What Haggie Partners does

Haggie Partners is a London-headquartered communications consultancy (Haggie Partners LLP) founded in 1986, focused exclusively on the global financial services sector with deep specialization in insurance and reinsurance. The firm delivers professional services across three integrated practice areas: public relations (strategic advice, financial and corporate communications, crisis and issue management, internal communications, content writing, events, podcasts, training, and video production); branding and design (digital, video, print, display, and merchandise); and social media (strategy, content generation, online reputation management, profile creation, and analytics). Underlying deliverables include annual report production, website design and development, rebranding engagements, and media relations campaigns.

The business operates on a project and retainer-based professional services model, selling directly to enterprise buyers in the insurance, reinsurance, and insurance technology segments. Distribution is entirely direct-to-client, with no intermediaries or resellers. The firm reports serving clients across Europe, MENA, the Americas, and APAC from its London office, with revenue generated through long-duration engagements and specialist insurance trade-media execution. It is structured as an LLP with no disclosed external investors, parent company, or funding rounds.

The customer base is concentrated in enterprise-tier insurance and reinsurance organizations (e.g., Apollo, Convex, Conduit Re, Pool Re, Capsicum Re, BMS Group, Canopius, China Re, Skuld, Lloyd's Market Association, Marsh McLennan), many maintained on multi-year retainers dating back to 2012–2015. The firm leverages industry events (Bermuda Captive Conference, Monte Carlo Rendez-Vous, SIRC Singapore), a content-marketing engine (insights blog, "Communicate" podcast, video), and dedicated insurance trade press relationships as the principal channels for client acquisition and thought leadership.

Name

Haggie Partners

Legal name

Haggie Partners LLP

Website

https://haggiepartners.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Communications Consultancy

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Investor Relations (IR) & Capital Markets Communications (MPAAADAH)

Keywords

• Public relations services
• Corporate communications
• Financial communications
• Branding and design
• Social media management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Communications Consultancy Services: Haggie Partners generates revenue by providing professional communications consultancy services to financial services companies, particularly in the insurance and reinsurance sector. Services include public relations, corporate communications, branding, design, social media management, content writing, event support, training, video production, and podcast creation. The firm works with clients on project basis and ongoing retainer relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Haggie Partners is a communications consultancy providing public relations, corporate communications, financial communications, branding and design, and social media management services. The firm serves enterprise clients in the global financial services sector, with deep specialization in insurance and reinsurance markets, delivering work on both project basis and ongoing retainer relationships.

Product overview

Haggie Partners is a communications consultancy offering a unified suite of services for the global financial services sector. The core offering comprises three main practice areas: Public Relations Services (strategic advice, financial communications, corporate communications, crisis management, internal communications, content writing, events, podcasts, training, and video production), Branding and Design (digital, video, print, display, and merchandise), and Social Media Services (strategy, content management, reputation management, and analytics). These services are delivered as professional consulting engagements rather than as software products. The firm also produces specific deliverables including annual reports, websites, rebranding projects, and media relations campaigns as part of its client work.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services Strategic communications consultancy offering strategic advice, financial communications, corporate communications, crisis and issue management, internal communications, content writing and research, events support, podcasts, training, and video content production for financial services clients in the global insurance and reinsurance sector.
• Branding and Design Comprehensive branding and design services including digital design, video animation, print design, display design, and branded merchandise creation for financial services clients.
• Social Media Services Social media management encompassing strategy development, content generation and management, online reputation management, profile creation, and metrics reporting and analysis for financial services clients.
• Annual Report Design and Production Design and production of annual reports with concise structure, clear financial reporting, engaging content, thought-provoking infographics, and outstanding production values for financial services clients.
• Website Design and Development Creation of client websites and supporting digital materials, including branding-aligned visual design and development for financial services organizations.
• Rebranding Services Visual identity development including logo design, brand guidelines, and implementation across all marketing materials and touchpoints for financial services clients.
• Media Relations Campaign Comprehensive media relations programs to publicize client successes, enhance profile, and position clients as thought leaders through targeted press coverage in trade and national publications.
• Internal Communications Internal communications strategy and content development to engage employees and support organizational alignment at financial services firms.

Quantifiable outcome

• LMA LinkedIn followers increased by 310% from 5,036 to 20,676 between February 2018 and November 2020
• +4 more outcomes

Named customers17 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• FTI Consulting: Global advisory firm with a substantial Strategic Communications segment serving insurance and financial services clients. A broader incumbent that competes for the same insurance/reinsurance mandates but offers additional restructuring, forensic and economics advisory capabilities.
• Hill+Knowlton Strategies: Global communications consultancy with a dedicated Financial & Professional Services practice serving insurers and asset managers. Broader incumbent competitor that overlaps with Haggie's services but operates at substantially greater scale and global reach.
• Edelman: Largest global PR firm with a dedicated Financial Services & Capital Markets practice. A broader incumbent that serves many of the same insurance clients at greater scale but lacks Haggie's single-vertical depth.

Direct peers

• Sloane & Company: Financial communications and strategic advisory firm serving financial services, insurance and capital markets clients. Directly comparable specialist competitor in financial PR, particularly for IPO, M&A and crisis work.
• SEC Newgate: Global strategic communications group with strong financial services, insurance and capital markets coverage. Comparable mid-sized specialist with similar integrated advisory and communications capabilities.
• Brunswick Group: Global financial communications and advisory firm with deep insurance and capital markets coverage. Directly comparable as a specialist financial PR consultancy, though substantially larger in headcount and geographic footprint than Haggie Partners.
• Prosek Partners: Independent financial services and professional services communications specialist. Highly comparable to Haggie's insurance/reinsurance focus, with a similar integrated model across PR, branding and content, though with a larger US-centric footprint.
• Temple Bar Advisory: UK-focused financial communications advisory serving listed companies, insurers and financial services clients. Closely comparable London-based specialist of similar size competing for the same mid-market UK insurance mandates.

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/haggiepartners
• Xx.com/HaggiePartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haggie Partners