ABMalls - Associação Brasileira de Strip Malls

What ABMalls - Associação Brasileira de Strip Malls does

ABMalls – Associação Brasileira de Strip Malls is a Brazilian non-profit civil association founded on February 14, 2019, and headquartered at Av. Paulista, 854 in São Paulo. It operates as the only national trade association dedicated to organizing, professionalizing, and promoting the Brazilian strip mall (centros comerciais de rua organizados) industry, serving strip mall developers, operators, retail tenants, service suppliers, and investors across Brazil. The association emerged from eight founding enterprises including MEC Malls, My Mall, GSA Ativos, and ARY Brasil to address sector fragmentation and the absence of organized industry data.

The association's product portfolio centers on the Selo ABMalls certification seal (a registered quality mark), multiple directories (Guia de Strip Malls for properties, Guia de Espaços for commercial space listings, and Guia de Fornecedores for vetted suppliers), exclusive sector research and census data (Números do Setor), the Cartilha ABMalls guidebook, and a calendar of bi-monthly member meetings, regional entrepreneur gatherings, and Study Tours (including a Fortaleza Study Tour coordinated with Gouvêa Malls). It is not a technology company; its value proposition rests on community organization, knowledge sharing, and sector representation rather than proprietary technology. Distribution is domestic, with current member footprint spanning São Paulo, Minas Gerais, Ceará, Paraná, and Rio de Janeiro, against an underlying market where 96% of Brazilian strip malls are located in the Southeast region.

Revenue is generated through recurring monthly membership subscriptions (full fee for strip mall operators, up to 50% for retail tenants and suppliers) plus event and sponsorship income, with discounted sponsorship quotas offered to members. The organization runs on a lean 1-10 employee structure under President Marcos Ajaj Saad and a formal governance including an Executive Board, Supervisory Board, and Advisory Board. Go-to-market is hybrid: sales-led direct outreach combined with community-led engagement and event-driven acquisition through LATAM Retail Show panels and member-only Study Tours.

Name

ABMalls - Associação Brasileira de Strip Malls

Legal name

ABMALLS – ASSOCIAÇÃO BRASILEIRA DE STRIP MALLS

Website

https://abmalls.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

ABMalls is the Brazilian non-profit trade association for the strip mall industry, providing certification (Selo ABMalls), property and supplier directories, exclusive sector research, and member events for strip mall operators, tenants, suppliers, and investors across Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: ABMalls generates revenue through monthly membership fees from associated companies (strip mall entrepreneurs/operators). Members pay subscription fees with different tiers: full monthly fee for Strip Mall operators (entrepreneurs/administrators of strip malls) and up to 50% of the monthly fee for Operators (tenants in strip malls) and Suppliers (service providers for the sector).
2. Event and Sponsorship Revenue: Revenue from sponsored events, Study Tours, and partnerships with event organizers like Gouvêa Ecosystem. Discounts and priority access to sponsorship and merchandising quotas are offered to member companies.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

ABMalls is a non-profit civil association that organizes, represents, and professionalizes the Brazilian strip mall sector through membership services, industry certification (Selo ABMalls), online directories of strip malls and available retail spaces, curated supplier guides, sector census and market research, and networking events including bimonthly member meetings and Study Tours. Its fundamental service is the aggregation of a fragmented industry to provide collective representation, best-practice sharing, and member-exclusive market intelligence to strip mall entrepreneurs, operators, tenants, and service suppliers in Brazil.

Product overview

ABMalls (Associação Brasileira de Strip Malls) is a Brazilian trade association for the strip mall sector, offering a platform of interconnected services rather than a unified software product. The core offerings include the Selo ABMalls certification, which validates strip mall quality standards; the Guia de Espaços (Space Guide) for listing and finding commercial spaces; the Guia de Strip Malls directory for property discovery; and the Guia de Fornecedores supplier directory. Additional services encompass sector research and census data (Números do Setor), organized events and Study Tours, and the Cartilha ABMalls guidebook. These services work together to support strip mall developers, operators, and entrepreneurs in Brazil's neighborhood retail market.

Differentiator

Problem solved

Functional benefit

Products and services

• Selo ABMalls (ABMalls Certification) A quality certification seal awarded to strip malls that meet the association's standards, conferring credibility and recognition within the retail market and neighborhood commerce expansion network. Members must remove the seal upon leaving the association.
• Guia de Strip Malls (Strip Mall Directory) A comprehensive directory of strip mall properties listed by state and city (CE, MG, PR, RJ, SP), including location, size (ABL), and number of stores for member-operated properties.
• Guia de Espaços (Space Guide) Online directory of commercial spaces available for lease within member strip malls across Brazil, enabling entrepreneurs and retail chains to find and contact available retail locations in strip mall developments.
• Guia de Fornecedores (Supplier Directory) A curated directory of approved suppliers and service providers for strip mall operators, including categories for cleaning/maintenance, technology/innovation, legal services, and architecture.
• Números do Setor (Sector Statistics) Exclusive research and census data on the Brazilian strip mall sector, covering market size, geographic distribution, store mix patterns, lease duration, percentage rent usage, and performance metrics. Available to associated members.
• Eventos e Study Tours Organized events including bimonthly working groups, regional entrepreneur meetings, and Study Tours for technical visits to strip malls domestically and internationally, coordinated with Gouvêa Malls.
• Cartilha ABMalls (ABMalls Guidebook) A downloadable guidebook providing guidance on strip mall best practices, success factors, and standards for the sector, available to interested parties through the association website.

Quantifiable outcome

• 68% of Latin Americans prefer purchasing near home, indicating strong market tailwinds for strip malls
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Gouvêa MallscoreStrategic or Co-development PartnerStrategic partnership for event curation and sector development. Gouvêa Malls provides curated content for ABMalls bi-monthly member meetings on topics related to strip mall sector development. The partnership includes Study Tour coordination and access to Gouvêa Ecosystem events with exclusive member discounts.
• MEC MallscoreStrategic or Co-development PartnerMEC Malls, founded by ABMalls co-founder Marcos Saad, is a major strip mall developer and founding member of ABMalls. The company develops and operates multiple strip malls including Villa Multimall and Open Mall Dom Pedro I.
• My Mall Strip MallscoreStrategic or Co-development PartnerMy Mall, founded by Evandro Negrão (ABMalls president of My Mall), is one of 8 founding companies of ABMalls and the only company from Minas Gerais in the association. My Mall develops, executes, and operates strip malls in Belo Horizonte region.
• GSA AtivoscoreStrategic or Co-development PartnerGSA Ativos operates strip malls in Minas Gerais including GSA Catharina Mall, GSA Savassi Mall, GSA Pátio Belvedere, GSA Jardim Casa Mall, and GSA Power Center Barreiro. Listed as an associated strip mall in the ABMalls directory.
• ARY BrasilcoreStrategic or Co-development PartnerARY Brasil is a major strip mall operator managing multiple properties across Ceará including Buena Vista, Casablanca, Espaço Meireles, Pátio Oliveira Paiva, Pontes Vieira, Portofino, Quartier Dumont, and Centro Comercial Maraponga.
• PLC AdvogadosminorOthersLegal services provider listed in the ABMalls Supplier Guide for members seeking legal counsel related to strip mall operations and business.
• Meng ArquiteturaminorOthersArchitecture firm listed in the ABMalls Supplier Guide offering design services for strip mall development and renovation projects.
• Brain Inteligência EstratégicaminorStrategic or Co-development PartnerStrategic intelligence company listed as a supplier, offering retail potential studies, market research, and consumer analysis to help strip mall operators understand success possibilities based on regional consumption potential.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/abmalls.br
• LinkedInlinkedin.com/company/abmalls
• Instagraminstagram.com/abmalls?igshid=MzRlODBiNWFlZA==

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABMalls - Associação Brasileira de Strip Malls