Grawe Osiguranje d.d. Sarajevo

What Grawe Osiguranje d.d. Sarajevo does

Grawe Osiguranje d.d. Sarajevo is a composite insurance company incorporated in 1998 in Bosnia and Herzegovina as a wholly owned subsidiary of the Austrian mutual insurer Grazer Wechselseitige Versicherung AG (founded in Graz in 1828). It operates under a joint-stock (dioničko društvo) structure regulated by the Agency for Insurance Supervision of the Federation of BiH and was the first foreign-capital insurance company established in the country. The company distributes life, property, motor, travel health, accident and business insurance to retail consumers, families, and small and medium enterprises across the Federation of Bosnia and Herzegovina.

The company's product portfolio is organized into five main lines: life insurance (flagship GRAWE ELITE 20 PLUS combining savings with cover for 20 serious illnesses, plus GRAWE AKTIV, GRAWE PREMIUM, GRAWE SPAR, GBH11 single-premium deposit, GRAWE BEZ RIZIKA, SAFE LIFE retirement product, GRAWE TAKE CARE disability cover, and the GRAWE KIDS children's savings program); motor insurance (AUTO KASKO, GRAWE MINI KASKO, GRAWE KASKO glass breakage, mandatory auto liability, driver and passenger accident cover, GRAWE MOBIL roadside assistance); property insurance (GRAWE DOM and TOP/TOP PLUS packages for households against fire, natural disasters, water damage, burglary, glass breakage and liability); business insurance (GRAWE BUSINESS and GRAWE PODUZETNIK); and travel health insurance distributed via a dedicated web shop. Technology footprint consists of standard insurance core systems delivered through the website, a self-service travel insurance portal, online sales-agent applications, Google Analytics-based web analytics, and a corporate mobile app — with no disclosed AI/ML capabilities or external developer APIs.

GRAWE's revenue is generated primarily through recurring insurance premiums (life and non-life), which totalled approximately 56.48 million KM in 2021 (split roughly evenly between life and non-life in 2018 at 26.7M KM and 25.4M KM respectively), positioning it among the largest insurers in BiH by total assets (~257M KM as of 2020/2021). Distribution is overwhelmingly agency-led: a network of field sales representatives (zastupnici) and 93 branch offices across the Federation of BiH, supported by POS-enabled card and installment payment via UniCredit Bank. The company reports a solvency ratio consistently above 200%, well in excess of regulatory minimums, and was the first foreign-capital insurer in BiH, leveraging nearly two centuries of parent-group heritage as a brand and underwriting asset.

Name

Grawe Osiguranje d.d. Sarajevo

Legal name

GRAWE osiguranje d.d. Sarajevo

Website

https://grawe.ba

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Grawe Osiguranje d.d. Sarajevo is a Bosnia and Herzegovina composite insurer and wholly owned subsidiary of Austria's Grazer Wechselseitige Versicherung AG, distributing life, motor, property, travel health and business insurance to retail and SME customers through 93 branches, a field-agent network and a travel insurance web shop.

Ownership category

akta.pro rank

Product category

Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Life Insurance (6311), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)

akta.pro primary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

akta.pro secondary industries

Group Universal Life (GUL) (FSAIADAC), Group Travel & Corporate Travel Accident Insurance (FSAJAJAK), International / Expatriate Group Health Plans (FSAIAFAJ)

Keywords

• Life insurance products
• Motor vehicle insurance
• Property insurance coverage
• Business insurance solutions
• Travel health insurance

Headquarters

HQ city

Sarajevo

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Life Insurance Premiums: Recurring life insurance premiums including term life, endowment, and savings-oriented life insurance products such as GRAWE ELITE 20 PLUS, GRAWE AKTIV, GRAWE PREMIUM, GRAWE SPAR, GRAWE DEPOZIT (GBH11), GRAWE BEZ RIZIKA, and SAFE LIFE. Premiums are paid regularly over the policy term.
2. Non-Life Insurance Premiums: Property insurance (GRAWE DOM), motor vehicle insurance (AUTO KASKO, GRAWE MINI KASKO, compulsory auto liability), travel health insurance, accident insurance, and business insurance premiums. Includes collection of approximately 70,000 motor insurance policies.
3. Life Insurance Maturity and Surrender Benefits: GRAWE pays out maturity benefits (doživljenje) to policyholders who survive the policy term. By end of 2016, over 31.4 million KM had been paid to clients upon maturity of life insurance. By 2018, cumulative payouts reached 48.5 million KM.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Grawe Osiguranje d.d. Sarajevo is a composite insurance company offering life, savings, property, motor vehicle, travel health, accident, and business insurance products to individuals and SMEs across Bosnia and Herzegovina. Products are delivered through a 93-branch office network, field sales agents, and a dedicated travel insurance web shop, with flagship offerings such as GRAWE ELITE 20 PLUS (life + 20 serious illnesses), GRAWE DOM (property), AUTO KASKO, and GRAWE KIDS (children's savings).

Product overview

GRAWE Osiguranje d.d. Sarajevo is a composite insurance company offering a comprehensive portfolio of insurance products organized into five main categories: life insurance (including savings and protection programs), motor vehicle insurance (casco and liability), property insurance (residential and commercial), travel health insurance, and business/entrepreneur insurance. The life insurance portfolio includes flagship products like GRAWE ELITE 20 PLUS (combined life + savings + 20 serious illness coverage), GRAWE AKTIV, GRAWE PREMIUM, GRAWE SPAR, GBH11 (single premium deposit), GRAWE BEZ RIZIKA, SAFE LIFE, and GRAWE KIDS (children's savings). Motor insurance offerings include AUTO KASKO, GRAWE MINI KASKO, GRAWE KASKO (glass), GRAWE Bonus, and mandatory auto liability. Property insurance is provided through GRAWE DOM for residential properties. The company serves customers across Bosnia and Herzegovina through 74 offices with 275 employees.

Differentiator

Problem solved

Functional benefit

Brands

• GRAWE ELITE 20 PLUS: Life insurance combining savings, financial security, and coverage for 20 serious illnesses; covers the policyholder and their minor children.
• GRAWE AKTIV
• GRAWE PREMIUM
• GRAWE SPAR
• GRAWE TREZOR
• GRAWE DOM
• GRAWE DOM TOP / TOP PLUS
• GRAWE KASKO / AUTO KASKO
• GRAWE MOBIL
• GRAWE MINI KASKO
• GRAWE BUSINESS / GRAWE PODUZETNIK
• GRAWE TAKE CARE
• SAFE LIFE
• GRAWE :) KIDS
• KONI (Kornjača KONI)

Products and services

• GRAWE ELITE 20 PLUS The most comprehensive life insurance program combining savings and financial security with protection for 20 serious illnesses; also covers children of policyholders. For individual consumers and families.
• GRAWE AKTIV Life insurance program focused on savings and security for individual policyholders.
• GRAWE PREMIUM Flexible life insurance focused on savings and security with customizable coverage options for individual customers.
• GRAWE SPAR Endowment life insurance with special emphasis on savings and additional benefits.
• GBH11 (GRAWE Depozit) Single payment life insurance deposit program with guaranteed returns up to 23%.
• GRAWE BEZ RIZIKA Risk-free life insurance ensuring stable and secure future without investment risk for individuals and families.
• SAFE LIFE Life insurance program focused on savings for the third age/retirement period.
• GRAWE KIDS Children's savings insurance program covering children from birth to 14 years, providing funds for education and the start of independent life.
• GRAWE TAKE CARE Additional insurance coverage offering protection during periods of disability.
• GRAWE DOM Property insurance covering residential buildings and households against fire, natural disasters, water damage, burglary, glass breakage, and liability.
• AUTO KASKO Full casco motor vehicle insurance protecting against theft, accidents, and other vehicle damages.
• GRAWE MINI KASKO Entry-level comprehensive vehicle insurance covering damages starting from 120 KM annually.
• GRAWE KASKO loma stakla Vehicle glass breakage insurance covering windscreen and window damage.
• GRAWE Bonus Bonus program for vehicle insurance rewarding safe drivers.
• Osiguranje od automobilske odgovornosti Mandatory third-party liability insurance for motor vehicles.
• AO Plus osiguranje Driver accident insurance covering injuries to the policyholder as driver.
• Osiguranje putnika od auto nezgode Passenger accident insurance covering injuries to all vehicle occupants.
• GRAWE MOBIL Road assistance insurance providing help in Bosnia and Herzegovina and the EU.
• GRAWE BUSINESS Business property insurance protecting commercial assets and operations for SMEs and entrepreneurs.
• GRAWE PODUZETNIK Entrepreneur insurance tailored for small and medium business owners covering business property, employees, and operational risks.
• GRAWE Kolektivno osiguranje Collective accident insurance for groups and organizations.
• Putno zdravstveno osiguranje (Travel Health Web Shop) Travel health insurance available through a dedicated web shop platform for individual travelers.
• Osiguranje od posljedica nesretnog slučaja Accident insurance providing coverage for accidental injuries and their consequences for individuals.

Quantifiable outcome

• Over 48.5 million KM paid to clients as life insurance maturity benefits by 2018, equivalent to over 3,180 secure pensions
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Gorska služba spašavanja Sarajevo (Mountain Rescue Service Sarajevo)minorStrategic or Co-development Partner · 20 June 2022GRAWE supported GSS Sarajevo with a 5,000 KM donation for vehicle replacement. GSS is a non-profit volunteer organization celebrating 70 years of operation in 2022. GRAWE co-organized a mini mountaineering school at the I BiH Green event.
• POMOZI.BAminorStrategic or Co-development Partner · 8 October 2021GRAWE signed a cooperation agreement with POMOZI.BA humanitarian association as part of GRAWE's social responsibility program, supporting various categories of society through donations and humanitarian activities.
• DOBRO.BAminorStrategic or Co-development Partner · 8 October 2021GRAWE signed a cooperation agreement with DOBRO.BA association to support humanitarian work and community initiatives, continuing the company's tradition of socially responsible operations.
• Fondacija Izvor nademinorStrategic or Co-development Partner · 8 October 2021GRAWE signed a cooperation agreement with Fondacija Izvor nade (Hope Source Foundation), supporting their scholarship program for students and commitment to education and youth development.
• Odmori u BiH (Vacations in BiH)minorGTM or Marketing Partner · 31 August 2020GRAWE signed a cooperation agreement with the 'Odmori u BiH' initiative to promote domestic tourism in Bosnia and Herzegovina. GRAWE organizes insurance promotions and prize draws with vacation vouchers from the platform as rewards for insurance customers.
• Medical Institute Bayer TuzlacoreStrategic or Co-development Partner · 27 August 2020GRAWE osiguranje signed a cooperation agreement with Medical Institute Bayer Tuzla, providing mutual VIP status. GRAWE employees and clients receive preferential access to MIB healthcare services, while MIB employees receive special conditions on GRAWE insurance products (life, property, auto). Both parties aim to expand the partnership with additional benefits for their respective clients.
• KONI — GRAWE KIDS Mascot ProgramcoreStrategic or Co-development Partner · 31 October 2019KONI the tortoise is the mascot and protective mark of the GRAWE KIDS children's savings insurance program. The character travels to GRAWE offices across BiH cities teaching children about savings and financial responsibility through the 'KONI tvoj oSIGURAN prijatelj' (KONI your oSECURED friend) education program.
• Academy of Performing Arts Sarajevo (Akademija scenskih umjetnosti Sarajevo)minorStrategic or Co-development Partner · 23 May 2018GRAWE collaborated with the Academy of Performing Arts to create a TV commercial for its 20th anniversary campaign. Students produced the complete spot including direction, production, and performance. The Academy utilized the project as a practical professional experience for students.
• VGT Osiguranje VisokocoreStrategic or Co-development Partner · 14 March 2017GRAWE (through parent Grazer Wechselseitige Versicherung AG) acquired 95% of VGT Osiguranje Visoko in March 2017. VGT had 2016 premium volume of 25.5 million KM and 5.72% market share. The acquisition aimed to expand GRAWE's market position in BiH and strengthen the non-life insurance segment. The combined Mostar office was formed from merging GRAWE and VGT offices.
• UniCredit BankminorChannel Partner/ Reseller/ DistributorPOS terminals installed at GRAWE branch offices (starting with Mostar office) for card payments, including single payment and installment options (up to 6 installments). Cards accepted for insurance premium payments.
• KJP Sarajevo-šumeminorStrategic or Co-development PartnerPartnership with KJP Sarajevo-šume for reforestation activities. Over 50 GRAWE employees and their families planted 400 seedlings of spruce and white pine at the Trnova location to support mass afforestation of Sarajevo Canton.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Euroherc osiguranje d.d. Sarajevo: BiH-based composite insurer (part of the Adriatic/Adris Group) offering life and non-life products. Directly comparable peer in product mix and target segments.
• Wiener osiguranje d.d. Sarajevo: VIG (Vienna Insurance Group) subsidiary in BiH offering life and non-life products through a branch network. Comparable composite insurer with similar regional footprint and Austrian group affiliation.
• Sarajevo-osiguranje d.d. Sarajevo: Long-established domestic BiH insurer offering a full life and non-life product range. Direct local competitor sharing the same Sarajevo headquarters market and overlapping customer segments.
• Triglav Osiguranje d.d. Sarajevo: Slovenian Triglav Group's BiH subsidiary offering life and non-life insurance. Comparable foreign-capital composite insurer with overlapping products (motor, property, life) and regional Austrian/Slovenian heritage.
• Croatia Osiguranje d.d. Mostar: Croatian insurance group operating in BiH with a broad life and non-life portfolio. Directly comparable as a foreign-capital composite insurer competing for similar retail and SME customers in the Federation of BiH.
• Adriatic osiguranje d.d. Sarajevo: BiH-domiciled composite insurer offering life and non-life products. Direct peer competing for similar retail and corporate customers across the Federation of BiH.
• ASA Osiguranje d.d. Sarajevo: BiH-domiciled insurer within the ASA Group offering life and non-life products. Comparable composite peer competing for the same retail and SME customer base in the BiH insurance market.
• UNIQA Osiguranje d.d. Sarajevo: Austrian-headquartered UNIQA operates a BiH subsidiary offering a comparable composite product portfolio (life, motor, property, travel). Closest direct peer given shared Austrian group DNA and overlapping market positioning in the Federation of BiH.

Broad incumbents

• UNIQA Insurance Group AG: Austrian-headquartered pan-European insurance group operating in 18+ countries including BiH. Larger incumbent with deeper capital pools, broader product set, and greater reinsurance leverage that ultimately competes with GRAWE at the group level.
• Grazer Wechselseitige Versicherung AG: Austrian parent company of GRAWE Sarajevo, founded in 1828. Operates a multi-country composite insurance platform across CEE; relevant as the broader incumbent whose capital, products, and reinsurance support GRAWE Sarajevo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GRAWEosiguranjeSarajevo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grawe Osiguranje d.d. Sarajevo