Elke Plek

What Elke Plek does

Elke Plek (ElkePlek.nl) is a Dutch vacation accommodation booking platform headquartered in Zwolle, Netherlands, founded in 2015. The platform aggregates campings, bungalow parks, holiday homes, glamping sites, group accommodations, hotels, and seasonal pitches across all 12 Dutch provinces, with inventory of more than 2,400 accommodations and 2,500+ destinations. It serves two primary customer segments: individual holidaymakers searching for Dutch vacation accommodations, and recreation entrepreneurs (accommodation providers) seeking commission-free advertising. The platform also operates ElkeBeperking.nl, a sister site for wheelchair-accessible accommodations.

The platform's core technology is a direct integration with the UwBoeking.com reservation system, enabling real-time availability and pricing without commission-based markups. Consumers search, filter, and are redirected to provider booking systems for direct reservations at source prices. The business model is commission-free advertising for providers, with two subscription tiers: Standard (self-service) and Full Service (which includes social media marketing via Facebook, Instagram, and YouTube, plus monthly performance reporting). RECRON-affiliated providers apply RECRON delivery conditions, providing consumer protection through industry association compliance. Geographic reach includes the Netherlands and Belgium, with distribution primarily through organic SEO across extensive regional landing pages and organic social media presence.

The company is privately held with 1-10 employees and no publicly disclosed funding rounds or revenue figures. Its go-to-market is product-led growth, continuously expanding provider inventory and regional coverage. The platform positions itself as a commission-free alternative to Booking.com and other major OTAs, appealing to independent recreation businesses resistant to high platform commissions.

Name

Elke Plek

Legal name

ElkePlek.nl

Website

https://elkeplek.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Elke Plek is a Dutch vacation accommodation booking platform that aggregates 2,400+ campings, bungalows, and holiday homes across the Netherlands via direct API integration with UwBoeking.com, serving both holidaymakers and recreation entrepreneurs through a commission-free advertising model.

Ownership category

akta.pro rank

Product category

Online Travel Marketplace

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121), Recreational and Vacation Camps (except Campgrounds) (721214), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Tour/Activities/Attractions Reservation Systems (THALADAG)

akta.pro secondary industries

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Safari Lodges & Tented Camps (THAAAHAC)

Keywords

• Vacation accommodation booking
• Holiday rental platform
• Online travel marketplace
• Camping and bungalow listings
• Recreation sector advertising

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Commission-free Advertising: Accommodation providers pay to advertise on the platform without commission fees on bookings. Providers maintain control over their reservation process and money flow. This model contrasts with platforms like Booking.com that charge high commissions.
2. Provider Subscription Tiers: Two advertising tiers offered: Standard (self-service) and Full Service (most chosen). Providers receive monthly performance updates and social media marketing support including Facebook, Instagram, and YouTube advertising optimized for their properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Elke Plek operates ElkePlek.nl, an online booking aggregator that lists 2,400+ Dutch vacation accommodations across all 12 provinces, including campings, bungalow parks, glamping sites, vacation homes, and group accommodations. The platform is directly integrated with the UwBoeking.com reservation system, providing real-time availability and pricing without commission markups on bookings. Revenue is generated through subscription-based advertising tiers (Standard and Full Service) for recreation entrepreneurs listing their properties, rather than through consumer booking fees.

Product overview

ElkePlek.nl is a Dutch vacation accommodation booking platform functioning as an aggregator and marketplace for the Dutch recreation sector. The core product is the ElkePlek.nl booking platform, which connects travelers with accommodation providers including campings, vacation houses, bungalows, glamping sites, and group accommodations. The platform operates through direct technical integration with UwBoeking.com's reservation system and provides providers with a commission-free advertising service (Standard and Full Service tiers). Users can search and filter by accommodation type, region, dates, group size, and amenities. The platform covers over 2,400 accommodations across all Dutch provinces.

Differentiator

Problem solved

Functional benefit

Products and services

• ElkePlek.nl Booking Platform A Dutch vacation accommodation booking platform that aggregates campings, bungalow parks, group accommodations, glamping sites, hotels, and holiday homes across the Netherlands. The platform connects directly to providers' booking systems for real-time availability and pricing, allowing consumers to search and book at source prices without commission markups.
• Provider Advertising Service Commission-free advertising platform for Dutch recreation entrepreneurs to list their accommodations on ElkePlek.nl. Includes Standard self-service tier and Full Service tier with Facebook, Instagram, and YouTube marketing, listing optimization, and monthly performance reporting. RECRON-affiliated businesses apply RECRON delivery terms for bookings.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• UwBoeking.comcoreTechnology or IntegrationExclusive partnership with UwBoeking.com reservation system. This integration enables real-time availability and pricing for accommodations listed on ElkePlek.nl, connecting directly to the booking infrastructure of advertising recreation businesses.
• RECRONcoreStrategic or Co-development PartnerRECRON is the Dutch recreation industry association. Businesses affiliated with RECRON use RECRON delivery terms for bookings through ElkePlek.nl, providing consumer protection in collaboration with consumer advocacy organizations.
• ElkeBeperking.nlminorOthersSpecialized sister platform for wheelchair-accessible and disabled-friendly vacation accommodations in the Netherlands, extending accessibility to a specialized customer segment.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Center Parcs: European operator of holiday parks with a major Dutch footprint. Competes at the brand-and-inventory level for Dutch family vacation bookings, complementing the supply that ElkePlek aggregates.
• Booking.com: Global online travel agency with significant Dutch market share across hotels, vacation rentals, and unique accommodations. ElkePlek explicitly positions its commission-free model against Booking.com's commission-heavy structure.
• Roompot: Largest Dutch holiday-park operator with extensive bungalow and vacation-home inventory. Comparable because its direct-booking channel competes for the same Dutch family-vacation demand that ElkePlek serves.
• Landal GreenParks: Major operator of Dutch holiday parks with its own direct booking channel. Comparable inventory (bungalows, holiday parks) overlaps with what ElkePlek aggregates, and they represent both a potential partner and competitor.
• Airbnb: Global vacation-rental marketplace with material Dutch short-stay supply. Competes for consumer mindshare in the same Dutch accommodation categories that ElkePlek aggregates.
• EuroParcs: Dutch holiday-park operator with parks across the Netherlands and direct online booking. Competes for both consumer demand and provider-side advertising budgets in the same Dutch recreation segment.

Direct peers

• Natuurhuisje.nl: Dutch online booking platform for nature-based vacation homes and cottages. Comparable to ElkePlek as a domestic-focused Dutch accommodation aggregator with a curated, themed inventory and direct provider relationships.
• Bungalow.net: Dutch-focused booking site for bungalow parks and holiday homes. Directly comparable in product scope (Dutch vacation parks, bungalows) and target market to ElkePlek.
• Recreatie.nl: Dutch recreation-sector directory and booking platform serving campings, holiday parks, and group accommodations. Competes head-to-head for both consumers searching Dutch accommodations and providers seeking lead generation.

Emerging players

• Holidu: Meta-search engine for vacation rentals operating across Europe. Comparable as a tech-driven accommodation-discovery platform but uses a comparison model rather than ElkePlek's direct-integration subscription approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/elkeplek
• YouTubeyoutube.com/channel/UCv38Bd4lkdw6sgaNMvz6YFw?view_as=subscriber
• Facebookfacebook.com/ElkePlek-802652180107758
• LinkedInlinkedin.com/company/recreatie-nederland-bv/?viewAsMember=true
• Instagraminstagram.com/elkeplek.nl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elke Plek