Lakes & Legends

What Lakes & Legends does

Lakes & Legends is a craft brewery and taproom operator headquartered in the Loring Park neighborhood of Downtown Minneapolis, Minnesota. Founded in 2014, the company operates a brick-and-mortar taproom as its primary commercial venue and produces a core craft beer portfolio that includes named SKUs such as Cream Ale, Board Shorts, St. Gail, Marigold, and Alpenglow. The brewery emphasizes Minnesota Grown local sourcing and has cultivated a distinct dog-friendly taproom positioning, including public advocacy for regulatory permission to allow dogs in breweries.

The product platform extends beyond traditional craft beer into a cannabis-infused beverage sub-brand marketed under the name "In The Wild," with variants including Orange, Passion Fruit, Ginger Ale, and Beach Buds Passion Fruit Guava. The company also operates a Doing-Business-As entity, Brühaven Craft Co., at the same address and phone number, suggesting either a co-located second brand or shared production and taproom infrastructure. Distribution is supported by a public "Beer Finder" tool on the company website that surfaces off-premise retail availability.

Revenue is generated primarily through on-premise taproom sales, with secondary retail and wholesale distribution through the Beer Finder network. The customer base consists of individual local Minneapolis consumers and walk-in taproom patrons; no enterprise accounts, large wholesale contracts, or recurring B2B relationships are disclosed. The business is privately held, self-funded, and operates within the 11-50 employee band.

Name

Lakes & Legends

Legal name

Lakes & Legends

Website

https://lakesandlegends.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Lakes & Legends is a Minneapolis craft brewery and taproom operator, founded 2014, producing a portfolio of craft beers and a cannabis-infused beverage sub-brand ("In The Wild") for local on-premise and retail consumers.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industry

Regional & National Breweries (THAFALAD)

Keywords

• Craft beer brewing
• Cannabis-infused beverages
• Taproom services
• Local craft brewery
• Minnesota-grown beer

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels3 records

Core offering

Lakes & Legends is a craft brewery that produces award-winning traditional craft beers (Cream Ale, St. Gail, Marigold, Alpenglow, Board Shorts) and a line of THC/CBD-infused beverages branded "In The Wild" (Orange, Passion Fruit, Ginger Ale, Beach Buds Passion Fruit Guava). The company operates a pet-friendly taproom in the Loring Park neighborhood of Downtown Minneapolis where customers can consume beer onsite with snacks or purchase product for at-home enjoyment.

Product overview

Lakes & Legends is a craft brewery based in Minneapolis, MN, offering a portfolio of beer and cannabis-infused beverage products. The company's flagship beer lineup includes Cream Ale, Board Shorts, St. Gail, Marigold, and Alpenglow with varying ABV levels and flavor profiles. The 'In The Wild' sub-brand encompasses a line of THC and CBD-infused beverages including Orange, Passion Fruit, Ginger Ale, and Beach Buds Passion Fruit Guava. The company also operates a taproom experience in Downtown Minneapolis, providing on-site consumption with food offerings. The product portfolio spans traditional craft beer styles alongside alternative cannabis-infused drinks, positioning the company in both the craft beverage and wellness/cannabis beverage markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Cream Ale Flagship light and crisp craft beer at 5% ABV, described as tart and effervescent, available onsite at the Minneapolis taproom and for at-home consumption.
• St. Gail Flagship craft beer in the Lakes & Legends lineup, presented on the beers page among the taproom and packaged offerings.
• Marigold Smooth yet strong craft beer at 8.2% ABV, part of the flagship lineup available at the Minneapolis taproom and for at-home consumption.
• Alpenglow Juicy and soft craft beer at 5.6% ABV, part of the flagship lineup available at the Minneapolis taproom and for at-home consumption.
• Board Shorts Hoppy and bitter craft beer at 6.3% ABV, part of the lineup available at the Minneapolis taproom and for at-home consumption.
• In The Wild (Orange) Cannabis-infused orange beverage containing 5mg THC and 5mg CBD, positioned as a flagship product in the In The Wild line.
• In The Wild Passion Fruit Cannabis-infused passion fruit beverage containing 5mg THC and 5mg CBD.
• In The Wild Ginger Ale Cannabis-infused ginger ale containing 5mg THC, 5mg CBD, and 10mg caffeine.
• Beach Buds Passion Fruit Guava Cannabis-infused tropical beverage featuring passion fruit and guava flavors at 5.3% ABV, part of the In The Wild cannabis-beverage lineup.
• Taproom Experience In-person taproom service located in the Loring Park neighborhood of Downtown Minneapolis at 1368 Lasalle Ave, offering indoor and outdoor first-come-first-served seating, metered and non-metered street parking, partially validated ramp parking, and an array of snacks paired with the brewery's award-winning craft beer. Pet/dog friendly.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dangerous Man Brewing Co. Small Minneapolis craft brewery known for a community-focused taproom and rotating small-batch beer. Comparable in scale, neighborhood-taproom positioning, and craft focus.
• Pryes Brewing Company: Minneapolis craft brewery with a taproom and distributed flagship beers. Comparable in scale and taproom-led growth strategy.
• Indeed Brewing Company: Minneapolis-based craft brewery operating a taproom and producing a flagship beer portfolio. Direct peer in craft beer production and taproom-led retail.
• Modist Brewing Co. Minneapolis craft brewery with taproom and experimental beer styles. Comparable small-batch craft producer targeting the same local market.
• Bauhaus Brew Labs: Minneapolis craft brewery with a strong taproom presence and design-forward branding. Comparable in neighborhood-anchored taproom and craft positioning.
• Fulton Brewing: Minneapolis craft brewery with a taproom and distributed beer lineup. Closest direct comparable in size, geography, and on-site taproom model.
• Fair State Brewing Cooperative: Minneapolis craft brewery with a taproom and a broader beer portfolio including non-alcoholic offerings. Comparable in taproom-driven model and innovation (relevant to LL's adaptogen/THC line).

Emerging players

• Wild Mind Artisan Ales: Minneapolis brewery known for experimental and non-traditional beer styles. Comparable as a local craft innovator, though smaller and more niche in distribution.

Regional players

• Recess Brewing: THC-infused beverage brand positioned in the hemp-derived beverage category. Comparable to Lakes & Legends' 'In The Wild' cannabis-infused line as a direct competitor in the infused-beverage space.

Broad incumbents

• Surly Brewing Co. Large Minneapolis craft brewery with a destination taproom and broad distribution. Comparable as a Twin Cities craft + taproom operator, but at materially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/lakesandlegends
• Facebookfacebook.com/lakesandlegendsbrewing
• Instagraminstagram.com/lakesandlegends

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lakes & Legends