Service Never Sleeps
Service Never Sleeps is a Black-led 501(c)(3) nonprofit founded in 2015 that provides racial equity and Allyship training to individuals, nonprofits, foundations, and corporations through curriculum-based live workshops, a six-month Fellowship, and original Black-Led Project research.
- Company typePrivate
- Founded2015
- HeadquartersArlington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Service Never Sleeps does
Service Never Sleeps (SNS) is a Black-led 501(c)(3) nonprofit organization founded in 2015 by Whitney Parnell and headquartered in Alexandria, Virginia. The organization delivers racial equity and Allyship education services to individuals, nonprofits, foundations, and corporations through curriculum-based live training (virtual and in-person), with no proprietary software platform. Its core programmatic offerings include the Signature Allyship Training, the four-part Race Equity Series (Signature Allyship, White Supremacy 101, Bias & Microaggressions, Building Equity), the Black-Led Project Training and Research Report, the six-month Race Equity Fellowship, and the Learning Journey — a configurable menu of standalone workshops and curated pathways. Its proprietary assets include the CLAIM framework and the Black-Led Project research corpus built on 115+ interviews with Black nonprofit leaders.
SNS monetizes through tiered organizational training fees ($6,000 to $66,000 depending on product bundle and organization size/budget), individual Fellowship tuition ($1,000-$2,500 with sliding scale and scholarships), and individual donations processed via Network for Good. Free quarterly community Allyship trainings serve as a low-friction top-of-funnel mechanism. Distribution is direct: organizational clients book through an inquiry form, free trainings are listed on Eventbrite, and the Fellowship is delivered in-person in Old Town Alexandria. The organization reports training more than 13,000 people since 2017, with consistent 93-99% commitment-to-Allyship-lifestyle outcomes across cohorts.
The organization is supported by two core staff (CEO Whitney Parnell and COO Samson Girma) plus contractors, with a five-person board chaired by Afia Amobeaa-Sakyi. SNS graduated its eighth and final Service Fellowship class in 2023 and has since oriented growth around the Black-Led Project research output, modular training products, and content marketing. There is no external institutional investment, no parent entity, and no public revenue disclosure; financial sustainability is a mix of earned training fees, Fellowship tuition, and donations.
Service Never Sleeps firmographics
Firmographics- Name
- Service Never Sleeps
- Legal name
- Service Never Sleeps
- Website
- https://serviceneversleeps.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Service Never Sleeps is a Black-led 501(c)(3) nonprofit founded in 2015 that provides racial equity and Allyship training to individuals, nonprofits, foundations, and corporations through curriculum-based live workshops, a six-month Fellowship, and original Black-Led Project research.
- Ownership category
- akta.pro rank
Service Never Sleeps industry classification
Industry- Product category
- Racial Equity and Allyship Training Services
- NAICS
- Educational Support Services (61171), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Volunteerism, Service-Learning & Community Service (EDALAHAG)
Keywords
Where Service Never Sleeps is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Service Never Sleeps business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Organizational Allyship Training Fees: Organizations pay for private virtual or in-person Allyship training sessions at tiered pricing based on organization size, ranging from $12,000–$22,000 for the signature Allyship workshop.
- Race Equity Series Training Fees: Organizations pay for the full Race Equity Series (four trainings) at tiered virtual or in-person pricing ranging from $36,000–$66,000 depending on organizational budget size.
- Black-Led Project Training Fees: Organizations pay for the Black-Led Project training (2-hour virtual or in-person session) at tiered pricing ranging from $6,000–$11,000 depending on organization size.
- Race Equity Fellowship Program Fees: Individual participants pay a program fee of $2,500 for employer-sponsored or $1,000 for self-funded (sliding scale available, with scholarships upon request). Covers curriculum, coaching, meals, and materials.
- Donations: Individual donors contribute via Network for Good donation portal. Free Allyship training sessions are supported by optional donations from participants who are able to contribute.
- Charles Brown Memorial Fund: A named memorial fund that has funded four fellowship placements since 2022, generated from charitable contributions designated to honor Charles C. Brown's memory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free community Allyship training for individuals (virtual, quarterly) |
| Subscription | Multi-year contract | Small organizational Allyship training (virtual: $12,000; in-person: $14,000) |
| Subscription | Multi-year contract | Mid-size organizational Allyship training (virtual: $16,000; in-person: $18,000) |
| Subscription | Multi-year contract | Large organizational Allyship training (virtual: $20,000; in-person: $22,000) |
| Subscription | Multi-year contract | Small org Race Equity Series (virtual: $36,000; in-person: $42,000) |
| Subscription | Multi-year contract | Mid-size org Race Equity Series (virtual: $48,000; in-person: $54,000) |
| Subscription | Multi-year contract | Large org Race Equity Series (virtual: $60,000; in-person: $66,000) |
| Subscription | Multi-year contract | Small org Black-Led Project training (virtual: $6,000; in-person: $7,000) |
| Subscription | Multi-year contract | Mid-size org Black-Led Project training (virtual: $8,000; in-person: $9,000) |
| Subscription | Multi-year contract | Large org Black-Led Project training (virtual: $10,000; in-person: $11,000) |
| Subscription | Multi-year contract | Race Equity Fellowship (employer-sponsored: $2,500; self-funded: $1,000) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Service Never Sleeps product offering
Product offeringCore offering
Service Never Sleeps is a 501(c)(3) nonprofit organization that delivers fee-based racial justice and Allyship training programs to organizations and individuals. Its primary offerings include the Signature Allyship Training, the multi-session Race Equity Series, the research-based Black-Led Project Training, and a six-month Race Equity Fellowship. Programs are delivered live via virtual and in-person formats and structured around the proprietary CLAIM framework.
Product overview
Service Never Sleeps is a Black-led nonprofit organization that offers a portfolio of racial justice education programs and training services, not a unified software product. The core offerings include the Signature Allyship Training (the foundational workshop establishing shared language and tools for racial equity as a lifestyle), the comprehensive Race Equity Series (a four-part intensive training program covering Allyship, White Supremacy 101, Bias & Microaggressions, and Building Equity), and the Black-Led Project Training and Report (research-based programs exploring Black leadership and liberatory organizational management). These are complemented by the Race Equity Fellowship (a six-month cohort-based intensive program) and the Learning Journey platform that structures these offerings into standalone workshops, proven pairings, and curated pathways. All offerings are delivered through in-person or virtual live training sessions, with the organization having trained over 13,000 people since 2017.
Differentiator
Problem solved
Functional benefit
Products and services
- Signature Allyship Training Foundational 4-hour virtual or 8-hour in-person Allyship training workshop for organizations and individuals, establishing shared racial equity language and the CLAIM framework for daily Allyship practice.
- Race Equity Series Comprehensive four-session intensive training package (Signature Allyship, White Supremacy 101, Bias & Microaggressions, and Building Equity) for organizations seeking deep understanding of anti-Blackness, white supremacy, and racial equity application in organizational change.
- Black-Led Project Training Two-hour interactive, research-driven training (delivered as 4-hour live virtual or in-person session) exploring the realities of Black-led organizations, systemic barriers they face, and actionable ways to support Black leaders, based on the Black-Led Project research.
- Black-Led Project Report Free comprehensive research report examining the experiences of Black leaders and liberatory management practices, based on surveys, interviews, and focus groups with over 115 Black nonprofit leaders.
- Race Equity Fellowship SNS's signature six-month cohort-based Fellowship program offering monthly sessions, individual race equity coaching, meals, and materials, with engagement with local racial justice leaders for participants in the DC area.
- Learning Journey
Quantifiable outcome
- 96–99% of training participants commit to Allyship as a lifestyle (consistently reported across years: 99% in 2017, 96% in 2022, 93% in 2023, 93% in 2024)
- +2 more outcomes
Companies that use Service Never Sleeps
Customer profileNamed customers5 records
Ideal customer profiles3 records
Service Never Sleeps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Service Never Sleeps partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered foundational and minor.
- Aspen InstitutefoundationalSNS was accepted into the Aspen Institute's inaugural Urban Innovation Accelerator Program in 2015, which provided incubation support during SNS's early development. SNS transitioned out of the program approximately one year later to operate as an independent 501(c)(3) nonprofit.
- Network for GoodminorNetwork for Good provides donation processing infrastructure for SNS, hosting the primary donation portal at serviceneversleeps.networkforgood.com. This is a vendor/donation processing relationship.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Service Never Sleeps competitors and assessment
Company assessmentEmerging players
- Grantmakers for Effective Organizations (GEO): Philanthropy-serving organization providing racial equity capacity-building resources and learning opportunities to grantmakers — comparable buyer segment (foundations/grantmakers) to several of SNS's organizational customers.
Direct peers
- Race Forward: National racial justice nonprofit that produces original research (similar to the Black-Led Project) and delivers racial equity training to government, nonprofit, and philanthropic institutions, with overlapping buyer profiles to SNS.
- Paradigm Strategy: Equity-centered consulting firm that delivers training, coaching, and organizational strategy to companies and nonprofits pursuing racial equity, overlapping with SNS's organizational Allyship/DEI work.
- Cook Ross: DEI transformation consultancy providing training, coaching, and systemic equity work to mission-driven organizations, with comparable audience (foundations, nonprofits, associations) to SNS.
- National Equity Project: Education and racial equity organization offering leadership coaching, training, and organizational change programs to schools, districts, and nonprofits — directly comparable service mix to SNS trainings.
- People's Institute for Survival and Beyond: Long-running anti-racism training and organizing organization offering foundational and advanced racial equity workshops to community groups, institutions, and educators — a heritage direct peer in the anti-racism training space.
- Equity in the Center: Racial equity practitioner hub that publishes research and resources, and trains philanthropic and nonprofit intermediaries; comparable to SNS in targeting grantmakers/foundations with equity capacity-building services (also an active SNS partner).
- The Winters Group: DEI strategy and training consultancy that offers organizational assessments and customized racial equity workshops to enterprises and nonprofits, mirroring SNS's B2B training model.
- AORTA (Anti-Oppression Resource and Training Alliance): Cooperative of facilitators delivering anti-oppression and racial equity trainings to nonprofits, unions, and movements — directly comparable practitioner model to SNS's training services.
Broad incumbents
- Catalyst: Large incumbent workplace inclusion nonprofit serving corporations with research, training, and advisory services — broader portfolio but overlapping enterprise buyer base with SNS's organizational training clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Service Never Sleeps social profiles
Digital presenceService Never Sleeps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Service Never Sleeps leadership team
Management profileNumber of profiles
Profiles6 records
Service Never Sleeps funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Service Never Sleeps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Service Never Sleeps
What does Service Never Sleeps do?
Service Never Sleeps is a 501(c)(3) nonprofit organization that delivers fee-based racial justice and Allyship training programs to organizations and individuals. Its primary offerings include the Signature Allyship Training, the multi-session Race Equity Series, the research-based Black-Led Project Training, and a six-month Race Equity Fellowship. Programs are delivered live via virtual and in-person formats and structured around the proprietary CLAIM framework.
Is Service Never Sleeps a public or private company?
Service Never Sleeps is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Service Never Sleeps founded?
Service Never Sleeps was founded in 2015. It employs 1 to 10 people.
Where is Service Never Sleeps based?
Service Never Sleeps is headquartered in Arlington, United States, in the North America region.
How does Service Never Sleeps make money?
Six revenue lines are on record. Organizational Allyship Training Fees are the primary driver. The others are race Equity Series Training Fees, black-Led Project Training Fees, race Equity Fellowship Program Fees, donations and charles Brown Memorial Fund.
Who are Service Never Sleeps's main competitors?
Grantmakers for Effective Organizations (GEO) is listed as an emerging player. Direct peers are Race Forward, Paradigm Strategy, Cook Ross, National Equity Project, People's Institute for Survival and Beyond, Equity in the Center, The Winters Group and AORTA (Anti-Oppression Resource and Training Alliance). Catalyst is listed as a broad incumbent.
Does Service Never Sleeps have an API?
No public API is recorded for Service Never Sleeps.
What industry is Service Never Sleeps in?
Service Never Sleeps's product category is Racial Equity and Allyship Training Services. Its primary akta.pro industry code is EDALAHAG, Volunteerism, Service-Learning & Community Service. Its NAICS code is 61171 and its SIC code is 8200.