Rentguard Insurance
Rentguard Insurance operates as a UK insurance intermediary specialising in residential and commercial lettings market products (landlord, home, tenant contents, commercial property, rent and legal protection), distributing through 800+ sub-brokers under FCA-regulated Arthur J Gallagher Insurance Brokers Limited (FCA 311786).
- Company typePrivate
- Founded2001
- HeadquartersBrentford, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
Rentguard Insurance firmographics
Firmographics- Name
- Rentguard Insurance
- Legal name
- Arthur J Gallagher Insurance Brokers Limited
- Website
- https://rentguard.co.uk
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rentguard Insurance operates as a UK insurance intermediary specialising in residential and commercial lettings market products (landlord, home, tenant contents, commercial property, rent and legal protection), distributing through 800+ sub-brokers under FCA-regulated Arthur J Gallagher Insurance Brokers Limited (FCA 311786).
- Ownership category
- akta.pro rank
Rentguard Insurance industry classification
Industry- Product category
- Insurance Brokerage (Lettings Market)
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Landlord / Dwelling Fire (DP) Insurance (FSAJACAD)
- akta.pro secondary industry
- Renters Insurance (FSAJACAB)
Keywords
Where Rentguard Insurance is headquartered
LocationHeadquarters
- HQ city
- Brentford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Rentguard Insurance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Intermediary Services: Rentguard acts as an insurance intermediary offering a range of insurance products from specialist insurers to the lettings market. The company generates revenue through premiums earned from distributing landlord insurance, commercial property insurance, home insurance, tenant contents insurance, and related products through a network of sub-brokers and agents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing for all insurance products |
Distribution channels2 records
Marketing channels2 records
Rentguard Insurance product offering
Product offeringCore offering
Rentguard Insurance is an FCA-authorised insurance intermediary that distributes specialist property and tenant insurance products to the UK lettings market. It underwrites via a panel of partner insurers and delivers landlord, commercial property, home, tenants contents, rent-and-legal, and holiday home cover, plus tenant referencing, through a network of 800+ sub-brokers and agents, generating annual gross written premiums above £18 million and covering more than 100,000 individuals.
Product overview
Rentguard Insurance operates as an insurance intermediary offering a comprehensive portfolio of property insurance products primarily targeted at the UK lettings market. The product range includes core residential landlord insurance products (the flagship offering), commercial property insurance, and tenant-focused products. Supporting services include tenant referencing and rent/legal protection insurance. The company distributes through over 800 sub-brokers and agents, providing coverage to more than 100,000 individuals with annual gross written premiums exceeding £18 million.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Landlord Insurance Insurance coverage designed for residential landlords renting out properties, typically covering buildings, contents, and landlord liability. Distributed to landlords via Rentguard's network of UK insurance brokers, letting agents, and sub-brokers.
- Home Insurance Standard home insurance for owner-occupiers covering buildings and contents, distributed through Rentguard's intermediary network.
- Home Plus Insurance Enhanced home insurance product providing additional coverage features beyond standard home insurance, targeted at owner-occupiers via Rentguard's intermediary network.
- Commercial Property Insurance Insurance coverage for commercial properties in the lettings market, including offices, retail spaces, and other commercial buildings, distributed through brokers and sub-brokers.
- Tenants Contents Insurance Contents insurance for tenants to protect personal belongings within a rented property, sold via Rentguard's broker and sub-broker distribution channel.
- Tenant Referencing Service to verify and assess prospective tenants, including credit checks, employment verification, and rental history checks, delivered through FLS Tenant Referencing, a wholly-owned subsidiary.
- Rent & Legal Protection Insurance Combined insurance for landlords covering legal expenses and rent guarantee to protect against tenant disputes and unpaid rent, distributed via Rentguard's intermediary network.
- UK Holiday Home Insurance Specialised insurance for UK holiday homes and second homes that are let out, covering periods of vacancy and rental use.
- Mid Net Worth Home Insurance Home insurance designed for mid net worth individuals with higher-value properties and possessions, offered within the Rentguard product range.
- Military Kit Insurance Specialist insurance coverage for military personnel's equipment and kit, offered as a niche product within the Rentguard line-up.
Quantifiable outcome
- More than 100,000 individuals covered by insurance products
Companies that use Rentguard Insurance
Customer profileSegments4 records
Ideal customer profiles1 record
Rentguard Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rentguard Insurance partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- VasekcoreVasek is handling all new business and renewals from Rentguard as part of the transition. The 'Get a Quote' buttons on the Rentguard website redirect to the Vasek website. Both Rentguard Insurance and Vasek Insurance are trading names of Arthur J Gallagher Insurance Brokers Limited.
- Multiple Insurers and UnderwriterscoreRentguard works with a number of specialist insurers including Ageas, AXAI, HIGHWAY, NIG, RSA, ARAG, UKI, PEN, AMTRUST, and others for underwriting their insurance products.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Rentguard Insurance competitors and assessment
Company assessmentDirect peers
- HomeLet: HomeLet provides tenant referencing, rent guarantee, landlord insurance and tenant insurance products for the UK lettings market. It is comparable because it serves letting agents, landlords and tenants with a similar mix of insurance and referencing services.
- Let Alliance: Let Alliance provides tenant referencing, rent guarantee and insurance services to letting agents and landlords in the UK. It overlaps directly with Rentguard’s lettings-market focus and broker/agent-led distribution.
- Total Landlord Insurance: Total Landlord Insurance is a UK specialist landlord insurance provider offering buy-to-let, rent guarantee and related landlord cover. It is comparable because Rentguard’s flagship proposition is residential landlord and lettings-market insurance.
- Alan Boswell Group: Alan Boswell Group is a UK insurance broker with a meaningful landlord insurance and property-owner insurance practice. It is comparable as a broker-led provider of specialist property and lettings insurance, though it has a broader commercial insurance portfolio.
- Just Landlord Insurance: Just Landlord Insurance offers specialist landlord insurance, rent guarantee and related cover for UK property owners. It is directly comparable to Rentguard’s landlord and rental-property insurance product set.
- CIA Landlords: CIA Landlords is a UK landlord insurance broker offering buy-to-let and related property cover. It is comparable because it targets the same landlord customer need for rental property protection and liability cover.
- Vasek Insurance: Vasek is a UK specialist property insurance brand and, like Rentguard, is a trading name of Arthur J Gallagher Insurance Brokers Limited. It is the most directly comparable peer because Rentguard’s new business and renewals are being redirected to the Vasek team.
Broad incumbents
- Direct Line for Business: Direct Line for Business offers UK landlord insurance and other small-business insurance products directly to customers. It is comparable as an established provider competing for landlord insurance demand, but it is broader and more direct-to-customer than Rentguard’s broker-led model.
- Simply Business: Simply Business is a UK online insurance broker offering landlord insurance alongside wider small-business cover. It is comparable because it intermediates landlord and property insurance, though its customer base and product scope are broader than Rentguard’s lettings-specialist focus.
- Endsleigh: Endsleigh offers personal, student, tenant and landlord insurance products in the UK. It is comparable through its tenant and rental-property insurance offerings, though it operates across a broader consumer insurance footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rentguard Insurance social profiles
Digital presenceRentguard Insurance compliance and trust
Trust signalCompliance1 record
Rentguard Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rentguard Insurance leadership team
Management profileNumber of profiles
Rentguard Insurance subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rentguard Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rentguard Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rentguard Insurance
What does Rentguard Insurance do?
Rentguard Insurance is an FCA-authorised insurance intermediary that distributes specialist property and tenant insurance products to the UK lettings market. It underwrites via a panel of partner insurers and delivers landlord, commercial property, home, tenants contents, rent-and-legal, and holiday home cover, plus tenant referencing, through a network of 800+ sub-brokers and agents, generating annual gross written premiums above £18 million and covering more than 100,000 individuals.
Is Rentguard Insurance a public or private company?
Rentguard Insurance is a private company. It is classified as corporate owned and is currently operating.
When was Rentguard Insurance founded?
Rentguard Insurance was founded in 2001. It employs 101 to 250 people.
Where is Rentguard Insurance based?
Rentguard Insurance is headquartered in Brentford, United Kingdom, in the Europe region.
How does Rentguard Insurance make money?
One revenue line is on record: insurance Intermediary Services.
Who are Rentguard Insurance's main competitors?
Direct peers on record are HomeLet, Let Alliance, Total Landlord Insurance, Alan Boswell Group, Just Landlord Insurance, CIA Landlords and Vasek Insurance. Broad incumbents are Direct Line for Business, Simply Business and Endsleigh.
Does Rentguard Insurance have an API?
No public API is recorded for Rentguard Insurance.
What industry is Rentguard Insurance in?
Rentguard Insurance's product category is Insurance Brokerage (Lettings Market). Its primary akta.pro industry code is FSAJACAD, Landlord / Dwelling Fire (DP) Insurance, with a secondary code of FSAJACAB, Renters Insurance. Its NAICS code is 52421 and its SIC code is 6411.