ASAM e.V.
- Company typePrivate
- Founded1998
- HeadquartersHöhenkirchen, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ASAM e.V. does
ASAM e.V. (Association for Standardization of Automation and Measuring Systems) is a Germany-based, internationally operating non-profit standards organization founded in 1998. It develops and maintains an open portfolio of more than 30 standards across seven domains — Simulation (the OpenX suite including OpenDRIVE, OpenSCENARIO XML/DSL, OpenCRG, OpenLABEL, OpenMATERIAL 3D, OpenODD, OSI, and OpenXOntology), Measurement & Calibration (MDF, XCP, CDF, CMP and others), Diagnostics (SOVD, MCD-2 D, MCD-3 D), Test Automation (XIL, ATX, OTX Extensions), ECU Networks, Software Development, and Data Management & Analysis (ODS, CEA) — plus implementation tools such as the ASAM Quality Checker.
The organization operates on a consensus-driven model: standards are drafted and ratified through working groups populated by experts from OEMs (BMW, Volkswagen), Tier-1 suppliers (Vector, ETAS, Schaeffler, IPG Automotive, RA Consulting), tool vendors, engineering service providers (Akkodis), and research institutes (DLR, TU Braunschweig, CATARC, Driving Simulation Association). Membership exceeds 400 companies worldwide, with regional presence anchored by a wholly-owned subsidiary, ASAM Japan G.K., in Tokyo.
Revenue is generated primarily through membership fees (set by the General Assembly and tiered by member category and participation status) and standards licensing for non-members; research and education communities receive free access for non-commercial use. Distribution is centralized through the asam.net download portal with licensing compliance tracking, supplemented by an annual International Conference in Munich, Technical Seminars, regional meetings, and trade-show presence. ASAM is governed by a Board of Directors (Chairman Armin Rupalla, RA Consulting) and led by CEO Marius Dupuis, with a newly elected Technical Steering Committee for the 2026-2028 term.
ASAM e.V. firmographics
Firmographics- Name
- ASAM e.V.
- Legal name
- Verein zur Förderung der internationalen Standardisierung von Automatisierungs- und Meßsystemen (ASAM) e.V.
- Website
- https://asam.net
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
ASAM e.V. industry classification
Industry- Product category
- Automotive Standards Development
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Standards Development & Publishing (SDOs, Technical Standards) (MPAJACAB)
- akta.pro secondary industry
- Standards, Registries & Interoperability Services (EIDR/ISAN, CPE, DDEX) (MPAHALAO)
Keywords
Where ASAM e.V. is headquartered
LocationHeadquarters
- HQ city
- Höhenkirchen
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
ASAM e.V. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Fees: ASAM generates revenue through membership fees from OEMs, Tier-1s, tool vendors, engineering service providers, and research institutes. Members pay annual fees determined by the General Assembly in the regulation of fees. Fees may be staggered according to member performance and participation status.
- Standards Licensing: Standards are available for download from the ASAM website under licensing terms. Enterprises can acquire licenses as purchasers or through membership. Research and education communities can access standards for non-commercial purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Membership-based access to standards and services |
| One time/ perpetual license | Pay-as-you-go | Non-member standard access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
ASAM e.V. product offering
Product offeringCore offering
ASAM e.V. develops and maintains open standards for the automotive and mobility industry, covering seven technical domains: simulation (OpenDRIVE, OpenSCENARIO, OSI, OpenCRG, OpenLABEL, OpenMATERIAL 3D, OpenODD, OpenXOntology), measurement & calibration (MDF, XCP, CDF, CMP), diagnostics (SOVD, MCD-2 D, MCD-3 D), ECU networks (MCD-2 NET), software development, test automation (XIL, ATX, OTX Extensions), and data management & analysis (ODS, CEA). Standards are produced through a consensus-driven process involving OEMs, Tier-1 suppliers, tool vendors, and research institutes, and are distributed to members and licensees via the ASAM website.
Product overview
ASAM e.V. is a standardization organization that develops and maintains a comprehensive portfolio of open standards for the mobility industry. The portfolio spans seven domains: Simulation (ASAM OpenX standards including OpenDRIVE, OpenSCENARIO XML/DSL, OSI, OpenCRG, OpenLABEL, OpenMATERIAL 3D, OpenODD, and OpenXOntology), Measurement & Calibration (MDF, XCP, CDF, CMP, and related standards), Diagnostics (SOVD, MCD-2 D, MCD-3 D), Test Automation (XIL, ATX, OTX Extensions, and others), Data Management & Analysis (ODS, CEA), ECU Networks (MCD-2 NET), and Software Development (CC, FSX, MDX, and others). ASAM also provides implementation tools such as the ASAM Quality Checker. Standards are developed through a consensus-driven process involving experts from OEMs, Tier-1 suppliers, tool vendors, and research institutes, and are available for licensing to members and non-members.
Differentiator
Problem solved
Functional benefit
Brands
- ASAM OpenX: Suite of open standards for simulation-based development and validation of automated driving functions
- ASAM:GUIDE
- ASAM International Conference
- MyASAM
Products and services
- ASAM OpenDRIVE Standard for describing road networks and related infrastructure for driving simulation. Provides a vendor-neutral, file-format based description of static road geometry, lanes, signals, and traffic infrastructure.
- ASAM OpenSCENARIO XML
- ASAM OpenSCENARIO DSL
- ASAM OSI (Open Simulation Interface)
- ASAM OpenCRG
- ASAM OpenLABEL
- ASAM OpenMATERIAL 3D
- ASAM OpenODD
- ASAM OpenXOntology
- ASAM MDF (Measurement Data Format)
- ASAM ODS (Open Data Services)
- ASAM SOVD (Service-Oriented Vehicle Diagnostics)
- ASAM MCD-1 XCP
- ASAM XIL
- ASAM Quality Checker
- ASAM Test Specification
- ASAM International Conference Annual conference held in Munich (November 4-5, 2026) focusing on 'From code to road - Continuous testing for safer mobility.' Brings together industry experts to discuss ASAM standards and mobility engineering topics.
- ASAM:GUIDE
Quantifiable outcome
- ASAM OpenX standards enable cross-industry cooperation in autonomous driving development
- +1 more outcomes
Companies that use ASAM e.V.
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
ASAM e.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ASAM e.V. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major, core and strategic.
- UKi Media & EventsmajorASAM has entered a media partnership with UKi Media & Events, organizer of Vehicle Tech Week Europe and US. This collaboration expands the reach of ASAM's standards and initiatives to a wider international audience, strengthens cross-industry dialogue, and increases visibility for key ASAM events including the Technical Seminar and International Conference.
- PAVE EuropecorePAVE Europe is partnering with ASAM as part of Vehicle Tech Week Europe to accelerate progress toward safe, intelligent, and sustainable mobility by uniting engineers, designers, manufacturers, and suppliers across interconnected development cycles.
- FISITAcoreFISITA is partnering with ASAM as part of Vehicle Tech Week Europe to foster cross-disciplinary collaboration and promote best practices within the automotive and mobility industries.
- Autoware FoundationcoreThe Autoware Foundation has joined ASAM as a member, while ASAM became Alliance Partner of the Autoware Foundation. Autoware is already using ASAM's open standards such as ASAM OpenSCENARIO for describing driving scenarios and is extending adoption to include ASAM OpenDRIVE. Both organizations are evaluating the integration of ASAM SOVD into the Autoware Open AD Kit for accessing software-defined vehicles.
- Deepen AIstrategicDeepen AI, a safety-first tools and services company enabling intelligent technologies for autonomous systems, initiated the partnership between ASAM and the Autoware Foundation. Deepen AI is an active member of both organizations and has organized joint meetups to foster dialogue between ASAM, Autoware, and key industry stakeholders. Deepen AI participates in ASAM standardization including ASAM OpenLABEL, ASAM OpenODD, ASAM OpenXOntology, and ASAM OpenSCENARIO DSL.
- ASCS (Automotive Simulation Conference & Software)coreASAM and ASCS share the commitment to advancing simulation-based development and validation in the automotive industry. By combining ASCS's expertise in AI and data-driven simulation with ASAM's work on standards for interoperable simulation, testing, and validation, the partnership helps bridge innovation and industrial application.
- SAE InternationalcoreASAM and SAE International have an ongoing partnership for technical collaboration and standards coordination in the automotive industry.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
ASAM e.V. competitors and assessment
Company assessmentOthers
- Khronos Group: Consortium developing royalty-free API standards (Vulkan, OpenGL, SYCL) used in automotive graphics and sensor simulation. Closely mirrors ASAM's operating model — member-driven, consensus standards with relevance to simulation/sensor domains where ASAM OSI operates.
- Object Management Group (OMG): Consortium developing standards like UML, SysML, and DDS widely used in automotive and industrial systems. Compares to ASAM in being a member-funded SDO producing interoperability standards adopted across multiple industries.
- W3C (World Wide Web Consortium): Consortium-based SDO with member-driven, consensus-driven standards. Highly comparable to ASAM in operating model (membership-funded, neutral, consensus development, royalty-free specifications), though focused on web/internet standards rather than automotive.
Emerging players
- Eclipse Foundation: Foundation governing open-source projects including Eclipse Adoptium, Jakarta EE, and multiple automotive-relevant working groups. Compares to ASAM as a foundation-based SDO model with industry-led working groups developing widely-adopted specifications.
- GENIVI/Autoware Foundation: Alliance developing open-source autonomous driving software (Autoware). Already a mutual partner of ASAM and using ASAM standards (OpenSCENARIO, OpenDRIVE); comparable as an AV-focused consortium with overlapping member base in simulation and autonomy tooling.
- COVESA (Connected Vehicle Systems Alliance): Automotive alliance focused on open-source in-vehicle and connected vehicle software. Compares to ASAM as a competing/adjacent automotive SDO with overlapping membership (OEMs/Tier-1s) but narrower scope on connected vehicle software rather than development/testing/simulation tooling.
Direct peers
- AUTOSAR: Automotive open system architecture standards development partnership. Directly comparable as an automotive-focused SDO developing de facto industry standards adopted by OEMs and Tier-1s; AUTOSAR focuses on software architecture while ASAM focuses on development, testing, measurement, and simulation interoperability.
Broad incumbents
- SAE International: Large established standards organization for mobility engineering. SAE and ASAM have an existing technical collaboration partnership; SAE operates as a broader incumbent in mobility standards while ASAM specializes in development/tool interoperability.
- IEEE Standards Association: Large established standards body producing engineering standards across domains including automotive (e.g., IEEE 802.11p for V2X). Comparable as a higher-level incumbent that may publish competing or complementary automotive standards alongside ASAM's deeper tooling-focused specs.
- ISO (especially TC 22 road vehicles): International standards body and ultimate destination for many ASAM standards (e.g., SOVD in transfer). Comparable as a higher-level SDO that ASAM standards may graduate into; ISO sets the global regulatory-anchored baseline against which ASAM operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ASAM e.V. social profiles
Digital presenceASAM e.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASAM e.V. leadership team
Management profileNumber of profiles
Profiles6 records
ASAM e.V. subsidiaries and ownership
Company hierarchySubsidiaries1 record
ASAM e.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASAM e.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASAM e.V.
What does ASAM e.V. do?
ASAM e.V. develops and maintains open standards for the automotive and mobility industry, covering seven technical domains: simulation (OpenDRIVE, OpenSCENARIO, OSI, OpenCRG, OpenLABEL, OpenMATERIAL 3D, OpenODD, OpenXOntology), measurement & calibration (MDF, XCP, CDF, CMP), diagnostics (SOVD, MCD-2 D, MCD-3 D), ECU networks (MCD-2 NET), software development, test automation (XIL, ATX, OTX Extensions), and data management & analysis (ODS, CEA). Standards are produced through a consensus-driven process involving OEMs, Tier-1 suppliers, tool vendors, and research institutes, and are distributed to members and licensees via the ASAM website.
Is ASAM e.V. a public or private company?
ASAM e.V. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ASAM e.V. founded?
ASAM e.V. was founded in 1998. It employs 1 to 10 people.
Where is ASAM e.V. based?
ASAM e.V. is headquartered in Höhenkirchen, Germany, in the Europe region.
How does ASAM e.V. make money?
Two revenue lines are on record. Membership Fees are the primary driver. The others are standards Licensing.
Who are ASAM e.V.'s main competitors?
Others on record are Khronos Group, Object Management Group (OMG) and W3C (World Wide Web Consortium). Emerging players are Eclipse Foundation, GENIVI/Autoware Foundation and COVESA (Connected Vehicle Systems Alliance). AUTOSAR is listed as a direct peer. Broad incumbents are SAE International, IEEE Standards Association and ISO (especially TC 22 road vehicles).
Does ASAM e.V. have an API?
No public API is recorded for ASAM e.V..
What industry is ASAM e.V. in?
ASAM e.V.'s product category is Automotive Standards Development. Its primary akta.pro industry code is MPAJACAB, Standards Development & Publishing (SDOs, Technical Standards), with a secondary code of MPAHALAO, Standards, Registries & Interoperability Services (EIDR/ISAN, CPE, DDEX). Its NAICS code is 5132 and its SIC code is 7370.