ASAM e.V.

What ASAM e.V. does

ASAM e.V. (Association for Standardization of Automation and Measuring Systems) is a Germany-based, internationally operating non-profit standards organization founded in 1998. It develops and maintains an open portfolio of more than 30 standards across seven domains — Simulation (the OpenX suite including OpenDRIVE, OpenSCENARIO XML/DSL, OpenCRG, OpenLABEL, OpenMATERIAL 3D, OpenODD, OSI, and OpenXOntology), Measurement & Calibration (MDF, XCP, CDF, CMP and others), Diagnostics (SOVD, MCD-2 D, MCD-3 D), Test Automation (XIL, ATX, OTX Extensions), ECU Networks, Software Development, and Data Management & Analysis (ODS, CEA) — plus implementation tools such as the ASAM Quality Checker.

The organization operates on a consensus-driven model: standards are drafted and ratified through working groups populated by experts from OEMs (BMW, Volkswagen), Tier-1 suppliers (Vector, ETAS, Schaeffler, IPG Automotive, RA Consulting), tool vendors, engineering service providers (Akkodis), and research institutes (DLR, TU Braunschweig, CATARC, Driving Simulation Association). Membership exceeds 400 companies worldwide, with regional presence anchored by a wholly-owned subsidiary, ASAM Japan G.K., in Tokyo.

Revenue is generated primarily through membership fees (set by the General Assembly and tiered by member category and participation status) and standards licensing for non-members; research and education communities receive free access for non-commercial use. Distribution is centralized through the asam.net download portal with licensing compliance tracking, supplemented by an annual International Conference in Munich, Technical Seminars, regional meetings, and trade-show presence. ASAM is governed by a Board of Directors (Chairman Armin Rupalla, RA Consulting) and led by CEO Marius Dupuis, with a newly elected Technical Steering Committee for the 2026-2028 term.

Name

ASAM e.V.

Legal name

Verein zur Förderung der internationalen Standardisierung von Automatisierungs- und Meßsystemen (ASAM) e.V.

Website

https://asam.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Automotive Standards Development

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Standards Development & Publishing (SDOs, Technical Standards) (MPAJACAB)

akta.pro secondary industry

Standards, Registries & Interoperability Services (EIDR/ISAN, CPE, DDEX) (MPAHALAO)

Keywords

• Automotive standards development
• Simulation interoperability standards
• Vehicle diagnostics standards
• Measurement and calibration protocols
• Test automation specifications

Headquarters

HQ city

Höhenkirchen-siegertsbrunn

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: ASAM generates revenue through membership fees from OEMs, Tier-1s, tool vendors, engineering service providers, and research institutes. Members pay annual fees determined by the General Assembly in the regulation of fees. Fees may be staggered according to member performance and participation status.
2. Standards Licensing: Standards are available for download from the ASAM website under licensing terms. Enterprises can acquire licenses as purchasers or through membership. Research and education communities can access standards for non-commercial purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

ASAM e.V. develops and maintains open standards for the automotive and mobility industry, covering seven technical domains: simulation (OpenDRIVE, OpenSCENARIO, OSI, OpenCRG, OpenLABEL, OpenMATERIAL 3D, OpenODD, OpenXOntology), measurement & calibration (MDF, XCP, CDF, CMP), diagnostics (SOVD, MCD-2 D, MCD-3 D), ECU networks (MCD-2 NET), software development, test automation (XIL, ATX, OTX Extensions), and data management & analysis (ODS, CEA). Standards are produced through a consensus-driven process involving OEMs, Tier-1 suppliers, tool vendors, and research institutes, and are distributed to members and licensees via the ASAM website.

Product overview

ASAM e.V. is a standardization organization that develops and maintains a comprehensive portfolio of open standards for the mobility industry. The portfolio spans seven domains: Simulation (ASAM OpenX standards including OpenDRIVE, OpenSCENARIO XML/DSL, OSI, OpenCRG, OpenLABEL, OpenMATERIAL 3D, OpenODD, and OpenXOntology), Measurement & Calibration (MDF, XCP, CDF, CMP, and related standards), Diagnostics (SOVD, MCD-2 D, MCD-3 D), Test Automation (XIL, ATX, OTX Extensions, and others), Data Management & Analysis (ODS, CEA), ECU Networks (MCD-2 NET), and Software Development (CC, FSX, MDX, and others). ASAM also provides implementation tools such as the ASAM Quality Checker. Standards are developed through a consensus-driven process involving experts from OEMs, Tier-1 suppliers, tool vendors, and research institutes, and are available for licensing to members and non-members.

Differentiator

Problem solved

Functional benefit

Brands

• ASAM OpenX: Suite of open standards for simulation-based development and validation of automated driving functions
• ASAM:GUIDE
• ASAM International Conference
• MyASAM

Products and services

• ASAM OpenDRIVE Standard for describing road networks and related infrastructure for driving simulation. Provides a vendor-neutral, file-format based description of static road geometry, lanes, signals, and traffic infrastructure.
• ASAM OpenSCENARIO XML
• ASAM OpenSCENARIO DSL
• ASAM OSI (Open Simulation Interface)
• ASAM OpenCRG
• ASAM OpenLABEL
• ASAM OpenMATERIAL 3D
• ASAM OpenODD
• ASAM OpenXOntology
• ASAM MDF (Measurement Data Format)
• ASAM ODS (Open Data Services)
• ASAM SOVD (Service-Oriented Vehicle Diagnostics)
• ASAM MCD-1 XCP
• ASAM XIL
• ASAM Quality Checker
• ASAM Test Specification
• ASAM International Conference Annual conference held in Munich (November 4-5, 2026) focusing on 'From code to road - Continuous testing for safer mobility.' Brings together industry experts to discuss ASAM standards and mobility engineering topics.
• ASAM:GUIDE

Quantifiable outcome

• ASAM OpenX standards enable cross-industry cooperation in autonomous driving development
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered major, core and strategic.

• UKi Media & EventsmajorGTM or Marketing Partner · 25 March 2026ASAM has entered a media partnership with UKi Media & Events, organizer of Vehicle Tech Week Europe and US. This collaboration expands the reach of ASAM's standards and initiatives to a wider international audience, strengthens cross-industry dialogue, and increases visibility for key ASAM events including the Technical Seminar and International Conference.
• PAVE EuropecoreStrategic or Co-development Partner · 25 March 2026PAVE Europe is partnering with ASAM as part of Vehicle Tech Week Europe to accelerate progress toward safe, intelligent, and sustainable mobility by uniting engineers, designers, manufacturers, and suppliers across interconnected development cycles.
• FISITAcoreStrategic or Co-development Partner · 25 March 2026FISITA is partnering with ASAM as part of Vehicle Tech Week Europe to foster cross-disciplinary collaboration and promote best practices within the automotive and mobility industries.
• Autoware FoundationcoreStrategic or Co-development Partner · 15 May 2025The Autoware Foundation has joined ASAM as a member, while ASAM became Alliance Partner of the Autoware Foundation. Autoware is already using ASAM's open standards such as ASAM OpenSCENARIO for describing driving scenarios and is extending adoption to include ASAM OpenDRIVE. Both organizations are evaluating the integration of ASAM SOVD into the Autoware Open AD Kit for accessing software-defined vehicles.
• Deepen AIstrategicStrategic or Co-development Partner · 15 May 2025Deepen AI, a safety-first tools and services company enabling intelligent technologies for autonomous systems, initiated the partnership between ASAM and the Autoware Foundation. Deepen AI is an active member of both organizations and has organized joint meetups to foster dialogue between ASAM, Autoware, and key industry stakeholders. Deepen AI participates in ASAM standardization including ASAM OpenLABEL, ASAM OpenODD, ASAM OpenXOntology, and ASAM OpenSCENARIO DSL.
• ASCS (Automotive Simulation Conference & Software)coreStrategic or Co-development PartnerASAM and ASCS share the commitment to advancing simulation-based development and validation in the automotive industry. By combining ASCS's expertise in AI and data-driven simulation with ASAM's work on standards for interoperable simulation, testing, and validation, the partnership helps bridge innovation and industrial application.
• SAE InternationalcoreStrategic or Co-development PartnerASAM and SAE International have an ongoing partnership for technical collaboration and standards coordination in the automotive industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• Khronos Group: Consortium developing royalty-free API standards (Vulkan, OpenGL, SYCL) used in automotive graphics and sensor simulation. Closely mirrors ASAM's operating model — member-driven, consensus standards with relevance to simulation/sensor domains where ASAM OSI operates.
• Object Management Group (OMG): Consortium developing standards like UML, SysML, and DDS widely used in automotive and industrial systems. Compares to ASAM in being a member-funded SDO producing interoperability standards adopted across multiple industries.
• W3C (World Wide Web Consortium): Consortium-based SDO with member-driven, consensus-driven standards. Highly comparable to ASAM in operating model (membership-funded, neutral, consensus development, royalty-free specifications), though focused on web/internet standards rather than automotive.

Emerging players

• Eclipse Foundation: Foundation governing open-source projects including Eclipse Adoptium, Jakarta EE, and multiple automotive-relevant working groups. Compares to ASAM as a foundation-based SDO model with industry-led working groups developing widely-adopted specifications.
• GENIVI/Autoware Foundation: Alliance developing open-source autonomous driving software (Autoware). Already a mutual partner of ASAM and using ASAM standards (OpenSCENARIO, OpenDRIVE); comparable as an AV-focused consortium with overlapping member base in simulation and autonomy tooling.
• COVESA (Connected Vehicle Systems Alliance): Automotive alliance focused on open-source in-vehicle and connected vehicle software. Compares to ASAM as a competing/adjacent automotive SDO with overlapping membership (OEMs/Tier-1s) but narrower scope on connected vehicle software rather than development/testing/simulation tooling.

Direct peers

• AUTOSAR: Automotive open system architecture standards development partnership. Directly comparable as an automotive-focused SDO developing de facto industry standards adopted by OEMs and Tier-1s; AUTOSAR focuses on software architecture while ASAM focuses on development, testing, measurement, and simulation interoperability.

Broad incumbents

• SAE International: Large established standards organization for mobility engineering. SAE and ASAM have an existing technical collaboration partnership; SAE operates as a broader incumbent in mobility standards while ASAM specializes in development/tool interoperability.
• IEEE Standards Association: Large established standards body producing engineering standards across domains including automotive (e.g., IEEE 802.11p for V2X). Comparable as a higher-level incumbent that may publish competing or complementary automotive standards alongside ASAM's deeper tooling-focused specs.
• ISO (especially TC 22 road vehicles): International standards body and ultimate destination for many ASAM standards (e.g., SOVD in transfer). Comparable as a higher-level SDO that ASAM standards may graduate into; ISO sets the global regulatory-anchored baseline against which ASAM operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@asame.v.1133
• LinkedInlinkedin.com/company/asam-e-v
• Xx.com/ASAM_e_V
• Facebookfacebook.com/asamev

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about ASAM e.V.