Geordie Theatre

What Geordie Theatre does

Geordie Theatre, legally Geordie Productions Inc., is a private nonprofit organization and registered Canadian charity (Charity #11893 6962 RR0001) operating as Montreal's leading English-language professional theatre for audiences of all ages. Founded in 1980 and entering its 46th season, it is headquartered at 4700 rue Dagenais in Montreal with a secondary rehearsal facility known as PlayLab. Its operating model is dual-pronged: producing and presenting live professional mainstage productions and touring shows (the 2Play Tour) targeting young audiences, and delivering structured theatre-arts education through Geordie Theatre School (GTS), which offers evening and weekend classes, after-school programs, summer camps, and workshops for youth and adults.

Revenue is generated through a mix of ticket sales, class and camp tuition (e.g., GTS Flash Camp at CAD 60), corporate training fees via Geordie Theatre Workshops (GTW) on gtworkshops.ca, venue rentals of the PlayLab rehearsal hall, and philanthropic support from foundations and individual donors. The customer base spans families and youth (primary), schools and educators (primary, served via field trips, 2Play Tour, and curriculum-linked workshops), theatre school enrollees, and adult professionals seeking team-building workshops. Distribution is regional, centered on Quebec, with episodic international touring.

The organization is governed by a Board of Directors and led by Artistic Director Jimmy Blais and Executive Director Kathryn Westoll. It holds memberships in P.A.C.T., the Quebec Drama Federation, Conseil québécois du théâtre, ASSITEJ Canada, La Maison Theatre, and the Canadian Green Alliance. There are no subsidiaries, no parent company, no disclosed funding rounds, and no equity investment — consistent with its nonprofit, donation- and grant-supported model.

Name

Geordie Theatre

Legal name

Geordie Productions Inc.

Website

https://www.geordie.ca

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Geordie Theatre is a Montreal-based nonprofit professional theatre company, founded in 1980, that produces live English-language productions and touring shows for young audiences while operating a theatre school offering classes, camps, and workshops for youth and adults in Quebec.

Ownership category

akta.pro rank

Product category

Performing Arts / Live Theatre

NAICS

Performing Arts Companies (7111), Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industry

Theatre Education, Training & Conservatories (MPAGABAN)

Keywords

• Live theatre productions
• Youth theatre education
• Theatre school classes
• Theatre summer camps
• Corporate team building workshops

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels6 records

Marketing channels7 records

Core offering

Geordie Theatre produces and presents live professional English-language theatre performances for young audiences in Montreal and on tour, and operates a theatre school offering classes, camps, and workshops for youth and adults. The company also delivers workplace team-building and professional development workshops using theatre techniques for organizations, and rents its rehearsal hall facility.

Product overview

Geordie Theatre operates as Montreal's leading English-language professional theatre company for audiences of all ages, offering a dual structure of live performance productions and comprehensive theatre education programs. The core offerings include Mainstage Productions and the 2Play touring program, while the Theatre School provides structured education through Evening & Weekend Classes, After School Classes, and Theatre Camps for youth, plus Workplace Workshops for adults. Additional services include Field Trips for schools, facility rentals through PlayLab, and financial assistance via the GTS Bursary Fund and Play-It-Forward donation program. Founded in 1980, the company presents professional live theatre for young audiences in Quebec and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Geordie Theatre School (GTS): Theatre education program offering evening & weekend classes, after school classes, camps, and workshops for youth and adults
• Geordie Theatre Workshops (GTW)
• 2Play Tour
• PlayLab

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered moderate and minor.

• Professional Association of Canadian Theatres (P.A.C.T.)moderateOthers
• Quebec Drama Federation (QDF)moderateOthers
• La Maison TheatremoderateOthers
• Conseil québécois du théâtre (CQT)moderateOthers
• ASSITEJ CanadamoderateOthers
• Canadian Green AllianceminorOthers

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Youtheatre: Montreal-based English-language professional theatre dedicated to young audiences, operating touring school programs, mainstage productions, and education initiatives. Most directly comparable peer in product, audience, and geography.
• Centaur Theatre: Montreal's other long-standing English-language professional theatre, presenting a season of live productions for adult and family audiences. Comparable as a regional English-language theatre in the same city, though Geordie specializes more narrowly in young-audience work.
• Young People's Theatre (Toronto): Canada's flagship professional theatre for young audiences, producing mainstage shows, a theatre school, and a national touring program. Closely comparable in mission, programming mix (productions + school + touring), and youth-theatre specialization.
• Carousel Players: St. Catharines, Ontario-based professional theatre for young audiences producing mainstage seasons, school tours, and education programs. Comparable in audience focus, education-driven distribution, and small-staff operating model.
• La Maison Theatre: Montreal theatre company dedicated to young audiences, producing shows and operating a venue. Listed as a Geordie partner and a direct comparable on youth-theatre programming in the same market, though primarily francophone.

Broad incumbents

• Segal Centre for Performing Arts: Montreal performing arts venue and producer with a season of theatre, music, and educational programming. Comparable as a Montreal-based presenter with education/youth programming, though broader in mandate and larger in scale.
• Canadian Stage: Toronto-based professional theatre company producing a multi-season program with education and community engagement components. Comparable as a Canadian professional theatre with an education arm, though broader in scale and audience focus than Geordie.

Regional players

• Théâtre du Rideau Vert: Long-established Montreal francophone professional theatre producing a season of plays for adult audiences. Comparable as a regional Montreal theatre company of similar vintage, though operating in the French-language mainstream rather than the youth niche.

Others

• ASSITEJ Canada: Canadian national association for theatre for young audiences, of which Geordie is a member. Not a competitor but a relevant industry-body peer for programming, touring partnerships, and international exchange in the TYA sector.
• NTS (National Theatre School) Public Classes: Canadian theatre-training institution offering public classes and workshops referenced in Geordie's own programming. Comparable as a provider of theatre-arts education programming for youth and adults, and a potential partner/competitor in the education vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCz1evQ7irzBaZDsciVYbd0A
• Facebookfacebook.com/geordieprod
• LinkedInlinkedin.com/company/geordie-theatre
• Instagraminstagram.com/geordietheatre
• TikToktiktok.com/@geordietheatre
• Xx.com/GeordieTheatre

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geordie Theatre