Sandeep Geeta and Associates

What Sandeep Geeta and Associates does

Sandeep Geeta & Associates (SGA) is a privately held architecture and interior design firm founded in 1990 and headquartered in New Delhi, India. The firm delivers professional architectural, interior design, masterplanning, and allied services to clients across high-end residential, hospitality, corporate, and institutional sectors in India and abroad. Named enterprise clients include ONGC, OVL, GAIL, Indian Oil, Petronet LNG, ICICI Bank, and the Ambience Group, indicating exposure to public-sector energy, financial services, and large-format real estate/hospitality buyers.

SGA's service portfolio spans urban master plans, factories, commercial offices, individual luxury homes, boutique resorts, and educational facilities. The firm's working methodology blends traditional hand sketches, CAD models and drawings, and onsite 1:1 mock-ups for design validation. Projects are characterized by a context-driven approach responding to site, climate, and local culture, with deliverables ranging from vernacular to state-of-the-art outcomes. The technology stack is conventional for the architecture sector; there is no proprietary platform, AI/ML capability, or software product indicated.

The firm operates a project-based professional services model with quote-based pricing tailored to each engagement. Revenue is generated through direct client engagement with enterprise and institutional buyers, primarily via referrals, portfolio reputation, and industry recognition. SGA has received numerous awards and commendations from the Indian Institute of Architects and the Indian Institute of Interior Designers. The practice is led by Directors and Principal Designers Sandeep Uppal and Geeta Uppal and operates with a team of approximately 20 professionals under a cooperative structure in which the directors sit at the center of all design output.

Name

Sandeep Geeta and Associates

Legal name

Sandeep Geeta & Associates

Website

https://sgauppal.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Sandeep Geeta & Associates is a New Delhi-based architecture and interior design firm founded in 1990, serving high-end residential, hospitality, corporate, and institutional clients across India and abroad. The 20-person practice is led by Directors Sandeep and Geeta Uppal.

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Architecture and Design Services: Professional services revenue generated through architecture, interior design, and allied services for high-end residential, hospitality, and corporate clients. Projects include urban master plans, factories, commercial offices, individual homes, and boutique resorts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Sandeep Geeta & Associates (SGA) is an architecture and interior design firm offering a unified service portfolio that includes Architecture Services, Interior Design Services, Masterplanning Services, and Allied Services. Projects range from urban master plans, factories, and commercial offices to individual homes and boutique resorts. The firm blends a classic base and natural elements with distinctive contemporary designs, serving clients across India and abroad in the high-end residential, hospitality, and corporate sectors.

Product overview

Sandeep Geeta & Associates (SGA) is an architecture and interior design firm offering a unified service portfolio. The core offerings consist of Architecture Services, Interior Design Services, Masterplanning Services, and Allied Services. Projects range from urban master plans, factories, and commercial offices to individual homes and boutique resorts. The firm applies a signature working style that blends a classic base and natural elements with distinctive contemporary designs, serving clients across India and abroad in the high-end residential, hospitality, and corporate sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Services

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Perkins&Will: International architecture practice with strong institutional, healthcare, and commercial portfolios, comparable in service breadth though at significantly larger scale than SGA.
• Foster + Partners: Internationally renowned architecture practice with hospitality, commercial, and masterplanning capabilities, illustrating the global scale and brand benchmark SGA's 'international reputation' positioning references.
• Gensler: Global architecture and design firm operating across commercial, hospitality, and residential sectors at massive scale. Represents the upper-bound incumbent against which SGA's boutique model competes for enterprise clients.
• HOK: Global design, architecture, and engineering firm with broad sector coverage including commercial offices and institutional projects — overlap with SGA's enterprise client base.
• IDOM: Multinational architecture, engineering, and consulting firm offering integrated design services across commercial and institutional sectors, representing broader competitors in the architecture/engineering space.

Direct peers

• Christopher Charles Benninger Architects: Pune-based architecture practice with a multi-decade track record in institutional, commercial, and residential projects in India. Comparable founder-led model and India-focused delivery.
• Malik Architecture: Mumbai-based architecture firm with comparable practice across residential, hospitality, and institutional sectors in India, with similar design-led, sustainability-oriented positioning.
• Sanjay Puri Architects: Mumbai-based architecture firm recognized for context-driven, climate-responsive design across residential, hospitality, and institutional projects — closely aligned with SGA's stated design philosophy.
• Morphogenesis: One of India's leading architecture and urban design firms, headquartered in Bangalore with a comparable multi-vertical practice (residential, hospitality, commercial, institutional). Closely comparable in scale, geography, and design-led positioning to SGA.
• Studio Lotus: New Delhi–based architecture and interior design practice with comparable service breadth across hospitality, residential, and cultural projects. Direct competitor in the same premium Indian design market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Sandeep-Geeta-Associates-100069070640331
• LinkedInlinkedin.com/company/sandeep-geeta-and-associates-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sandeep Geeta and Associates