What Exquisite Timepieces does

Exquisite Timepieces is a privately held authorized luxury watch dealer founded in 1998 and based in Naples, Florida. The company retails new and pre-owned timepieces from more than 60 brands, including TUDOR, Omega, Grand Seiko, TAG Heuer, H. Moser & Cie., and numerous independent watchmakers such as Sarpaneva, Louis Moinet, MeisterSinger, and Lederer. Its catalog lists 16,000+ timepieces with prices ranging from approximately $1,500 for entry-level pieces to over $2 million for rare collectible watches. The firm operates a single physical showroom in Naples and a global e-commerce storefront, supported by phone, text, WhatsApp, and email sales channels. The business emphasizes authentication, manufacturer warranties, multi-language service (English, Spanish, Italian), and accessibility compliance via UserWay.

The company generates revenue across four streams: (1) primary luxury watch sales (new and pre-owned), (2) financing income via an Affirm partnership offering 0–36% APR installment plans, (3) a trade-in and consignment program that accepts used watches toward new purchases, and (4) watch repair and servicing performed by in-house technicians. Pricing is structured by tier from entry-level (≤$2,500) to ultra-luxury (≥$50,000), with free insured shipping on U.S. orders above $1,000 and tax applied only for Florida sales. Payment options include PayPal, Affirm, Apple Pay, Google Pay, and BitPay for cryptocurrency transactions.

Exquisite Timepieces positions itself on three durable differentiators: authorized dealer status with broad brand coverage, a 25-year reputation reflected in a 4.9/5 Google rating across 3,100+ reviews, and an integrated service ecosystem spanning trade-ins, financing, and repair. Distribution is hybrid (e-commerce plus a single showroom), marketing relies on SEO, content/blog, email newsletter, and earned-media proof points, and the firm holds BBB accreditation and Jewelers of America membership. The business is privately held with no disclosed institutional investors, funding rounds, or parent company.

Name

Exquisite Timepieces

Legal name

Exquisite Timepieces Inc.

Website

https://exquisitetimepieces.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Exquisite Timepieces is a privately held, Naples-based authorized luxury watch dealer founded in 1998, retailing 16,000+ new and pre-owned timepieces from 60+ brands globally via e-commerce and a single physical showroom, supported by trade-in, financing, and repair services.

Ownership category

akta.pro rank

Product category

Luxury Watch Retail

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL)

akta.pro secondary industry

Pre-owned, Vintage & Certified Pre-owned Watches (CRAKADAM)

Keywords

• Luxury watch retail
• Authorized watch dealer
• Pre-owned timepieces
• Watch repair service
• Watch trade-in

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Luxury Watch Sales: Primary revenue from selling new and pre-owned luxury watches from over 60 authorized brands. Products range from entry-level to high luxury timepieces.
2. Financing Services: Revenue from financing arrangements through Affirm partnerships, offering payment options for customers purchasing high-value timepieces.
3. Trade-In Program: Accepts used watches as trade-ins towards purchases of new timepieces.
4. Watch Repair and Service: Provides repair and servicing for a wide range of watch brands through expert technicians.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Exquisite Timepieces is an authorized dealer of more than 60 luxury watch brands, selling new and pre-owned timepieces through an e-commerce storefront and a physical showroom in Naples, Florida. The catalog includes over 16,000 watches priced from approximately $1,500 to over $2,000,000, complemented by trade-in, financing through Affirm, and expert watch repair services.

Product overview

Exquisite Timepieces is an authorized dealer offering a curated catalog of over 16,000 timepieces from more than 60 luxury watch brands. Their portfolio spans multiple product categories including new luxury watches (TUDOR, Omega, TAG Heuer, Louis Moinet, MeisterSinger, Lederer, and others), pre-owned watches, and watch accessories. The company operates as a multi-brand luxury watch retailer rather than a single-product company, providing complementary services such as watch repair, trade-in programs, and financing options.

Differentiator

Problem solved

Functional benefit

Products and services

• New Luxury Watches Brand-new, factory-fresh luxury timepieces sold with manufacturer warranties (1-10 years depending on brand), available to collectors and enthusiasts through the online storefront and Naples showroom.
• Pre-Owned Watches Authenticated pre-owned and consignment luxury watches across multiple price tiers, providing buyers access to rare, vintage, and discontinued timepieces.
• Watch Trade-In Program Service enabling customers to trade in their used watches toward the purchase of a new timepiece from the Exquisite Timepieces catalog.
• Watch Repair and Servicing Professional watch repair and maintenance services performed by expert technicians for a wide range of watch brands, supporting post-purchase care.
• Affirm Financing Installment financing provided in partnership with Affirm (rates from 0-36% APR), plus additional payment options including PayPal, Apple Pay, Google Pay, BitPay, and Jewelers Reserve, subject to credit eligibility.

Quantifiable outcome

• 4.9 out of 5 star customer rating based on 3,100+ Google Reviews
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered minor.

• Jewelers of AmericaminorOthersProfessional membership organization for the jewelry industry. Membership indicates professional standing and adherence to industry standards.
• Better Business BureauminorOthersBBB accreditation demonstrating commitment to customer trust, transparent business practices, and ethical standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chrono24: World's largest online watch marketplace connecting private and dealer sellers of new and pre-owned luxury timepieces — directly comparable catalog breadth and customer base to Exquisite Timepieces.
• Jomashop: Large e-commerce retailer of authenticated luxury watches, jewelry, and accessories at discount-to-retail pricing — competes head-on with Exquisite Timepieces' omnichannel, multi-brand authorized and pre-owned catalog.
• Watchfinder & Co. Premium global pre-owned watch retailer (now part of Richemont) with showrooms, e-commerce, trade-in, and authentication services — mirrors Exquisite Timepieces' pre-owned plus physical-showroom model, only at greater scale.
• Bob's Watches: U.S.-based online retailer specializing in pre-owned Rolex and luxury watches with transparent pricing and a trade-in program — directly comparable to Exquisite Timepieces' pre-owned and trade-in business model.
• Crown & Caliber (Chrono Hunter): Online luxury watch retailer offering authenticated new and pre-owned timepieces with trade-in and concierge services — comparable model to Exquisite Timepieces across omnichannel, trade-in, and pre-owned segments.
• Tourneau / WatchStation: Long-standing U.S. multi-brand authorized luxury watch retailer (now part of Watches of Switzerland Group) operating showrooms and e-commerce — directly comparable authorized-dealer positioning and brand mix including Rolex, Omega, TAG Heuer.

Regional players

• Hochstetler & Co. Mid-west U.S. authorized dealer and pre-owned luxury watch retailer offering similar multi-brand certified pre-owned model — comparable in scale and authorized-dealer focus, though geographically focused outside ET's Naples/Florida footprint.

Broad incumbents

• Watches of Switzerland Group: Largest publicly traded multi-brand luxury watch retailer in the U.S. and U.K., operating showrooms for Rolex, Patek Philippe, Omega, and TAG Heuer — comparable authorized-dealer business at vastly larger scale and cap-structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/timeexquisite

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exquisite Timepieces