Fit Training International

What Fit Training International does

Fit Training International Limited is a UK private limited company (Companies House #09513643) headquartered in Sunderland, operating as an accredited fitness education provider for over 35 years. It delivers Level 2-4 qualifications mapped to the UK Regulated Qualifications Framework, covering gym instructing, personal training, sports massage therapy, strength and conditioning, group training, and mental health awareness. Courses are issued via Active IQ, an Ofqual-regulated awarding body, and endorsed by CIMSPA at the Enhancing quality assurance tier.

The business runs primarily through a direct-to-consumer online e-learning platform offering 24/7 access, video-based practical assessments, and seven-day-a-week one-to-one tutor support across phone, email, live chat, and video. A physical Sunderland training academy (Innovator House, Wearfield) supports optional face-to-face assessments. The technology stack is conventional: a Shopify storefront with multi-currency support (USD, GBP, EUR, AUD, CAD, AED, INR, PLN), a dedicated learner login portal, and integrations with CIMSPA, ELCAS, and CPDmatch. Course fees range from approximately $337 to $2,367 per individual course, with bundles offering up to 40% off and referral and affiliate programmes supporting acquisition.

Revenue is generated entirely through one-time course purchases and bundles, with no subscription or recurring fees. Customer segments are aspiring fitness professionals, existing instructors seeking CPD points, and military personnel funded through ELCAS Enhanced Learning Credits (Provider ID: 9004). The company appears to be founder/owner-operated, with Janet Reveley as CEO and Robert Reveley as Director/Designated Safeguarding Lead, and has disclosed no external institutional funding, M&A activity, or enterprise customers.

Name

Fit Training International

Legal name

Fit Training International Limited

Website

https://fittraininginternational.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Fit Training International is a UK-accredited online fitness education provider delivering CIMSPA-endorsed and Active IQ-accredited Level 2-4 qualifications in personal training, gym instructing, sports massage, strength and conditioning, and mental health awareness to aspiring and existing fitness professionals.

Ownership category

akta.pro rank

Product category

Fitness Vocational Education

NAICS

Technical and Trade Schools (6115), All Other Schools and Instruction (61169), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAAHAB

Fitness & Exercise Training Education (Strength, Cardio, Mobility)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

Keywords

• Fitness education courses
• Personal training qualifications
• Sports massage therapy training
• Gym instructor certifications
• Continuing professional development

Headquarters

HQ city

Sunderland

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Course Fees (One-Time Purchase): Individual course fees charged upfront or via payment plan for access to e-learning modules, tutor support, and assessment. Courses are purchased as one-time purchases with no recurring fee.
2. Course Bundles: Bundled packages combining multiple courses at discounted prices (up to 40% off), driving higher average order value from learners purchasing comprehensive career pathways.
3. Referral Programme: Referral programme rewarding existing customers with £50 prepaid gift cards when friends enrol on full-price courses, generating new customer acquisition.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Fit Training International delivers accredited online vocational qualifications for the fitness industry, spanning Level 2 to Level 4 certificates and diplomas covering gym instructing, personal training, group exercise instruction, sports massage therapy, strength and conditioning, and mental health awareness. Courses are sold directly to individual learners via a self-serve Shopify e-commerce site, delivered through an online e-learning platform with one-to-one tutor support, video-based practical assessments, and optional payment plans.

Product overview

Fit Training International is a leading fitness education provider with over 35 years of experience, offering a portfolio of accredited online courses for individuals seeking careers as personal trainers, gym instructors, group exercise instructors, sports massage therapists, and strength and conditioning coaches. The core offering consists of qualifications at Levels 2-4 (mapped to the UK RQF framework), including the Level 2 Certificate in Gym Instructing, Level 2 Certificate in Group Training, Level 3 Diploma in Gym Instructing and Personal Training (FastTrack), Level 3 Diploma in Sports Massage Therapy, Level 4 Certificate in Strength and Conditioning, and Level 2 in Mental Health Awareness. Courses are delivered through an intuitive online e-learning platform with 1-1 tutor support, practical video assessments, and industry expert tutors. The portfolio is endorsed by CIMSPA and accredited by Active IQ, with ELCAS funding available for military personnel. Bundle packages allow learners to purchase multiple related courses at discounted rates.

Differentiator

Problem solved

Functional benefit

Products and services

• Level 2 Certificate in Gym Instructing Entry-level qualification teaching skills to plan, deliver and supervise safe and effective exercise programmes within a gym environment. Covers anatomy, physiology, health and safety, client inductions, and professional development. Delivered online via e-learning, virtual workshops, and practical video assessment.
• Level 2 Certificate in Group Training Qualification to become a certified group exercise or bootcamp instructor. Covers anatomy, physiology, health and safety, group exercise instruction, and customer service for leading classes from HIIT to aerobics with safety and motivational techniques.
• Level 3 Diploma in Gym Instructing and Personal Training (FastTrack) Combined Level 2 and Level 3 fast-track qualification enabling learners to qualify as both gym instructor and personal trainer through one structured course. Includes Level 3 certificate in Nutrition for Exercise and Health, covering anatomy, client consultation, exercise programming, business skills, and self-employed personal training management.
• Level 3 Diploma in Sports Massage Therapy Diploma qualification in sports massage therapy for treating and managing soft tissue dysfunction. Part of the specialist fitness and sports massage course offerings.
• Level 4 Certificate in Strength and Conditioning Advanced qualification for qualified personal trainers to plan, deliver and review strength and conditioning programmes for athletes. Includes performance analysis, periodised programme design, coaching of key lifts (squat, clean and jerk, snatch), speed/agility/plyometrics, and a 12-week athlete case study with viva assessment.
• Level 2 in Mental Health Awareness Qualification providing understanding and awareness of mental health and mental health first aid. Aims to reduce stigma, recognise signs of mental ill health, provide initial help, and promote good mental health. CIMSPA endorsed with 7.5 CPD Points.
• Course Bundles Discounted package deals combining multiple courses, such as bundles including Gym, Personal Training, Boot Camp Instructor and all Group Instructor CPD courses. Offers up to 40% savings compared to individual course purchases.

Quantifiable outcome

• 298+ customer reviews with predominantly 5-star ratings across individual course products
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Active IQcoreTechnology or IntegrationActive IQ is the primary awarding body for all Fit Training International qualifications. Their qualifications are nationally and internationally recognised, and all course certifications are issued through Active IQ following internal and external verification requirements.
• CIMSPAcoreStrategic or Co-development PartnerFit Training International is a CIMSPA education partner with Enhancing quality assurance status (highest tier). CPD courses are CIMSPA endorsed and the company is CIMSPA Registered-Endorsed. CIMSPA sets professional standards for the UK sport and physical activity sector.
• ELCAS (Enhanced Learning Credits Administration Service)coreGTM or Marketing PartnerELCAS is the government service managing Enhanced Learning Credits for military personnel. Fit Training International is an approved provider (ID: 9004), enabling serving and former military personnel to use their learning credits to fund fitness qualifications.
• Government Disability Confident CampaignminorStrategic or Co-development PartnerFit Training International participates in the UK Government's Disability Confident campaign, demonstrating commitment to inclusive recruitment and accessibility in learning.
• Armed Forces CovenantminorStrategic or Co-development PartnerFit Training International is a Bronze signatory to the Armed Forces Covenant, demonstrating support for the armed forces community through preferential access to training and employment practices.
• EmployAbility LeisurecoreStrategic or Co-development PartnerAll Fit Training courses are designed in line with EmployAbility Leisure Guide B and Guide C, ensuring course materials, venues, and assessments are fully accessible for disabled learners. Fit Training also follows the Aspire EmployAbility Leisure Guide for inclusive recruitment and retention practices.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/FitTraining
• YouTubeyoutube.com/channel/UC1m6y59nyOpf_XCXy5avMAQ
• Facebookfacebook.com/fittraininginternational
• LinkedInlinkedin.com/company/fit-training-international/mycompany
• Instagraminstagram.com/fittraininginternational

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fit Training International