Rock101
Rock 101 is an iHeartMedia-owned FM rock radio station in Manchester, New Hampshire, broadcasting on 101.1 FM and streaming via iHeartRadio. It serves NH listeners with rock music, local news, and on-air personalities, and generates revenue through local and regional advertising sales.
- Company typePrivate
- Founded1984
- HeadquartersNew Hampshire, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rock101 does
Rock 101 (FCC call sign WGIR-FM, branded as 'New Hampshire's Rock Station') is an FM radio station licensed to Manchester, New Hampshire, operating on 101.1 MHz. Founded in 1984, the station is part of the iHeartMedia, Inc. (NASDAQ: IHRT) portfolio of radio stations and broadcasts a rock music format with localized content including morning drive programming, news, weather, and traffic updates. On-air personalities include Greg Kretschmar (host of 'Greg & The Morning Buzz'), Dana McKenzie, Big Rig, Clint August, and Doc Reno, supported by community segments such as 'Lend a Helping Can' and feature content like 'What's Appening with Gizmo.' Distribution is delivered via traditional FM broadcast, digital streaming through the iHeartRadio mobile and web platform, and smart speaker integrations with Amazon Alexa and Google Home. The station also produces on-demand podcasts including Greg & The Morning Buzz, Greg & The Morning Buzz On Demand, Geek Freak of the Week, and This Little Light.
The core product is free over-the-air rock music programming for New Hampshire listeners, extended into digital and voice channels. Revenue is generated almost exclusively through advertising — the station sells spot advertising, program sponsorships, and contest sponsorships to local and regional businesses. Rate cards are not publicly disclosed; pricing is negotiated directly with the station's sales team. Listener-facing distribution is free, and audience engagement is driven by contests, concert ticket giveaways, and event promotions. The station supports email newsletters, a website (rock101fm.iheart.com) with recently played and top song listings, a music news feed, and a station events calendar.
Operationally, Rock 101 is not an independent company. It is a station brand within iHeartMedia's national radio footprint, sharing technology, ad-sales infrastructure, and promotional campaigns (e.g., iHeartRadio Music Festival promotions, the iHeartRadio app download contests, the Shakira flyaway, and the $250k USA giveaway) with the parent network. Headcount is reported at 11–50 employees, consistent with a single-market local station rather than a standalone media company. There are no disclosures of proprietary AI/ML systems, patents, or independent R&D; the station's technical stack is conventional broadcast and digital streaming with no in-house AI modalities identified.
Rock101 firmographics
Firmographics- Name
- Rock101
- Legal name
- iHeartMedia, Inc.
- Website
- https://rock101fm.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rock 101 is an iHeartMedia-owned FM rock radio station in Manchester, New Hampshire, broadcasting on 101.1 FM and streaming via iHeartRadio. It serves NH listeners with rock music, local news, and on-air personalities, and generates revenue through local and regional advertising sales.
- Ownership category
- akta.pro rank
Rock101 industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industries
- Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB), Ad-Supported Music Streaming (Freemium Tiers) (MPAIACAO)
Keywords
Where Rock101 is headquartered
LocationHeadquarters
- HQ city
- New Hampshire
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rock101 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising Revenue: Rock 101 generates revenue by selling advertising spots to local and regional businesses. The station offers promotional opportunities and contest sponsorships. The website includes an 'Advertise on Rock 101' link, indicating an active advertising sales operation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Radio advertising slots |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Rock101 product offering
Product offeringCore offering
Rock101 is a FM rock music radio station broadcasting on 101.1 FM (license WGIR-FM) in Manchester, New Hampshire, delivering free over-the-air rock music programming, local news, weather, traffic, and community event coverage. The station produces named on-air shows and distributes on-demand podcast versions of its programming through the iHeartRadio platform. Its primary revenue is generated by selling advertising spots and contest sponsorships to local and regional businesses in the New Hampshire market.
Product overview
Rock 101 is a traditional FM radio station operating as part of the iHeartRadio network, serving the Manchester, New Hampshire area. The station's core offering is its broadcast radio programming featuring rock music. The product portfolio includes live radio broadcasts (WGIR-FM) and multiple on-air shows including Greg & The Morning Buzz, Dana McKenzie, Big Rig, Clint August, and Doc Reno. Additionally, the station offers podcast versions of its shows for on-demand listening through the iHeartRadio platform. The station integrates with smart home devices (Amazon Alexa, Google Home) and the iHeartRadio mobile application for streaming.
Differentiator
Problem solved
Functional benefit
Products and services
- Rock 101 FM Radio Broadcast Traditional FM radio broadcast station on 101.1 FM (license WGIR-FM) delivering rock music programming, local news, weather, traffic, and community event coverage to listeners in the Manchester, New Hampshire market and surrounding areas. Free over-the-air to listeners with radio receivers.
- Greg & The Morning Buzz Podcast On-demand podcast version of Rock101's flagship morning drive show hosted by Greg Kretschmar, featuring comedy, pop culture, and morning banter, distributed through the iHeartRadio podcast platform.
- Greg & The Morning Buzz On Demand Podcast Full on-demand podcast episodes of the Greg & The Morning Buzz radio show, covering comedy, pop culture, and morning banter, distributed through iHeartRadio.
- Geek Freak of the Week Podcast On-demand podcast produced by Rock101 covering geek and pop culture topics, available through the iHeartRadio podcast platform.
- This Little Light Podcast On-demand podcast produced by Rock101, distributed through the iHeartRadio podcast platform for on-demand listening.
Companies that use Rock101
Customer profileSegments2 records
Ideal customer profiles2 records
Rock101 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Rock101 partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Rock101 competitors and assessment
Company assessmentBroad incumbents
- SiriusXM: Satellite and streaming audio entertainment company offering commercial-free music channels, sports, and talk. Comparable as a competitor for in-car and at-home audio listening time and advertising share, especially in rock and talk formats that overlap Rock 101's content.
- Audacy, Inc. Major U.S. radio broadcaster operating stations across multiple markets. Comparable as a competing large radio group with similar ad-supported broadcast model, digital streaming platform, and podcast portfolio competing for the same national advertising dollars.
- Townsquare Media: Mid-sized U.S. radio broadcaster focused on small and mid-sized markets. Comparable as a regional radio group operator with similar local-advertising-supported business model serving non-top-tier markets like Rock 101's Manchester footprint.
- Cumulus Media: Second-largest U.S. radio broadcaster with stations across multiple markets. Comparable as a competitor radio group with similar terrestrial broadcast + digital streaming + podcast strategy targeting local and national advertising revenue.
- iHeartMedia, Inc. Publicly traded parent company (NASDAQ: IHRT) and largest U.S. radio broadcaster with ~860 stations. Comparable as the corporate owner of Rock 101 and the provider of the iHeartRadio streaming platform that delivers the station's digital audience.
Regional players
- WPKX 97.9 FM: Country format FM station serving southern New Hampshire including Manchester. Comparable as a New Hampshire-based commercial FM radio competitor vying for the same local advertising dollars and listener share in the Manchester DMA.
Direct peers
- WBLM 102.9: Portland, Maine classic rock FM station owned by Cumulus Media. Directly comparable as a regional rock-format commercial FM station serving a New England market with similar local personality-driven programming and advertising revenue model.
- WZLX 100.7 FM: Boston classic rock FM station owned by iHeartMedia. Closely comparable as a same-company classic/rock format station with similar on-air personality model, digital streaming, and local SMB advertising focus in the broader New England region.
- WGIR 610 AM: Sister station within iHeartMedia's New Hampshire portfolio, a news/talk AM station in Manchester. Comparable as a same-market iHeartMedia station with overlapping advertising sales force and shared digital streaming infrastructure.
- WBOS 92.9 FM: Boston-market rock station also operated by iHeartMedia. Comparable as a rock-format FM station within the same parent company's portfolio, sharing streaming distribution and digital ad-tech infrastructure while serving an adjacent New England market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights4 records
Customer concentration
Rock101 social profiles
Digital presenceRock101 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rock101 leadership team
Management profileNumber of profiles
Profiles5 records
Rock101 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rock101 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rock101
What does Rock101 do?
Rock101 is a FM rock music radio station broadcasting on 101.1 FM (license WGIR-FM) in Manchester, New Hampshire, delivering free over-the-air rock music programming, local news, weather, traffic, and community event coverage. The station produces named on-air shows and distributes on-demand podcast versions of its programming through the iHeartRadio platform. Its primary revenue is generated by selling advertising spots and contest sponsorships to local and regional businesses in the New Hampshire market.
Is Rock101 a public or private company?
Rock101 is a private company. It is classified as corporate owned and is currently operating.
When was Rock101 founded?
Rock101 was founded in 1984. It employs 11 to 50 people.
Where is Rock101 based?
Rock101 is headquartered in New Hampshire, United States, in the North America region.
How does Rock101 make money?
One revenue line is on record: advertising Revenue.
Who are Rock101's main competitors?
Broad incumbents on record are SiriusXM, Audacy, Inc., Townsquare Media, Cumulus Media and iHeartMedia, Inc.. WPKX 97.9 FM is listed as a regional player. Direct peers are WBLM 102.9, WZLX 100.7 FM, WGIR 610 AM and WBOS 92.9 FM.
Does Rock101 have an API?
No public API is recorded for Rock101.
What industry is Rock101 in?
Rock101's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPAIACAB, Non-Interactive Digital Radio (Lean-Back Streaming). Its NAICS code is 516110 and its SIC code is 4832.