Sarnia Golf & Curling Club

What Sarnia Golf & Curling Club does

Sarnia Golf & Curling Club (SGCC) is a private, multi-sport members' club located at 500 Errol Road West in Sarnia, Ontario, founded in 1912 as Sarnia Golf Club and amalgamated with the local curling club in 1961. The club operates an 18-hole championship golf course, one of the largest curling facilities in Ontario with 8 sheets of ice, 4 indoor pickleball courts (seasonal, May 1 to October 1), reciprocal tennis access through the adjacent Sarnia Tennis Club, and a year-round golf simulator. Supporting amenities include a pro shop, full practice range with 14 grass and 9 artificial tee decks, a large club storage facility, multiple dining venues (casual dining, fine dining, banquet facilities, two mixed lounges, outdoor patio), and event spaces ranging from an intimate 50-seat Ambassador Room to the 300-guest Fairway Ballroom.

The technology platform is conventional third-party club management software: Jonas Club Software powers membership management, tee-time booking, and the member portal; GolfGenius handles tournament scoring; Formsite processes membership applications and credit checks. There is no evidence of proprietary AI/ML systems. Membership categories include Golf, Curling, Golf/Curling Combined, Social ($490 annual plus $22/month capital levy and $400 annual F&B minimum), Junior tiers by age, and a $175 + HST Pickleball add-on. Social members receive up to 8 annual golf rounds with green fees, and full Golf members receive complimentary Social Membership for a spouse and complimentary club storage and cleaning.

Revenue is generated through recurring membership dues, usage-based golf services, F&B across multiple venues, weddings and corporate events with $1,000 non-refundable deposits and on-site ceremony fees of $500-$750, private and group golf instruction ($90-$240) led by CPGA Class A Director of Instruction Chris Dickson, pro shop retail, and equipment services. GTM is direct-to-consumer via a Membership Coordinator (Shannon Yates) and community-driven through leagues, bonspiels, charity tournaments, and member referrals. SGCC is transitioning from a share-capital structure to a non-share-capital not-for-profit corporation under Ontario's Not-for-Profit Corporations Act (ONCA), with the share dissolution approved by voting members on May 14, 2025.

Name

Sarnia Golf & Curling Club

Legal name

Sarnia Golf and Curling Club

Website

https://sgcc.on.ca

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

51–100 employees

Short description

Sarnia Golf & Curling Club is a private, multi-sport members' club in Sarnia, Ontario, founded in 1912, serving individual and family members with 18-hole golf, 8-sheet curling, indoor pickleball, reciprocal tennis, dining, and wedding/event services.

Ownership category

akta.pro rank

Product category

Private Members Club

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private golf club
• Curling facility
• Members club services
• Wedding event venue
• Recreational sports memberships

Headquarters

HQ city

Sarnia

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Membership Dues: Annual membership fees for Golf, Curling, Golf/Curling Combined, Social, and Pickleball categories. All fees, dues, and levies are subject to HST. Social membership includes $400 annual minimum house expenditure requirement for food and beverage purchases.
2. Golf Services: Green fees for social members (limited to 8 times annually), driving range access, golf instruction, club storage, and pro shop merchandise sales including equipment fitting and repairs.
3. Food & Beverage: Multiple dining venues including fine dining, casual dining, banquet facilities, and two mixed lounges. Annual minimum house expenditure of $400 for social members. Private dining and event catering services.
4. Events & Weddings: Wedding hosting with room rental fees, personalized catering menus by Executive Chef Steven Sinclair, bar services with corkage fees ($15/bottle). On-site ceremony fees of $500-$750. $1,000 non-refundable deposit required.
5. Golf Instruction: Private lessons and group clinics by CPGA Class A Director of Instruction Chris Dickson. Private lessons offered at $90 (30-minute), $140 (1-hour), $240 (3-lesson package). Adult and junior clinics open to public.
6. Pickleball: Pickleball membership add-on available for $175 + HST in addition to any membership category. Indoor courts with unlimited access May 1 - October 1. League sign-ups and court bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sarnia Golf & Curling Club is a private, not-for-profit multi-sport members' club providing access to an 18-hole golf course, an 8-sheet curling rink, indoor pickleball courts, reciprocal tennis, multiple dining venues, and banquet/wedding event facilities. The club sells annual memberships across Golf, Curling, Combined Golf/Curling, Social, and Pickleball categories, with supplemental revenue from instruction clinics, leagues, golf shop retail, and hosted weddings/corporate events.

Product overview

Sarnia Golf & Curling Club is a private multi-sport club offering golf, curling, pickleball, and tennis as core activities. The club operates a private 18-hole golf course (established 1912) and one of Ontario's largest curling facilities with 8 sheets of ice. The product portfolio centers on membership categories (Golf, Curling, Golf/Curling, Social, Pickleball add-on, and Junior programs) that provide access to these sporting facilities plus associated amenities including a Golf Shop, Golf Instruction Program, Golf Simulator, Practice Facilities, and dining venues. The club also offers wedding and event services across multiple banquet rooms. Operations are powered by Jonas Club Software for membership management and tee time booking, with additional integrations for tournament management (GolfGenius) and member forms (Formsite).

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Golf Course Private member 18-hole golf course with immaculate greens and superbly manicured fairways, expanded from a 9-hole course originally established in 1907 and celebrated its 100th anniversary in 2012. Open to members and their sponsored guests.
• Curling Facility (8 Sheets of Ice) One of the finest and largest curling facilities in Ontario with eight sheets of premium quality ice, maintained by Head Ice Technician Don Bourque and a dedicated Ice Maintenance Team; supports year-round curling membership with 12-month access including leagues and bonspiels.
• Indoor Pickleball Courts Four professional indoor pickleball courts operating seasonally from May 1 to October 1, available to members as an add-on subscription category and to the public through clinics.
• Golf Membership Full golf membership providing unlimited access to the 18-hole golf course, practice range, chipping area, club storage, and complimentary club cleaning, with a complimentary Social Membership for spouse.
• Curling Membership Curling membership offering access to eight sheets of curling ice with league play, bonspiels, and instruction; members enjoy 12-month club access beyond curling season.
• Golf/Curling Combined Membership Combined membership tier offering access to both golf and curling facilities at the SGCC.
• Social Membership Social membership at $490 annually plus capital levy providing access to dining venues, special events, limited golf privileges (up to 8 times annually with green fees), and Pickleball access. Includes a $400 annual minimum house expenditure requirement for F&B.
• Pickleball Membership Add-on Pickleball add-on subscription ($175 + HST) available to any membership category (Social, Curling, or Golf) providing unlimited indoor court access 7 days a week from May 1 to October 1 and booking access via the club app.
• Junior Golf Membership Programs Junior membership categories including Juvenile (9 & under), Junior (ages 10-11, 12-15, 16-18) with age-appropriate tee sheet access and progressive restrictions, as well as the Girls' Club Golf Program and Intermediate Junior Golf Program.
• Golf Instruction Program Golf instruction led by CPGA Class A Director of Instruction Chris Dickson, offering private lessons ($90 for 30 min, $140 for 60 min, $240 for a 3-lesson package), group clinics, and specialized programs such as Get Golf Ready, Girls' Club Golf, and Intermediate Junior Golf. Open to members and non-members.
• Pickleball Clinics Pickleball clinics led by certified instructor Mike Barron, including Learn to Play (4-week beginner program), Skills Advancement Clinics, and Partner Play Sessions. Open to both members and the public.
• Wedding and Event Services Wedding and event hosting across four rooms: Ambassador Room (50 seated/100 cocktail), Curling Lounge (100/150), Fairway Ballroom (220/300), and Greenside Dining (80/100). On-site ceremony fees $500-$750; $1,000 non-refundable booking deposit; personalized catering menus by Executive Chef Steven Sinclair; $15/bottle corkage.
• Dining Services In-house dining venues including casual dining, fine dining, banquet facilities, two mixed lounges (Down Bar and Greenside Dining Lounge), and an outdoor patio; the culinary program is led by Executive Chef Steven Sinclair.
• Golf Shop Fully stocked golf shop offering equipment, apparel, shoes, and bags at member pricing, with custom club fitting, on-site repairs, and corporate customization options.
• Curling Leagues Wide variety of organized curling leagues including Sunday Open Doubles, Sunday Night Competitive Doubles, Monday Afternoon Senior Men's, Monday Night Mixed, Tuesday Open Doubles, Tuesday Night Men's, Wednesday Morning Women's, Wednesday Afternoon Senior Men's Competitive, Wednesday Night Tiered Open, Thursday Morning Women's, Thursday Afternoon Senior Major, Thursday Night Tiered Open, Friday Morning Senior Open, Friday Mixed, and Beginner Social leagues.

Quantifiable outcome

• Over 100 years of proven excellence in hosting events
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

One partnership is on record.

• Sarnia Tennis ClubminorChannel Partner/ Reseller/ DistributorReciprocal agreement allows SGCC Social members to request court time at the Sarnia Tennis Club at no additional fee. Maximum of 18 court hours per week allotted for SGCC membership during the tennis season. Conveniently located across the street from SGCC.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Granite Club: Large multi-sport private club in Toronto offering golf, curling, tennis, skating, swimming, dining, and youth programming. Comparable to SGCC's multi-sport diversification strategy but at much larger scale, with substantially broader athletic amenities and a higher membership price point.
• The Boulevard Club: Toronto private multi-sport club offering tennis, squash, dining, and social amenities. Comparable to SGCC in private member model, family focus, and reciprocal agreements for cross-sport access, though without golf as a core offering.

Direct peers

• Hamilton Golf and Country Club: Premier private golf club in Ancaster, Ontario with championship 18-hole course, dining, and event venues. While larger and more prestigious (RBC Canadian Open host), it shares SGCC's private member model, family-focused membership tiers, Ontario regional draw, and event hosting infrastructure.
• Scarboro Golf and Country Club: Historic private golf club in Scarborough, Ontario founded in 1912, the same year as SGCC. Highly comparable in founding era, private-member structure, multi-generational membership, and Ontario regional positioning, with similar clubhouse dining and event hosting.
• Beacon Hall Golf Club: Private golf club in Aurora, Ontario offering 18-hole course, dining, and member amenities. Comparable to SGCC in private-member exclusivity, family-focused membership, and Ontario regional market positioning, though at a more premium price point.
• Oakville Golf Club: Private 18-hole golf club in Oakville, Ontario with clubhouse dining and member events. Operates on a similar private-membership model with comparable course conditioning standards, member governance, and Ontario regional member base.
• The National Golf Club of Canada: Top-ranked private golf club in Woodbridge, Ontario with 18-hole course, dining, and member events. Comparable to SGCC in private-member structure and Ontario regional draw, with similar high course conditioning standards and family-oriented membership tiers.
• Toronto Golf Club: One of Canada's oldest private golf clubs (founded 1895), located in Mississauga, Ontario. Comparable to SGCC in long-established private-member model, 18-hole championship course, Ontario regional draw, and exclusive member governance structure.
• Rosedale Golf Club: Historic private golf club in Toronto founded in 1893, offering championship golf and member amenities. Comparable to SGCC in private-member structure, multi-generational membership, and exclusive access model, though with a larger and more affluent member base in a major urban market.
• London Hunt and Country Club: Private member club in London, Ontario offering golf, dining, and social amenities comparable to SGCC. Operates as a multi-generational family-focused private club in a Southwestern Ontario market, with similar multi-sport positioning, member referral culture, and wedding/event business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/sgcc1874

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarnia Golf & Curling Club