Discount Gun Mart
Discount Gun Mart is a privately held San Diego County firearms retailer and indoor shooting range operator, founded in 1985, serving recreational shooters, concealed carry applicants, and security professionals across two integrated retail-and-range locations with training, memberships, and FFL transfer services.
- Company typePrivate
- Founded1985
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Discount Gun Mart does
Discount Gun Mart Range, Inc. is a privately held, California-licensed firearms retailer and indoor shooting range operator founded in 1985 and headquartered in San Diego, California. The company operates two integrated retail-and-range complexes in San Diego County — an 18-lane facility on Morena Boulevard in San Diego (including a 3,300+ square foot Training and Events Center) and a newly remodeled 10-lane facility on Magnolia Avenue in Santee — and runs an e-commerce channel with in-store pickup and outbound FFL transfer to other federally licensed dealers.
The product portfolio spans retail sales of new and used firearms, ammunition, optics, and accessories; range lane rentals and firearm rentals; a five-tier membership program (Defender through Patriot Club) with recurring subscription billing; firearm storage services; FFL transfer services; and a comprehensive training curriculum including CCW permit classes, a structured DGM Handgun Skills Series, rifle and shotgun courses, and BSIS-approved California Security Guard training delivered by certified instructors. No proprietary technology, AI/ML capabilities, or mobile applications are disclosed; the operating model is a regulated, asset-heavy physical retail and services business supported by online reservations and an e-commerce storefront.
Revenue is generated through one-time firearms and accessory sales, recurring membership and storage subscriptions, per-hour range fees, fixed-price training classes, and transaction-based FFL transfer fees. The company serves individual recreational shooters, concealed carry permit applicants, California-certified security guards, and law enforcement officers across the greater San Diego market. Discount Gun Mart does not ship to a list of restricted U.S. states and jurisdictions due to regulatory constraints, and the business holds a wholly-owned training subsidiary (ADGM Training) and maintains a community partnership hosting the San Diego chapter of the A Girl & A Gun women's shooting league.
Discount Gun Mart firmographics
Firmographics- Name
- Discount Gun Mart
- Legal name
- Discount Gun Mart Range, Inc.
- Website
- https://range.discountgunmart.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Discount Gun Mart is a privately held San Diego County firearms retailer and indoor shooting range operator, founded in 1985, serving recreational shooters, concealed carry applicants, and security professionals across two integrated retail-and-range locations with training, memberships, and FFL transfer services.
- Ownership category
- akta.pro rank
Discount Gun Mart industry classification
Industry- Product category
- Firearms Retail and Shooting Range Services
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Firearms & Ammunition Retail (CRAMAKAA)
- akta.pro secondary industries
- Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)
Keywords
Where Discount Gun Mart is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Discount Gun Mart business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Firearms and Accessories Retail: Retail sales of new and used firearms, ammunition, optics, scopes, accessories, knives, eye and ear protection, cleaning equipment, and related products both in-store and online. Firearms can be purchased online with in-store pickup or shipped to another FFL dealer.
- Membership Subscriptions: Tiered membership programs (Patriot, Freedom+Family, Freedom Individual, Liberty, Defender) with monthly and annual payment options providing unlimited range usage, guest privileges, discounts on purchases, free rentals, and other benefits.
- Training Classes: Revenue from group classes including Introduction to Firearms, Handgun Skills Series, CCW courses (initial and renewal), AR-15 Fundamentals, Security Guard training, and personalized one-on-one instruction.
- Range Fees: Per-hour lane rental fees for non-members ($20 first shooter, $15 additional shooters), with free reservations for members. Includes firearms rentals starting at $10 plus ammunition.
- FFL Transfers: Fee-based transfer services for incoming firearms ($100 plus state fees/taxes) and outgoing shipments, plus ammo transfers with graduated fees based on quantity.
- Firearm Storage: Monthly firearm storage services including TRO storage, with $30 monthly fee plus setup and DROS fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Patriot Club Lifetime Membership |
| Subscription | Annual | Freedom+Family Annual Membership |
| Subscription | Annual | Freedom Individual Annual Membership |
| Subscription | Annual | Liberty Annual Membership |
| Subscription | Annual | Defender Annual Membership |
| Other | Pay-as-you-go | Group Training Classes |
| Other | Pay-as-you-go | Personalized Instruction |
| Usage-based | Pay-as-you-go | Range Fees (Non-Members) |
| Transaction based/ take rate | Pay-as-you-go | FFL Transfer Fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Discount Gun Mart product offering
Product offeringCore offering
Discount Gun Mart is a firearms retailer and indoor shooting range operator with two San Diego County locations. The company sells firearms, ammunition, and accessories, and operates indoor shooting ranges with 28 total lanes, certified training classes, annual memberships, FFL transfers, and on-site storage. Its core business combines retail product sales with range services and professional firearms instruction.
Product overview
Discount Gun Mart is a firearms retailer and indoor shooting range operator with two San Diego County locations (San Diego on Morena Blvd and Santee on Magnolia Ave). The company offers a comprehensive suite of firearms-related products and services centered around its core indoor shooting range facilities, firearms sales, and training programs. The product portfolio includes: indoor ranges (18 lanes at San Diego, 10 at Santee) with state-of-the-art equipment; firearms sales (handguns, rifles, shotguns, ammunition, optics, accessories); diverse training offerings (personalized instruction, CCW permit classes, DGM Handgun Skills Course Series, rifle courses, shotgun courses, California Security Guard Training); firearm rentals; membership programs (Patriot Club, Freedom+ Family, Freedom Individual, Liberty, Defender); e-gift certificates; a Training & Event Center with multi-purpose rooms and member lounges; and specialty programs like A Girl & A Gun for women shooters. The company has been in business for over 40 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Firearms Retail Sale of new and used firearms (handguns, rifles, shotguns) from leading manufacturers to the public in San Diego County, with expert in-store guidance. Largest in-store inventory claim in Southern California.
- Ammunition and Accessories Retail sale of ammunition, magazines, holsters, optics, cleaning supplies, and other shooting accessories to individuals and range members.
- Indoor Shooting Range Indoor shooting range operation with 28 lanes across two locations, available for lane rentals, member use, and training. Open to the public and corporate/law enforcement users.
- Range Memberships Annual subscription memberships that provide discounted range access and other benefits to frequent shooters. Multiple tier levels available.
- Firearms Training Classes Certified instruction covering beginner handgun, intermediate skills, women's-only defensive pistol, Utah Concealed Carry Permit, NRA courses, and NSSF Range Safety Officer certification. Delivered on-site at both locations.
- FFL Transfers Federal Firearms License transfer service that processes firearms purchased from private parties or out-of-state/internet sellers, completing the required background checks and paperwork.
- Firearm Storage On-site firearm storage service for customers who need a secure, compliant location to hold their firearms.
Quantifiable outcome
- 700+ 5-star customer reviews for CCW training program
Companies that use Discount Gun Mart
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Discount Gun Mart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Discount Gun Mart partnerships and signals
Strategic signalScale indicators3 records
Recent moves8 records
Expansion highlights4 records
Discount Gun Mart competitors and assessment
Company assessmentDirect peers
- Eagle Eye Range: Independent indoor shooting range and firearms retailer with training offerings — a direct operating peer on range services, retail, and instructor-led classes for CCW and skill development.
- Turner's Outdoorsman: California-based firearms retailer and indoor range operator with multiple locations — directly comparable to Discount Gun Mart in product mix, range services, CCW training, and California-specific regulatory navigation.
- Sportsman's Warehouse: Multi-state sporting goods retailer specializing in firearms, ammunition, and shooting accessories — directly comparable merchandise, customer base, and firearms-retail-plus-range-adjacent services.
- Kittery Trading Post: Independent regional outdoor retailer known for very large firearms and optics inventory — comparable scale-and-selection positioning and direct overlap on the discount-retailer value proposition.
- The Gun Store: Long-established Las Vegas firearms retailer with attached indoor shooting range, training classes, rentals, and FFL transfer services — a direct functional peer on the retail-plus-range-plus-training model.
Broad incumbents
- Bass Pro Shops: National outdoor retailer (and owner of Cabela's) selling firearms, ammunition, optics, and accessories at scale — a broad incumbent with overlapping merchandise that competes for the same Southern California shooter.
- Academy Sports + Outdoors: Large multi-category sporting goods retailer carrying firearms, ammunition, optics, and outdoor gear — comparable firearms product line at higher volume, competing for the same recreational-shooter customer.
- Big 5 Sporting Goods: West Coast-headquartered sporting goods chain with strong firearms and ammunition assortment — regional incumbent with overlapping SoCal footprint and comparable hunting/shooting customer base.
Regional players
- Reeds Indoor Range: Long-running independent indoor range and firearms retailer — comparable retail-plus-range business model with regional concentration, demonstrating the operating archetype DGM sits within.
Emerging players
- 2A Range / Point Blank Ranges: Multi-location indoor range operator with retail, training, and membership programs — a direct comparable on tiered-membership plus training plus range economics, with broader geographic ambition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Discount Gun Mart social profiles
Digital presenceDiscount Gun Mart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Discount Gun Mart leadership team
Management profileNumber of profiles
Profiles5 records
Discount Gun Mart subsidiaries and ownership
Company hierarchySubsidiaries1 record
Discount Gun Mart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Discount Gun Mart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Discount Gun Mart
What does Discount Gun Mart do?
Discount Gun Mart is a firearms retailer and indoor shooting range operator with two San Diego County locations. The company sells firearms, ammunition, and accessories, and operates indoor shooting ranges with 28 total lanes, certified training classes, annual memberships, FFL transfers, and on-site storage. Its core business combines retail product sales with range services and professional firearms instruction.
Is Discount Gun Mart a public or private company?
Discount Gun Mart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Discount Gun Mart founded?
Discount Gun Mart was founded in 1985. It employs 11 to 50 people.
Where is Discount Gun Mart based?
Discount Gun Mart is headquartered in San Diego, United States, in the North America region.
How does Discount Gun Mart make money?
Six revenue lines are on record. Firearms and Accessories Retail is the primary driver. The others are membership Subscriptions, training Classes, range Fees, FFL Transfers and firearm Storage.
Who are Discount Gun Mart's main competitors?
Direct peers on record are Eagle Eye Range, Turner's Outdoorsman, Sportsman's Warehouse, Kittery Trading Post and The Gun Store. Broad incumbents are Bass Pro Shops, Academy Sports + Outdoors and Big 5 Sporting Goods. Reeds Indoor Range is listed as a regional player. 2A Range / Point Blank Ranges is listed as an emerging player.
Does Discount Gun Mart have an API?
No public API is recorded for Discount Gun Mart.
What industry is Discount Gun Mart in?
Discount Gun Mart's product category is Firearms Retail and Shooting Range Services. Its primary akta.pro industry code is CRAMAKAA, Firearms & Ammunition Retail, with a secondary code of CRAMAKAI, Firearm Storage & Safety Retail (Safes, Cases, Locks). Its NAICS code is 459 and its SIC code is 5945.