ChiroCure Clinic
ChiroCure Clinic is a multi-disciplinary allied health practice operating three Melbourne bayside and Mornington Peninsula clinic locations, delivering chiropractic, osteopathy, massage, myotherapy, dry needling, and pregnancy and pediatric care directly to consumers on a fee-for-service basis.
- Company typePrivate
- Founded2014
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ChiroCure Clinic does
ChiroCure Clinic is a multi-disciplinary allied health practice operating across three physical clinic locations in the bayside and Mornington Peninsula corridor of Melbourne, Australia (St Kilda East, Dromana, and Mornington). Founded by Dr Tania Leski, the clinic delivers chiropractic, osteopathic, massage, myotherapy, dry needling, pregnancy, and pediatric care services through a team of AHPRA-registered practitioners, with seven-day operations including extended evening and weekend hours. Revenue is generated on a fee-for-service basis per appointment, supplemented by Medicare EPC bulk-billing (up to 5 visits per year at $56 rebate per visit), DVA bulk-billing, WorkCover and TAC claims processing, and private health insurance rebates settled instantly via HICAPS; multi-visit massage packs (5x60min at $120/visit, 10x60min at $115/visit) are the only disclosed prepaid offering.
The go-to-market is direct-to-consumer, leveraging the clinic's website with embedded Timely online booking, blog content marketing, social media presence, and 250+ five-star Google reviews as the primary acquisition channels, with GP and specialist referrals feeding the Medicare EPC and DVA segments. Cross-referral between in-house practitioners (chiropractors, osteopaths, massage therapists, myotherapists) is the core operating model, intended to drive patient lifetime value through ongoing care plans rather than single-visit transactions. The underlying technology stack is limited to third-party SaaS (Timely for scheduling, HICAPS for claims), with no proprietary platform, AI components, or data assets disclosed; the competitive position rests on practitioner credentials, three-location geographic coverage, and local reputation rather than technology differentiation.
ChiroCure Clinic firmographics
Firmographics- Name
- ChiroCure Clinic
- Legal name
- ChiroCure Clinic
- Website
- https://chirocure.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ChiroCure Clinic is a multi-disciplinary allied health practice operating three Melbourne bayside and Mornington Peninsula clinic locations, delivering chiropractic, osteopathy, massage, myotherapy, dry needling, and pregnancy and pediatric care directly to consumers on a fee-for-service basis.
- Ownership category
- akta.pro rank
ChiroCure Clinic industry classification
Industry- Product category
- Chiropractic & Allied Health Services
- NAICS
- Offices of Chiropractors (62131), Offices of Other Health Practitioners (6213)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- General Chiropractic Care (HSADALAA)
- akta.pro secondary industries
- Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Prenatal & Postpartum Chiropractic (HSADALAD), Pediatric & Family Chiropractic (HSADALAC), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG)
Keywords
Where ChiroCure Clinic is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
ChiroCure Clinic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Professional Healthcare Services: Fee-for-service revenue from chiropractic, osteopathic, massage therapy, and myotherapy consultations. Services are sold individually per appointment with multi-visit pack options available for massage services. Revenue is supplemented by Medicare bulk-billing for eligible patients, DVA bulk-billing for veterans, WorkCover and TAC claims processing, and private health insurance rebates processed via HICAPS on the day of service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Massage Multi-Visit Packs |
| Unit Pricing | Pay-as-you-go | Standard Consultation Services |
| Unit Pricing | Pay-as-you-go | Dry Needling Add-on |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
ChiroCure Clinic product offering
Product offeringCore offering
ChiroCure Clinic operates a multi-disciplinary allied health practice offering hands-on therapeutic services including chiropractic care, osteopathy, remedial and specialized massage therapy, and myotherapy, delivered by AHPRA-registered practitioners across three Melbourne-area clinics. Services are complemented by specialized offerings in dry needling, pregnancy care, and pediatric care, with revenue supplemented by HICAPS-enabled private health rebates and Medicare/DVA/WorkCover/TAC bulk-billing pathways.
Product overview
ChiroCure Clinic is a multi-disciplinary allied health practice offering a unified suite of therapeutic services. The core offering centers on four primary disciplines: Chiropractic Care, Osteopathy, Massage Therapy (including remedial, deep tissue, Thai, and relaxation modalities), and Myotherapy. These are complemented by specialized services including Dry Needling, Pregnancy Care, and Paediatric Care for infants and children. Additional treatment options include injury rehabilitation, sports therapy, therapeutic ultrasound, electrotherapy, cupping therapy, and X-ray imaging referrals. All services are integrated within a multi-modal care approach where practitioners cross-refer to ensure comprehensive patient treatment.
Differentiator
Problem solved
Functional benefit
Products and services
- Chiropractic Care Spinal adjustment and manipulation therapy to correct joint dysfunction, restore alignment, and optimize nervous system function. Includes manual adjustment, instrument-assisted techniques, low-force activator methods, cranial adjustments, SOT, NET, TBM, kinesiology, and therapeutic ultrasound. Delivered by registered chiropractors to patients of all ages for musculoskeletal conditions.
- Osteopathy Manual medicine focused on restoring body function by treating causes of pain and imbalances. Includes muscle energy techniques, soft tissue therapy, spinal manipulation, dry needling, and articulation techniques. Delivered by registered osteopaths to patients with musculoskeletal pain and dysfunction.
- Massage Therapy Soft tissue manipulation for pain relief and muscle tension release. Includes deep tissue, remedial, relaxation, Thai, Shiatsu, reflexology, cupping (dry and fire), lymphatic drainage, oncology massage, pregnancy massage, and Graston technique. Available in 30, 45, 60, and 90 minute appointment durations.
- Myotherapy Advanced muscle and fascia treatment using deep tissue release, dry needling, electrotherapy, cupping, myofascial release, joint mobilisation, and TENS stimulation for musculoskeletal problems and pain syndromes. Delivered by qualified myotherapists.
- Dry Needling Insertion of solid filiform needles into trigger points and muscle bundles to relieve muscular pain, improve circulation, and promote healing for conditions including TMJ, sciatica, back pain, and tendonitis. Available as a standalone service or as an add-on to massage or myotherapy appointments for $30.
- Pregnancy Care Gentle chiropractic, osteopathic, and massage treatment during pregnancy to address joint pain, spinal alignment, pelvic girdle pain, and postural changes. Includes the Webster Technique for optimal fetal positioning. Serves pregnant and postnatal patients.
- Paediatric Care (Infants and Children) Gentle assessment and treatment for infants and children addressing cranial bone alignment, musculoskeletal conditions, developmental milestones, and spinal health from birth through all growth stages. Includes prenatal/postnatal massage and pediatric chiropractic techniques.
- Injury Rehabilitation Comprehensive rehabilitation programs for sports injuries, trauma, post-surgical recovery, and chronic pain conditions including exercise prescription, foam roller techniques, and therapeutic support. Includes Functional Movement assessment.
Companies that use ChiroCure Clinic
Customer profileSegments4 records
Ideal customer profiles4 records
ChiroCure Clinic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
ChiroCure Clinic partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
ChiroCure Clinic competitors and assessment
Company assessmentBroad incumbents
- Healthia Limited: ASX-listed allied health group with a portfolio of physiotherapy, podiatry, and chiropractic clinics across Australia. Broad incumbent that competes for the same multi-disciplinary patient demand and has the scale to centralize procurement, marketing, and payor contracting ChiroCure cannot match.
- Medibank Health Services: Major Australian private health insurer with growing in-clinic health service offerings. Competes indirectly by capturing insured patients through vertical integration and in-network referral channels.
- Bupa Optical & Dental / Bupa Health Services: Large health insurance-backed provider operating broad dental, optical, and ancillary health services in Australia. While not a direct chiropractic operator at scale, its payor and clinic footprint creates indirect competitive pressure on private allied health practices.
Others
- Australian Chiropractors Association Member Clinics (network): National professional association of registered chiropractors providing directory visibility, professional standards, and continuing education. Functions as an ecosystem participant — not a competitor — but shapes referral pipelines and consumer trust for ACA-member clinics like ChiroCure.
Direct peers
- City Health Osteopathy: Multi-disciplinary allied health practice offering osteopathy, massage, and related services in Melbourne. Competes for the same direct-to-consumer musculoskeletal patient base under a similar single-clinic or small-multi-clinic operating model.
- Mornington Peninsula Chiropractic: Comparable local chiropractic clinics operating on the Mornington Peninsula with overlapping patient catchment. Competes head-to-head for Dromana/Mornington patients seeking spinal care and musculoskeletal treatment.
- Back In Motion: National Australian physiotherapy franchise with similar multi-modal allied health offerings (physio, massage, exercise physiology). Operates multi-location clinic model with HICAPS/Medicare claiming pathways, directly competing for the same bayside Melbourne musculoskeletal patient demand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ChiroCure Clinic social profiles
Digital presenceChiroCure Clinic financial estimates
Financial estimateRevenue estimate
Valuation estimate
ChiroCure Clinic leadership team
Management profileNumber of profiles
Profiles7 records
ChiroCure Clinic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ChiroCure Clinic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ChiroCure Clinic
What does ChiroCure Clinic do?
ChiroCure Clinic operates a multi-disciplinary allied health practice offering hands-on therapeutic services including chiropractic care, osteopathy, remedial and specialized massage therapy, and myotherapy, delivered by AHPRA-registered practitioners across three Melbourne-area clinics. Services are complemented by specialized offerings in dry needling, pregnancy care, and pediatric care, with revenue supplemented by HICAPS-enabled private health rebates and Medicare/DVA/WorkCover/TAC bulk-billing pathways.
Is ChiroCure Clinic a public or private company?
ChiroCure Clinic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ChiroCure Clinic founded?
ChiroCure Clinic was founded in 2014. It employs 11 to 50 people.
Where is ChiroCure Clinic based?
ChiroCure Clinic is headquartered in Melbourne, Australia, in the Oceania region.
How does ChiroCure Clinic make money?
One revenue line is on record: professional Healthcare Services.
Who are ChiroCure Clinic's main competitors?
Broad incumbents on record are Healthia Limited, Medibank Health Services and Bupa Optical & Dental / Bupa Health Services. Australian Chiropractors Association Member Clinics (network) is listed as an others. Direct peers are City Health Osteopathy, Mornington Peninsula Chiropractic and Back In Motion.
Does ChiroCure Clinic have an API?
No public API is recorded for ChiroCure Clinic.
What industry is ChiroCure Clinic in?
ChiroCure Clinic's product category is Chiropractic & Allied Health Services. Its primary akta.pro industry code is HSADALAA, General Chiropractic Care, with a secondary code of HSADALAI, Pain Management Chiropractic (Neck/Back/Sciatica). Its NAICS code is 62131 and its SIC code is 8090.