Lirem

What Lirem does

Lirem is a Japanese innovation firm founded in October 2021 and headquartered in Toyohashi, Aichi Prefecture. The company positions itself as an on-the-ground 'separate unit' (別動隊) that accompanies regional business owners through execution rather than slide-deck consulting, with a stated mission of creating a society where individuals can embody their own values and visions. Operating at the intersection of LOCAL × INNOVATION × EDUCATION, Lirem runs four interconnected programs: the OKIBI (燠火) new business co-creation program pairing vetted student teams with enterprise clients to deliver 0→1 projects on-site; the NOROSHI (狼煙) intrapreneur development program targeting dormant 0→1 talent within existing organizations; the 火-Okoshi student entrepreneurship program (spun off as an independent general incorporated association in March 2025); and the Campus Compass student information portal.

The company's revenue model centers on professional services fees, primarily project-based OKIBI engagements priced at approximately 25% of the cost of traditional consulting plus a dedicated hire (roughly 3.75M yen versus a 15M yen baseline), complemented by corporate training fees for NOROSHI and one-time fees for workshop skills e-learning (400K yen). Customers include regional SMEs (50-200 employees, particularly successor-generation owners in legacy industries such as petroleum, cleanroom services, manufacturing, construction, agriculture, and finance), large corporations, local governments, and academic institutions across the Tokai, Kansai, and Hokkaido regions. The company employs 9 full-time staff (15 including contractors) and raised 30 million yen in a July 2025 Direct Public Offering from approximately 30 corporate and individual investors; registered capital is 15 million yen.

Lirem has no proprietary technology platform. Core value lies in program design, facilitation methodology, and orchestration of human capital (entrepreneurial project managers, pre-trained student teams, and operational staff). The company supplements its service offerings with generative AI seminars co-hosted with partners like Z2A and the Toyokawa Chamber of Commerce, teaching practical applications of tools such as ChatGPT and AI agents for regional SME digital transformation, but does not develop AI products in-house. Distribution relies on community-led demand generation through the 火-Okoshi student program, event co-hosting with chambers of commerce and regional partners, regional PR in Higashi-Aichi Shimbun, and a 60-minute free consultation entry point.

Name

Lirem

Legal name

株式会社Lirem

Website

https://lirem.co.jp

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Lirem is a Japanese innovation firm that pairs vetted student teams with regional SMEs to co-create new businesses on-the-ground via its OKIBI program, while running student entrepreneurship cultivation (火-Okoshi) and corporate intrapreneur development (NOROSHI) across Tokai, Kansai, and Hokkaido.

Ownership category

akta.pro rank

Product category

Innovation Consulting Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Innovation Leadership & Leading Growth (EDABAAAO)

akta.pro secondary industries

Youth Business Incubators & Accelerators (EDAMAHAC), Small Business & Entrepreneurship Community Education (EDAAAFAK), Leadership, Management & Teamwork for Business (EDAMAHAI)

Keywords

• Innovation consulting
• New business development
• Entrepreneurship training
• Intrapreneur development
• Regional enterprise support

Headquarters

HQ city

Toyohashi

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services — 燠火（OKIBI）New Business Co-Creation: Project-based professional services pairing select student teams with enterprises to implement 0→1 new business projects. Revenue generated through consulting/project fees structured at approximately 1/4 the cost of traditional consulting + dedicated hire (~1,500万円).
2. 狼煙（NOROSHI）Intrapreneur Development Program: Corporate training engagement to identify and awaken dormant 0→1 talent within existing organizations. Billed as structured program with content design, facilitation, mentor management, and reporting.
3. Workshop Skills Training: E-learning training program (video-based, ~10 hours) teaching workshop facilitation and service delivery skills. Priced at 400,000 JPY (tax-inclusive) one-time fee.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Lirem is a Japanese innovation firm that runs on-the-ground new business co-creation programs pairing entrepreneur project managers with vetted student teams to help regional SMEs build 0→1 ventures (燠火/OKIBI), awakens dormant 0→1 talent inside existing organizations through a structured intrapreneur development program (狼煙/NOROSHI), and cultivates a pipeline of entrepreneurial students through its regional entrepreneurship training program (火-Okoshi, since March 2025 operated by a spun-off general incorporated association). The firm also operates a student review community site (キャンパスコンパス) and a culture-fit-focused recruitment matching platform (灯火/TOMOSHIBI).

Product overview

Liremは「記憶に残る人生を送る人で溢れる世界を創る」をミッションとするイノベーションファーム。LOCAL × INNOVATION × EDUCATIONを軸に、複数の事業をかけ合わせている。主力サービスは4つ：(1)燠火（OKIBI）は経営者と共に新規事業を0→1実装する共創プログラム、(2)狼煙（NOROSHI）は社内人材の0→1活性を促す組織変革プログラム、(3)火-Okoshiは学生向け起業家育成プログラム、(4)キャンパスコンパスは学生情報口コミサイト。これらに加え、2025年に灯火（TOMOSHIBI）という事業開発人財特化型採用プラットフォームをリリースし、個人と企業の「Will」実現マッチング支援を開始。4つの事業はそれぞれ独立しつつ、相互に資源を供給し合う構造で設計されている。

Differentiator

Problem solved

Functional benefit

Brands

• 燠火（OKIBI）: 新規事業共創プログラム。起業家PM × 選抜学生チームで企業の0→1を現場から実装するプロフェッショナルチーム立ち上げ伴走プログラム。
• 狼煙（NOROSHI）
• 火-Okoshi
• Camer Campus Compass（キャンパスコンパス）
• 灯火（TOMOSHIBI）

Products and services

• 燠火 (OKIBI) New Business Co-Creation Program New business 0→1 co-creation program in which an entrepreneur project manager and a selected student team work side-by-side with a regional SME/enterprise to implement a new business venture on-the-ground. The student team dedicates approximately 300 hours of practical work to the client's business, while Lirem provides end-to-end program management. The aim is to acquire initial paying customers within 12 months while reducing the client's fixed hiring risk.
• 狼煙 (NOROSHI) Intrapreneur Development Program Corporate training engagement designed to identify and awaken dormant 0→1 talent within existing organizations. The program helps mid-to-large corporations re-engage demotivated employees they cannot legally dismiss, facilitating voluntary career transitions and organizational culture change. Delivered as a structured program with content design, facilitation, mentor management, and reporting.
• 灯火 (TOMOSHIBI) Recruitment Matching Platform Recruitment matching platform connecting companies with new business development talent. Differentiated by a culture-fit-focused matching service that visualizes corporate culture and behavioral characteristics through a leader-charting approach, supporting connections between entrepreneurial-minded individuals and companies.
• キャンパスコンパス (Campus Compass) Student Review Community Student information community site where prospective students share honest word-of-mouth and reviews about universities, campuses, and related programs. Operates as a student-focused content community.
• Workshop Skills Training (E-Learning Program) E-learning video course (~10 hours) teaching workshop facilitation and service delivery skills, priced at 400,000 yen tax-inclusive as a one-time payment.

Quantifiable outcome

• 1年后に買ってると意思表示する初期顧客が実際についた状态
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

Five partnerships are on record, tiered minor, core and major.

• ミカワリコピー販売株式会社minorGTM or Marketing Partner · 16 June 2026Co-hosting an AI and DX seminar and exhibition event on June 16, 2026 at Toyohashi Chamber of Commerce. Lirem is co-host, providing content expertise on AI adoption for regional businesses.
• 豊橋商工会議所（Toyokawa Chamber of Commerce and Industry）coreStrategic or Co-development Partner · 10 December 2025Co-hosted a seminar on generative AI utilization and new business creation with startup companies Lirem and Z2A LLC. The event targeted local business owners across manufacturing, construction, agriculture, finance, and service industries. Lirem contributed program design and AI practical application content. Both parties plan to expand to neighboring regions and other chambers.
• 株式会社中部シイアイシイ研究所coreStrategic or Co-development Partner · 23 October 2025Business partnership using 燠火 (OKIBI) new project support service. CIC aims to cultivate new business 'seeds' for its 'next 100 years' in the clean and environmental field, leveraging Lirem's student talent and program management.
• 株式会社GOAT-XmajorStrategic or Co-development PartnerCo-host of the 1st Hokkaido 火-Okoshi program held in Tomakomai. GOAT-X provides local presence and regional network in Hokkaido while Lirem provides the program methodology, brand, and operational framework.
• 合同会社Z2AmajorStrategic or Co-development PartnerCo-organized generative AI workshops and events alongside Lirem. Z2A contributes AI expertise and practical AI tool application knowledge (e.g., ChatGPT, AI agents). Joint event with Toyokawa Chamber of Commerce targeted regional enterprise DX transformation.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Deloitte Tohmatsu Consulting: Japan arm of one of the Big Four consultancies, offering strategy, technology, and human capital consulting with a dedicated innovation and new business development practice. Overlaps with Lirem's OKIBI new business co-creation work but as part of a much broader portfolio at premium pricing.
• Nomura Research Institute (NRI): Major Japanese consulting and IT services firm with consulting divisions supporting enterprise strategy, new business creation, and DX. Comparable to Lirem in serving Japanese enterprise clients, but with much larger headcount and broader service portfolio.
• Accenture Japan: Global consulting and technology services firm with a strong Japanese new business development and digital transformation practice. Comparable to Lirem in advising enterprises on innovation, but at global scale and without the student-talent model.
• Boston Consulting Group Japan: Global strategy consultancy with strong Japan presence and dedicated innovation/new businesses practice advising Japanese corporates on 0→1 initiatives. Comparable to Lirem's OKIBI at the strategic-advisory layer but without implementation or student-talent execution.

Emerging players

• Leave a Nest (リバネス): Japanese science-driven startup support and human resources platform with similar mission-driven approach to regional revitalization and youth talent activation. Comparable to Lirem in combining entrepreneurship education with corporate engagement, though focused on deep-tech/science domains.

Others

• Tongali (Nagoya University Entrepreneurship Program): University-based entrepreneurship support program at Nagoya University that originally awarded Lirem's founder the Grand Prize in 2021. Functions more as ecosystem enabler/incubator than direct competitor; partnership-adjacent rather than substitute.

Direct peers

• eiicon: Open innovation platform and consultancy that connects startups and corporations in Japan, including new business co-creation programs. Comparable to Lirem's OKIBI in serving enterprise new-business needs, though without the student-talent wedge.
• Plug and Play Japan: Global venture capital and innovation platform with Japan operations running corporate innovation accelerators. Comparable to Lirem in bridging startups and large enterprises, but at significantly larger scale and with global brand.
• Creww (クルー): Japan's largest open innovation platform running corporate-startup collaboration programs and pitch events. Comparable to Lirem in facilitating enterprise-startup co-creation, but operates as a platform/marketplace rather than Lirem's hands-on co-creation model.
• 01Booster (ゼロワンブースター): Japan's leading corporate venture builder and 1→10 startup support firm, pairing entrepreneur talent with large enterprises to create new businesses. Highly comparable model to Lirem's OKIBI, with deeper track record but a Tokyo-centric footprint vs. Lirem's regional focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/share/1BAvEiEU58/?mibextid=wwXIfr
• LinkedInlinkedin.com/company/lirem
• Instagraminstagram.com/yabuuchi_lirem

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lirem