iSKI Ski school

What iSKI Ski school does

iSKI Ski school (iSKI滑雪俱樂部) is a Taiwan-headquartered ski education business that has built a dual indoor-outdoor model to serve the Taiwan market, where natural snowfields do not exist. The company's core offering is year-round indoor ski instruction on European-made ski simulators (adjustable 10-20 degree slope, 0-35 km/h speed, with proprietary humidification and infrared safety stop features) at five physical locations across Taiwan's main metropolitan areas: Taipei (Neihu and Ruiguang), Taoyuan (Global Mall A19), Hsinchu, and Taichung. Indoor classes are segmented by age and skill level, with single sessions at NT$1,775/hour and tiered memberships ranging from 8 classes over 6 months to 36-38 classes over 20 months; all sessions include free equipment and protective gear.

The second pillar of the business is overseas snow instruction at four Japanese ski resorts — Echigo Yuzawa (Niigata), Sapporo Teine (Hokkaido), Zao Onsen (Yamagata), and Rusutsu (Hokkaido) — with group classes from NT$2,500, private 1-to-5 person lessons from NT$15,000, and advanced Level-4-instructor-led CAMP programs priced at NT$24,400-37,700. A first-in-Taiwan indoor-to-outdoor course badge system links skills acquired on indoor machines to snow courses, creating curriculum continuity across the two environments. The company claims 70+ internationally certified instructors (APSI/CASI/CSIA Level 3 and Level 4), positioning itself as Taiwan's ski school with the most Level 3 instructors.

Revenue is generated through four streams: indoor simulator course fees and memberships (with reported subscription-style tiers), Japan snow course sales (one-time per-trip), corporate team-building packages sold to enterprises such as TSMC, MediaTek, Google, Line, and Porsche, and a related equipment sub-brand (iSKI Select) that provides ski rental and seasonal storage at Yuzawa station. The company is privately held, bootstrapped since its 2019 founding, with no disclosed external funding, and operates a direct-to-consumer model through its website and physical storefronts plus direct B2B outreach for corporate accounts.

Name

iSKI Ski school

Legal name

iSKI滑雪俱樂部

Website

https://iski.com.tw

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Ski Instruction

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Skiing Facilities (713920)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)

akta.pro secondary industries

Winter Sports Schools & Activity Centers (Ski, Snowboard, Snowmobile) (THAAAKAI), Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI)

Keywords

• Ski instruction services
• Indoor ski training
• Japan ski school
• Ski equipment rental
• Snow sports education

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. 室內滑雪機課程 (Indoor Ski Machine Courses): Hourly ski instruction at indoor ski simulators across 5 Taiwan locations. Includes single sessions, multi-session packages, and membership plans. Revenue from course fees, membership fees, and badge/course package sales.
2. 日本滑雪課程 (Japan Ski Courses): Snow courses offered at multiple Japanese ski resorts including Echigo Yuzawa (Niigata), Teine (Hokkaido), Zao (Yamagata), and Rusutsu (Hokkaido). Includes group classes, private lessons, and specialized Camp courses. Revenue from course fees with seasonal pricing adjustments.
3. 日本雪季教練服務 (Japan Snow Season Instructor Services): Full-time and internship ski instructor recruitment for Japan snow season operations, providing employment income through instructor services.
4. 企業Team Building方案 (Corporate Team Building Packages): Customized corporate team building packages for 10+ people with international certified instructors, offering group booking discounts and customized scheduling.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

iSKI Ski School operates indoor ski simulator training centers across Taiwan (5 locations) using European-made ski machines to deliver year-round ski and snowboard instruction. The company extends its instruction services to Japanese ski resorts (Echigo Yuzawa, Sapporo Teine, Zao, Rusutsu), offering group classes, private lessons, and advanced camps taught by internationally certified instructors. Additional offerings include a tiered membership program, children's ski courses, corporate team building packages, and equipment rental/storage through the iSKI Select sub-brand.

Product overview

iSKI Ski School operates as a dual offering platform combining indoor ski simulator instruction in Taiwan with overseas snow-based ski education in Japan. The core indoor product uses European-made ski simulators (adjustable 10-20 degree slopes, 0-35 km/h speeds) at four Taiwan locations (Taipei Neihu, Taipei Ruiguang, Hsinchu, Taoyuan A19, Taichung). The Japan ski school extends services to four destinations: 越後湯澤 (越後湯澤), 北海道手稻, 藏王溫泉, and 留壽都. Supporting services include iSKI Select equipment rental/storage in Japan, a membership program with indoor-to-snow course badge conversion, children's programs, corporate team building, and video-based teaching for technique correction. All courses are taught by internationally certified instructors holding APSI, CASI, and CSIA credentials.

Differentiator

Problem solved

Functional benefit

Brands

• 雪物嚴選 (iSKI Select): Ski equipment rental and storage service operated by iSKI in Japan, located near Echigo Yuzawa Station West Exit. Provides snowboard and ski equipment rental, and seasonal ski equipment storage.

Products and services

• Indoor Ski Simulator Courses (滑雪機課程) Hourly indoor ski and snowboard instruction using European-made ski simulators (adjustable 10-20 degree slopes, 0-35 km/h speeds) with full equipment rental included. Offered as single sessions, multi-session packages, and member plans across 5 Taiwan locations for beginners through advanced riders.
• Japan Ski School (日本滑雪課程) Overseas snow instruction at four Japanese ski resorts — Echigo Yuzawa (Niigata), Sapporo Teine (Hokkaido), Zao Onsen (Yamagata), and Rusutsu (Hokkaido) — including group classes, private lessons, and advanced CAMP programs taught in Chinese by internationally certified instructors.
• iSKI Select Ski Equipment Rental & Storage (雪物嚴選)

Quantifiable outcome

• 24 lessons can achieve good skiing proficiency
• +2 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• 北海道手稻滑雪場coreStrategic or Co-development PartnerJapan ski resort partnership for snow courses. iSKI provides certified Chinese-language ski instruction at Sapporo Teine, a 1972 Winter Olympics venue. Students can take lessons at the resort with professional instructors.
• 越後湯澤滑雪場 (新潟)coreStrategic or Co-development PartnerPrimary Japan snow school location. iSKI offers group classes and private lessons at multiple resorts in Echigo Yuzawa area including Ishiuchi Maruyama and Yuzawa Nakazato. 70 minutes from Tokyo by Shinkansen.
• 藏王溫泉滑雪場 (山形)coreStrategic or Co-development PartnerJapan snow school partnership at Zao Onsen ski resort, known for Snow Monster (tree ice) formations. Offers private lessons for snow courses at this location.
• 留壽都滑雪場 (北海道)coreStrategic or Co-development PartnerJapan snow school at Rusutsu Resort, Hokkaido's largest ski resort. iSKI provides private lessons and Camp courses at this location, with ski-in/ski-out access.
• 台積電 (TSMC)minorGTM or Marketing PartnerCorporate partner receiving special discounts and services for employee ski courses and team building activities.
• 聯發科 (MediaTek)minorGTM or Marketing PartnerCorporate partner receiving special discounts and services for employee ski courses and team building activities.
• 日月光集團minorGTM or Marketing PartnerCorporate partner for employee activities.
• 群聯電子minorGTM or Marketing PartnerCorporate partner for employee activities.
• 群佳科技minorGTM or Marketing PartnerCorporate partner for employee activities.
• 曜成科技minorGTM or Marketing PartnerCorporate partner for employee activities.
• SKI DIY 自助滑雪minorGTM or Marketing PartnerPartner for DIY ski information. SKI DIY provides ski resort information, transportation guides, and accommodation resources for 12+ Japan ski destinations.
• 追雪滑雪學校 (Chase4snow)minorStrategic or Co-development PartnerNiseko officially certified ski school partner offering Chinese (Mandarin/Cantonese) and English instruction. Has both Level 3 snowboard and Level 3 ski instructors.
• RIDE HARD 中文滑雪教練minorStrategic or Co-development PartnerPartner ski instructor service led by Rusty Lin, first Chinese person to obtain CASI Level 3 snowboard certification. Provides Chinese-language ski instruction.
• 雪板地圖 (Snowboard Map)minorGTM or Marketing PartnerPartner for ski travel information. Snowboard Map provides ski area guides, equipment rental, and ski instructor booking through Chinese interface.
• 雪物嚴選 (iSKI Select)coreStrategic or Co-development PartnerSki equipment specialist company founded by iSKI's team of experienced ski instructors. Provides ski equipment selection assistance, rental services at Echigo Yuzawa station (1 min walk from exit), and storage services in Japan. Located at Yuzawa Station West Exit.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• 雪板地圖 Snowboard Map: Taiwan-based ski and snowboard information platform with Chinese-interface guides for Japan resorts, equipment rental, and instructor booking. Comparable Mandarin-language ski ecosystem player to iSKI, and listed as an iSKI partner.
• RIDE HARD 中文滑雪教練: Chinese-language ski instruction service led by Rusty Lin, the first Chinese person to obtain CASI Level 3 snowboard certification. Directly competes with iSKI on Chinese-language ski coaching for Taiwan and outbound skiers, and is listed as an iSKI partner.
• SKIDIY 自助滑雪: Taiwan-based ski information and trip-planning platform covering 12+ Japan ski destinations with transportation, accommodation, and resort guides. Comparable to iSKI's pre-trip advisory layer for Taiwan outbound skiers, and listed as an iSKI content partner.
• SNOWELL: Japan-based ski school and concierge operator providing private and group lessons in Niseko, Hakuba, and other major regions with multilingual instructor matching. Directly competes with iSKI on international ski instruction in Japan.
• Chase4snow 追雪滑雪學校: Taiwan-origin ski school operating at Niseko with Mandarin/Cantonese/English instruction and Level 3 certified ski and snowboard instructors. Directly comparable Mandarin-language Japan ski school competitor, and already mentioned as a partner in iSKI's ecosystem.

Emerging players

• Skiplex: UK-based indoor ski center chain operating multiple ski simulator and learning facilities with certified instruction. Comparable indoor ski school operator with similar end-to-end indoor training experience, though based in a different geography.
• Snow Planet: New Zealand indoor snow and ski facility offering year-round indoor skiing, snowboarding, and lessons near Auckland. Comparable as a year-round indoor ski facility operator, though in a different geography with a different business model (facility-centric vs. iSKI's instruction-centric indoor business).

Broad incumbents

• Prince Hotels Ski Resorts: Large Japanese hotel and ski resort group operating multiple ski resorts in Hakuba, Shiga Kogen, and Furano with on-site ski schools. Comparable incumbent providing ski instruction services in the same Japan resort regions where iSKI partners.
• Hoshino Resorts 星野リゾート: Major Japanese ski resort operator running integrated mountain resorts such as Tomamu and Hoshino Resorts properties with on-mountain ski schools. Comparable as a large incumbent in the same Japan ski instruction and resort ecosystem where iSKI operates partner schools.

Others

• SkyTechSport: Manufacturer and supplier of ski simulators and indoor ski training systems used by ski schools and training centers globally. Comparable as the underlying technology supplier that iSKI relies on for its European-made simulator-based indoor training business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/iSKIclub2019
• Instagraminstagram.com/iskiclub
• LinkedInlinkedin.com/company/iski-company-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iSKI Ski school