next'media

What next'media does

Next'media (legal entity: Retail Marketing Media S.L.) is a Spain-based, privately held agency operating from Sant Cugat del Vallès (Barcelona) that delivers communication, advertising, and digital marketing services focused on point-of-sale activation. The firm manages retail marketing campaigns end-to-end, from printed promotions and in-store audio/video to digital touchpoints, serving consumer brand clients including Nestlé (Nescafé), Unilever brands (Hellmann's, Knorr), and retailer Caprabo. Service delivery spans both B2C brand work and B2B/trade marketing contexts.

Name

next'media

Legal name

RETAIL MARKETING MEDIA S.L.

Website

https://nextmedia.net

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Next'media (Retail Marketing Media S.L.) is a Spain-based agency providing end-to-end point-of-sale marketing, creative, design, and technology services to consumer brands including Nestlé and Unilever brands.

Ownership category

akta.pro rank

Product category

Retail Marketing and Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

Keywords

• Retail marketing services
• Point-of-sale advertising
• Campaign management
• Brand activation
• Creative agency services

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Advertising and Technology Services: Provision of advertising and technological services including campaign management, creative services, design, and technology development for point-of-sale marketing.
2. Contract Management and Billing: Service contract management and invoicing for advertising and technology services provided to clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Next'media (Retail Marketing Media S.L.) is a full-service retail marketing agency that manages point-of-sale campaigns end-to-end for consumer brands and retailers. The company develops 360° creative concepts, designs visual experiences across digital and physical touchpoints, and builds custom technology platforms and applications that activate, manage, and measure brand communication at the point of sale.

Product overview

Next'media (Retail Marketing Media S.L.) is a communication, advertising, and digital marketing agency offering an integrated service portfolio. The company provides campaign management services (managing point-of-sale campaigns end-to-end), creative services (360-degree concept development), design services (visual experiences across digital and physical touchpoints), and technology development (custom platforms, management panels, and applications). These services work together as a unified offering, with the company managing campaigns from concept through execution, utilizing proprietary management and analysis tools alongside developed technological solutions. The agency serves major consumer brands including Nestlé (Nescafé), Unilever (Hellmann's, Knorr), and retailers such as Caprabo.

Differentiator

Problem solved

Functional benefit

Brands

• Shopandmedia: Campaign management platform mentioned as a related service for managing campaigns at point of sale.

Products and services

• Campaign Management Services
• Creative Services
• Design Services
• Technology Development
• Shop&Media Platform

Quantifiable outcome

• Optimization of each campaign action translating into real sales increases

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Coonic: Barcelona-based creative and content agency. Comparable Spanish regional peer with overlapping creative-plus-content offerings, but without next'media's POS specialization.

Broad incumbents

• Publicis España: Spanish arm of global network Publicis Groupe providing integrated advertising, media, and digital services to multinational brands. Represents scaled competition for the same enterprise marketing budgets.
• dentsu Spain: Spanish operations of global advertising network Dentsu, offering full-service media, creative, and digital marketing. Compares as a scaled incumbent competitor for the same enterprise brand clients.
• Acosta: Large U.S.-headquartered sales and shopper marketing services firm covering retail execution, brand activation, and POS services for major CPG clients. Broader scope but directly overlaps in-store activation.

Direct peers

• &Rosàs: Barcelona-based full-service creative agency offering 360° campaign work for major brands. Most directly comparable peer given shared Spanish/Barcelona base and integrated creative-plus-production positioning.
• SCPF / Dentsu Creative Spain: Long-standing Spanish advertising agency now within Dentsu Creative. Comparable full-service creative offering serving enterprise clients in Spain, with deeper network resources for production at scale.
• Bool: Spanish full-service digital and creative agency combining design, content, and technology services for B2B/B2C brands. Comparable scope and integrated creative-tech offering in the same Iberian market.
• The Marketing Store: Global shopper and retail marketing agency specializing in point-of-sale activation for major consumer brands. Closest peer on the specialized POS/retail marketing positioning.
• Shackleton (Spain): Madrid-headquartered Spanish creative agency producing integrated campaigns with strong storytelling focus. Compares on full-service Spanish agency positioning and major-brand client roster overlap.
• Geometry Global (Ogilvy): Ogilvy-owned commerce and shopper marketing agency focused on retail activation, brand experience, and point-of-sale design. Comparable specialized retail-marketing services for enterprise CPG clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about next'media