Kongelunden Aarhus

Name

Kongelunden Aarhus

Legal name

Kongelundens Sekretariat

Website

https://kongelunden.aarhus.dk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Public Recreation and Sports Infrastructure

NAICS

Nature Parks and Other Similar Institutions (712190), Nature Parks and Other Similar Institutions (71219), Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

akta.pro secondary industries

Mountain Biking & Cycling Adventure Centers (Trail Parks, Guiding) (THAAAKAH), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Transportation & Access Services (Shuttles, Ferry Access, Scenic Drives Permits) (THAAAGAC)

Keywords

• Municipal recreation services
• Sports infrastructure development
• Public park management
• Stadium construction
• Cultural heritage sites

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Distribution channels3 records

Marketing channels8 records

Core offering

Kongelunden is a 200-hectare municipal recreational area in Aarhus, Denmark, administered by Aarhus Municipality. Its core offerings include free public access to parks, gardens, and walking trails, along with major sports infrastructure under development — a new football stadium (Skovens Arena by Zaha Hadid Architects), World Athletics Class II athletics stadium, Sports House, and cycling/mountainbike facilities — and bundled digital services (podwalks, digital art map) for self-guided visitor experiences.

Product overview

Kongelunden Aarhus is a municipal website operated by Aarhus Kommune's Kongelundens Sekretariat, serving as the coordination and information platform for the development of Kongelunden - a 200-hectare recreational area in Aarhus, Denmark. The primary products are major sports infrastructure projects: Nyt Stadion i Aarhus (new football stadium for AGF), Nyt Atletikstadion og Sportens Hus (athletics stadium and sports house), and cycling/mountainbike facilities. The offering includes digital services accessible via the USEEUM and Opdag Aarhus apps for self-guided tours, audio stories, and art walks. Kongelunden also encompasses existing attractions including Tivoli Friheden, Mindeparken, Marselisborg Slotshave with sculptures, and Den Uendelige Bro (The Infinite Bridge).

Differentiator

Problem solved

Functional benefit

Products and services

• Nyt Stadion i Aarhus (New Stadium in Aarhus / Skovens Arena) A new football stadium in Kongelunden replacing the current Ceres Park, designed by Zaha Hadid Architects with A. Enggaard as main contractor. Includes approximately 100 white concrete columns weighing 55 tons each and 20 meters high, designed to reflect the surrounding forest with wood lamellas. Total construction sum of 994.6 million DKK approved December 2024. Primary tenant is AGF A/S under a 15 million DKK annual lease.
• Nyt Atletikstadion og Sportens Hus (New Athletics Stadium and Sports House) New athletics stadium and Sports House complex. The athletics stadium is built as a World Athletics Class II Stadium with capacity for 1,500 spectators. Sportens Hus provides multi-user facilities supporting various sports clubs and includes 43 academy and dormitory units on floors 1 and 2. Built by consortium Raundahl & Moesby and M.J. Eriksson with technical support from AART Architects and Niras.
• Cykelcross og Mountainbike Anlæg (Cycling and Mountainbike Anchor Point) Open-air cycling facility in the southern part of Idrætsbyen designed for cyclo-cross and mountain biking, featuring a 500-meter perimeter trail, sand pit (also usable for beach volleyball), pump track, and terrain elements.
• Kongeruten (Internal Loop Trail) An internal loop trail within Kongelunden connecting various sports and recreation facilities in the southern part of Idrætsbyen.
• Podwalk: HISTORIER FRA KONGELUNDEN A free podwalk featuring 10 historical audio stories from 100 years ago, guiding visitors through 10 major attractions in Kongelunden. The approximately 4 km route takes 1.5-2 hours to walk. Accessible via the USEEUM mobile app.
• Kunstwalk Digital Kunstkort (Digital Art Map) A digital art map accessible via the USEEUM app, providing descriptions of sculptures and artworks throughout Kongelunden including Mindeparken, Forstbotanisk Have, Kongevejen, and Marselisborg Slotshave.
• Opdag Aarhus App Aarhus Municipality's tourism app developed by Combine, offering various routes through Kongelunden including Frederiksbjerg, Forstbotanisk Have - Kirkeskoven, Havreballe Skov, and children's history tours. Provides audio and visual content at designated stops along routes.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AGF A/ScoreStrategic or Co-development PartnerAGF A/S is the primary tenant of the new football stadium (Skovens Arena) in Kongelunden. The lease agreement was signed between Aarhus Municipality and AGF A/S establishing annual rent of 15 million DKK (net 11.8 million), stadium usage rights (19 days/year for AGF, 31 days for municipality), and full VIP/commercial access for the club. AGF will operate the stadium independently - unique for Danish Superliga clubs. Test match scheduled March 26, 2027, with full opening April 1, 2027.
• A. EnggaardcoreImplementation/ SI/ Consulting PartnerA. Enggaard is the main contractor for the new football stadium project, responsible for both demolition of the existing stadium and construction of the new facility. The company conducts monthly aerial photography of construction progress.
• Zaha Hadid ArchitectscoreStrategic or Co-development PartnerZaha Hadid Architects (UK) is the winning design firm for the new football stadium 'Skovens Arena' (Forest Stadium), designed in collaboration with Sweco Danmark A/S and Tredje Natur ApS. The project was selected through international architectural competition in December 2022.
• Raundahl & MoesbycoreImplementation/ SI/ Consulting PartnerLead contractor for the new athletics stadium and Sports House project. Consortia includes M.J. Eriksson with technical support from AART Architects and Niras, plus Keingart. Project focuses on sustainability with reuse of materials from demolished stadium.
• Team Holscher NordbergcoreStrategic or Co-development PartnerSelected as the winning team for developing Kongelunden's overall development plan through parallel assignment competition. Team includes Kragh & Berglund, OVJ Arkitekter, Hele Landet, SPVI, and individual consultants. Plan approved by Aarhus City Council November 22, 2023.
• Moesgaard MuseumminorStrategic or Co-development PartnerConducting archaeological preliminary investigations in the southern part of Kongelunden near Jydsk Væddeløbsbane, preparing for future cycling cross and MTB facilities development.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ASM Global: ASM Global is the world's largest stadium and venue management operator. It is comparable to Kongelundens Sekretariat as a venue operator handling stadium asset management, event booking, and tenant relationships, but at much larger scale across many venues globally.

Direct peers

• Dyrhaven (Deer Park, Copenhagen): Dyrhaven is a major Danish natural park/recreation area near Copenhagen. It is comparable as a publicly operated Danish outdoor recreation destination combining nature, walking, and cultural experiences on a large footprint.
• Tivoli Gardens: Tivoli Gardens is Copenhagen's historic amusement park and a major Danish recreation destination. It is directly comparable to Kongelunden as a Danish attraction operator combining rides, gardens, cultural programming, and ticketed leisure experiences on a substantial urban footprint.
• Parken Sport & Entertainment: Parken operates the national stadium in Copenhagen and is a comparable Danish stadium/recreation operator running large-scale sports and event venues. Its integrated operation of stadium, arena, and entertainment assets mirrors Kongelunden's combined sports-anchored recreation model.
• Royal Parks (UK): Royal Parks manages major public parks in London (Hyde Park, Regent's Park, etc.). It is comparable to Kongelundens Sekretariat's stewardship of a multi-hundred-hectare urban park system including heritage gardens, recreation, and events.
• Central Park Conservancy: Central Park Conservancy is the nonprofit manager of New York's Central Park. It is comparable as a large-scale urban park operator integrating recreation, cultural attractions, and programmed events on a contiguous public green space of similar order of magnitude to Kongelunden.
• Aalborg Portland Park (Aalborg BK): Aalborg Portland Park is the home stadium of Aalborg BK in the Danish Superliga. It is comparable to Skovens Arena as a Danish top-flight football venue with similar municipal/professional-club tenant arrangements.
• Brøndby Stadion: Brøndby IF's stadium is a Danish Superliga football venue. It is comparable to Skovens Arena as a purpose-built professional football stadium serving a top-flight Danish club, with similar tenant economics and matchday operations.

Regional players

• Friends Arena (Solna, Sweden): Friends Arena is Sweden's national stadium operated by Scandinavian Venue & Event Management. It is comparable as a Scandinavian multi-purpose stadium anchor within a broader recreational/destination complex, though located in Sweden rather than Denmark.
• Lerkendal Stadion (Trondheim): Lerkendal Stadion is Rosenborg BK's Norwegian top-flight venue. It is comparable as another Scandinavian municipal/professional football stadium with similar elite-club tenant economics, though Norwegian rather than Danish in geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/visionkongelunden
• LinkedInlinkedin.com/company/kongelunden-aarhus
• Instagraminstagram.com/kongelundenaarhus
• Xx.com/kongelunden8000

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kongelunden Aarhus