Rentguard Insurance

Name

Rentguard Insurance

Legal name

Arthur J Gallagher Insurance Brokers Limited

Website

https://rentguard.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Rentguard Insurance operates as a UK insurance intermediary specialising in residential and commercial lettings market products (landlord, home, tenant contents, commercial property, rent and legal protection), distributing through 800+ sub-brokers under FCA-regulated Arthur J Gallagher Insurance Brokers Limited (FCA 311786).

Ownership category

akta.pro rank

Product category

Insurance Brokerage (Lettings Market)

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Landlord / Dwelling Fire (DP) Insurance (FSAJACAD)

akta.pro secondary industry

Renters Insurance (FSAJACAB)

Keywords

• Landlord insurance
• Letting market insurance
• Insurance intermediary services
• Tenant referencing services
• Commercial property insurance

Headquarters

HQ city

Brentford

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Intermediary Services: Rentguard acts as an insurance intermediary offering a range of insurance products from specialist insurers to the lettings market. The company generates revenue through premiums earned from distributing landlord insurance, commercial property insurance, home insurance, tenant contents insurance, and related products through a network of sub-brokers and agents.

Pricing tiers

Distribution channels2 records

Marketing channels2 records

Core offering

Rentguard Insurance is an FCA-authorised insurance intermediary that distributes specialist property and tenant insurance products to the UK lettings market. It underwrites via a panel of partner insurers and delivers landlord, commercial property, home, tenants contents, rent-and-legal, and holiday home cover, plus tenant referencing, through a network of 800+ sub-brokers and agents, generating annual gross written premiums above £18 million and covering more than 100,000 individuals.

Product overview

Rentguard Insurance operates as an insurance intermediary offering a comprehensive portfolio of property insurance products primarily targeted at the UK lettings market. The product range includes core residential landlord insurance products (the flagship offering), commercial property insurance, and tenant-focused products. Supporting services include tenant referencing and rent/legal protection insurance. The company distributes through over 800 sub-brokers and agents, providing coverage to more than 100,000 individuals with annual gross written premiums exceeding £18 million.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Landlord Insurance Insurance coverage designed for residential landlords renting out properties, typically covering buildings, contents, and landlord liability. Distributed to landlords via Rentguard's network of UK insurance brokers, letting agents, and sub-brokers.
• Home Insurance Standard home insurance for owner-occupiers covering buildings and contents, distributed through Rentguard's intermediary network.
• Home Plus Insurance Enhanced home insurance product providing additional coverage features beyond standard home insurance, targeted at owner-occupiers via Rentguard's intermediary network.
• Commercial Property Insurance Insurance coverage for commercial properties in the lettings market, including offices, retail spaces, and other commercial buildings, distributed through brokers and sub-brokers.
• Tenants Contents Insurance Contents insurance for tenants to protect personal belongings within a rented property, sold via Rentguard's broker and sub-broker distribution channel.
• Tenant Referencing Service to verify and assess prospective tenants, including credit checks, employment verification, and rental history checks, delivered through FLS Tenant Referencing, a wholly-owned subsidiary.
• Rent & Legal Protection Insurance Combined insurance for landlords covering legal expenses and rent guarantee to protect against tenant disputes and unpaid rent, distributed via Rentguard's intermediary network.
• UK Holiday Home Insurance Specialised insurance for UK holiday homes and second homes that are let out, covering periods of vacancy and rental use.
• Mid Net Worth Home Insurance Home insurance designed for mid net worth individuals with higher-value properties and possessions, offered within the Rentguard product range.
• Military Kit Insurance Specialist insurance coverage for military personnel's equipment and kit, offered as a niche product within the Rentguard line-up.

Quantifiable outcome

• More than 100,000 individuals covered by insurance products

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• VasekcoreChannel Partner/ Reseller/ Distributor · 1 October 2025Vasek is handling all new business and renewals from Rentguard as part of the transition. The 'Get a Quote' buttons on the Rentguard website redirect to the Vasek website. Both Rentguard Insurance and Vasek Insurance are trading names of Arthur J Gallagher Insurance Brokers Limited.
• Multiple Insurers and UnderwriterscoreOthersRentguard works with a number of specialist insurers including Ageas, AXAI, HIGHWAY, NIG, RSA, ARAG, UKI, PEN, AMTRUST, and others for underwriting their insurance products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HomeLet: HomeLet provides tenant referencing, rent guarantee, landlord insurance and tenant insurance products for the UK lettings market. It is comparable because it serves letting agents, landlords and tenants with a similar mix of insurance and referencing services.
• Let Alliance: Let Alliance provides tenant referencing, rent guarantee and insurance services to letting agents and landlords in the UK. It overlaps directly with Rentguard’s lettings-market focus and broker/agent-led distribution.
• Total Landlord Insurance: Total Landlord Insurance is a UK specialist landlord insurance provider offering buy-to-let, rent guarantee and related landlord cover. It is comparable because Rentguard’s flagship proposition is residential landlord and lettings-market insurance.
• Alan Boswell Group: Alan Boswell Group is a UK insurance broker with a meaningful landlord insurance and property-owner insurance practice. It is comparable as a broker-led provider of specialist property and lettings insurance, though it has a broader commercial insurance portfolio.
• Just Landlord Insurance: Just Landlord Insurance offers specialist landlord insurance, rent guarantee and related cover for UK property owners. It is directly comparable to Rentguard’s landlord and rental-property insurance product set.
• CIA Landlords: CIA Landlords is a UK landlord insurance broker offering buy-to-let and related property cover. It is comparable because it targets the same landlord customer need for rental property protection and liability cover.
• Vasek Insurance: Vasek is a UK specialist property insurance brand and, like Rentguard, is a trading name of Arthur J Gallagher Insurance Brokers Limited. It is the most directly comparable peer because Rentguard’s new business and renewals are being redirected to the Vasek team.

Broad incumbents

• Direct Line for Business: Direct Line for Business offers UK landlord insurance and other small-business insurance products directly to customers. It is comparable as an established provider competing for landlord insurance demand, but it is broader and more direct-to-customer than Rentguard’s broker-led model.
• Simply Business: Simply Business is a UK online insurance broker offering landlord insurance alongside wider small-business cover. It is comparable because it intermediates landlord and property insurance, though its customer base and product scope are broader than Rentguard’s lettings-specialist focus.
• Endsleigh: Endsleigh offers personal, student, tenant and landlord insurance products in the UK. It is comparable through its tenant and rental-property insurance offerings, though it operates across a broader consumer insurance footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rentguard
• Facebookfacebook.com/rentguardinsurance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rentguard Insurance