Jukebox Collective
Jukebox Collective is a Cardiff-based not-for-profit arts organisation providing multidisciplinary arts education, a three-year artist development academy, creative agency and casting services, and performance productions. Founded in 2001, it serves underrepresented youth aged 7-25+ in Wales via Classes, Academy, Agency, and Productions divisions.
- Company typePrivate
- Founded2001
- HeadquartersCardiff, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Jukebox Collective does
Jukebox Collective is a Cardiff-based, not-for-profit arts organisation that provides multidisciplinary arts education, professional artist development, casting and creative agency services, and multi-platform performance productions. Founded in 2001 by Artistic Director Liara Barussi (a discrepancy with the 1989 firmographic note is present in the data; primary founding sources cite 2001) and operating from the Butetown Community Centre in one of Britain's oldest Black communities, the organisation serves youth aged 7 to 25+ from underrepresented communities in Wales, with a specialisation in street dance traditions (Popping, Locking, Breakin', Hip Hop), contemporary dance, music production, drama, and multimedia film creation.
The organisation is structured around four interconnected service lines: Classes (weekly community dance and music sessions across multiple Cardiff venues), Jukebox Academy (a three-year intensive artist development programme combining dance, music, drama, and multimedia with mentorship and industry placements), Jukebox Agency (artist management, casting, curation, and consultancy representing movement artists, dancers, and filmmakers for commercial opportunities), and Productions (multi-platform performance work staged at venues including Wales Millennium Centre, National Theatre Wales, and Saddler's Wells). Supporting programmes include Jukebox Juniors (youth dance crews established 2010) and Future Creatives (international talent development with Ghana connections).
The revenue model is hybrid and characteristic of a UK National Portfolio Organisation: recurring core base funding from the Arts Council of Wales, supplemented by sliding-scale/pay-what-you-can class fees (suggested £5 for open classes), fees from specialist workshops delivered to schools, universities, corporations, and festivals, grants from trusts and foundations, individual donations and crowdfunding, and trading income from agency commissions and merchandise. The go-to-market motion is community-led and event-driven, with demand generated through weekly classes, annual academy showcases, community events such as Butetown Carnival, and venue partnerships. Customer segments span youth from underrepresented communities (primary), children and families, aspiring professional artists aged 16-25, and creative-industry clients procuring talent and casting services.
Jukebox Collective firmographics
Firmographics- Name
- Jukebox Collective
- Legal name
- Jukebox Collective
- Website
- https://jukeboxcollective.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jukebox Collective is a Cardiff-based not-for-profit arts organisation providing multidisciplinary arts education, a three-year artist development academy, creative agency and casting services, and performance productions. Founded in 2001, it serves underrepresented youth aged 7-25+ in Wales via Classes, Academy, Agency, and Productions divisions.
- Ownership category
- akta.pro rank
Jukebox Collective industry classification
Industry- Product category
- Arts Education and Creative Services
- NAICS
- Dance Companies (71112), Independent Artists, Writers, and Performers (711510)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
- akta.pro secondary industry
- Media Arts & Performance (Film, Stagecraft, Lighting, Sound) (EDAMAAAJ)
Keywords
Where Jukebox Collective is headquartered
LocationHeadquarters
- HQ city
- Cardiff
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Jukebox Collective business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Core Funding (Arts Council of Wales): Primary public funding from Arts Council of Wales as a National Portfolio Organization. Provides stable base funding for operations.
- Class Fees: Fees from community classes with suggested pricing (£5 for open classes). Pay-what-you-can and bursary schemes available for accessibility.
- External Teaching & Workshop Fees: Revenue from delivering specialist workshops to schools, universities, corporations, festivals and events across Wales and beyond.
- Grants & Trust Funding: Additional income from trusts, foundations, and grant-giving bodies supporting specific programmes and projects.
- Individual Donations: Support from individual donors and crowdfunding campaigns (e.g., Keep Us Dancing campaign during COVID-19).
- Trading Activities: Other trading activities including agency commissions and merchandise sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Open Dance Class - Suggested donation |
| Subscription | Monthly | Kids Club - Weekly classes |
| Freemium | Pay-as-you-go | Studio Sessions (Music Academy) - By invitation |
| Other | Monthly | Community Bursaries |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Jukebox Collective product offering
Product offeringCore offering
Jukebox Collective is a Cardiff-based creative collective that delivers community dance and music classes, a three-year Jukebox Academy artist development programme for 16–25 year-olds, a creative Agency providing artist management, casting, curation and consultancy to brands and broadcasters, and original multi-platform Productions for venues and cultural institutions. It specialises in street dance traditions and serves underrepresented youth in Wales while supplying diverse creative talent to clients such as the BBC, S4C, the British Library, Lee Jeans and Schuh.
Product overview
Jukebox Collective is a community-rooted, youth-led arts organization based in Cardiff, Wales, founded in 2001. The organization operates through four interconnected divisions: Classes (community dance and music classes for all ages), Jukebox Academy (a three-year artist development program), Agency (artist management, casting, and consultancy), and Productions (multi-platform performance work). Additional programs include Jukebox Juniors (youth dance crews), Future Creatives (international talent development), and a Merch Shop. The organization specializes in Black dance traditions, street dance styles (popping, locking, breaking, hip hop), and contemporary movement, with a mission to celebrate the richness of diversity and create spaces for marginalized communities to express their passion.
Differentiator
Problem solved
Functional benefit
Brands
- Jukebox Academy: A three-year artist development program that equips students with creative skills, knowledge, and confidence to thrive in the arts industries.
- Jukebox Agency
- Jukebox Classes
Products and services
- Classes Weekly multidisciplinary community dance and music classes held across Cardiff venues (Butetown Community Centre, Butetown Pavilion, Church of The Resurrection Ely) including Open Dance Classes, Kids Club sessions for ages 7–11, and Studio Sessions. Specialises in street dance styles (Popping, Locking, Breakin', Hip Hop), contemporary dance, and music programmes. Open to individuals and families in the local community on a pay-what-you-can basis.
- Jukebox Academy Three-year intensive artist development programme for young people aged 16–25 providing high-quality training in street dance alongside a creative skills curriculum (music, drama, multimedia), mentoring, and industry insight sessions. Designed to prepare students for professional careers in the creative industries. Admittance by application; scholarships and bursaries are available. Studio Sessions run on Mondays at Butetown Pavilion.
- Agency (Jukebox Agency) Creative agency offering artist management, casting, curation and consultancy services. Represents movement artists, dancers, multidisciplinary artists and filmmakers for professional opportunities with brands, broadcasters, venues and cultural institutions. Past clients include Lee Jeans, Schuh, Welsh Government (Hate Hurts Wales campaign), S4C, British Library (Beyond the Bassline exhibition), Villagers and Mace The Great.
- Productions Multi-platform performance work creating innovative theatrical experiences that open new opportunities for the next generation of artists and reflect contemporary world perspectives. Productions have been staged at major venues including Wales Millennium Centre, National Theatre Wales, Saddler's Wells and the British Library, and include commissions such as the Of Us film for the British Library's Beyond the Bassline exhibition.
- Future Creatives International talent development programme focused on nurturing creative talent among young people, with international connections including partnerships in Ghana (Free The Youth Ghana and DWP Academy). Includes creative exchange projects connecting Wales and West Africa.
- Merch Shop Online merchandise shop offering limited edition prints, postcards and editorial zines created by Jukebox Collective and its Academy students. Operates as a separate e-commerce site at jukeboxcollective.shop.
Quantifiable outcome
- First and only Black-led organisation to receive Arts Council of Wales National Portfolio funding in 2017
- +2 more outcomes
Companies that use Jukebox Collective
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Jukebox Collective technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Jukebox Collective partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Ballet CymrucoreOngoing partnership on the Duets project combining hip hop and ballet for primary school children. Joint programming bringing together street dance and classical ballet traditions for educational outreach.
- Free The Youth GhanacoreInternational creative partnership with Ghana-based youth creative movement. Exchange of creative practices, collaborations on street culture and fashion projects connecting Wales and West Africa.
- National Theatre WalescoreCollaborated on productions including De Gabay at National Theatre Wales in 2013 and Artists' Playground residency in South Korea. Deep artistic collaboration on performance works.
- DWP AcademyminorPartnership with Dance God Lloyd's DWP Academy in Accra, Ghana. Connection through Free The Youth Ghana network for Afro-dance workshops and knowledge sharing.
- Wales Millennium CentrecoreMajor performance venue partner hosting Jukebox productions including 10th birthday celebrations and ongoing programme presentations.
- British LibrarycoreCommissioned Of Us film (2024) for Beyond the Bassline exhibition documenting Black British music history. Represents major institutional recognition of Jukebox's creative work.
- BBCcoreLong-standing partnership including BBC Young Dancer participation, BBC Wales coverage, and Hate Hurts Wales campaign casting services.
- S4CminorWelsh language broadcaster partnership including Christmas ident performances and Welsh language content commissioning.
- Saddler's WellscorePrestigious London dance venue where Jodelle Douglas performed as BBC Young Dancer 2017 Street Dance category winner.
- Royal Welsh College of Music and DramaminorHigher education partner for student workshops and industry connections.
- Swindon DanceminorDance development organisation partner for knowledge sharing and collaborative projects.
- TramshedminorCardiff venue partner for community classes and events.
- Butetown Community CentrecorePrimary venue for headquarters and community classes, located in the heart of Butetown.
- Butetown PavilioncoreVenue partner for music academy sessions and community events.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Jukebox Collective competitors and assessment
Company assessmentDirect peers
- Breakin' Convention: International festival of hip-hop dance theatre founded by Jonzi D at Sadler's Wells. Comparable as a UK platform dedicated specifically to street dance culture, theatre production, and nurturing hip-hop dance talent.
- Swindon Dance: UK dance development organisation already partnered with Jukebox, focused on dance training and creative development. Comparable as a community-rooted dance development organisation with national reach and workshop delivery.
- ZooNation: The Kate Prince Company: Award-winning UK hip-hop dance theatre company producing large-scale productions. Comparable as a UK-based organisation blending street dance styles, performance production, and casting of diverse talent for major stages.
- Ballet Cymru: Welsh ballet company with active partnership already in place (Duets project combining hip hop and ballet for primary schools). Comparable as a Wales-based dance company producing performances and educational programmes.
- Akademi: UK's leading South Asian dance organisation producing performances and community engagement. Comparable as a culturally-rooted dance NPO delivering performances, education, and talent development for underrepresented communities.
- National Dance Company Wales: Wales's national contemporary dance company, producing performances and community engagement. Highly comparable as a Cardiff/Wales-headquartered dance organisation delivering both professional productions and outreach, though with a contemporary rather than street-dance focus.
- Phoenix Dance Theatre: Leeds-based contemporary and hip-hop dance company delivering performances and extensive community participation programmes. Comparable in combining professional productions with strong community education and outreach.
Broad incumbents
- Sadler's Wells: London's premier dance venue and a current Jukebox partner where BBC Young Dancer performances have taken place. Comparable as a major UK dance institution that books and presents dance productions, though operating as a venue rather than a producing company.
Regional players
- Urban Bush Women: US-based dance company rooted in Black women's voices and community engagement. Comparable as a culturally-specific dance company with a community-first mission and touring productions, though operating in North America rather than the UK.
- Academy of Urban Dance (Urban Dance Berlin): Berlin-based urban dance academy offering professional training in hip-hop dance styles. Comparable as an education-focused urban dance organisation delivering structured training in street dance forms, though serving the German market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Jukebox Collective social profiles
Digital presenceJukebox Collective financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jukebox Collective leadership team
Management profileNumber of profiles
Profiles7 records
Jukebox Collective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jukebox Collective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jukebox Collective
What does Jukebox Collective do?
Jukebox Collective is a Cardiff-based creative collective that delivers community dance and music classes, a three-year Jukebox Academy artist development programme for 16–25 year-olds, a creative Agency providing artist management, casting, curation and consultancy to brands and broadcasters, and original multi-platform Productions for venues and cultural institutions. It specialises in street dance traditions and serves underrepresented youth in Wales while supplying diverse creative talent to clients such as the BBC, S4C, the British Library, Lee Jeans and Schuh.
Is Jukebox Collective a public or private company?
Jukebox Collective is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jukebox Collective founded?
Jukebox Collective was founded in 2001. It employs 1 to 10 people.
Where is Jukebox Collective based?
Jukebox Collective is headquartered in Cardiff, United Kingdom, in the Europe region.
How does Jukebox Collective make money?
Six revenue lines are on record. Core Funding (Arts Council of Wales) is the primary driver. The others are class Fees, external Teaching & Workshop Fees, grants & Trust Funding, individual Donations and trading Activities.
Who are Jukebox Collective's main competitors?
Direct peers on record are Breakin' Convention, Swindon Dance, ZooNation: The Kate Prince Company, Ballet Cymru, Akademi, National Dance Company Wales and Phoenix Dance Theatre. Sadler's Wells is listed as a broad incumbent. Regional players are Urban Bush Women and Academy of Urban Dance (Urban Dance Berlin).
Does Jukebox Collective have an API?
No public API is recorded for Jukebox Collective.
What industry is Jukebox Collective in?
Jukebox Collective's product category is Arts Education and Creative Services. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance), with a secondary code of EDAMAAAJ, Media Arts & Performance (Film, Stagecraft, Lighting, Sound). Its NAICS code is 71112 and its SIC code is 7900.