Creodis

What Creodis does

Creodis GmbH is a German B2B manufacturer and full-service provider of custom point-of-sale (POS) displays, window decorations, packaging, and related merchandising solutions, headquartered in Georgsmarienhütte with an additional sales presence in Cologne. Founded in 2007 by Klaus Gustenberg as a pure sales and project development firm, the company vertically integrated into in-house manufacturing in 2011 and has since expanded its scope to cover the entire POS value chain: concept consulting, design, prototyping, production in cardboard/corrugated board, wood, and plastic, co-packing, high-bay warehousing, and last-mile logistics. The company serves brand owners, retailers, and marketing agencies across eight verticals — pharma/healthcare, food/confectionery, cosmetics/beauty, pet care, tobacco, toys, travel/tourism, and sports — with a named enterprise customer base that includes Sanofi, Stada, Haribo, Storck, Jägermeister, Babor, Avene, Philips, TUI, Lucky Strike, and others.

The company's underlying technology stack combines physical manufacturing capabilities (digital and offset printing, multi-material fabrication) with proprietary digital tooling, most notably Creosmart®, a CMS for managing digital signage content at POS that supports remote updates, real-time control, and plug-and-play setup. Auxiliary digital assets include QR-code-linked trackable assembly instructions that report POS setup rates, and a CO2e calculator for transport logistics. The 2019 founding of Creopharm GmbH as a wholly-owned sister company brought Good Distribution Practice (GDP) wholesale licensing for pharmaceutical co-packing, and a 2021 minority stake in Ruhrkraft GmbH provided in-house software development capacity for Creosmart®.

Commercially, Creodis operates on project-based, quote-driven pricing with no public price list. Revenue is generated primarily through one-off manufacturing orders for custom displays, bundled with professional services (design, prototyping, co-packing, logistics), and recurring hardware/software revenue from digital signage deployments. Distribution is direct-to-enterprise via field sales teams in Georgsmarienhütte and Cologne, supported by content marketing, LinkedIn/XING presence, and trade press. The company is privately held and owner-managed with no disclosed external funding.

Name

Creodis

Legal name

Creodis GmbH

Website

https://creodis.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Creodis is a German B2B manufacturer of custom point-of-sale displays, packaging, window decorations, and digital signage solutions, serving brand owners and retailers across pharma, food, cosmetics, and consumer goods verticals with end-to-end services from concept to delivery.

Ownership category

akta.pro rank

Product category

POS Display Manufacturing

NAICS

Indoor and Outdoor Display Advertising (54185), Graphic Design Services (541430), Sign Manufacturing (339950)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• POS display manufacturing
• Point of sale marketing
• Custom retail displays
• Cardboard display production
• Digital signage systems

Headquarters

HQ city

Georgsmarienhütte

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom POS Display Manufacturing: Design, prototype, and manufacture custom point-of-sale displays and promotional materials in cardboard/corrugated board, wood, plastic, and metal. Revenue generated from project-based orders with pricing based on quantity, materials, and complexity.
2. Professional Services: Comprehensive service offering including concept consulting, design, prototyping, co-packing/konfektionierung, warehousing, and logistics. Services are bundled with display manufacturing as a full-service package.
3. Digital Signage Solutions: Sale and management of digital signage hardware integrated with Creosmart® CMS for content management and remote display control.
4. Co-Packing and Konfektionierung: Assembly and filling of displays with products, including pharmaceutical co-packing through sister company Creopharm. Revenue generated per project.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Creodis designs, prototypes, manufactures, and delivers custom point-of-sale (POS) displays, window decorations, packaging, and related promotional materials for brand owners, retailers, and marketing agencies. The company operates a full-service value chain covering concept consulting, design, prototyping, in-house production across multiple materials (cardboard, wood, plastic, metal), co-packing, warehousing, and logistics. Its proprietary Creosmart® platform adds digital signage content management to traditional physical displays.

Product overview

Creodis is a One-Stop-Supplier offering a comprehensive portfolio of POS (Point of Sale) products and services. The core offering centers on Verkaufsdisplays (sales displays) available in multiple material variants: Pappdisplays (cardboard/corrugated), Kunststoff-Displays (plastic), and Holzdisplays (wood). Supporting product lines include Schaufensterdekoration (window decorations), Verpackungen (packaging), and specialized items like Permanentdisplays for long-term use, Bodendisplays (floor displays), Thekendisplays (counter displays), Warenträger (product holders), and Zahlteller (payment trays). The Creosmart® Digital Signage platform enables remote content management for displays. Service capabilities span the entire value chain: Konzeptberatung (concept consulting), Display-Design, Prototypenbau (prototype construction), Produktion (production), Co-Packing & Konfektionierung, Lagerung (storage), and Display-Logistik (logistics). The company operates across diverse industry verticals including Pharma, Lebensmittel (food), Tiernahrung (pet food), Kosmetik (cosmetics), Sport & Freizeit, Tabak (tobacco), Spielwaren (toys), and Reisebranche (travel).

Differentiator

Problem solved

Functional benefit

Brands

• Creosmart®: Digital Signage solution and Content Management System (CMS) for controlling and managing digital display content at Point of Sale

Products and services

• Pappdisplays (Cardboard Displays) Display solutions made from corrugated cardboard, a lightweight, flexible, and relatively inexpensive material offering high stability and excellent printability, for short-to-medium term POS campaigns.
• Kunststoff-Displays (Plastic Displays) Durable plastic displays designed for long-term and permanent use at POS, featuring high resistance and sustainability through extended product lifecycle.
• Holzdisplays (Wood Displays) Sustainably sourced wood displays for long-term deployment, particularly suitable for high-value products and pharmaceutical sector.
• Permanentdisplays (Permanent Displays) Long-term use displays designed for continuous deployment on sales floors, enabling sustainable advertising through extended product life and reduced waste.
• Bodendisplays (Floor Displays) Floor-standing displays offering extensive space for product presentation due to their height and construction, deployable in retail, specialty stores, and drugstores.
• Thekendisplays (Counter Displays) Counter displays positioned at eye level with customers at the end of the shopping experience, setting important marketing impulses before checkout completion.
• Warenträger (Product Holders and Shelves) Product display systems that help present products at POS skillfully, available in hook displays, dump displays, and shelf configurations.
• Zahlteller (Payment Trays) Customized payment trays that create important advertising impulses at the point of sale where customers complete their shopping journey.
• Weihnachtsdisplays (Christmas Displays) Seasonal window decorations and floor displays that transform retail spaces into winter landscapes during the Christmas holiday period.
• Schaufensterdekoration (Window Decorations) Shop window decorations that bring life to retail spaces, transforming store sections, windows, or entire sales floors into exciting landscapes that invite exploration and shopping.
• Verpackungen (Packaging) Functional packaging combined with exciting optical design that protects products while stimulating purchase desire in consumers.
• Corona-Artikel (Hygiene and Disinfectant Products) Disinfectant dispensers and hygiene products ensuring safe and hygienic shopping experiences during the pandemic era.
• Creosmart® Digital Signage Solution Proprietary digital signage content management system enabling remote control and real-time content delivery to displays, supporting images, videos, and interactive widgets, with plug-and-play setup via router.
• Co-Packing & Konfektionierung (Co-Packing Services) Assembly and product stuffing services for POS displays, preparing ready-to-use display solutions for retail deployment; pharmaceutical co-packing handled via sister company Creopharm under GDP permit.
• Lagerung (Storage Services) Display and advertising material storage services in high-bay warehouses under dry and climate-neutral conditions.
• Display-Logistik (Display Logistics) Logistics services coordinating transport and delivery of displays and merchandise to retail locations.
• Konzeptberatung (Concept Consulting) Strategic consulting services for product placement and POS concept development.
• Display-Design Design services for creating POS displays that effectively showcase products and attract customer attention.
• Prototypenbau (Prototype Construction) Prototype development services including visual renderings and physical prototypes to test displays before mass production.
• Produktion (Production) Manufacturing services for POS displays using cardboard, plastic, wood, and metal materials, with in-house digital and offset printing.

Quantifiable outcome

• 40% of energy needs generated through own photovoltaic system
• +1 more outcomes

Named customers21 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Ruhrkraft GmbHcoreTechnology or Integration · 1 January 2021Software development partnership with Ruhrkraft GmbH, in which Creodis holds an entrepreneurial stake. Ruhrkraft developed Creodis's proprietary Digital Signage solution Creosmart® for managing and controlling digital POS displays.
• Creopharm GmbHcoreStrategic or Co-development Partner · 1 January 2019Sister company specializing in pharmaceutical co-packing with GDP (Good Distribution Practice) wholesale license for handling pharmaceutical products. Located in separate production facility connected to Creodis headquarters. Enables medical co-packing services for pharmaceutical clients.

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Stora Enso: Nordic-listed renewable packaging company producing paperboard, corrugated packaging, and retail display solutions across Europe. Comparable substrates and end markets, with substantially greater scale and vertical integration upstream into paperboard.
• Sonoco Products: US-listed global packaging manufacturer with point-of-purchase display capabilities serving consumer goods brands worldwide. Comparable display-product portfolio and enterprise customer base, but with North American geographic concentration rather than European.
• DS Smith: UK-listed global packaging supplier with a significant display and merchandising business across European retail. Comparable in paperboard displays and retail customer base, but with publicly disclosed multi-billion-Euro scale.
• Smurfit Kappa: Ireland-headquartered global paper-based packaging giant with a dedicated POS display division serving FMCG and pharma. Comparable end products and verticals but vastly larger scale and broader geographic footprint than Creodis.
• Mayr-Melnhof Packaging: Austrian-listed folding boxboard and packaging group with display and consumer-products packaging operations in Europe. Comparable in cardboard substrates and European FMCG/pharma customers, at materially larger scale.
• Ströer SE: German listed out-of-home and digital signage media company with significant German retail and public-space digital display infrastructure. Comparable as a German digital-signage player, though focused on media/advertising sales rather than POS manufacturing.

Others

• JCDecaux SE: French global leader in out-of-home advertising and street furniture, operating digital and static displays in retail-adjacent public environments. Adjacent rather than directly comparable — overlaps in physical/digital advertising display infrastructure but operates a media model rather than custom manufacturing.

Direct peers

• Karl Knauer KG: German manufacturer of packaging and promotional displays (cardboard, corrugated, premium materials) with a strong focus on sustainability and high-quality finishing. Directly comparable in substrate mix, customer types, and DACH market focus.
• Wanzl GmbH: German family-owned supplier of retail solutions including shopping baskets, store fixtures, and merchandise presentation systems. Comparable as a German B2B retail-display manufacturer with vertically integrated production and long-tenured enterprise client relationships.
• Thimm Group: German family-owned manufacturer of packaging and POS/POP displays with in-house design, production, and logistics capabilities serving pharma, FMCG, and retail clients across Europe. Highly comparable to Creodis in customer verticals, service breadth, and ownership profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/creodis-displays

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creodis