Eina Digital Group
Eina Digital Group is a Spanish subscription-based ecosystem of technical services for the automotive aftermarket, serving independent workshops, technicians, and vocational training centers with repair data, ECU support, accredited training, and workshop digital tools.
- Company typePrivate
- Founded2003
- HeadquartersGirona, Spain
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Eina Digital Group does
Eina Digital Group (GRUP EINA DIGITAL S.L.) is a privately-held Spanish company headquartered in Figueres that sells a subscription-based ecosystem of technical services to the automotive aftermarket. Its core customers are independent automotive workshops, working technicians, and vocational training centers, with a secondary customer segment of aftermarket parts and equipment manufacturers accessed through commercial partnerships.
The company operates eight interconnected product lines: EinaContact (multi-brand technical call center), EinaVTS (technical fault repair database), EinaTech (electronic control unit repair and rental), EinaTraining (in-person practical training), CampusEina (online learning platform), LiveChannel (live digital content), EinaDigitalTools (workshop digital solutions including GEDBox and DGUIA 4.0), and EinaProjects (vocational training support). The underlying technology stack combines a proprietary fault and repair database with a multimedia content library of more than 10,500 resources and over 100 structured courses, delivered via a multi-language platform (ES/EN/FR/PT) and supported by BigBlueButton-based synchronous learning infrastructure. The portfolio also includes accredited certification pathways through a partnership with the IMI (Institute of the Motor Industry), which extends the company's reach into the UK and Ireland.
Eina's business model is recurring-revenue driven: workshops, technicians, and training centers subscribe to technical services, training, and digital tools, while vocational training projects (EinaProjects) generate project-based revenue from educational institutions. Commercial partnerships with parts and equipment manufacturers such as NTN-SNR and CLASEQUIPMENT extend the company's distribution footprint and signal a B2B2C motion in addition to the direct-to-workshop and direct-to-learner channels. Geographic expansion into Portugal and France, combined with the IMI partnership, indicates an active cross-border build from the Spanish home base.
Eina Digital Group firmographics
Firmographics- Name
- Eina Digital Group
- Legal name
- GRUP EINA DIGITAL, S.L.
- Website
- https://grupeina.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Eina Digital Group is a Spanish subscription-based ecosystem of technical services for the automotive aftermarket, serving independent workshops, technicians, and vocational training centers with repair data, ECU support, accredited training, and workshop digital tools.
- Ownership category
- akta.pro rank
Eina Digital Group industry classification
Industry- Product category
- Automotive Aftermarket Services
- NAICS
- Technical and Trade Schools (6115), Educational Services (611), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Technical Documentation & Knowledge Management (Playbooks, Runbooks, Enablement Kits) (BPAEANAM)
Keywords
Where Eina Digital Group is headquartered
LocationHeadquarters
- HQ city
- Girona
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Eina Digital Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Technical Services Revenue: Revenue from technical support, diagnostic databases, and repair/rental of electronic control units (ECUs, air bags, comfort modules, instrument clusters, ABS units, hydraulic brakes) for automotive workshops.
- Training Services: Revenue from in-person technical training and online courses through CampusEina and Campus-auto platforms, covering electromchanics, bodywork, management, sales, and hybrid/electric vehicle technology.
- Digital Tools Subscription: Revenue from digital presence solutions including website creation, workshop finder listings, and job offer promotions for automotive workshops.
- EinaProjects Vocational Training: Training solutions and content for vocational education centers, including curriculum materials, GEDBox training vehicles, and teacher training programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based B2B pricing for workshop services |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Eina Digital Group product offering
Product offeringCore offering
Eina Digital Group (GRUP EINA DIGITAL S.L.) is a Spanish automotive aftermarket company providing integrated technical services, training, and digital tools for automotive workshops and vocational training centers. Offerings include a multi-brand technical call center (EinaContact), a fault diagnosis database (EinaVTS), electronic control unit repair and rental (EinaTech), in-person training (EinaTraining), online learning (CampusEina), live streaming (LiveChannel), digital workshop tools (EinaDigitalTools), and vocational training curriculum support (EinaProjects).
Product overview
Eina Digital Group (Grup Eina Digital) provides a comprehensive suite of automotive technical services organized as a platform-plus-modules architecture. The core offering centers on eight interconnected services: EinaContact (multi-brand technical call center), EinaVTS (fault repair database), EinaTech (electronic unit repair/rental), EinaTraining (in-person practical training), CampusEina (online e-learning platform), LiveChannel (digital content and live training channel), EinaDigitalTools (workshop digital solutions including weboficina.pt, oficinasauto.pt, and blogmecanicos.com), and EinaProjects (vocational training support including Campus-Auto, EINA AD, DGUIA 4.0, and GEDBox). Together, these services create a value chain helping automotive workshops innovate, compete, and operate efficiently through technical support, training, diagnostic tools, and digital presence solutions.
Differentiator
Problem solved
Functional benefit
Brands
- EinaContact: Multibrand technical call centre service for information and technical advice on vehicle maintenance, diagnosis, and repair via telephone and online.
- EinaVTS
- EinaTech
- EinaTraining
- CampusEina
- LiveChannel
- EinaDigitalTools
- EinaProjects
Products and services
- EinaContact Multi-brand technical call center service providing real-time telephone and remote support to automotive workshops for fault diagnosis and repair guidance.
- EinaVTS Multi-brand fault diagnosis database system that allows workshops to look up technical procedures, wiring diagrams, and repair information across vehicle makes and models.
- EinaTech Electronic control unit (ECU) repair and rental service for automotive workshops, enabling them to test, repair, or temporarily replace electronic units during vehicle repairs.
- EinaTraining In-person technical training programs delivered to automotive professionals using real training vehicles, covering diagnostics, electronics, and repair techniques.
- CampusEina Online training and e-learning platform delivering automotive technical courses, video content, and structured learning paths to workshop technicians and students.
- LiveChannel Real-time streaming and communication platform used for live training sessions and broadcast of automotive technical content.
- EinaDigitalTools Suite of digital tools and solutions designed to help automotive workshops and parts businesses establish and manage their digital presence and operations.
- EinaProjects Vocational training curriculum and equipment support service that helps training centers design and equip automotive training programs with up-to-date content and training vehicles.
Quantifiable outcome
- Training vehicles equipped with GEDBox enable hands-on practice with simulated real faults for vocational training
Companies that use Eina Digital Group
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Eina Digital Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Eina Digital Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- NTN-SNR (NTN-SNT)minorCollaborative partnership where NTN-SNR (automotive parts manufacturer) worked with Eina Digital Group to create high-quality technical tutorials. The tutorial on the 1.2 PureTech engine timing belt replacement procedure includes disassembly process and all requirements and measures required before and after any engine intervention.
- CLASEQUIPMENTminorPartnership with automotive equipment distributor CLASEQUIPMENT to create tutorial content for mechanical workshops. Eina Digital Group provides production expertise while CLASEQUIPMENT distributes content to their workshop customer base.
- co-resolminorExternal ethics and whistleblowing channel provider. Supplies the Canal Ético platform (co-resol) that enables employees, customers, and suppliers to report potential ethical violations or regulatory breaches under Spain's Law 2/2023.
- FUNDAEminorSpanish state foundation for training employment. Eina Digital Group uses FUNDAE for training subsidies and bonificaciones (training funding) for their professional training courses.
- IMI (Institute of the Motor Industry)minorUK and Ireland-based certification body providing official certificates and qualifications for automotive training. Eina Digital Group issues IMI-certified credentials for graduates of certain training programs.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Eina Digital Group competitors and assessment
Company assessmentBroad incumbents
- Snap-on Incorporated: Major tools and equipment supplier to workshops with associated training programs and technical content. Comparable to EinaDigitalTools and EinaTraining as a broader incumbent serving workshop productivity and skills development.
- Bosch Automotive Aftermarket: Global incumbent offering diagnostic tools, parts, technical training, and workshop services. Overlaps with EinaTech (ECU-related diagnostics), EinaTraining (in-person technical training), and EinaContact as part of a much broader portfolio.
- Continental Automotive Aftermarket: Global aftermarket incumbent offering diagnostic tools, training, and technical information to workshops. Comparable to EinaContact and EinaTraining as a broad automotive training and support incumbent.
- ZF Aftermarket: Tier-1 supplier running training academies and technical support for independent workshops across vehicle systems. Overlaps with EinaTraining's in-person technical training and EinaVTS-style repair procedure content.
- Launch Tech: Asian-headquartered provider of automotive diagnostic tools, equipment, and training services to workshops worldwide. Comparable to EinaTech (diagnostic hardware/services) and EinaTraining as a regional-to-global training and diagnostics player.
Direct peers
- Mitchell1: Delivers automotive repair information, estimating, and management solutions to professional service shops. Direct analogue to Eina's ecosystem of technical data plus workshop digital tools (EinaDigitalTools).
- ALLDATA: Provides OEM-correct repair, collision, and diagnostic information to independent automotive repair shops. Comparable to EinaVTS as subscription-based technical repair content for the aftermarket.
- Identifix: Diagnostic and repair information service for automotive technicians, including a hot-line and online database. Highly comparable to EinaContact call center and EinaVTS knowledge base offering.
- HaynesPro: Provides technical repair data, service schedules, and diagnostic information to independent automotive workshops across Europe. Direct comparable to EinaVTS and EinaContact, serving the same multi-brand independent workshop customer base with subscription technical content.
- Autodata: Supplies automotive technical information, repair times, and diagnostic data to workshops and technicians globally. Closely comparable to EinaVTS as a subscription knowledge base for multi-brand repair procedures and technical specifications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Eina Digital Group social profiles
Digital presenceEina Digital Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eina Digital Group leadership team
Management profileNumber of profiles
Eina Digital Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eina Digital Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eina Digital Group
What does Eina Digital Group do?
Eina Digital Group (GRUP EINA DIGITAL S.L.) is a Spanish automotive aftermarket company providing integrated technical services, training, and digital tools for automotive workshops and vocational training centers. Offerings include a multi-brand technical call center (EinaContact), a fault diagnosis database (EinaVTS), electronic control unit repair and rental (EinaTech), in-person training (EinaTraining), online learning (CampusEina), live streaming (LiveChannel), digital workshop tools (EinaDigitalTools), and vocational training curriculum support (EinaProjects).
Is Eina Digital Group a public or private company?
Eina Digital Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eina Digital Group founded?
Eina Digital Group was founded in 2003. It employs 101 to 250 people.
Where is Eina Digital Group based?
Eina Digital Group is headquartered in Girona, Spain, in the Europe region.
How does Eina Digital Group make money?
Four revenue lines are on record. Technical Services Revenue is the primary driver. The others are training Services, digital Tools Subscription and einaProjects Vocational Training.
Who are Eina Digital Group's main competitors?
Broad incumbents on record are Snap-on Incorporated, Bosch Automotive Aftermarket, Continental Automotive Aftermarket, ZF Aftermarket and Launch Tech. Direct peers are Mitchell1, ALLDATA, Identifix, HaynesPro and Autodata.
Does Eina Digital Group have an API?
No public API is recorded for Eina Digital Group.
What industry is Eina Digital Group in?
Eina Digital Group's product category is Automotive Aftermarket Services. Its primary akta.pro industry code is BPAEANAM, Technical Documentation & Knowledge Management (Playbooks, Runbooks, Enablement Kits). Its NAICS code is 6115 and its SIC code is 8200.