Crayons & Marketers

What Crayons & Marketers does

Crayons & Marketers is a Nashville-based, founder-led marketing consultancy founded in 2012 by Jacqueline Hayes. The firm specializes in inclusive and multicultural marketing services for nonprofit organizations, small and minority-owned businesses, and increasingly government and education sector clients. Its service portfolio comprises six modules: Content Marketing, Inclusive Marketing Consulting, Non-Profit Marketing, Digital Advertising (Google Ads, AI-powered shopping ads), an Inclusive Marketing Assessment tool, and Website Accessibility delivered through a strategic partnership with accessiBe.

The business operates on a project-based and retainer professional services model with custom, quote-based pricing and multi-year engagements; no public pricing tiers are published. Its go-to-market is sales-led and content-driven: a regularly updated blog on nonprofit marketing topics, active social channels (LinkedIn, Facebook, Instagram, YouTube), earned media, and referrals generated through the founder's leadership positions at AMA Nashville and the NAWBO National Board. Approximately 11 named clients are visible in the data, predominantly SMBs and small nonprofits (e.g., MGMTInsight, Nashville Software School, Dismas House of Nashville, ThinkNow, Nashville Children's Theater, You Have the Power), with several multi-year relationships.

The firm is a certified Minority-Women Owned Business Enterprise (MWBE), a Comcast Rise 2025 recipient, and a 2024 SBA Tennessee Women Business Owner of the Year honoree. Headcount is 1-10 employees, the company is bootstrapped with no disclosed external funding or revenue, and it remains privately held under Crayons & Marketers LLC, a Tennessee LLC.

Name

Crayons & Marketers

Legal name

Crayons & Marketers LLC

Website

https://crayonsandmarketers.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Nonprofit Marketing Services

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

Keywords

• Nonprofit marketing services
• Inclusive marketing consulting
• Content marketing services
• Digital advertising services
• Multicultural marketing strategy

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Consulting Services: Project-based and retainer-based professional services for nonprofit marketing strategy, inclusive marketing consulting, content marketing, and digital advertising. Services are quoted based on client needs and scope.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Crayons & Marketers is a Nashville-based marketing consultancy that sells project- and retainer-based professional services in content marketing, inclusive/multicultural marketing consulting, nonprofit marketing, digital advertising, diversity & inclusion marketing assessment, and website accessibility. The firm's offering is designed to help nonprofit organizations and small businesses modernize outreach to diverse audiences, run fundraising and donor engagement campaigns, manage paid media, and ensure digital accessibility.

Product overview

Crayons & Marketers is a Nashville-based, culturally sensitive content marketing consultancy specializing in inclusive marketing services for nonprofits and mission-driven organizations. The company offers a portfolio of six interconnected service modules: Content Marketing (strategic content creation and storytelling), Inclusive Marketing Consulting (multicultural audience outreach and brand modernization), Non-Profit Marketing (fundraising, donor engagement, board storytelling, and public outreach), Digital Advertising (PPC, search engine marketing, and AI-powered shopping ads), Inclusive Marketing Assessment (enterprise-level D&I evaluation tool), and Website Accessibility (AI-powered accessibility solutions via accessiBe partnership). Together, these services form a comprehensive suite designed to help organizations amplify their missions through culturally authentic and inclusive marketing strategies. The company is a women and minority-owned business led by Founder & Chief Marketing Strategist Jacqueline Hayes.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Marketing Strategic content creation and distribution services to help organizations amplify their mission and reach target audiences through compelling storytelling and multimedia content, sold to nonprofits and small businesses.
• Inclusive Marketing Consulting
• Non-Profit Marketing
• Digital Advertising
• Inclusive Marketing Assessment
• Website Accessibility Website accessibility services delivered through a strategic partnership with accessiBe, offering AI-powered accessibility solutions to ensure digital inclusion for the disability community.

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• accessiBecoreTechnology or Integration · 1 August 2022Crayons & Marketers partnered with accessiBe, the market leader in web accessibility, to provide AI-powered accessibility solutions to their clients. accessiBe's solutions promote internet accessibility for the disability community. Through this partnership, Crayons & Marketers can now offer website accessibility services as part of their inclusive marketing offerings, helping clients ensure their digital presence is accessible to all users.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IW Group: Multicultural marketing agency with deep focus on Asian American audiences, providing advertising, public relations, and digital services to brands seeking to engage diverse communities — a directly comparable multicultural/inclusive marketing specialty.
• Alma: Independent multicultural creative agency built around Hispanic marketing expertise and broader inclusive creative work for major brands. Directly comparable to Crayons & Marketers' inclusive marketing consulting and assessment services across multicultural audience segments.
• Free Range Studios: Purpose-driven creative agency combining storytelling, content, and digital marketing for mission-driven organizations. Directly comparable in its focus on values-based, cause-oriented marketing work for nonprofits and socially conscious brands.
• M+R: National agency serving nonprofits, associations, and advocacy groups with marketing, fundraising, and communications services. Comparable in its nonprofit-specialist positioning and ability to handle digital advertising, content, and brand work for mission-driven clients.
• BHM: Multi-ethnic marketing and communications agency offering advertising, PR, and digital services for brands targeting diverse audiences — comparable to Crayons & Marketers' inclusive marketing and D&I assessment offering at a slightly larger scale.
• Big Duck: Branding and marketing agency that specializes exclusively in serving nonprofit organizations — the closest direct analog to Crayons & Marketers' nonprofit-focused practice, with overlapping services in brand strategy, fundraising communications, and storytelling.

Regional players

• Kanbara: Nashville-based content, creative, and digital marketing agency serving mission-driven and consumer brands. Operates in the same regional market with overlapping content marketing and digital advertising capabilities, making it the most direct local competitor.

Broad incumbents

• Tombras: Largest independent agency headquartered in Nashville, offering broad creative, media, and digital services. While not a nonprofit or multicultural specialist, it competes for the same Nashville marketing budgets and has the scale to take on projects Crayons & Marketers cannot.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCkgu1jEXf9jXbrcsNPNlgww
• Facebookfacebook.com/crayonsandmarketers
• LinkedInlinkedin.com/company/crayons-&-marketers-llc
• Instagraminstagram.com/crayonsandmarketers
• Xx.com/CrayonsMkters

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crayons & Marketers