Cloud 9 Music business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales
Revenue model
- Music Recording & Sales: Revenue generated from recording, producing, and releasing music across physical and digital formats through the label's artist roster.
- Streaming Royalties: Income from streaming platforms (Spotify, Apple Music, etc.) generated by the label's catalog of artists including Claude, Snelle, Kris Kross Amsterdam, Jaap Reesema, and others.
- Artist Management Services: Revenue derived from managing and representing artists, including live performances, brand partnerships, and media appearances.
- Sync Licensing: Licensing of music catalog for use in film, television, advertising, and other media productions.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Cloud 9 Music product offering
Product offeringCore offering
Cloud 9 Music is a Dutch record label founded in 2004 that scouts, signs, develops, produces, and distributes music from a roster of Dutch and international artists across dance, pop, and Dutch-language genres. The label operates multiple sub-labels (Lieve Jongens, Boomin Records, Wolk 9, Van Klasse, Wunder Music) and generates revenue from music recording/sales, streaming royalties, artist management services, and sync licensing. Since 2024, it has operated as part of Warner Music Benelux.
Product overview
Cloud 9 Music is a multi-label music company and record label founded in 2004, operating as a platform-plus-sub-brands architecture. The core Cloud 9 Music label focuses on dance, pop, and Dutch-language music, while managing several specialized sub-labels: Lieve Jongens (artist development and pop), Boomin Records (musicality and creativity with NAMAM partnership), Wolk 9 (Dutch-language folk music), Van Klasse (youth talent development), and Wunder Music (party/feest music launched October 2025). The company also offers demo submission services and artist roster management. Since 2024, Cloud 9 Music is part of Warner Music Benelux.
Differentiator
Problem solved
Functional benefit
Brands
- Lieve Jongens: Small label with big ambitions, focused on collaboration and dedication to developing artists
- Boomin' Records
- Wolk 9
- Van Klasse
- Wunder Music
Products and services
- Cloud 9 Music Record Label Dutch record label representing artists across dance, pop, and Dutch-language music, including Claude, Kris Kross Amsterdam, and Jaap Reesema. Part of Warner Music Benelux since 2024.
- Lieve Jongens Sub-label Sub-label started by Snelle (Lars Bos) and friends, focused on collaboration and authenticity in artist development. Represents artists including Snelle and Nils.
- Boomin Records Sub-label Sub-label in collaboration with NAMAM, focused on musicality and creativity with the slogan 'If it ain't booming, it ain't us.'
- Wolk 9 Sub-label Sub-label focused entirely on Dutch-language folk music (Nederlandstalige volksmuziek), balancing tradition and innovation. First signings include Guus Doggen and Fons Veurink.
- Van Klasse Sub-label
Quantifiable outcome
- Claude's 'Ladada' achieved 55 million streams and double Platinum status
- +3 more outcomes
Companies that use Cloud 9 Music
Customer profileNamed customers19 records
Segments2 records
Ideal customer profiles2 records
Cloud 9 Music technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cloud 9 Music partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Warner Music BeneluxflagshipCloud 9 Music became part of Warner Music Benelux in 2024, a major milestone for the label. This strategic integration provides Cloud 9 Music access to Warner Music's extensive distribution network, marketing resources, and industry infrastructure while maintaining its brand identity and sub-label operations.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Cloud 9 Music competitors and assessment
Company assessmentDirect peers
- Top Notch: One of the largest independent Dutch record labels, founded in 1996, focused on Dutch hip-hop and pop. Directly comparable as a Benelux-based indie label signing and developing domestic talent with similar artist-development economics.
- Armada Music: Major Dutch independent dance music label founded in Amsterdam. Closely comparable to Cloud 9's dance/dance-pop roster (e.g., Kris Kross Amsterdam) and its Amsterdam-based A&R operations serving the Benelux market.
- CTM Entertainment: Dutch independent music company with label, publishing, and artist management operations. Comparable as a multi-service Benelux indie music company with label and management offerings similar to Cloud 9's.
- 8ball Music: Dutch independent label focused on pop and Dutch-language music. Comparable in scope, target market (Netherlands), and focus on domestic pop and Nederlandstalig artist development.
- Spinnin' Records: Amsterdam-headquartered dance and pop label (now part of Warner Music Group). Directly comparable as a Dutch dance/pop indie that was similarly acquired into a major-label structure, with overlapping roster and distribution profile.
Broad incumbents
- Universal Music Netherlands: Major-label affiliate serving the Dutch market with a broader artist roster. Comparable as the dominant incumbent that Cloud 9 competes with for top-tier Dutch talent and streaming visibility.
- BMG: Global music publisher and label with strong European indie heritage. Comparable as a publishing-plus-label competitor active in Dutch and Benelux sync and recording-rights markets.
- PIAS: Belgian-headquartered independent music group with label, distribution, and publishing across Europe. Comparable as a Benelux-rooted indie with broader European distribution, similar in scope and indie positioning to a post-Warner Cloud 9.
- Sony Music Netherlands: Major-label affiliate competing for the same Dutch artist signings, sync deals, and streaming market share. Comparable as a peer competing in the same Benelux talent pool and distribution channels.
Regional players
- Kontor Records: German dance and pop label serving the German-speaking market. Comparable as a regional European indie with similar dance/pop label economics, though geographically focused on DACH rather than Benelux.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cloud 9 Music social profiles
Digital presenceCloud 9 Music financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cloud 9 Music leadership team
Management profileNumber of profiles
Profiles3 records
Cloud 9 Music subsidiaries and ownership
Company hierarchySubsidiaries5 records
Cloud 9 Music funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cloud 9 Music M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cloud 9 Music
What does Cloud 9 Music do?
Cloud 9 Music is a Dutch record label founded in 2004 that scouts, signs, develops, produces, and distributes music from a roster of Dutch and international artists across dance, pop, and Dutch-language genres. The label operates multiple sub-labels (Lieve Jongens, Boomin Records, Wolk 9, Van Klasse, Wunder Music) and generates revenue from music recording/sales, streaming royalties, artist management services, and sync licensing. Since 2024, it has operated as part of Warner Music Benelux.
Is Cloud 9 Music a public or private company?
Cloud 9 Music is a private company. It is classified as corporate owned and is currently operating.
When was Cloud 9 Music founded?
Cloud 9 Music was founded in 2004. It employs 11 to 50 people.
Where is Cloud 9 Music based?
Cloud 9 Music is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Cloud 9 Music make money?
Four revenue lines are on record. Music Recording & Sales are the primary driver. The others are streaming Royalties, artist Management Services and sync Licensing.
Who are Cloud 9 Music's main competitors?
Direct peers on record are Top Notch, Armada Music, CTM Entertainment, 8ball Music and Spinnin' Records. Broad incumbents are Universal Music Netherlands, BMG, PIAS and Sony Music Netherlands. Kontor Records is listed as a regional player.
Does Cloud 9 Music have an API?
No public API is recorded for Cloud 9 Music.
What industry is Cloud 9 Music in?
Cloud 9 Music's product category is Music Label Services. Its primary akta.pro industry code is MPAIAAAA, Record Labels (Major & Independent), with a secondary code of MPAIALAG, Sync Marketplaces & Licensing Platforms. Its NAICS code is 51225.