What Paliwal Home Furnishings does

Paliwal Home Furnishings (PHF) is a privately-held, family-operated textile manufacturer and exporter headquartered in Panipat, Haryana, India. Founded in 1998 by Vibu Paliwal, who had worked in the family textile trade since 1984, the company operates from a 400,000+ square foot vertically-integrated production facility serving customers in more than 18 countries across three product verticals: home furnishings, floor coverings, and lifestyle accessories. The product portfolio spans 11+ categories including rugs, bathmats, cushions, chairpads, throws, table linen, bags, baskets, planters, poufs, and wall hangings.

The company's core technical capability is the integration of traditional artisanship with modern manufacturing techniques under a single roof, including handlooms, dobby and jacquard power looms, table-top and computerized tufting, stitching, braiding, embroidery, quilting, screen and digital printing, dyeing, washing, and finishing. This vertical integration enables deep customization across size, colour, material, pattern, quality, design, and technique, supporting the company's B2B value proposition. PHF holds a stack of international certifications — GOTS, Oeko-Tex Standard 100, SAI 8000, ISO 9001:2015, Better Cotton, Amfori BSCI, CTPAT, GRS, and ZED — positioning it as a globally-compliant export house for sustainable and ethically-produced textiles. Average employee and client retention is reported at 15+ years.

PHF generates revenue through direct B2B sales to businesses, interior designers, organizations, and large-scale project customers, with quote-based pricing on customized orders and multi-year contract cadences. Distribution is primarily direct export from Panipat, supplemented by an on-site showroom and virtual tours. Marketing is led by a blog, Instagram, LinkedIn, and email newsletter. The company is led by Founder & Director Vibu Paliwal and Director – Marketing Parth Paliwal (HEC Paris), with no disclosed external institutional investment, parent company, or subsidiaries.

Name

Paliwal Home Furnishings

Legal name

Paliwal Home Furnishings

Website

https://paliwalhomefurnishings.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Paliwal Home Furnishings is a privately-held, family-operated Indian textile manufacturer and exporter founded in 1998, producing handcrafted and machine-made rugs, cushions, bathmats, and lifestyle accessories from a 400,000+ sq ft vertically-integrated Panipat facility for B2B clients in 18+ countries.

Ownership category

akta.pro rank

Product category

Home Textile Manufacturing

NAICS

Furniture and Related Product Manufacturing (337)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG)

akta.pro secondary industry

Upholstery & Furniture Textiles Manufacturing (Upholstery Fabrics/Slipcovers) (IMAOAKAD)

Keywords

• Home textile manufacturing
• Floor coverings production
• Handcrafted rugs export
• Lifestyle accessories maker
• B2B textile exporter

Headquarters

HQ city

Panipat

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. B2B Product Sales: Manufacturer and exporter of handcrafted home furnishings, floor coverings, and lifestyle accessories selling directly to B2B clients including businesses, interior designers, organizations, and large-scale project customers worldwide. Revenue is generated through product orders with customization options for size, colour, material, pattern, quality, design, technique, and other specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Paliwal Home Furnishings is a vertically integrated manufacturer and exporter of handcrafted and machine-made home textiles, producing rugs, bathmats, cushions, chairpads, throws, table linen, bags, baskets, planters, poufs, and wall hangings from its 400,000+ square foot facility in Panipat, Haryana. The company combines traditional artisanship with computerized production techniques and offers full customization on size, color, material, pattern, quality, design, and technique for B2B clients in over 18 countries.

Product overview

Paliwal Home Furnishings (PHF) is a multi-faceted textile manufacturer and exporter operating across three vertical markets: Home Furnishings, Floor Coverings, and Lifestyle Accessories. The company offers a comprehensive portfolio of handcrafted and machine-made products including Rugs, Bathmats, Cushions, Chairpads, Throws, Table Linen, Bags, Baskets, Planters, Poufs, and Wall Hangings. These products are manufactured using traditional artisan techniques (handlooms, embroidery, macrame) combined with modern manufacturing methods (power looms, tufting, digital printing) at their vertically integrated 400,000+ square foot facility in Panipat, Haryana, India.

Differentiator

Problem solved

Functional benefit

Products and services

• Rugs Handcrafted and machine-woven rugs and dhurries produced using handloom, machine woven (dobby and jacquard), tufting, braiding, and printing (screen and digital) techniques, sold to B2B buyers worldwide.
• Bathmats Tufted and woven bathmats made from super soft cotton, chenille, and micro-polyester yarns with anti-skid backing and anti-bacterial treatment options, supplied to B2B bathroom textile buyers.
• Cushions Decorative cushions using woven, printing, embroidery, macrame, tufted, and stonewash finishes across various design and price segments, for B2B home furnishing customers.
• Chairpads Cushioned chair accessories designed for comfort and style, manufactured for B2B seating textile buyers.
• Throws Throws made with diverse materials and techniques providing special texture and soft-hand feel, ranging from lightweight blankets to snuggle blankets, offered to B2B home textile buyers.
• Table Linen Textile products for table settings and dining décor, manufactured for B2B home textile buyers and hospitality projects.
• Bags Organic certified shopping bags and lifestyle accessory bags produced under the lifestyle accessories vertical, supplied to B2B buyers including corporate gifting and promotional programs.
• Baskets Storage solutions made using natural fibers including cotton, jute, wool, and PET yarn from recycled plastic bottles, supplied to B2B home accessory buyers.
• Planters Decorative plant holders crafted from natural fibers for home and garden use, offered as lifestyle accessories to B2B buyers.
• Poufs Floor cushions and ottomans with outer shells made using handloom, braiding, macrame, and printing techniques, filled with thermocol balls, fiber, or foam, supplied to B2B home furnishing buyers.
• Wall Hangings Decorative wall art pieces available in woven, printed, tufted, embroidered, and hand macrame designs, offered to B2B interior and décor buyers.

Quantifiable outcome

• Serving customers in over 18 countries
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Oriental Weavers: Egypt-based global rug and carpet manufacturer with machine-woven and handcrafted product lines exported worldwide. Direct overlap with PHF on rugs and floor coverings plus similar export-led B2B model, though at significantly larger scale.
• Kaleen Rugs: US-headquartered rug designer and manufacturer with significant India-based production offering hand-knotted, hand-tufted and machine-made rugs. Direct overlap with PHF on product, B2B channel and India sourcing model.
• Loloi Rugs: US-based rug designer and distributor working with manufacturing partners (predominantly in India and Egypt) to sell across home furnishings retail channels. Comparable to PHF on product category (rugs, cushions, throws) and on reliance on Indian manufacturing, though Loloi owns the brand layer.
• Mittal International: India-based home textile manufacturer and exporter of rugs, bathmats and made-ups serving global B2B buyers. Closely comparable to PHF on product mix (rugs, bath, made-ups), Indian manufacturing footprint, and B2B export motion.
• Jaipur Rugs: India-based handmade rug manufacturer and exporter with a vertically integrated artisan model serving global B2B and retail customers. Highly comparable to PHF on product mix (rugs, dhurries, floor coverings), Indian manufacturing base and B2B export channel.

Broad incumbents

• Trident Group: Indian home textile conglomerate with towels, bed linen, yarn and paper divisions exporting globally. Overlaps with PHF on bath and home textiles plus Indian manufacturing footprint, but operates at much larger scale with public-market capital.
• Shaw Industries: US-based Berkshire Hathaway-owned floor coverings giant (carpet, rugs, hard surfaces). Overlaps with PHF on rugs/floor coverings from a portfolio perspective but operates at vastly larger scale with broad residential and commercial channels.
• Welspun India: One of India's largest home textile manufacturers (rugs, bath, bed, flooring) with global B2B relationships and substantial certifications. Overlaps with PHF on rugs, bathmats and home textiles but operates at materially larger scale across more categories.
• Mohawk Industries: World's largest flooring manufacturer covering carpets, rugs, ceramic tile, laminate and vinyl. Indirect competitor to PHF on the rugs/floor coverings side but serves a much broader portfolio across price points and channels.

Emerging players

• Rugs USA: US-focused online-first rug retailer working with multiple manufacturing partners to deliver machine-made and handcrafted rugs at varied price points. Comparable end-customer category to PHF but operates a digital-first D2C/retail model versus PHF's B2B manufacturer model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ruff-rollin-wheelchairs-for-pets
• Instagraminstagram.com/paliwalhomefurnishings

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paliwal Home Furnishings