Health Hawke's Bay

What Health Hawke's Bay does

Health Hawke's Bay (Te Oranga o Te Matau a Māui) is a non-profit Primary Health Organisation (PHO) headquartered in Hastings, New Zealand, holding the regional contract with Te Whatu Ora (Health New Zealand) to deliver funded primary healthcare services to an enrolled population of over 171,000 across Central Hawke's Bay, Hastings, Napier, and Wairoa. The organisation coordinates a network of 30+ general practices, Māori Health Providers, and community organisations, and operates a portfolio of clinical service programmes including Coordinated Primary Options (CPO) with structured clinical pathways, the Kia Ora long-term conditions management programme, Manu Taupua supported enrolment for unenrolled Māori, Pacific, and Community Service Card holders, the Palliative Care programme, the B4 School Check, and the Te Uru Mataī mental health and wellbeing service delivered through Health Improvement Practitioners, Health Coaches, Community Support Workers, and Talking Based Therapists.

The organisation's core technology infrastructure is the Halcyon claiming portal (hosted by Karo), which integrates with four major Patient Management Systems used by contracted general practices—Medtech32, Medtech Evolution, MyPractice, and Indici—to enable fee-for-service programme claims and dynamic eligibility-based forms. Clinical guidance is delivered through the Best Practice Messages resource covering topics including methotrexate monitoring, GLP-1 receptor agonists, and chronic disease management. In April 2026, HHB launched an AI Scribe Pilot evaluating AI-powered clinical documentation across representative clinics.

Revenue is derived from Te Whatu Ora capitation funding and programme-specific fee-for-service contracts, including mental health service contracts for Talking Based Therapy (Poukōrero Rongoā) for youth and adults. Services are delivered free or subsidised to eligible populations, with no direct consumer pricing. Governance is provided by a nine-member board with both community and clinical representation, and an Executive Leadership Team (Te Ara Totara) of eight members.

Name

Health Hawke's Bay

Legal name

Health Hawke's Bay

Website

https://healthhb.co.nz

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Health Hawke's Bay is a non-profit Primary Health Organisation in Hastings, New Zealand, holding the regional Te Whatu Ora contract to coordinate primary healthcare delivery for 171,000+ enrolled residents across Hawke's Bay through general practices and Māori health providers.

Ownership category

akta.pro rank

Product category

Primary Healthcare Services

NAICS

Health Care and Social Assistance (62)

SIC

Services-Health Services (8000)

akta.pro primary industry

Territorial/Island Health Departments (HLAJAAAE)

Keywords

• Primary healthcare services
• Population health management
• Chronic disease management
• Mental health services
• Community health programmes

Headquarters

HQ city

Hastings

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Government Healthcare Funding: Health Hawke's Bay receives funding from Te Whatu Ora as a Primary Health Organisation to deliver primary healthcare services to enrolled populations. Funding is population-based and supports various clinical programmes.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Health Hawke's Bay is the sole Primary Health Organisation (PHO) for the Hawke's Bay region, coordinating and funding primary healthcare for an enrolled population of over 171,000 through a network of general practices and Māori Health Providers. It delivers and subsidises clinical service programmes spanning acute pathways, long-term condition self-management, mental health and wellbeing, child health checks, palliative care, and supported enrolment for unenrolled populations, using the Halcyon claiming portal integrated with multiple Patient Management Systems.

Product overview

Health Hawke's Bay is a Primary Health Organisation (PHO) serving Hawke's Bay, New Zealand, with an enrolled population of over 171,000. Rather than a single product, the organisation operates a portfolio of clinical service programmes integrated through the Halcyon claiming portal. The core clinical offerings include: Coordinated Primary Options (CPO) for acute and elective care pathways; the Kia Ora programme for long-term condition self-management; Manu Taupua for supported enrolment of unenrolled populations; Te Uru Mataī mental health services including Health Improvement Practitioners, Health Coaches, and Talking Based Therapy; the B4 School Check programme; and a Palliative Care programme. The HHB A.I. Scribe Pilot represents a technology initiative using AI for clinical documentation. All programmes are supported through the Halcyon portal which integrates with multiple Patient Management Systems (Medtech32, Evolution, MyPractice, Indici) used by contracted general practices across the region.

Differentiator

Problem solved

Functional benefit

Brands

• Te Uru Mataī: Mental Health & Wellbeing services providing Health Improvement Practitioners, Health Coaches, and Community Support Workers.
• Manu Taupua
• Kia Ora Programme
• Palliative Care Programme
• Coordinated Primary Options (CPO)

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Te Whatu Ora (Health New Zealand)coreStrategic or Co-development PartnerHealth Hawke's Bay holds a primary contract with Te Whatu Ora to provide primary health services to the enrolled population of Hawke's Bay. This includes contracts for primary mental health services (Poukōrero Rongoā - Talking Based Therapists) for youth and adults.
• WITT (Whatever It Takes Trust)coreStrategic or Co-development PartnerWITT provides Community Support Workers embedded in several general practices across Hawke's Bay as part of the Te Uru Mataī mental health and wellbeing services.
• Emerge AotearoacoreStrategic or Co-development PartnerEmerge Aotearoa provides Community Support Workers through the Napier-based practices as part of the Te Uru Mataī wellbeing services network.
• Ngāti Kahungunu ki te WairoacoreStrategic or Co-development PartnerNgāti Kahungunu ki te Wairoa provides Community Support Worker services for Te Wairoa Medical Centre as part of the regional mental health and wellbeing support network.
• Te Matau ā Māui Health TrustcoreStrategic or Co-development PartnerTrust entity with governance oversight. Trish Giddens serves as Director and Te Mātau a Māui Health Trust Chair on the Health Hawke's Bay Board.
• Goodfellow UnitminorChannel Partner/ Reseller/ DistributorGoodfellow Unit provides educational webinars and training events that Health Hawke's Bay promotes and participates in for professional development of GPs and nurses.
• Collaborative AotearoaminorChannel Partner/ Reseller/ DistributorCollaborative Aotearoa provides training calendars and workshops that Health Hawke's Bay facilitates and promotes for primary care workforce development.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pegasus Health: Canterbury-based PHO providing primary care coordination, mental health services, and clinical programmes to general practices in the South Island. Directly comparable in scope, operating model, and population-health focus.
• East Health Trust: Auckland-based PHO providing primary care coordination and clinical programmes to general practices in east Auckland. Comparable in capitation-funded PHO model and clinical service delivery.
• ProCare Health: Auckland-based Primary Health Organisation operating under the same Te Whatu Ora capitation model, coordinating primary care for general practices across the Auckland region. Highly comparable in funding structure, clinical programme portfolio, and PHO governance role.
• Auckland PHO: Auckland metro PHO coordinating primary care services across general practices. Comparable in scale, funding model, and integrated clinical pathway portfolio.
• National Hauora Coalition: Māori-led PHO with strong equity focus, providing primary care coordination and Kaupapa Māori services. Comparable to HHB in iwi partnership model and health equity orientation.
• WellSouth Primary Care Network: Otago and Southland PHO providing primary care coordination, long-term condition management, and equity programmes. Closely comparable in regional PHO scope and clinical service portfolio.
• Te Awakairangi Health Network: Hutt Valley PHO delivering primary care coordination, mental health services, and community health programmes. Comparable in programme breadth, regional PHO scale, and government funding model.
• Compass Health: Wellington-region PHO delivering primary healthcare coordination, equity programmes, and clinical support across general practices. Comparable operating model, governance structure, and Te Whatu Ora contract framework.

Regional players

• Manaia Health PHO: Northland-based PHO serving enrolled populations in the Whangarei region. Comparable in regional PHO scope and primary care coordination role, though geographically distinct from Hawke's Bay.

Broad incumbents

• Te Whatu Ora (Health New Zealand): National public health authority that contracts and funds Health Hawke's Bay, while also operating hospitals and broader health services. Relevant as the funding counterparty and system-level incumbent in NZ primary care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Health-Hawkes-Bay-100071108124677
• LinkedInlinkedin.com/company/health-hawke-s-bay

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Hawke's Bay