GMAKe

What GMAKe does

GMAKe (株式会社GMAKe) is a privately held Japanese health supplement and beverage manufacturer founded in March 2023 and headquartered in Fukuoka, with manufacturing operations in Hiroshima City. The company operates a dual business model: (1) OEM contract manufacturing services for B2B clients, offering one-stop product development from consultation through delivery with minimum order quantities starting at 1,000 units and access to roughly 600+ ingredient types, and (2) a private brand (PB) portfolio of ingestible beauty and health products built around a proprietary RG92 thermal spring microorganism (温泉微生物) ingredient, supplemented by broader beauty supplements, charcoal detox powder, horse oil soap, and a 'usually' skincare line.

Manufacturing is conducted at a GMP-certified and ISO9001-certified facility in Hiroshima Prefecture, where three production lines (paper pack 60-1,000ml, bottle 30-900ml, small pouch 2.5-30ml) handle liquids, gels, pastes, and capsules. The company's competitive positioning rests on the RG92 proprietary ingredient, the use of Hiroshima-sourced soft water (Oota River natural water at 24mg/L hardness, part of the Japanese Water百選 selection), flexible low-MOQ OEM economics, and an integrated brand-and-manufacturer model that allows it to serve both external brand owners and its own consumer-facing SEIOU92, VC White Crystal RG92plus, RG92 Drink Series, Mokupre, and BURNUP/AIRISE lifestyle product lines.

GMAKe distributes through its own e-commerce platform (shop.g-make.jp, launched June 2024), beauty salons and esthetic businesses, industry publication coverage, and trade shows including Beauty World Japan Tokyo 2025, while leveraging influencer marketing (notably a collaboration with Misaki Yuta, the 'Aojiru Prince'). The company is part of the Myria Group conglomerate alongside Kotobuki Co., Ltd., and in April 2024 received investment from Hirogin Capital Partners to expand its Hiroshima operations. Leadership is provided by Representative Director (CEO) Tsugita Yasuhiro (津下 康弘). Revenue, headcount, and unit volumes are not publicly disclosed.

Name

GMAKe

Legal name

株式会社GMAKe

Website

https://g-make.jp

Company type

Private

Founded year

2023

Operating status

Operating

Short description

GMAKe is a Japan-based (Fukuoka HQ, Hiroshima manufacturing) health supplement and beverage manufacturer founded in 2023, operating an OEM contract manufacturing service alongside a private brand portfolio of RG92 thermal spring microorganism-based beauty drinks, supplements, and skincare products.

Ownership category

akta.pro rank

Headquarters

HQ city

Fukuoka

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Private Brand (PB) Product Sales: GMAKe develops and sells their own branded health supplements and beverages including SEIOU92 Premium series, RG92 Drink series, VC White Crystal RG92plus, and skincare products. Products are sold through their e-commerce platform and potentially retail channels.
2. OEM Manufacturing Services: Contract manufacturing services for other companies' brands. GMAKe offers one-stop service from product planning and development to manufacturing and delivery, handling minimum lots of 1,000 units with short lead times. They work with approximately 600+ types of ingredients for custom formulations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

GMAKe manufactures and sells branded health supplements, beauty drinks, functional beverages, skincare products, and fitness apparel featuring proprietary RG92 thermal spring microorganism ingredients at a GMP/ISO9001-certified Hiroshima facility. The company also provides one-stop OEM contract manufacturing services for private-label health supplements and beverages, covering consultation, formulation, prototyping, and delivery with minimum orders of 1,000 units and access to 600+ ingredient types.

Product overview

GMAKe is a health supplement and beverage company offering a portfolio centered on RG92 hot spring microorganism-based products and traditional beauty/supplement formulations. Core products include SEIOU92 Premium (jelly and drink Aojiru products), VC White Crystal RG92plus (beauty drink and supplement sets), RG92 drink series (Collagen, Elastin, Meguri variants), and Mokupre RG92 Plus (non-alcoholic refreshment drinks in three flavors). Additional offerings include usually skincare line (Inner Beauty Jelly, Femcare Serum, Skincare Lotion), BURNUP fitness wear (Sauna Suit, Detox Warmer), AIRISE functional socks, Makkuro no Moto (charcoal beauty powder), and horse oil soap with RG92. The company also provides OEM manufacturing services for beverages and health supplements with over 600 raw material varieties and three production lines (paper pack, bottle, and small pouch filling).

Differentiator

Problem solved

Functional benefit

Brands

• SEIOU92: Premium health drink and jelly series featuring green juice with vegetables and RG92 hot spring microorganism, co-produced with influencer Misaki Yuta (Aojiru Prince).
• VC White Crystal RG92plus
• RG92 Drink Series
• Mokupre RG92 Plus
• Horse Oil Soap RG92plus
• Makkuro no Moto (まっくろの素)
• usually

Products and services

• SEIOU92 Premium Jelly (SEIOU92 プレミアムゼリー) Mango-flavored jelly-style Aojiru (green juice) focused on fullness and satisfaction. Designed to support replacement diet satisfaction and active lifestyle with fiber-rich texture, sold to Japanese beauty- and health-conscious consumers through the GMAKe ONLINE STORE.
• SEIOU92 Premium Drink (SEIOU92 プレミアムドリンク) Concentrated pineapple-flavored Aojiru drink supporting body's internal environment. Can be consumed straight or customized with recipes for daily wellness, sold through the GMAKe ONLINE STORE to Japanese consumers.
• SEIOU92 Premium Jelly & Drink Trial Set (SEIOU92 プレミアム ゼリー・ドリンクお試しセット) Trial-size set bundle of the SEIOU92 Premium Jelly and Drink products, available in 5-pack (¥1,620), 15-pack, or 25-pack configurations for first-time Japanese beauty- and health-conscious consumers.
• VC White Crystal RG92plus Set (VC ホワイトクリスタル RG92plus) Beauty set combining RG92 beauty drink and VC Beads supplement, marketed for daily beauty support with simultaneous intake to enable efficient nutrient absorption. Contains RG92 hot spring microorganism and beauty ingredients for Japanese consumers.
• VC White Crystal RG92plus Pure Rich Supplement (VCホワイトクリスタル RG92plus Pure rich supplement) Standalone beauty supplement containing VC beads and beauty oils in capsule form, with 30 individually wrapped packets per pouch. Marketed for busy days or for consumers wanting to continue with supplements only, complementing the VC White Crystal RG92plus drink product.
• RG92 Collagen Drink (RG92 コラーゲン ドリンク) Inner care drink containing fish collagen peptide, chlorella extract, silk hydrolysate, and salmon nasal cartilage extract (proteoglycan); supports skin beauty from within, priced at ¥648 per bottle or ¥6,480 per 10-bottle box.
• RG92 Elastin Drink (RG92 エラスチン ドリンク) Inner care drink with fish collagen peptide, soluble elastin (porcine-derived), royal jelly, and cherry blossom extract; supports skin elasticity and beauty from within as part of the RG92 Drink Series.
• RG92 Meguri Drink (RG92 めぐりのドリンク) Inner care drink featuring ginger extract, GABA from barley lactic acid fermentation, and various plant extracts; supports circulation and internal balance as part of the RG92 Drink Series.
• Mokupre RG92 Plus (モクプレ RG92 Plus) Healthy non-alcoholic beverage for consumers who cannot or choose not to drink alcohol; available in three flavors (Cassis Orange, Red Wine, Umeshu) with RG92 and beauty ingredients, priced at ¥3,240 per 360mL bottle.
• Makkuro no Moto (まっくろの素) Drinking Powder Supplement Drinkable powder supplement containing Japanese red pine charcoal, coconut shell activated charcoal, dietary fiber, and 30 billion beneficial lactic acid bacteria per box of 2g×30 packets; supports beauty, detoxification, and digestive health at ¥5,184 (tax included).
• Horse Oil Soap RG92plus (馬油石鹸 RG92plus) Gentle cleansing soap combining traditional horse oil with RG92 hot spring microorganism; suitable for delicate and dry skin, scented with lemongrass, sold in 100g form at ¥3,080.
• usually Inner Beauty Jelly (usually イナービューティーゼリー) Stick-type beauty jelly containing fish collagen peptide, exosome-containing pork placenta extract, Equol lactic acid bacteria fermented extract, and other essential beauty ingredients for women's health, supporting female beauty concerns from within; 20g×30 sticks at ¥8,640 (tax included).
• usually Femcare Serum (usually フェムケアセラム) Femcare serum for delicate areas prone to dryness, containing vitamin C derivative, damask rose flower water, human stem cell conditioned culture fluid, and exosomes; luxurious damask rose scent, sold in 30ml form at ¥8,800.
• usually Skin Care Lotion (usually スキンケアローション) Multi-care lotion for delicate areas usable on face, body, and hair to address dryness and irritation; contains chlorella extract and hot spring water, sold in 200ml form at ¥7,480.
• BURNUP Sauna Suit (BURNUP サウナスーツ) Sauna suit using special visible light and electromagnetic pulse to work on muscles, supporting sweating and detoxification. Includes 5 pockets for pocket warmers, sold as a top-and-bottom set at ¥25,300 (tax included).
• BURNUP Detox Warmer (BURNUP デラックスウォーマー) Body care warmer with BURNUP print applied to stomach and back that stimulates muscles, promoting natural muscle contraction during daily activities for body care, priced at ¥6,600 (tax included).
• AIRISE Socks Functional socks featuring combustion-efficiency-improving light and pulse technology working on muscles; includes internal silicon and patented pads supporting arch structure, available in Fitness/Open-toe/Ankle at ¥2,970 and Sports at ¥3,850 (tax included).
• OEM Manufacturing Services One-stop OEM contract manufacturing service covering beverage, collagen drink, enzyme drink, and nutritional drink production; minimum lot from 1,000 units with paper pack materials from 3,000 units per lot; access to 600+ raw material types and three filling lines for liquids, pastes, and gels.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• 株式会社コトブキ (Kotobuki Co., Ltd.)minorOthersGroup company located in Hiroshima City, part of the GALEND group corporate structure.
• ミリアグループ株式会社 (Myria Group Co., Ltd.)minorOthersGroup company located in Hiroshima City, part of the GALEND group corporate structure. Offers digital catalog BEAFIT Vol.1 featuring products from both GMAKe and Myria Group.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Orbis Inc. Japanese DTC beauty brand operating supplements, skincare, and beauty drinks. Closely aligned with GMAKe's online-store-led PB model and female beauty-conscious target customer.
• Fancl Corporation: Japan's leading direct-to-consumer beauty supplement and skincare company, with a flagship beauty-from-within drinks and supplements portfolio. Most directly comparable peer to GMAKe's RG92 Drink Series, VC White Crystal, and collagen/elastin SKUs in product, channel, and target consumer.
• Pola Holdings: Japanese premium beauty group with an established beauty drinks and supplements business (POLA Wrinkle Shot, B.A, etc.) sold via direct sales and beauty salons. Comparable in salon-channel distribution and beauty-from-within positioning.
• DHC Corporation: Large Japanese supplement, skincare, and beauty-from-within brand sold primarily via mail-order/DTC. Comparable to GMAKe in product format (collagen drinks, supplements), channel (DTC/e-commerce-led), and pricing tier.
• Noevir Holdings: Japanese beauty company with both supplements and skincare lines distributed through direct sales and salons. Directly comparable to GMAKe's split of beauty supplements and skincare plus salon-channel distribution.

Emerging players

• Morishita Jintan: Japanese health and supplement manufacturer with a portfolio of OEM/contract manufacturing and proprietary supplement lines. Highly comparable to GMAKe's hybrid PB + OEM business model, though more established.
• Yakult Honsha: Japanese functional health beverage company with proprietary microorganism-derived products (lactobacillus drinks). Conceptually comparable to GMAKe's RG92 thermal spring microorganism story — both market functional drinks anchored on a specific proprietary microbe strain.

Broad incumbents

• Ito En: Major Japanese beverage manufacturer known for tea and health-oriented drinks. Comparable to GMAKe's functional beverage manufacturing capability and retail distribution, though at substantially larger scale and with shelf-stable rather than fresh-drink focus.
• Asahi Group Holdings: Large Japanese beverage conglomerate producing soft drinks, health drinks, and functional beverages. Overlaps GMAKe's OEM beverage manufacturing and soft drink product categories, but with national distribution and vastly larger brand portfolio.
• Shiseido Company: Japan's largest beauty conglomerate with extensive beauty drinks, supplements, and skincare portfolios across prestige and masstige tiers. Overlaps GMAKe's beauty drink and skincare categories but operates at vastly broader scale and via different channels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/gmake_official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GMAKe