Forum Real Estate Management

What Forum Real Estate Management does

Forum Real Estate Management S.r.l. (FREM) is an Italian asset management and leasing firm specializing in retail real estate, headquartered at Via Alessandro Manzoni 30, Milan. The company provides integrated services spanning strategic analysis, operational management, and commercial development for shopping centers, retail parks, and complementary hotel and logistics assets. FREM manages 11 properties across Italy with a total portfolio value exceeding €1 billion, focusing on value-add repositioning of underperforming retail assets; the portfolio has roughly doubled in size over the past five years. The firm operates in close association with Foruminvest Italia, with whom it co-develops hotel projects under international brands such as Accor.

FREM's service offering is organized around three lines: Retail Asset Management (the largest, encompassing leasing, tenant mix curation, technical oversight, digital marketing, and ESG upgrades across the managed portfolio), Hotel Development (in partnership with Foruminvest Italia and international hotel groups), and Logistics Development (turnkey delivery of sustainable distribution centers, exemplified by the 61,000 sqm Torrazza Piemonte hub targeting BREEAM Excellent certification). The firm does not disclose a proprietary technology platform; its digital footprint consists of a bilingual corporate website (frem.it) and consumer-facing mobile applications developed with third-party vendors such as Emplate (e.g., the Antegnate Gran Shopping app).

FREM generates revenue through asset management fees and professional leasing services, structured on a mandate-by-mandate basis with international institutional investors and real estate fund managers. The go-to-market is enterprise-focused and relationship-driven, with mandates acquired through direct engagement with investors and operators such as Europa Risorse SGR, H.I.G. Capital, Pinebridge, Northwood, Orion, Aventicum, Risanamento, and HB Capital. Pricing is bespoke and not publicly disclosed; the company is privately held with no public listing, no disclosed funding history, and no disclosed ownership structure beyond its working relationship with Foruminvest Italia.

Name

Forum Real Estate Management

Legal name

Forum Real Estate Management S.r.l.

Website

https://frem.it

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Forum Real Estate Management (FREM) is an Italian asset management and leasing firm serving international institutional investors, managing 11 retail properties across Italy with a portfolio value exceeding €1 billion.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Asset Management

NAICS

Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Retail Real Estate Asset Management (BPAJAMAF)

akta.pro secondary industries

Commercial Real Estate Asset Management (BPAJAMAB), Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

Keywords

• Retail asset management
• Commercial leasing services
• Property asset management
• Value-add real estate
• Shopping center management

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Asset Management Fees: FREM earns fees for managing retail real estate assets on behalf of international investors and fund managers. Services include value-add strategies, asset repositioning, leasing, and operational oversight throughout the asset lifecycle.
2. Leasing Services: FREM generates revenue by managing tenant relationships, negotiating lease agreements, and curating brand mix for shopping centers, ensuring sustainable long-term growth of rental income for property owners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Forum Real Estate Management (FREM) provides B2B asset management, leasing, and development services for Italian retail real estate on behalf of international institutional investors and fund managers. Across three verticals — Retail (shopping centers and retail parks), Hotel (new builds and refurbishments with international brands), and Logistics (turnkey distribution center development) — the company delivers integrated strategic analysis, operational management, leasing and tenant-mix curation, and commercial development, managing a portfolio of 11–12 properties valued at over €1 billion.

Product overview

Forum Real Estate Management (FREM) is a specialized asset management and leasing company in the Italian retail real estate sector. The company's core offerings include Retail Asset Management (managing a portfolio of 11+ shopping centers and retail parks across Italy), Hotel Development (new constructions and refurbishments in collaboration with international hotel brands), and Logistics Development (development of modern, sustainable distribution centers). FREM's product portfolio spans retail properties including Gran Sasso Gran Shopping, GranFiume Gran Shopping, Antegnate Gran Shopping, Palladio, Centro Meridiana, Belforte, Gemma, Ciocie/Panorama Alatri, Aura Valle Aurelia, Le Tre Mura Gran Shopping, and Porta dell'Adriatico, plus completed/exited properties (Gran Roma Gran Shopping, Centro Commerciale Happio, Terminal Nord Retail Park, Gran Shopping Mongolfiera). The company also develops hotel projects (Tribe Hotel Milan Malpensa) and logistics facilities (Torrazza Piemonte Hub). Sustainability is integrated across all operations with BREEAM certifications and ESG initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Asset Management

Quantifiable outcome

• Portfolio doubled from ~5-6 assets to 11+ properties in 5 years, with total portfolio value exceeding €1 billion
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Nuova Sipaf Immobiliare SrlcoreStrategic or Co-development Partner · 25 March 2024Nuova Sipaf Immobiliare Srl appointed FREM to manage the Panorama Shopping Center in Pistoia (GLA 19,000+ sqm, 34 stores). FREM was tasked with rebranding and commercializing the center, expanding FREM's retail portfolio and strengthening its market position in Italy.
• Europa Risorse SGRcoreStrategic or Co-development Partner · 22 February 2023Europa Risorse SGR appointed FREM as Development Manager and Asset Manager for a logistics facility in Torrazza Piemonte (suburbs of Turin, Piedmont). FREM also originated the initiative as an investment fund partner. The project spans 61,000 sqm of covered area plus 2,000 sqm of offices, targeting BREEAM Excellent and Net Zero Carbon certification. Construction began Q2 2023.
• Foruminvest ItaliacoreStrategic or Co-development PartnerFREM works together with Foruminvest Italia on the development of new hotel constructions and refurbishments in Italy. Foruminvest selects the sites and brand partners while FREM manages the assets. Foruminvest has been building shopping centers in Italy for over 15 years.
• AccorflagshipStrategic or Co-development PartnerFREM and Foruminvest partnered with Accor to develop the Tribe Hotel at Milano Malpensa Airport — the first Tribe hotel in Italy. The hotel features 240 keys, fitness center, meeting rooms, rooftop pool, and 130 parking spaces. Construction began May 2022, targeting completion Q4 2023. Amapa operates the hotel.
• AmapaflagshipStrategic or Co-development PartnerAmapa is the tenant and operator of the Tribe Hotel Milano Malpensa Airport, developed in partnership with FREM and Foruminvest Italia under the Accor brand. This represents the first Tribe hotel in Italy.
• DI VINCENZO DINO & C. S.P.A.coreImplementation/ SI/ Consulting PartnerDI VINCENZO DINO & C. S.P.A. served as the general contractor for the Tribe Hotel Milano Malpensa Airport project, which comprises 240 hotel keys developed by FREM and Foruminvest Italia in partnership with Accor.
• RANZATO IMPIANTI S.R.L.minorImplementation/ SI/ Consulting PartnerRANZATO IMPIANTI S.R.L. was a technical partner in the construction of the Tribe Hotel Milano Malpensa Airport, contributing to the building's MEP (mechanical, electrical, plumbing) systems.
• Italiana Tecnologie Meccaniche srlminorImplementation/ SI/ Consulting PartnerItaliana Tecnologie Meccaniche srl was a technical partner in the construction of the Tribe Hotel Milano Malpensa Airport project.
• Architecture Design and Development srlminorImplementation/ SI/ Consulting PartnerArchitecture Design and Development srl was an architectural partner in the Tribe Hotel Milano Malpensa Airport project.
• Mulderblauw architectenminorImplementation/ SI/ Consulting PartnerMulderblauw architecten was an architectural partner contributing to the design of the Tribe Hotel Milano Malpensa Airport.
• Cushman & WakefieldcoreStrategic or Co-development PartnerFREM's team collaborated with Cushman & Wakefield on the Antegnate Gran Shopping asset, bringing new digital services and customer engagement initiatives to the shopping center. The collaboration contributed to the successful launch of the Antegnate Gran Shopping mobile app.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CBRE Investment Management: Global real estate asset management arm of CBRE Group, managing hundreds of billions in AUM across asset classes including retail. Competes with FREM for institutional mandates covering Italian retail assets.
• Knight Frank: Global real estate consultancy offering asset management and advisory services. Provides comparable services for institutional investors looking to enter or manage Italian retail properties.
• Cushman & Wakefield: Global real estate services firm offering asset management, leasing, and advisory across retail and other sectors. Already a collaborator on FREM's assets, but also a competitor for institutional mandates.
• JLL (Jones Lang LaSalle): Global real estate investment and advisory firm with significant asset management capabilities across all real estate sectors. Competes for institutional retail and logistics mandates in Italy and Europe.
• Savills: Global real estate advisory and investment management firm with growing presence in Italy. Offers comparable asset management and leasing services across retail and other sectors.
• Colliers International: Global real estate services firm with asset management and investment management offerings. Competes for Italian retail and logistics real estate mandates from international investors.

Regional players

• Kryalos SGR: Italian real estate asset management company managing pan-European real estate funds including retail and logistics. Comparable to FREM in providing asset management services to Italian institutional investors.
• Aedes SGR: Italian real estate asset manager part of the Aedes Group, focused on retail and mixed-use properties across Italy. A direct domestic competitor for retail asset management mandates.
• Continuum SGR: Italian real estate asset management firm managing retail and mixed-use real estate funds. Close comparable to FREM in scale and Italian market focus, competing for similar institutional mandates.

Direct peers

• IGD SGR: Italian retail real estate investment and asset manager listed on the Italian stock exchange. Operates and manages retail properties in Italy with similar institutional investor base, directly competing with FREM for retail AUM in Italy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/forumrealestatemanagement
• LinkedInlinkedin.com/company/forum-real-estate-management-srl

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forum Real Estate Management