Analysis

What Analysis does

Analysis d.o.o. is a Belgrade-headquartered (Novi Beograd), privately-held Serbian limited liability company founded in 1996 that supplies, maintains, and services analytical and laboratory equipment across the Western Balkans. The company operates as the authorized distributor of Thermo Fisher Scientific's Thermo Scientific brand — as well as a long tail of adjacent brands including Retsch, Sotax, Waldner, Hach, Fedegari, Peak Scientific, Memmert, and Bioquell — covering Serbia, Montenegro, North Macedonia, Bosnia and Herzegovina, Croatia, Slovenia, and Albania, with territory scope varying by analytical technique. The product portfolio spans chromatography (LC, GC, IC), mass spectrometry (LC-MS, GC-MS, ICP-MS, Orbitrap systems), molecular spectroscopy (FT-IR, FT-NIR, Raman, UV-Vis), elemental analysis (OES, ICP-OES, ICP-MS, XRF, XRD, XPS), electron microscopy (SEM, TEM, DualBeam FIB-SEM), particle and material characterization, dissolution testing, water analysis, sample preparation, general laboratory equipment, and laboratory furniture with fume hoods. The company is also an ISO 17025-accredited calibration and testing laboratory recognized by the Accreditation Body of Serbia.

Revenue is generated across five streams: (1) wholesale distribution of analytical and laboratory equipment, (2) technical service and maintenance including equipment qualification (IQ/OQ/PQ) and service contracts, (3) accredited calibration and validation, (4) training and application support including method development, and (5) laboratory design services. Pricing is quote-based and not publicly disclosed. The go-to-market model is sales-led, combining direct equipment sales with bundled after-sales service and recurring consumables, supported by a co-marketing seminar program that has drawn 300+ participants in Belgrade and 120 in Skopje. Customers span pharmaceutical, environmental, food and beverage, science and research, forensics, medical, and industrial verticals, with a flagship reference project delivered for the Regionalna razvojna agencija (RRA) Južni Banat cross-border environmental laboratory in late 2022. In April 2024 the company established a wholly-owned subsidiary, Analiza DOEL Skoplje, in North Macedonia, formalizing its presence in that market. Headcount is reported at 11-50 employees.

Name

Analysis

Legal name

Analysis d.o.o.

Website

https://analysis.rs

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Analysis d.o.o. is the authorized Thermo Scientific distributor across seven Balkan countries, supplying analytical and laboratory equipment, ISO 17025-accredited calibration, technical service, and training to pharmaceutical, environmental, food, and research customers.

Ownership category

akta.pro rank

Product category

Analytical Laboratory Instruments Distribution

NAICS

Analytical Laboratory Instrument Manufacturing (334516), Testing Laboratories and Services (541380), Testing Laboratories and Services (54138), Other Scientific and Technical Consulting Services (541690)

SIC

Laboratory Analytical Instruments (3826), Services-Testing Laboratories (8734), Services-Commercial Physical & Biological Research (8731), Laboratory Apparatus & Furniture (3821), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Analytical Instruments & Chromatography Systems (HLAGAIAA)

akta.pro secondary industries

Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL), Water & Utility Testing (PW/WFI/Steam/Gases) (HLAGADAO), Quality Engineering & Risk Management (ICH Q9/Q10, validation, change control) (HLAGAKAL), Laboratory Testing & Analytical Services (in-house/contract labs; microbiology, metals, organics) (EUANAJAB)

Keywords

• Analytical laboratory equipment
• Chromatography instruments
• Mass spectrometry systems
• Laboratory calibration services
• Scientific instrument distribution

Headquarters

HQ city

Novi Beograd

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Wholesale of Analytical and Laboratory Equipment: The company operates as an authorized distributor of leading global laboratory equipment manufacturers, selling analytical, process, and general laboratory equipment to customers across the region.
2. Technical Service and Maintenance: Technical support services including maintenance, repair, equipment qualification (IQ, OQ, PQ), preventive and predictive maintenance, and service contracts.
3. Laboratory Calibration and Validation: Accredited calibration and testing laboratory services under ISO 17025, providing calibration, testing, consulting, and technical/metrological support.
4. Training and Application Support: User training and comprehensive application support for equipment, including method development and validation services.
5. Laboratory Design: Design services for laboratory spaces based on extensive experience in implementing analytical and general laboratory equipment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Analysis d.o.o. is an authorized regional distributor of analytical and laboratory instruments—primarily the Thermo Scientific brand—selling chromatography, mass spectrometry, spectroscopy, electron microscopy, particle/material characterization, dissolution testing, water analysis, and general laboratory equipment to industrial, pharmaceutical, environmental, and research laboratories. Beyond equipment distribution, the company provides complementary technical services including preventive maintenance, ISO 17025 accredited calibration, instrument qualification and validation, application training, and turnkey laboratory design across seven Western Balkan markets.

Product overview

Analysis d.o.o. is a wholesale distributor, maintenance provider, and service organization for analytical, process, and general laboratory equipment. The company serves as the authorized distributor of Thermo Scientific (a brand of Thermo Fisher Scientific) and other world-leading manufacturers across Serbia, Montenegro, North Macedonia, Bosnia and Herzegovina, Croatia, Slovenia, and Albania. The product portfolio consists of five main categories: (1) Analytical Equipment including chromatography systems (LC, GC, IC), mass spectrometry (LC-MS, GC-MS, ICP-MS, Orbitrap-based systems), molecular spectroscopy (FT-IR, Raman, FT-NIR, UV-Vis), elemental analysis (OES, ICP-OES, ICP-MS, XRF, XRD, XPS), and electron microscopy (SEM, TEM, DualBeam FIB-SEM); (2) General Laboratory Equipment including liquid handling (pipettes, dispensers), water purification, centrifuges, climate chambers, autoclaves, and refrigeration; (3) Water Analysis and Monitoring Equipment; (4) Sample Preparation Equipment; and (5) Laboratory Furniture and Fume Hoods. The company provides comprehensive after-sale services including technical support, maintenance, calibration (ISO 17025 accredited), equipment qualification, training, application support, method development, validation, and laboratory design.

Differentiator

Problem solved

Functional benefit

Products and services

• Chromatography Systems Gas chromatography (GC), high-performance liquid chromatography (HPLC), and ion chromatography (IC) systems distributed under the Thermo Scientific brand for separation and quantitative analysis of chemical mixtures in industrial, pharmaceutical, environmental, and research laboratories.
• Mass Spectrometry Systems Mass spectrometry (MS) instruments distributed under the Thermo Scientific brand for high-sensitivity identification and quantification of analytes, typically coupled with chromatography or used standalone in pharmaceutical, environmental, forensic, and research applications.
• Molecular Spectroscopy Instruments UV-Vis, FTIR, NIR, and fluorescence spectroscopy instruments distributed under the Thermo Scientific brand for molecular identification, quantification, and structural characterization in QA/QC and research laboratories.
• Elemental Analysis Instruments Atomic absorption (AA), ICP-OES, and ICP-MS instruments distributed under the Thermo Scientific brand for trace and ultra-trace elemental analysis in environmental, food-safety, metallurgical, and pharmaceutical laboratories.
• Electron Microscopy Systems Scanning electron microscopy (SEM) and transmission electron microscopy (TEM) systems distributed under the Thermo Scientific brand for high-resolution imaging and microstructural analysis in materials science, life sciences, and failure-analysis laboratories.
• Particle Characterization Systems Particle size and distribution analyzers distributed under the Thermo Scientific brand for characterizing particulate materials in pharmaceutical, ceramics, paints, cosmetics, and industrial QA applications.
• Material Characterization Systems Mechanical testing, rheometry, and viscometry instruments distributed under the Thermo Scientific brand for characterizing mechanical, rheological, and viscoelastic properties of materials in industrial and research laboratories.
• Dissolution Testing Systems Automated dissolution testing systems distributed under the Thermo Scientific brand for solid oral dosage-form release profiling in pharmaceutical QC and formulation-development laboratories.
• General Laboratory Equipment Centrifuges, laboratory refrigerators and freezers, incubators, shakers, and other general laboratory equipment distributed under the Thermo Scientific brand for routine sample handling and storage in research, clinical, and industrial laboratories.
• Liquid Handling Equipment Manual and electronic pipettes, pipette tips, and liquid dispensers distributed under the Thermo Scientific brand for accurate and reproducible liquid handling in analytical and life-science laboratories.
• Water Purification Systems Laboratory water purification systems (Type I/II/III) distributed under the Thermo Scientific brand for producing reagent-grade water used in analytical testing, cell culture, and instrument feed applications.
• Water Analysis Equipment Photometers, colorimeters, and water-testing kits distributed under the Thermo Scientific brand for on-site and laboratory water-quality analysis in environmental and industrial applications.
• Sample Preparation Equipment Sample extraction, digestion, concentration, and preparation systems distributed under the Thermo Scientific brand for preparing samples prior to chromatographic, spectroscopic, or mass-spectrometric analysis.
• Laboratory Furniture and Fume Hoods Laboratory benches, cabinets, fume hoods, and ancillary furniture distributed under the Thermo Scientific brand for new laboratory construction and refurbishment projects.
• Technical Service and Maintenance Preventive maintenance, corrective repair, and instrument qualification services delivered by a regional service fleet for Thermo Scientific instruments installed at customer sites across Serbia, Montenegro, North Macedonia, Bosnia and Herzegovina, Croatia, Slovenia, and Albania.
• ISO 17025 Calibration Laboratory In-house ISO 17025 accredited calibration laboratory delivering traceable calibration, verification, and metrological services for laboratory instruments and equipment to regulated laboratory customers across the Western Balkans.
• Training and Application Support Structured application training, method-development support, webinars, and customer seminars delivered by application specialists (e.g., Sanja Đekić) to laboratory customers using Thermo Scientific instruments distributed by Analysis d.o.o.
• Laboratory Design Services Turnkey laboratory design, layout planning, and fit-out consulting services provided to industrial, pharmaceutical, environmental, and research laboratories across the Western Balkans, integrated with instrument and furniture supply.

Quantifiable outcome

• Established method for multi-residue analysis of 280 pesticides and their metabolites

Named customers2 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• Regionalna razvojna agencija (RRA) Južni BanatmajorStrategic or Co-development Partner · 1 December 2022Analysis and RRA Južni Banat successfully completed a significant project for soil and waterway quality analysis in South Banat and Timișoara region. Analysis equipped the laboratory with Vanquish Core HPLC system coupled with TSQ Quantis mass spectrometer. A monitoring system was implemented for collecting data on natural resource pollution in the border region.
• Thermo Fisher Scientific (Thermo Scientific brand)coreChannel Partner/ Reseller/ DistributorAnalysis d.o.o. is an authorized distributor of Thermo Fisher Scientific's Thermo Scientific brand, covering Serbia, Montenegro, North Macedonia, Bosnia and Herzegovina, Croatia, Slovenia, and Albania depending on the technique. Thermo Scientific instruments, equipment, software, services, and consumables form the largest portion of Analysis' sales program. The partnership includes after-sales activities such as service, maintenance, and application support.
• Lab Instruments S.R.L.minorStrategic or Co-development PartnerPartner at the seminar 'Advanced Analytical Techniques in Food, Environment and Pharma' held on April 6, 2023, presenting latest advancements in analytical techniques alongside Analysis and Thermo Fisher Scientific.
• Federalni zavod za poljoprivredu Sarajevo (FZZP)minorStrategic or Co-development PartnerCo-organized seminar in Sarajevo on November 2, 2023, focusing on liquid, gas, and ion chromatography, mass spectrometry, and elemental analysis. FZZP also hosted the event and provided access to their testing laboratories for participants.
• ABioTech d.o.o.minorStrategic or Co-development PartnerPartner at the Sarajevo seminar, sharing experiences in the field of food analysis. ABioTech is a user of Thermo Fisher Scientific instruments.
• RetschcoreChannel Partner/ Reseller/ DistributorAnalysis distributes Retsch laboratory equipment including mills, sieving machines, and sample preparation equipment. Retsch products were included in the RRA Južni Banat project for sample preparation of water and soil.
• Thermo Scientific products (additional brands)coreChannel Partner/ Reseller/ DistributorAnalysis is an authorized distributor for other Thermo Scientific brands including Retsch, Sotax, Waldner, Hach, Riebesam, Fedegari, Memmert, Veolia, Bioquell, Peak Scientific, Microtrac MRB, SCAT, Berghof, KERN, and RECIPE.
• Analiza DOEL SkopljecoreOthersDaughter company established in April 2024, expanding Analysis' presence in North Macedonia with a ceremonial opening on April 17, 2024, at DoubleTree by Hilton in Skopje.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• VWR International (Avantor): Global laboratory supplies and analytical instrument distributor serving the same pharmaceutical, environmental, and research end-markets across more than 30 countries. Comparable product portfolio at much larger scale; competes indirectly where multinational customers seek single-source supply.
• Waters Corporation: Manufacturer of liquid chromatography and mass spectrometry systems serving pharmaceutical, biomedical, and food-safety laboratories worldwide. Comparable product category to the chromatography/MS portion of Analysis's portfolio.
• Shimadzu Corporation: Japanese manufacturer of chromatography, mass spectrometry, and spectroscopy instruments with European distribution partners serving pharma, environmental, and food-testing laboratories. Competes head-to-head with Thermo Scientific products that Analysis distributes.
• Agilent Technologies: Global manufacturer of analytical instruments (chromatography, mass spectrometry, spectroscopy) with direct sales and third-party distributors across Europe. Comparable products (LC, GC, MS, ICP-MS) overlap heavily with the Thermo Scientific portfolio Analysis carries.
• Fisher Scientific (Thermo Fisher): Direct-to-customer channel of Thermo Fisher Scientific — the same brand Analysis distributes. Operates globally with a substantially larger portfolio of lab supplies, instruments, and consumables, and represents both an upstream supplier relationship and a competitive threat if Thermo Fisher shifts toward direct sales in the Balkans.

Others

• Hach (Danaher): Manufacturer of water-quality analyzers and reagents distributed by Analysis in the Balkans. Provides process and laboratory water analysis products; the partnership is a key part of Analysis's water-analysis vertical.

Direct peers

• Labena d.o.o. Slovenia-based authorized distributor and service provider of analytical instruments, reagents, and laboratory equipment across Central and Southeast Europe. Closely comparable to Analysis in business model (authorized distributor + service + applications) and geographic overlap (Balkans/SEE).
• Interlab Laboratuvar Ürünleri: Turkey-based distributor of analytical instruments and laboratory equipment with active footprint in the Balkans and Caucasus. Comparable regional analytical-instrument distribution model and similar end markets (pharma, environment, food).
• Biolab A.Ş. Turkish distributor and service provider of laboratory and analytical instruments serving pharmaceutical, food, environmental, and research customers. Operates a regional distribution model analogous to Analysis in adjacent geographies.

Emerging players

• Carl Roth GmbH + Co. KG: Germany-based distributor and manufacturer of laboratory chemicals, consumables, and bench equipment serving European research and quality-control labs. Comparable distributor-led business model focused on laboratory inputs, though smaller in scope than Analysis's instrumentation focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/analysis-doo
• Facebookfacebook.com/Analysisdoo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Analysis