What Myrtle Beach Speedway does

Myrtle Beach Speedway is a racetrack in Myrtle Beach, South Carolina, founded in 1958, operating as part of a network of 18 premier speedways that host the NASCAR Racing Experience—the "Official driving experience of NASCAR." The venue's primary commercial function, based on the operating data, is to provide authentic NASCAR driving experiences to two customer segments: individual consumers (thrill-seekers, NASCAR fans, gift purchasers) as the primary segment, and corporate groups seeking team-building or client entertainment as a secondary segment.

The core product is access to real NASCAR race cars on a sanctioned speedway, with a tiered experience ladder spanning 5-minute Practice sessions ($299.99) through 48-minute Champion experiences ($2,253.99), plus a premium Advanced Experience ($4,399.99 nationwide, $4,499.99 at Daytona) offering one-on-one coaching. A parallel Ride Along product line ($157.99–$405.99) lets passengers ride with professional drivers. The underlying operational technology is mechanical rather than software: real NASCAR race cars with RPM rev limiters tiered by experience level (5000–5800 RPM) and in-car 2-way radio communication between driver and spotter. A $44.99 mandatory driver fee covers liability insurance and a souvenir racing license.

The business model is direct-to-consumer with no intermediaries: customers book through nascarracingexperience.com or by phone, gift certificates are sold directly, and a corporate events team handles group bookings. Affirm financing is integrated at checkout to reduce payment friction on premium tiers. Distribution is fully self-serve online plus inside sales for premium bookings, with marketing across paid search, paid social, SEO, email, Facebook, and Instagram. Revenue streams are entirely transactional (one-time payments per experience) with a small transaction-fee component from the Affirm partnership.

Name

Myrtle Beach Speedway

Legal name

NASCAR Racing Experience

Website

https://myrtlebeachspeedway.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

251–500 employees

Short description

Myrtle Beach Speedway is a racetrack venue in Myrtle Beach, South Carolina, operating since 1958 and hosting NASCAR Racing Experience—the official NASCAR driving experience offering real race car drives and ride-alongs to individual consumers and corporate groups across 18 nationwide speedways.

Ownership category

akta.pro rank

Product category

Motorsport Entertainment Services

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Motorsports & Racing Experiences (THAJAFAF), Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports Tracks & Racing Facilities (MPAKAEAC)

Keywords

• NASCAR driving experiences
• Ride along experiences
• Motorsport entertainment
• Premier speedway events
• Racing experience gifts

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Driving Experiences: Core revenue from selling timed NASCAR driving experiences at 18 nationwide speedways. Tiered pricing from Practice ($299.99) through Champion ($2253.99), with duration ranging from 5 to 48 minutes of track time. Plus required $44.99 driver fee for vehicle liability insurance and souvenir racing license.
2. Ride Along Experiences: Revenue from NASCAR Ride Along experiences where professional drivers transport customers as passengers. Options include 3 laps ($157.99-$193.99), 6 laps ($256.99-$299.99), and 9 laps ($355.99-$405.99).
3. Advanced Experience: Premium experience at $4,399.99 (nationwide) and $4,499.99 at Daytona. Includes 40 laps on track with 4 consecutive 10-lap sessions and one-on-one coaching from Personal Racing Instructor.
4. Gift Certificates: Gift certificates sold via website with no expiration. Can be purchased for specific experiences or dollar amounts. Redeemable at NASCAR Racing Experience or Richard Petty Driving Experience locations.
5. Corporate Events: Dedicated corporate events team offering group bookings for corporate experiences at speedways nationwide.
6. Affirm Financing Partnership: Partnership with Affirm lending to offer financing options, enabling customers to split purchases into monthly payments. NRE benefits from increased accessibility of experiences through payment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Myrtle Beach Speedway operates as one of 18 premier NASCAR-sanctioned speedways hosting the NASCAR Racing Experience, where consumers drive real NASCAR race cars by themselves on professional speedways. The portfolio includes passenger Ride Alongs (3, 6, and 9 laps) and self-driven timed programs ranging from 5-minute Practice sessions to 48-minute Champion sessions, plus a premium Advanced Experience with Personal Racing Instructor coaching. All experiences include a drivers meeting, in-car 2-way radio communication with a spotter, and access to authentic NASCAR infrastructure.

Product overview

NASCAR Racing Experience is a single unified product offering authentic NASCAR driving experiences at 18 premier speedways nationwide. The portfolio consists of passenger ride-along experiences (3, 6, and 9 laps) and self-driven timed driving programs (Practice, Rookie, Qualifier, Checkered Flag, Victory Lane, The Chase, Champion, and Advanced Experience). The driving programs are tiered by duration—from 5 minutes (Practice) to 48 minutes (Champion)—with the Advanced Experience as the premium add-on requiring prior completion. All experiences include driver training, in-car radio communication with spotters, and access to real NASCAR race tracks. A $44.99 driver fee covers vehicle liability insurance and a souvenir racing license. Gift certificates and Affirm financing are available as supplementary offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• NASCAR Ride Along (3 Laps) Passenger ride-along experience where a professional racing instructor drives for 3 high-speed laps. Priced at $157.99 standard and $193.99 at Daytona International Speedway. Available across the nationwide speedway network.
• NASCAR Ride Along (6 Laps) Passenger ride-along experience doubling the lap count to 6 high-speed laps with a professional instructor driving. Priced at $256.99 standard and $299.99 at Daytona International Speedway.
• NASCAR Ride Along (9 Laps) Extended 9-lap passenger ride-along experience in a real NASCAR race car. Priced at $355.99 standard and $405.99 at Daytona International Speedway.
• Practice Driving Experience Entry-level 5-minute self-driven NASCAR race car experience giving drivers a brief taste of real racing. Starting at $299.99 plus required $44.99 driver fee for liability insurance and souvenir racing license.
• Rookie Driving Experience Introductory self-drive session with one 8-minute on-track driving experience learning the racing line. Starting at $483.99 plus $44.99 driver fee.
• Qualifier Driving Experience Two back-to-back 8-minute driving sessions with a pit stop between, totaling 16 minutes of track time. Starting at $799.99 plus $44.99 driver fee.
• Checkered Flag Driving Experience Three consecutive 8-minute driving sessions totaling 24 minutes of track time, designed to push higher speeds. Starting at $1,176.99 plus $44.99 driver fee.
• Victory Lane Driving Experience Four back-to-back 8-minute driving sessions totaling 32 minutes of track time with brief pit stops. Starting at $1,535.99 plus $44.99 driver fee.
• The Chase Driving Experience Five back-to-back 8-minute driving sessions totaling 40 minutes of track time at elite-level speeds. Starting at $1,894.99 plus $44.99 driver fee.
• Champion Driving Experience Six back-to-back 8-minute driving sessions totaling 48 minutes of track time, the maximum immersion tier. Starting at $2,253.99 plus $44.99 driver fee.
• Advanced Experience Premium one-on-one coaching package with a Personal Racing Instructor in lead-follow format, including 2-way in-car radio guidance across four consecutive 10-lap sessions for 40 laps total. Priced at $4,399.99 at nationwide speedways and $4,499.99 at Daytona International Speedway. Requires prior completion of Victory Lane, The Chase, or Champion Experience.

Quantifiable outcome

• Multiple RPM tiers control speed progression: 5000 RPM (5-16 min), 5400 RPM (24-40 min), 5600 RPM (48 min), 5800 RPM (Advanced)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and supporting.

• NASCARflagshipOthersNASCAR Racing Experience is the Official driving experience of NASCAR, providing exclusive branding rights and access to NASCAR ecosystem. Operates at NASCAR-sanctioned premier speedways using NASCAR race cars.
• Richard Petty Driving ExperiencesupportingOthersGift certificates are redeemable at both NASCAR Racing Experience and Richard Petty Driving Experience locations, allowing cross-redemption across both driving experience brands.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Richard Petty Driving Experience: Long-established NASCAR-affiliated driving experience brand and predecessor to NASCAR Racing Experience. Gift certificates are cross-redeemable between the two, indicating near-identical product offering, customer base, and venue set.
• Exotic Driving Experience: Operator of consumer and corporate driving experiences in exotic supercars at U.S. speedways. Directly comparable product (timed laps, ride-alongs, gift certificates) and overlapping venue set at NASCAR speedways.
• Skip Barber Racing School: One of the longest-running performance driving schools in the U.S., offering timed, tiered driving programs at road courses. Comparable in tiered experience format and consumer thrill-seeking target customer, though more focused on skill development than pure bucket-list entertainment.
• Radical Motorsport (Radical Experience): Manufacturer and operator of track-day driving experiences in Radical race cars across multiple U.S. and international circuits. Comparable in tiered drive-program format and enthusiast customer base.
• Bondurant High Performance Driving School: Largest purpose-built driver-training facility in the U.S. offering public consumer and corporate driving experiences with high-performance and stock cars. Directly comparable premium driving-experience product and corporate-events channel.
• IndyCar Experience: Official driving experience of IndyCar, offering ride-along and drive programs in real Indy cars at IndyCar-affiliated ovals and road courses. Directly comparable in product format, pricing model, and customer demographic to NASCAR Racing Experience.
• Formula 1 Experiences: Official F1 track driving and ride-along experiences globally (e.g., Drive an F1 Car programs), offering comparable premium-tier driving experiences using authentic race cars at premier circuits. Comparable in authenticity and pricing tier to NRE's Advanced Experience.

Broad incumbents

• Speedway Motorsports: Owns and operates several of the premier NASCAR speedways where NRE operates (e.g., Charlotte, Texas, Bristol, Atlanta). Functions as both venue partner and a broad incumbent in motorsports event/venue operations with materially larger scale.
• International Speedway Corporation (NASCAR-owned): Subsidiary of NASCAR that owns premier speedways including Daytona and Talladega. Critical upstream infrastructure partner for NRE and a broad incumbent in motorsports venue ownership and event promotion.
• Dover Motorsports: Owns and operates Dover Motor Speedway (one of NRE's 18 venues) and previously owned additional motorsports venues. Comparable motorsports venue operator and infrastructure partner, though not a driving-experience competitor directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mbspeedway
• Instagraminstagram.com/nascar.racing.experience
• Xx.com/mb_speedway
• LinkedInlinkedin.com/company/myrtle-beach-speedway

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myrtle Beach Speedway