3sixty Management Services

What 3sixty Management Services does

3sixty Management Services LLC is a privately held, founder-owned management consulting and leadership development firm headquartered in Allentown, New Jersey. Founded by Rocky Romanella following a 36-year career at UPS and a CEO tenure at UniTek Global Services, the firm delivers keynote speaking, structured leadership training workshops (Listening With Intent, High-Performance Selling, Team Building), and management consulting using the Coach-Consultant Concept. The client base consists of C-suite executives, conference organizers, and mid-to-enterprise organizations primarily in the United States with international engagements across Canada, Mexico, Italy, the UK, and Poland.

The company's underlying technology is not software-based but rather a codified intellectual property portfolio: the Balanced Leadership Model (a three-constituency framework balancing people, customers, and owners), the 23 Leadership Competencies framework, and the newer AIAI (Am I All In?) operating system targeting AI-era leadership. These assets are commercially leveraged through a #1 Amazon bestselling book, a podcast in its ninth season with over 108 episodes, an extensive YouTube video library, bi-weekly newsletters, and Forbes Business Council contributions. The firm has no disclosed patents, no software products, no API, and no AI/ML technology stack.

Revenue is generated through direct, consultative sales of keynote engagements, customized training workshops, and ongoing consulting retainers, supplemented by book royalties through Amazon, Barnes & Noble, iBooks, and Kobo. Bookings are processed via website contact forms, direct phone, or email, and delivery is offered both in-person and virtually. The team is intentionally lean at 1-10 employees, with three named senior contributors (Romanella covering strategy and speaking, Mark Horton covering finance and IP, and Bill Klussman covering supply chain and engineering), all former UPS executives. The firm operates without external institutional capital, private equity backing, or parent company, and Rocky Romanella retains full ownership.

Name

3sixty Management Services

Legal name

3SIXTY Management Services, LLC

Website

https://3sixtymanagementservices.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

3sixty Management Services is a privately held leadership development firm founded by former UPS executive Rocky Romanella. The company delivers keynote speaking, executive training workshops, and management consulting built around its proprietary Balanced Leadership Model and 23 Leadership Competencies framework.

Ownership category

akta.pro rank

Headquarters

HQ city

Allentown

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

3sixty Management Services is a management consulting firm that delivers keynote speaking engagements, leadership development training, and business consulting services. The firm centers its offerings on Rocky Romanella's proprietary Balanced Leadership Model and 23 Leadership Competencies framework, providing organizations with executive coaching, team workshops, and strategic advisory services. The company also publishes the #1 bestselling leadership book 'Tighten The Lug Nuts' and produces the Leadership Library Podcast.

Product overview

3sixty Management Services is a management consulting firm offering a portfolio of leadership development products and services centered around Rocky Romanella's proprietary Balanced Leadership Model. The core offerings include keynote speaking engagements (with flagship topics like 'The Heart and Soul of AI'), comprehensive leadership training programs (including Listening With Intent, High-Performance Selling, and Team Building workshops), and business consulting services using the Coach-Consultant Concept. The company also publishes the bestselling book 'Tighten The Lug Nuts: The Principles of Balanced Leadership' and produces the Leadership Library Podcast (9th season). These offerings are unified by the Balanced Leadership Model and the 23 Leadership Competencies framework, providing organizations with a cohesive approach to developing leaders at all levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Keynote Speaking Services Motivational keynote speeches delivered by Rocky Romanella at conferences and events, including flagship topics like 'The Heart and Soul of AI'. Services include in-person and virtual presentations for corporate events, targeting C-suite executives and business leaders.
• Leadership Training Programs Comprehensive leadership development training including workshops on Listening With Intent, High-Performance Selling, and Team Building. Programs are grounded in the Balanced Leadership Model and focus on five key areas: thinking like a customer, feeling like a valuable contributor, acting like an owner, understanding the Big 8 key drivers, and driving employee engagement.
• Business Consulting Services Management consulting using the Coach-Consultant Concept, combining strategic planning, problem solving, and personal development coaching. Topics range from business model design to marketing plans and process improvement, delivered through small business consulting and coaching methodologies.
• Tighten The Lug Nuts: The Principles of Balanced Leadership (Book) A #1 bestselling leadership book by Rocky Romanella exploring balanced leadership principles through the story of Joe Scafone. The book teaches leaders how to build successful teams, master time management and communication, and develop the mindset for leadership success. Sold through Amazon, Barnes & Noble, iBooks, and Kobo.
• The Heart and Soul of AI Keynote A flagship keynote address that introduces the AIAI (Am I All In?) leadership mindset, challenging leaders and organizations to recommit to their people, purpose, and values amid AI transformation.
• Leadership Library Podcast A podcast hosted by Rocky Romanella featuring over 108 episodes covering leadership topics including trust, soft skills, balanced leadership, goal setting, integrity, legacy, personal values, team performance, strategic vision, and operational excellence. Available on tightenthelugnuts.com, Buzzsprout, and Apple Podcasts.

Quantifiable outcome

• While the company does not publish specific client outcome metrics, testimonials indicate high satisfaction (4.9/5 score at FragilePak Connect Conference), transformation of attendees into better leaders, and organizational improvements following engagements.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• LarsonO'BrienminorStrategic or Co-development Partner · 31 December 20153SIXTY Management Services formed a joint venture partnership with LarsonO'Brien, described as a partnership with 'one of the Best & Bightest Marketers.' This partnership appears to have been established in 2015 and may have been related to marketing or consulting services.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• John Maxwell Company: A leadership training, keynote speaking, and coaching organization built around a single founder's brand, offering books, certifications, and team development programs. Highly comparable in scale, founder-led model, and content-led go-to-market to 3Sixty Management Services.
• Simon Sinek: Bestselling author ('Start With Why') and high-profile keynote speaker on leadership and organizational culture. Highly comparable founder-led personal brand model, content-driven audience, and speaking/training revenue mix.
• Marshall Goldsmith: Executive coach, bestselling author, and keynote speaker focused on leadership development for senior executives. Closely comparable as a personal-brand-driven, founder-led executive coaching and speaking practice with similar target buyer (C-suite and enterprise).
• Brendon Burchard: High-performance coach, motivational keynote speaker, and online course creator serving entrepreneurs and corporate leaders. Similar personal-brand, content-and-events business model targeting leadership development buyers.

Broad incumbents

• DDI (Development Dimensions International): A global leadership and talent management consulting firm offering assessment, training, and executive development. Comparable consulting and leadership development services for enterprise HR/L&D buyers, but at much greater scale and with research-backed IP.
• FranklinCovey: A large, publicly-traded leadership and organizational performance firm offering training, consulting, and content (including 'The 7 Habits'). Overlaps with 3Sixty's leadership training and consulting offerings but operates at much greater scale and broader portfolio.
• Center for Creative Leadership (CCL): A nonprofit research and leadership development institution offering executive education, coaching, and assessments. Comparable leadership development focus and enterprise customer base, but operates with a much larger research-driven portfolio.
• The Ken Blanchard Companies: A leadership training and management education company built around foundational IP (e.g., 'The One Minute Manager'). Comparable proprietary content and corporate training model, but operates with a broader portfolio, global delivery network, and larger institutional footprint than 3Sixty.
• Gallup: A global analytics and advisory firm providing leadership and management research, training, and consulting (e.g., CliftonStrengths). Overlaps with 3Sixty's leadership development and enterprise consulting offerings, but operates at significantly larger scale and with proprietary data products.
• Dale Carnegie & Associates: A global training organization offering courses in leadership, communication, and sales, with a long-established brand and certified trainer network. Directly comparable offering set to 3Sixty's workshops and corporate training, but with far larger geographic and institutional reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/3sixtymgt
• YouTubeyoutube.com/channel/UCQKp8oBO7d6M2zPQh9lN6DQ
• Facebookfacebook.com/3SIXTYmgt
• LinkedInlinkedin.com/company/3sixty-management-services-llc
• Instagraminstagram.com/tightenthelugnuts
• Pinterestpinterest.com/3sixtymanagement/pins

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3sixty Management Services